{"id":237937,"date":"2020-02-09T23:00:00","date_gmt":"2020-02-09T22:00:00","guid":{"rendered":"https:\/\/rtrsports.com\/moto2-moto3-sponsorship\/"},"modified":"2025-04-16T09:45:27","modified_gmt":"2025-04-16T07:45:27","slug":"moto2-moto3-sponsorship","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/en\/blog\/moto2-moto3-sponsorship\/","title":{"rendered":"Moto2 and Moto3 sponsorship: Why investing in smaller sporting series is more than just a good first step"},"content":{"rendered":"<p>It\u2019s a commonly accepted belief that some sporting events, championships or series are less important than others. Most sports fans would quickly agree that a Serie B game is less compelling than a Serie A, that a <strong>Moto3<\/strong> race is less fun than a MotoGP, and that a GP2 Championship gives fewer thrills than the more extravagant Formula 1.<\/p>\n<p>There are, of course, different championships for different skill level, popularity and audience size. Because of this, it\u2019s easy to believe that the scale of the championship corresponds purely to talent &#8211; but this isn\u2019t always the case.<\/p>\n<p>Of course, football or basketball might have the most high-profile championship series &#8211; but in motorsport, for example, the distinction between categories is operated on technical criteria, including the power of the vehicles. In boxing, the distinctions go either by weight order or by leagues or championships (WBA, WBC, IBF, WBO). In short, the distinctions are multiple \u2013 and are not always based on ability or skill level of athletes or drivers.<\/p>\n<p>Having made this clarification, it\u2019s important to talk about the benefits that are obtained in sponsoring categories that aren\u2019t necessarily at the &#8220;pinnacle\u201d of the sporting world \u2013 for example, <strong>Moto2<\/strong> and <strong>Moto3<\/strong>, GP2, Serie B, Lega Pro, and so on. The list of series at this level is potentially infinite and can offer an exceptional sponsorship opportunity for brands.<\/p>\n<p>Here we\u2019ll look specifically at motorsport (and especially at <strong>Moto2<\/strong> and <strong>Moto3 sponsorship<\/strong>), but the theory can be applied broadly across multiple other sporting disciplines.<\/p>\n<h2><strong>Why Moto2 and Moto3 sponsorship opportunities have big potential <\/strong><\/h2>\n<p>It\u2019s clear that the amount invested in <strong>Moto2<\/strong> and <strong>Moto3<\/strong> <strong>sponsorship<\/strong> is decidedly lower than that invested in MotoGP. However, this is an error on the part of brands. With the money that\u2019s needed just to ensure visibility in MotoGP, brands can undertake far-reaching campaigns in <strong>Moto2<\/strong> and <strong>Moto3<\/strong>. The money, with which you can do so much in terms of effective <strong>sports sponsorship<\/strong> at this level, just doesn\u2019t go as far elsewhere.<\/p>\n<h2><strong>So, is it best to be big fish in a small sports sponsorship pond \u2013 or vice versa?<\/strong><\/h2>\n<p>The question is clear: having a fixed budget of X Euro, is it better to invest in a smaller space and have a clear impact within a more niche area, or invest in a big and visible brand that will mean smaller placements and a potentially watered-down campaign \u2013 albeit to a broader audience?