{"id":237904,"date":"2018-05-23T22:00:00","date_gmt":"2018-05-23T20:00:00","guid":{"rendered":"https:\/\/rtrsports.com\/sponsorship-team-doesnt-win\/"},"modified":"2025-07-10T14:35:10","modified_gmt":"2025-07-10T12:35:10","slug":"sponsorship-team-doesnt-win","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/en\/blog\/sponsorship-team-doesnt-win\/","title":{"rendered":"Sponsorship: what happens if your team doesn&#8217;t win?"},"content":{"rendered":"<p><a href=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/bologna-fc-3.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-18798 size-medium\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/bologna-fc-3.jpeg\" alt=\"bologna-fc\" width=\"300\" height=\"200\" \/><\/a>In sports\u00a0(as in life) <strong>there can be only one winner<\/strong>. On the other hand, many lose, and quite often I am part of the category. The important thing is to be resilient and to stand up again.<\/p>\n<p>This also is the attitude of the<strong> supporters<\/strong> of the teams that, inevitably, will try again the following season. Obviously, we must sort between teams that never had a moment of glory and those that instead\u00a0<strong>make us dream<\/strong>.<\/p>\n<h2>A loyal support<\/h2>\n<p>However, even losing teams always have a loyal following of supporters, ready to go the extra mile to go and offer their encouragement\u00a0 .<\/p>\n<p>Add to that that many teams -even the non-winnings sort- have strong roots in the territory, with good programs for young players, and carry on happily. These <strong>teams are important for cities and citizens<\/strong> regardless of what the rankings say.<\/p>\n<p>Consequently, these teams are <strong>important for the sponsors interested<\/strong> in talking to a certain target in a certain geographical area.<\/p>\n<p>In sports, there are links born ages ago that are inseparable, regardless of the result. Think of when we received the first football top as kids, or the #23 Michael Jordan jersey. <strong>The fan is willing to give much and to tolerate even long periods of suffering<\/strong>.<\/p>\n<h2>Win or go home? Not really<\/h2>\n<p>It will up to the teams to set up all the<a href=\"https:\/\/rtrsports.com\/en\/blog\/whats-sponsorship-plan\/\"> <strong>activations<\/strong><\/a>\u00a0necessary to consolidate and expand their fanbase\u00a0and to compensate &#8211;<strong>in services and activities<\/strong>&#8211; those satisfactions not coming from the pitch.<\/p>\n<p>Over time we have seen <strong>long-lasting partnerships<\/strong> between companies and events or sports teams. Spans of time that are not aligned with the speed at which the competitiveness of athletes and teams changes.<\/p>\n<p>We are talking about <strong>decades,<\/strong> so partnerships that have resisted every weather and the ups and downs of the league table. Evidently, however, <strong>companies have found it useful to stay\u00a0with the team,<\/strong>\u00a0to communicate consistently, implementing medium-long plans.<\/p>\n<p>It is obvious that <strong>winning brings enthusiasm<\/strong> and great benefits in terms of visibility, <strong>but that&#8217;s not all<\/strong>. <strong>Teams and sponsors should not base their relationship on <a href=\"https:\/\/rtrsports.com\/en\/blog\/bonus-covered-by-insurance\/\">performances<\/a>.\u00a0<\/strong>Of course, it&#8217;s much better if the performance is there, but it is <strong>not essential to achieve<\/strong> the company\u2019s marketing and communication objectives.<\/p>\n<p>Discover <a href=\"https:\/\/rtrsports.com\/en\/\"><strong>Sports Marketing Agency<\/strong><\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In sports\u00a0(as in life) there can be only one winner. On the other hand, many lose, and quite often I am part of the category. The important thing is to be resilient and to stand up again. This also is the attitude of the supporters of the teams that, inevitably, will try again the following [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":158731,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20038],"tags":[],"class_list":["post-237904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sport-sponsorship"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sponsorship: what happens if your team doesn&#039;t win?<\/title>\n<meta name=\"description\" content=\"Teams and sponsors should not base their relationship on performances.\u00a0Of course, it&#039;s much better if performance is there, but it is not essential to achieve the company\u2019s 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content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/bologna-fc-4.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"626\" \/>\n\t<meta property=\"og:image:height\" content=\"417\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" 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