Liberty Media’s 2026 MotoGP roadmap<\/a>. Here the point is more specific: what a championship-level partnership actually delivers compared to a team sponsorship.<\/p>\nThe certainty of results<\/h2>\n
The first structural advantage is also the most intuitive once it is named, though it is rarely brought into focus before someone names it explicitly. A team can have a disappointing season. A rider can be injured, change team, or fall out of favour with the public. The championship has no negative seasons: it has over twenty Grands Prix per year, across twenty-one countries, broadcast continuously for eight months. An Official Championship Partner’s visibility is guaranteed by contract, regardless of on-track results. That is a feature no team sponsorship can offer by definition.<\/p>\n
The 2026 Official Championship Partners \u2014 DHL, Estrella Galicia, BMW, Michelin, Tissot and Qatar Airways \u2014 are global brands that have chosen exactly this logic: systematic coverage of the championship, not an association with a single team or rider.<\/p>\n
In good company<\/h2>\n
Entering as an official championship partner means sharing the context with a select and highly recognisable group of companies. This is not a secondary consideration, especially for those thinking in B2B terms: in the institutional paddock and at official hospitality events, the people present are corporate decision-makers, international distributors, commercial partners and investors. This is not a fan audience: it is an audience that signs agreements. In such a context, the identity of co-sponsors defines a brand’s perceived positioning as much as \u2014 if not more than \u2014 the circuits on which it appears.<\/p>\n
Activation possibilities<\/h2>\n
A partnership with MotoGP Sports Entertainment Group opens up a set of activation opportunities that the sponsorship of a single team cannot guarantee. Official Partners can integrate their products and services into the championship’s official store and fan zones, make free use of official audiovisual content \u2014 images, video, graphics \u2014 in external communication campaigns, and access institutional hospitality structures at race weekends. A satellite team sponsor, for example, does not automatically have access to the championship’s editorial content, nor the right to place branding at the circuit’s institutional points. A championship sponsor does. The opportunities, as always, do not end with the contractual catalogue: they depend almost entirely on what you make of them.<\/p>\n
Becoming title sponsor of a Grand Prix<\/h2>\n
The most visible form of partnership with the rights holder is the naming of a Grand Prix. The party that acquires a GP’s naming rights lends its name to that race for the entire season: every broadcast, every article, every social media post by the championship cites the brand name alongside that of the race itself. Red Bull at the Grand Prix of the Americas, Qatar Airways at the Grand Prix of Qatar: international brands that have chosen this format to build a systematic association with the championship in their strategic markets.<\/p>\n
A Grand Prix title guarantees the highest concentration of exposure around a single event, with high-impact graphics at the most visible points and a media citation cycle that begins weeks before the event and continues for days afterwards. Those who instead want a presence distributed across the full calendar can opt for the Official Championship Partner profile, which ensures visibility at every GP of the season.<\/p>\n
The Championship’s official suppliers<\/h2>\n
There is a third category of partnership, technically less prominent but strategically significant for specific sectors: official suppliers. These are companies that collaborate with MotoGP Sports Entertainment Group by providing goods, services or expertise essential to the organisation of events \u2014 DeWalt for equipment, Scania for transport logistics, Alpinestars for technical apparel, and Freixenet with its iconic Cava that accompanies every podium celebration. For these brands the value is not only visibility: it is the demonstration of the product under extreme operational conditions, in front of a technical audience that evaluates quality before ambitions.<\/p>\n
What changes with Liberty Media at the helm<\/h2>\n
The transition underway has a specific effect for brands evaluating entry today: MotoGP’s commercial model is being structured on the same template that already transformed Formula 1. Borja de Altolaguirre \u2014 the new Head of Sponsorship, arriving from Paris Saint-Germain and the NBA \u2014 is the kind of profile that sells packages at price points MotoGP has never previously commanded. The structure of the new commercial leadership mirrors what Liberty built in F1 between 2017 and 2019. Today’s inventory prices reflect the transition phase, not the regime of a championship at full commercial capacity. This is not a forecast: it is the same trajectory already travelled on an identical track, with a documented outcome.<\/p>\n
