{"id":237926,"date":"2018-08-12T22:00:00","date_gmt":"2018-08-12T20:00:00","guid":{"rendered":"https:\/\/rtrsports.com\/sponsoring-rights-holder-motogp\/"},"modified":"2026-03-12T10:14:18","modified_gmt":"2026-03-12T09:14:18","slug":"sponsoring-rights-holder-motogp","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/en\/blog\/sponsoring-rights-holder-motogp\/","title":{"rendered":"MotoGP: the benefits of sponsoring the Rights Holder of the Championship"},"content":{"rendered":"

MotoGP sponsorship: the benefits of sponsoring Dorna, the rights holder of the championship <\/strong><\/h2>\n

One aspect of MotoGP sponsorship <\/strong><\/a>that might not be immediately considered by those looking to invest in this area is a commercial partnership with Dorna<\/strong>, the rights holder of the MotoGP World Championship.<\/strong><\/p>\n

This is understandable: usually, when we think about MotoGP sponsorship<\/strong>, we think about some types of sponsorship<\/a> that involve teams and riders. The personal connection that individual riders hold with fans and the passion that teams can ignite before and during the championship are often seen as the things that make the competition memorable, making them a focal point for brands looking to invest in sponsorship.<\/p>\n

However, we can\u2019t forget that there is an organization that works to plan and oversee every aspect of every Grand Prix <\/strong>and MotoGP <\/strong>event. It is this organization that ensures races run smoothly and are memorable for fans, as well as successful for teams and riders.<\/p>\n

From the scheduling of races to the booking of TV appearances, the work of the professionals of Dorna <\/strong>constitutes the backbone and the foundations of the MotoGP Championship.<\/strong> Today, we\u2019ll talk about why a partnership with the MotoGP rights holder<\/strong> can lead to extraordinary commercial opportunities for brands.<\/p>\n

Who is Dorna, the rights holder of the MotoGP Championship?<\/strong><\/h2>\n

For almost three decades Dorna<\/strong>, a Spanish company headed by CEO Carmelo Ezpeleta, has been in charge of the world\u2019s top motorcycle racing series.<\/p>\n

Founded in Madrid in 1988 and taking on MotoGP<\/strong> in 1991, Dorna <\/strong>now has headquarters in Madrid, Barcelona, Rome, and Tokyo, making it a truly global organization.<\/p>\n

Their responsibilities include the organization of MotoGP <\/strong>events, the setting up of fan zones, and the management of corporate hospitality programs. Dorna<\/strong>\u2019s media and TV department are responsible for producing and distributing television broadcasts for the 208 countries in which MotoGP<\/strong> is aired, as well as on-site filming and the processing of timings and data.<\/p>\n

Added to this is the daily management of websites, social media, and online shops. MotoGP<\/strong> is the strongest motoring series in the world in terms of social media, with an even greater reach and interaction than Formula 1 and NASCAR, proving Dorna<\/strong>\u2019s expertise in this area.<\/p>\n

And it\u2019s not just MotoGP<\/strong> that they\u2019re at the helm of\u2014the Dorna <\/strong>team also manages the following events:<\/p>\n