<\/p>\n<p>Sure, MotoGP has greater visibility and audience than <strong>Moto2<\/strong> and <strong>Moto3<\/strong> in terms of numbers &#8211; but it is equally true that if you use photos and videos for communication campaigns across the latter two series, it is more than likely that your logo and branding will have a much greater prominence for those that do see it. We\u2019ll explain why below\u2026<\/p>\n<h2><strong>A focused, dedicated audience<\/strong><\/h2>\n<p>The <a href=\"https:\/\/rtrsports.com\/en\/blog\/motogp-audience-fans\/\">audience of the MotoGP is wide<\/a>, transversal and international. This is obviously a big plus for those who offer products and services of large consumption, but it can be overkill for those companies and sectors that target very specific demographic, such as technical suppliers or manufacturers of accessories and spare parts.<\/p>\n<p>In addition, unlike the MotoGP, which is seen by a truly polyphonic audience, lovers of <strong>Moto2<\/strong> and <strong>Moto3<\/strong> are passionate followers, constant in their viewing of the championships and very informed about their favorite drivers. They are a dedicated, targeted audience, rather than a wide and sporadic one \u2013 so if your brand aligns with their needs and interests, your ROI is likely to be higher than if you\u2019d made a different choice.<\/p>\n<h2><strong>They\u2019re a sensible choice for brands who want to test the waters <\/strong><\/h2>\n<p>Good <a href=\"https:\/\/rtrsports.com\/en\/blog\/whats-sponsorship-plan\/\"><strong>sports sponsorship<\/strong> must be managed<\/a>, activated and monitored with constancy and dedication. Management background, knowledge of the industry and the possibility to immediately follow with large <strong>sports sponsorship<\/strong> packages are already available in many companies. That&#8217;s why a first step in <strong>Moto2<\/strong> and <strong>Moto3<\/strong> could be useful to get a taste of what is needed to deal with more expensive, high-profile sponsorships.<\/p>\n<h2><strong>How smaller championships and series can offer greater flexibility <\/strong><\/h2>\n<p>While the most prestigious and lucrative series are unlikely to grant &#8220;extras&#8221; or break the rules of their very well-established guidelines and strict sponsorship programs, smaller classes, such as <strong>Moto2<\/strong> and <strong>Moto3<\/strong>, lend themselves more to experimentation and flexibility when it comes to <strong>sports sponsorship<\/strong>. The packages they can offer are often easier to compromise on or made bespoke, which can be a great advantage for companies looking to protect their own brand (and get a good ROI) whilst also elevating themselves.<\/p>\n<p>We are always ready for a chat, contact us at <a href=\"mailto:info@rtrsports.com\">info@rtrsports.com<\/a><\/p>\n<h2>2020 Moto2 Entry List<\/h2>\n<pre>2 <strong>JESKO RAFFIN<\/strong> SWISS NTS RW RACING GP NTS\r\n7 <strong>LORENZO BALDASSARRI<\/strong> ITALIAN FLEXBOX HP 40 KALEX\r\n9 <strong>JORGE NAVARRO<\/strong> SPANISH SPEED UP RACING SPEED UP\r\n10 <strong class=\"luca marini\">LUCA MARINI<\/strong> \t\t ITALIAN \tSKY RACING TEAM VR46 KALEX\r\n11 <strong>NICOLO BULEGA<\/strong> \t ITALIAN \tFEDERAL OIL GRESINI Moto2 