This is something sponsors, agencies and properties can no longer ignore. And that, frankly, should be acted upon now.<\/p>\n
\r\n\r\n
Frequently asked questions about MotoGP championship sponsorship<\/b><\/h2>\r\n \r\n
\n \r\n\r\n
\r\n What is the difference between sponsoring the MotoGP championship and sponsoring a team?<\/b>\r\n <\/h3>\r\n\r\n \r\n
\r\n
Sponsoring the championship \u2014 as an Official Championship Partner or as title sponsor of an individual GP \u2014 guarantees visibility at every event of the season, regardless of sporting results. Team sponsorship ties the brand’s visibility to the performance of that specific team or rider.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n
\r\n\r\n
\r\n Who manages MotoGP's commercial rights in 2026?<\/b>\r\n <\/h3>\r\n\r\n \r\n
\r\n
MotoGP Sports Entertainment Group, the company formed in February 2026 from the reorganisation of Dorna Sports under Liberty Media’s ownership (acquisition formalised in July 2025). Carmelo Ezpeleta is CEO; Chase Carey, formerly president of Formula One Group during Liberty’s F1 transformation, is president of the new entity.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n
\r\n\r\n
\r\n Who are the MotoGP Official Championship Partners in 2026?<\/b>\r\n <\/h3>\r\n\r\n \r\n
\r\n
DHL, Estrella Galicia, BMW, Michelin, Tissot and Qatar Airways. These brands benefit from visibility at every Grand Prix of the season, in official digital content, and across championship activations.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n
\r\n\r\n
\r\n What does MotoGP Grand Prix title sponsorship include?<\/b>\r\n <\/h3>\r\n\r\n \r\n
\r\n
The naming right of a GP means that the title sponsor’s brand appears in the event’s official name across all championship communications \u2014 broadcasts, media, social, broadcast graphics \u2014 throughout the race weekend and in the weeks of preceding and subsequent promotion. It is the highest-intensity partnership format with the rights holder on a single geographic market.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n
\r\n\r\n
\r\n Can RTR Sports help secure a partnership with the MotoGP championship?<\/b>\r\n <\/h3>\r\n\r\n \r\n
\r\n
Yes. For over thirty years we have worked with companies seeking to enter motorsport as sponsors. We assess objectives, budgets and markets to identify the most appropriate format \u2014 championship partnership, GP title, official supplier or team sponsorship \u2014 and manage the entire negotiation.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n\r\n <\/div>\r\n \n\n","protected":false},"excerpt":{"rendered":"
There is a frame that anyone who has ever watched a MotoGP race on TV recognises without ever having consciously thought about it. The graphic at the bottom of the screen, carrying the circuit name, lap times, standings. The logo of the Grand Prix’s primary sponsor. Not a team’s logo: the event’s own. It is […]<\/p>\n","protected":false},"author":2,"featured_media":158761,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[21451,21435,21454],"class_list":["post-237926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motogp","tag-dorna-3","tag-rights-holder-2","tag-rights-holder-of-motogp-2"],"acf":[],"contentshake_article_id":"","yoast_head":"\n
Sponsoring the MotoGP Championship: advantages of being a rights holder partner<\/title>\n<meta name=\"description\" content=\"Sponsoring the MotoGP championship as an Official Championship Partner or Grand Prix title sponsor guarantees visibility at every race, independent of sporting results \u2014 something no team sponsorship can offer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/en\/blog\/sponsoring-rights-holder-motogp\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sponsoring the MotoGP Championship: the advantages of being a rights holder partner\" \/>\n<meta property=\"og:description\" content=\"Sponsoring the MotoGP championship as an Official Championship Partner or Grand Prix title sponsor guarantees visibility at every race, independent of sporting results \u2014 something no team sponsorship can offer.