{"id":237906,"date":"2018-05-30T22:00:00","date_gmt":"2018-05-30T20:00:00","guid":{"rendered":"https:\/\/rtrsports.com\/sponsorship-women-common-misunderstanding\/"},"modified":"2024-08-09T03:16:37","modified_gmt":"2024-08-09T01:16:37","slug":"sponsorship-women-common-misunderstanding","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/en\/blog\/sponsorship-women-common-misunderstanding\/","title":{"rendered":"Sponsorship and Women: a common misunderstanding"},"content":{"rendered":"<p>Many products are considered to be a prerogative of the <strong>female public<\/strong>. Therefore, we often hear:\u00a0<strong>&#8220;We do not sponsor sports, because the purchasing manager is a woman&#8221;<\/strong>. There can be little doubt that most of the times\u00a0the passion for sports is mainly\u00a0associated with men.<\/p>\n<h2>Numbers are increasing<\/h2>\n<p>Truth be told, however, the <strong>number of women participating in sports events or watching sports<\/strong> on TV or using other devices is <strong>actually increasing<\/strong>.\u00a0Companies often underestimate this aspect and lose excellent opportunities to get in touch and engage with a large part of the target.<\/p>\n<p><strong>According to Repucom<\/strong>, in the 24 largest countries in the Americas, Asia, and Europe, an average of 46 women out of 100 reports being interested or very interested in sports, compared to 69% of men; the gap is not huge.<\/p>\n<p>Another significant aspect is related to the <strong>sports that women follow<\/strong>. Disciplines like volleyball are often associated with the female public when nothing is further from the truth. According to the same research, tennis, football, and athletics are the most popular sports among women in the United Kingdom, while the German ladies prefer soccer, athletics, and motorsport*.<\/p>\n<p><a href=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/free-wallpaper-13-1-3.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-18847\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/free-wallpaper-13-1-3.jpg\" alt=\"\" width=\"100%\" \/><\/a><\/p>\n<h2>Habits are changing<\/h2>\n<p>In addition to that, another <strong>social factor<\/strong> must be\u00a0taken into consideration. More and more families are moving far from the traditional female\u00a0purchasing manager. And while hygiene brands and housecare products <a href=\"https:\/\/rtrsports.com\/en\/blog\/detergents-household-products-sponsorships\/\">are now largely bought also by men<\/a>, women have rejected the classic feminine icon of house-keeper often portrayed by ads and commercials.<\/p>\n<p>According to the Statistical Yearbook of Istat (the Italian Institute for Statistics) 2017, 31.6% of households consist of one person, 58.9% of these are men. Now imagine how this data impacts on the figure of the classic purchasing manager who fills the refrigerator. This trend\u00a0is not geographically confined: rather, it is observable worldwide. In some countries, the number of women interested in sports is now equal to that of men, as Nielsen&#8217;s research on Australia reveals.<\/p>\n<p>If you are thinking about sponsorship and you have feminine products we can assist, contact us at i<a href=\"mailto:nfo@rtrsports.com\">nfo@rtrsports.com<\/a><\/p>\n<p><em>*Source: Fan DNA Survey, August 2014, total for eight countries (USA, UK, Germany, Mexico, Malaysia, China, Japan, Australia), respondents aged 16-65 at least a little interested in sport (80-95% of total age group population) n=24,024<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many products are considered to be a prerogative of the female public. Therefore, we often hear:\u00a0&#8220;We do not sponsor sports, because the purchasing manager is a woman&#8221;. There can be little doubt that most of the times\u00a0the passion for sports is mainly\u00a0associated with men. Numbers are increasing Truth be told, however, the number of women [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":158732,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20271,20038,20039],"tags":[],"class_list":["post-237906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motogp-10","category-sport-sponsorship","category-sports-marketing"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sponsorship and Women: a common misunderstanding - RTR Sports<\/title>\n<meta name=\"description\" content=\"Many products are considered to be a prerogative of the female public. Therefore, we often hear:\u00a0&quot;We do not sponsor sports, because the purchasing manager\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/en\/blog\/sponsorship-women-common-misunderstanding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sponsorship and Women: a common misunderstanding\" \/>\n<meta property=\"og:description\" content=\"Many products are considered to be a prerogative of the female public. Therefore, we often hear:\u00a0&quot;We do not sponsor sports, because the purchasing manager\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/en\/blog\/sponsorship-women-common-misunderstanding\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/free-wallpaper-13-1-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sponsorship-women-common-misunderstanding\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sponsorship-women-common-misunderstanding\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Sponsorship and Women: a common misunderstanding\",\"datePublished\":\"2018-05-30T20:00:00+00:00\",\"dateModified\":\"2024-08-09T01:16:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sponsorship-women-common-misunderstanding\\\/\"},\"wordCount\":381,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sponsorship-women-common-misunderstanding\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/free-wallpaper-13-1-4.jpg\",\"articleSection\":[\"MotoGP\",\"Sport Sponsorship\",\"Sports Marketing\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sponsorship-women-common-misunderstanding\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sponsorship-women-common-misunderstanding\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sponsorship-women-common-misunderstanding\\\/\",\"name\":\"Sponsorship and Women: a common misunderstanding - RTR Sports\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sponsorship-women-common-misunderstanding\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sponsorship-women-common-misunderstanding\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/free-wallpaper-13-1-4.jpg\",\"datePublished\":\"2018-05-30T20:00:00+00:00\",\"dateModified\":\"2024-08-09T01:16:37+00:00\",\"description\":\"Many products are considered to be a prerogative of the female public. 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