{"id":237898,"date":"2018-05-15T22:00:00","date_gmt":"2018-05-15T20:00:00","guid":{"rendered":"https:\/\/rtrsports.com\/how-does-sponsorship-work\/"},"modified":"2025-07-10T15:34:19","modified_gmt":"2025-07-10T13:34:19","slug":"how-does-sponsorship-work","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/en\/blog\/how-does-sponsorship-work\/","title":{"rendered":"How does sponsorship work?"},"content":{"rendered":"

\"how<\/strong><\/h2>\n

Why beg for attention if you can be worshipped by your customer?<\/h2>\n

There is no point in interrupting and begging someone for their attention when your brand can be embedded in something that your customers really want to watch and that they like. That\u2019s exactly how sponsorship works; it’s a powerful marketing strategy<\/strong> utilized by many businesses, from small start-ups to global enterprises. Whether it be an in-kind sponsorship<\/strong> or financial support, being a sports team<\/strong> sponsor or working with media sponsors<\/strong>, these sponsorship opportunities<\/strong> provide exceptional reach and impact<\/p>\n

Moreover, advertising after hindering what the audience has chosen to do (e.g. watching a movie) shows them products and services that most of the time they do not need and they are not looking for.<\/p>\n

Advertising and Brand Awareness<\/strong><\/h2>\n

Good for brand awareness, you\u2019d say\u2026 but are you sure that these continuous interruptions won\u2019t generate resentment in the people on whom advertisers endlessly force insurance policies, biscuits, cars, holiday packages, and funeral services? (have a look at this commercial if you don\u2019t believe me) www.youtube.com\/watch?v=XxDD_qvFqvM<\/a> <\/strong>\u00a0that they obviously don\u2019t want to buy at the moment?
\nWith a sponsorship <\/strong>the brand’s connection with the audience feels more authentic and less forced than traditional advertising. And the key here is finding the right sponsorship partner<\/strong>, whether that’s a financial sponsor, an official sponsor<\/strong>, or even a cash sponsor<\/strong>.<\/p>\n

The 3% rule<\/strong><\/h2>\n

This rule tells you that just 3% of the viewers are ready to buy https:\/\/stickybranding.com\/3-rule-engage-customers-before-they-need-your-services\/<\/strong><\/p>\n

So if only 3% of those watching our commercial is looking for our product, 97% of people do not find the commercial relevant; they are not interested, and maybe they will get up and go to drink a glass of water, make a phone call, or look at their social media. That is why it is important to create a sponsorship agreement that keeps your brand top of mind for the remaining 97% of the people. Whether this is within the local community<\/strong>, through media coverage<\/strong>, or as a result of sports sponsorship<\/strong>, your brand will benefit.<\/p>\n

May I?<\/strong><\/h2>\n

Have you ever considered that when entering someone\u2019s place, it is good courtesy to knock on the door and ask for permission? And that the less invasive you are the better it is<\/a>?<\/p>\n

Obviously, this is not the way advertising<\/strong> works, and that\u2019s why the long love story between the public and commercials is finished. Even the relatively young digital advertising<\/strong> industry is in trouble,<\/strong> and that\u2019s why the savviest companies are looking very much for more efficiency on that side as well. www.thedrum.com\/news\/2018\/03\/06\/marc-pritchard-says-pg-will-soon-have-slashed-wasted-digital-media-spend-50
\n<\/strong>This is where a strategic sponsorship proposal comes into play. Be it a sport sponsorship or linked to music and the arts, the sponsorship benefits should align with your marketing plan and lead to increased brand exposure and recognition, moving away from advertising’s sole focus on sales. The aim here is not just increased brand awareness <\/strong>but creating positive associations with your brand that last.
\n<\/strong><\/p>\n

How can we address this situation?<\/strong><\/h2>\n

How can we communicate effectively<\/strong> and efficiently without wasting time, money, and effort?<\/p>\n

Let\u2019s put our logo where 100% of the consumers\u2019 attention is focused<\/strong>! It is a simple process, easy to understand: we put our brand on a show that they love to watch. This could mean sports teams<\/strong>, promotional partner<\/strong> collaborations, or even digital spaces where digital sponsors<\/strong> play a significant role.<\/p>\n

If we do it, the viewers will connect said brand to something that they like, and that, being associated<\/strong> with a show that is relevant to them, will be perceived as positive.<\/p>\n

We will show only the brand, and we will not try to sell anything (we also know that only 3 out of 100 people are ready to buy).
\nBy doing so we will build a relationship with our target, and in due time they will reward us with their preference for our brand.
\nThe aim is to keep our brand top of mind and appreciated until the time they need it.<\/p>\n

In fact, we will engage our target without interrupting it before<\/strong> it will need us; we will make ourselves known without being intrusive. We will be seen by our potential customers over time in pleasant moments, and we will become family members first and then favorites until our brand becomes their choice when they have a need to satisfy. And they will satisfy that need by choosing our products instead of the competitors\u2019 ones.<\/p>\n

Let\u2019s say that you have a friend who sells clothing and, today, you need a shirt. I am sure that it is highly likely that you will go to your friend\u2019s shop \u00a0before considering alternatives<\/p>\n

To sum it up<\/strong><\/h2>\n

By sponsoring, you will be recognized and associated with something that your target appreciates. The target will remember your brand when it needs to buy the goods or service your company produces or delivers.
\nIt is where sponsorships work to create a commercial advantage and positive benefit for brands. Not to mention the positive association that occurs in the minds of the consumers, effectively lowering consumer defense mechanisms.
\nBy doing so, you will not only address the 3% of people that have an urgent need, but you will also talk to all the people who will potentially need you in the future.<\/p>\n

With sponsorship, you will build a relationship<\/strong> based on the shared passion that leads to trust for brands and products that will ultimately result in increased sales: that’s how sponsorship works.<\/p>\n

Clicking this link, you can consult interesting research that deepens the link between sponsorship and purchasing behavior<\/a><\/strong>.<\/p>\n

Inside the piece, you will also find a link to download an abstract of the research.<\/p>\n

A sponsorship expert can help facilitate this emotional connection and shape public perception of your brand through both individual events and broader sponsorship programs. In this way, sponsorship helps bridge the gap between a brand and its target audience, offering a more personalized connection than traditional advertising and other forms of marketing.<\/p>\n

Choosing the right sponsorship that aligns with past successful events and brand identity can create an exponential brand equity boost. Whether it’s a trade show, local music festival, or sports event, these are all great opportunities for brand exposure. Media outlets, social media influencers, and promotional partners also play an important role in increasing your brand’s reach.<\/p>\n

As we said earlier, let’s say that you have a friend who sells clothing and, today, you need a shirt. I am sure that it is highly likely that you will go to your friend\u2019s shop before considering alternatives. This is similar to how a sponsorship appears to your audience. It’s an extended brand extension, a business relationship that cultivates trust and loyalty in your target market.
\nIf you wish to have more information on sponsorships, read Sponsorship Activation, <\/a><\/strong>and please contact us at our email address: info@rtrsports.com.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Why beg for attention if you can be worshipped by your customer? There is no point in interrupting and begging someone for their attention when your brand can be embedded in something that your customers really want to watch and that they like. That\u2019s exactly how sponsorship works; it’s a powerful marketing strategy utilized by […]<\/p>\n","protected":false},"author":14,"featured_media":158726,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20038],"tags":[],"class_list":["post-237898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sport-sponsorship"],"acf":[],"contentshake_article_id":"","yoast_head":"\nHow Does Sponsorship Work in Sport?<\/title>\n<meta name=\"description\" content=\"Wondering how does sponsorship work in Sport? 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