{"id":237905,"date":"2018-05-28T22:00:00","date_gmt":"2018-05-28T20:00:00","guid":{"rendered":"https:\/\/rtrsports.com\/sponsorship-hooligans-deal-violent-fans\/"},"modified":"2024-08-09T03:16:28","modified_gmt":"2024-08-09T01:16:28","slug":"sponsorship-hooligans-deal-violent-fans","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/en\/blog\/sponsorship-hooligans-deal-violent-fans\/","title":{"rendered":"Sponsorship and hooligans. How to deal with violent fans"},"content":{"rendered":"<p>Unfortunately, the one between <strong>sponsorship and hooligans<\/strong> can be a tough combo to deal with. Can a <strong>sponsoring brand<\/strong> have problems because of the team\u2019s supporters? <strong>Fans,<\/strong> especially in some disciplines, love their team madly. Attached to this visceral love for their team, sometimes, there is a profound dislike for the opponents.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Team sports are generally those that suffer from this issue<\/strong><\/h2>\n<p><strong>Football <\/strong>and other disciplines strongly linked to the geographic origin of the team, may show us the worst side of supporting from time to time.<\/p>\n<p>In football, for example, you rarely see a fan cheering for the opposing team. An exception, perhaps the only one I remember in the last 20 years, is the case of <strong>Cristiano Ronaldo<\/strong>&#8216;s overthrow in the <strong>Champions League<\/strong> match between R<strong>eal Madrid and Juventus<\/strong>, when the whole Juventus Stadium, albeit in front of a heavy defeat, could not but applaud the athletic gesture of a great champion. In the vast majority of cases,\u00a0we hear <strong>booing and insults<\/strong>, or witness fights and riots, to the point that stadiums and their surroundings need to be protected with police, weapons and armed escorts.<\/p>\n<p>Can this<strong> parochialism influence the buying choices<\/strong> of a fan? Sadly, it can. And the connection between <strong>sponsorship and hooligans<\/strong> can become a hot potato to handle.<\/p>\n<h2>Supporters and sponsors have a special bond<\/h2>\n<p>We know there is a special relationship between the <strong>supporters of a team and the\u00a0sponsors<\/strong>. This relationship of sympathy and preference results in the <a href=\"https:\/\/rtrsports.com\/en\/blog\/sponsorship-customer-behavior\/\">purchase of products and services by the fan<\/a>.<\/p>\n<p>Let&#8217;s be frank: do I choose the bank that sponsors my favorite team or that of my archenemy? Do I pick the car brand associated with the squad I hate or any other brand? Give the fan the opportunity and<strong> he will choose the brand associated with\u00a0his team<\/strong> or beloved athlete, rather than the one close to their opponents (women are less affected by this aspect than males *).<\/p>\n<p>Therefore, this aspect must also be addressed when we <strong>face a sponsorship program<\/strong>; we should not only think with our guts, as a fan, but rationally. We have to think about the target of our brand\/company and what we want to achieve. And not focusing on the games that we\u2019d like to go to watch.<\/p>\n<p>If we stick to <strong>football,<\/strong> the moment that unites everyone under the same flag is connected to the <strong>Euro Cup<\/strong> or the <strong>World Cup<\/strong>. Wonderful events whose weakest point -marketing-wise- is the fact that they are held every four years.<\/p>\n<p>If we want to be there for our customers, season after season, and we keep in mind what we have just mentioned, maybe we also look at the sports that at first sight do not seem as popular as football but which are fortunate because they do not divide.<\/p>\n<p>At the time of choice, the CEO and the marketing director must always remember this.<\/p>\n<p>It would be interesting (and I reserve the right to do the exercise) to compare the number of supporters of each single <strong>Serie A<\/strong> team with the number of supporters of the stars of some other less visible and popular sports.<\/p>\n<p>If you want to talk about sponsorship and alternatives to football such as <a href=\"https:\/\/rtrsports.com\/en\/blog\/sponsorship-in-motorsports\/\">motorsports and MotoGP<\/a> we can always be reached at <a href=\"mailto:info@rtrsports.com\">info@rtrsports.com<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><em>*Source: Fan DNA Survey, August 2014, <\/em>total<em> for eight countries (USA, UK, Germany, Mexico, Malaysia, China, Japan, Australia), respondents aged 16-65 at least a little interested in sport (80-95% of total age group population) n=24,024<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unfortunately, the one between sponsorship and hooligans can be a tough combo to deal with. Can a sponsoring brand have problems because of the team\u2019s supporters? Fans, especially in some disciplines, love their team madly. Attached to this visceral love for their team, sometimes, there is a profound dislike for the opponents. &nbsp; Team sports [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":156548,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20271,20038],"tags":[],"class_list":["post-237905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motogp-10","category-sport-sponsorship"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sponsorship and hooligans. Considering violent fans in our strategy<\/title>\n<meta name=\"description\" content=\"Is there a relationship between sponsorship and hooligans? Can violent fans and their behaviour affect the purchasing intentions of loyal customers?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/en\/blog\/sponsorship-hooligans-deal-violent-fans\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sponsorship and hooligans. How to deal with violent fans\" \/>\n<meta property=\"og:description\" content=\"Is there a relationship between sponsorship and hooligans? Can violent fans and their behaviour affect the purchasing intentions of loyal customers?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/en\/blog\/sponsorship-hooligans-deal-violent-fans\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/other-sports.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sponsorship-hooligans-deal-violent-fans\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sponsorship-hooligans-deal-violent-fans\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Sponsorship and hooligans. 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