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/en\/blog\/sponsoring-rights-holder-motogp\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/rtrsportsmarketing\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/fondo_nivelado-768x353-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"353\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emanuele Venturoli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@twitter.com\/RTR_motoGP\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emanuele Venturoli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sponsoring-rights-holder-motogp\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sponsoring-rights-holder-motogp\\\/\"},\"author\":{\"name\":\"Emanuele Venturoli\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\"},\"headline\":\"Sponsoring the MotoGP Championship: the advantages of being a rights holder partner\",\"datePublished\":\"2018-08-12T20:00:00+00:00\",\"dateModified\":\"2026-09-09T08:17:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sponsoring-rights-holder-motogp\\\/\"},\"wordCount\":1378,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sponsoring-rights-holder-motogp\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/fondo_nivelado-768x353-3.jpg\",\"keywords\":[\"dorna\",\"rights holder\",\"rights holder of motogp\"],\"articleSection\":[\"MotoGP\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sponsoring-rights-holder-motogp\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sponsoring-rights-holder-motogp\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sponsoring-rights-holder-motogp\\\/\",\"name\":\"Sponsoring the MotoGP Championship: advantages of being a rights holder partner\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sponsoring-rights-holder-motogp\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sponsoring-rights-holder-motogp\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/fondo_nivelado-768x353-3.jpg\",\"datePublished\":\"2018-08-12T20:00:00+00:00\",\"dateModified\":\"2026-09-09T08:17:39+00:00\",\"description\":\"Sponsoring the MotoGP championship as an Official Championship Partner or Grand Prix title sponsor guarantees visibility at every race, independent of sporting results \u2014 something no team sponsorship can offer.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sponsoring-rights-holder-motogp\\\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sponsoring-rights-holder-motogp\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sponsoring-rights-holder-motogp\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/fondo_nivelado-768x353-3.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/fondo_nivelado-768x353-3.jpg\",\"width\":768,\"height\":353},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sponsoring-rights-holder-motogp\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sponsoring the MotoGP Championship: the advantages of being a rights holder partner\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\",\"https:\\\/\\\/www.wikidata.org\\\/wiki\\\/Q7797317\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\",\"name\":\"Emanuele Venturoli\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"caption\":\"Emanuele Venturoli\"},\"description\":\"Emanuele Venturoli is Head of Communication & Marketing at RTR Sports Marketing, where he has led the agency's editorial, digital, and SEO output since 2012. He holds a degree in Public, Political and Institutional Communication from the University of Bologna and began his career in sport at Virtus Bologna basketball before moving into motorsport. He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.\",\"sameAs\":[\"https:\\\/\\\/rtrsports.com\",\"https:\\\/\\\/www.facebook.com\\\/rtrsportsmarketing\",\"https:\\\/\\\/it.linkedin.com\\\/in\\\/emanueleventuroli\",\"https:\\\/\\\/x.com\\\/twitter.com\\\/RTR_motoGP\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/author\\\/emanuele\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Sponsoring the MotoGP Championship: advantages of being a rights holder partner","description":"Sponsoring the MotoGP championship as an Official Championship Partner or Grand Prix title sponsor guarantees visibility at every race, independent of sporting results \u2014 something no team sponsorship can offer.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/en\/blog\/sponsoring-rights-holder-motogp\/","og_locale":"en_US","og_type":"article","og_title":"Sponsoring the MotoGP Championship: the advantages of being a rights holder partner","og_description":"Sponsoring the MotoGP championship as an Official Championship Partner or Grand Prix title sponsor guarantees visibility at every race, independent of sporting results \u2014 something no team sponsorship can offer.","og_url":"https:\/\/rtrsports.com\/en\/blog\/sponsoring-rights-holder-motogp\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","article_author":"https:\/\/www.facebook.com\/rtrsportsmarketing","og_image":[{"width":768,"height":353,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/fondo_nivelado-768x353-3.jpg","type":"image\/jpeg"}],"author":"Emanuele Venturoli","twitter_card":"summary_large_image","twitter_creator":"@twitter.com\/RTR_motoGP","twitter_site":"@rtrsports","twitter_misc":{"Written by":"Emanuele Venturoli","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/en\/blog\/sponsoring-rights-holder-motogp\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/en\/blog\/sponsoring-rights-holder-motogp\/"},"author":{"name":"Emanuele Venturoli","@id":"https:\/\/rtrsports.com\/en\/#\/schema\/person\/6db38b859a8be0e39a3fb94a2a7b0a24"},"headline":"Sponsoring the MotoGP Championship: the advantages of being a rights holder partner","datePublished":"2018-08-12T20:00:00+00:00","dateModified":"2026-09-09T08:17:39+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/en\/blog\/sponsoring-rights-holder-motogp\/"},"wordCount":1378,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/en\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/en\/blog\/sponsoring-rights-holder-motogp\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/fondo_nivelado-768x353-3.jpg","keywords":["dorna","rights holder","rights holder of motogp"],"articleSection":["MotoGP"],"inLanguage":"en","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/en\/blog\/sponsoring-rights-holder-motogp\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/en\/blog\/sponsoring-rights-holder-motogp\/","url":"https:\/\/rtrsports.com\/en\/blog\/sponsoring-rights-holder-motogp\/","name":"Sponsoring the MotoGP Championship: advantages of being a rights holder partner","isPartOf":{"@id":"https:\/\/rtrsports.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/en\/blog\/sponsoring-rights-holder-motogp\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/en\/blog\/sponsoring-rights-holder-motogp\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/fondo_nivelado-768x353-3.jpg","datePublished":"2018-08-12T20:00:00+00:00","dateModified":"2026-09-09T08:17:39+00:00","description":"Sponsoring the MotoGP championship as an Official Championship Partner or Grand Prix title sponsor guarantees visibility at every race, independent of sporting results \u2014 something no team sponsorship can offer.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/en\/blog\/sponsoring-rights-holder-motogp\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/en\/blog\/sponsoring-rights-holder-motogp\/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/rtrsports.com\/en\/blog\/sponsoring-rights-holder-motogp\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/fondo_nivelado-768x353-3.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/fondo_nivelado-768x353-3.jpg","width":768,"height":353},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/en\/blog\/sponsoring-rights-holder-motogp\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/en\/"},{"@type":"ListItem","position":2,"name":"Sponsoring the MotoGP Championship: the advantages of being a rights holder partner"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/en\/#website","url":"https:\/\/rtrsports.com\/en\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/en\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/en\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/rtrsports.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/","https:\/\/www.wikidata.org\/wiki\/Q7797317"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/en\/#\/schema\/person\/6db38b859a8be0e39a3fb94a2a7b0a24","name":"Emanuele Venturoli","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","caption":"Emanuele Venturoli"},"description":"Emanuele Venturoli is Head of Communication & Marketing at RTR Sports Marketing, where he has led the agency's editorial, digital, and SEO output since 2012. He holds a degree in Public, Political and Institutional Communication from the University of Bologna and began his career in sport at Virtus Bologna basketball before moving into motorsport. He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.","sameAs":["https:\/\/rtrsports.com","https:\/\/www.facebook.com\/rtrsportsmarketing","https:\/\/it.linkedin.com\/in\/emanueleventuroli","https:\/\/x.com\/twitter.com\/RTR_motoGP"],"url":"https:\/\/rtrsports.com\/en\/author\/emanuele\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts\/237926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/comments?post=237926"}],"version-history":[{"count":5,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts\/237926\/revisions"}],"predecessor-version":[{"id":352202,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts\/237926\/revisions\/352202"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/media\/158761"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/media?parent=237926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/categories?post=237926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/tags?post=237926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}