KALEX\r\n12 <strong>THOMAS LUTHI<\/strong> \t SWISS \t\tLIQUI MOLY INTACT GP KALEX\r\n16 <strong>JOE ROBERTS \t<\/strong>\t USA \t\tAMERICAN RACING KALEX\r\n19 <strong class=\"Lorenzo Dalla Porta\">LORENZO DALLA PORTA<\/strong>   ITALIAN \tITALTRANS RACING TEAM KALEX\r\n21 <strong>FABIO DI GIANNANTONIO<\/strong> ITALIAN \tSPEED UP RACING SPEED UP\r\n22 <strong class=\"sam lowes\">SAM LOWES<\/strong> \t\t BRITISH \tEG 0,0 MARC VDS KALEX\r\n23 <strong>MARCEL SCHROTTER<\/strong> \t GERMAN \tLIQUI MOLY INTACT GP KALEX\r\n24 <strong>SIMONE CORSI<\/strong> \t ITALIAN \tMV AGUSTA TEMPORARY FORWARD MV AGUSTA\r\n27<strong> ANDI FARID IZDIHAR<\/strong>    INDONESIAN \tIDEMITSU HONDA TEAM ASIA KALEX\r\n33 <strong>ENEA BASTIANINI<\/strong>       ITALIAN \tITALTRANS RACING TEAM KALEX\r\n35 <strong>SOMKIAT CHANTRA <\/strong>      THAI \t\tIDEMITSU HONDA TEAM ASIA KALEX\r\n40 <strong>AUGUSTO FERNANDEZ<\/strong>     SPANISH \tFLEXBOX HP 40 KALEX\r\n42 <strong>MARCOS RAMIREZ <\/strong>       SPANISH \tAMERICAN RACING KALEX\r\n44 <strong class=\"Aron Canet\">ARON CANET<\/strong>            SPANISH \tANGEL NIETO TEAM SPEED UP\r\n45 <strong>TETSUTA NAGASHIMA<\/strong>     JAPANESE\tRED BULL KTM AJO KALEX\r\n55 <strong>HAFIZH SYAHRIN<\/strong>\t MALAYSIAN \tANGEL NIETO TEAM SPEED UP\r\n57 <strong>EDGAR PONS \t<\/strong>\t SPANISH \tFEDERAL OIL GRESINI Moto2 KALEX\r\n62 <strong class=\"stefano manzi\">STEFANO MANZI<\/strong>         ITALIAN \tMV AGUSTA TEMPORARY FORWARD MV AGUSTA\r\n64 <strong>BO BENDSNEYDER <\/strong>       DUTCH \t\tNTS RW RACING GP NTS\r\n72 <strong class=\"Marco Bezzecchi\">MARCO BEZZECCHI<\/strong>       ITALIAN \tSKY RACING TEAM VR46 KALEX\r\n87 <strong>REMY GARDNER<\/strong>          AUSTRALIAN \tONEXOX TKKR SAG TEAM KALEX\r\n88 <strong class=\"Jorge Martin\">JORGE MARTIN<\/strong>          SPANISH \tRED BULL KTM AJO KALEX\r\n96 <strong>JAKE DIXON <\/strong>           BRITISH \tPETRONAS SPRINTA RACING KALEX\r\n97 <strong>XAVI VIERGE \t<\/strong>\t SPANISH \tPETRONAS SPRINTA RACING KALEX\r\n99 <strong>KASMA DANIEL<\/strong> BIN KASMAYUDIN MAL\tONEXOX TKKR SAG TEAM KALEX<\/pre>\n<h2>2020 Moto3 Entry List<\/h2>\n<pre>5 <strong>JAUME MASIA<\/strong>        SPANISH \tLEOPARD RACING HONDA\r\n6 <strong>RYUSEI YAMANAKA<\/strong>    JAPANESE \tESTRELLA GALICIA 0,0 HONDA\r\n7 <strong class=\"Dennis Foggia\">DENNIS FOGGIA<\/strong>      ITALIAN \tLEOPARD RACING HONDA\r\n11 <strong>SERGIO GARCIA<\/strong>     SPANISH \tESTRELLA GALICIA 0,0 HONDA\r\n12 <strong>FILIP SALAC<\/strong>       CZECH \tSNIPERS TEAM HONDA\r\n13 <strong class=\"celestino vietti\">CELESTINO VIETTI<\/strong>  ITALIAN \tSKY RACING TEAM VR46 KTM\r\n14 <strong class=\"Tony Arbolino\">TONY ARBOLINO<\/strong>     ITALIAN \tSNIPERS TEAM HONDA\r\n16 <strong class=\"andrea migno\">ANDREA MIGNO<\/strong>      ITALIAN \tSKY RACING TEAM VR46 KTM\r\n17 <strong class=\"John McPhee\">JOHN McPHEE<\/strong>       BRITISH \tPETRONAS SPRINTA RACING HONDA\r\n19 <strong class=\"Gabriel Rodrigo\">GABRIEL RODRIGO<\/strong>   ARGENTINA  KOMMERLING GRESINI Moto3 HONDA\r\n21 <strong>ALONSO LOPEZ<\/strong>      SPANISH \tSTERILGARDA MAX RACING TEAM HUSQVARNA\r\n23 <strong>NICCOLO ANTONELLI<\/strong> ITALIAN \tSIC58 SQUADRA CORSE HONDA\r\n24 <strong>TATSUKI SUZUKI<\/strong>    JAPANESE   SIC58 SQUADRA CORSE HONDA\r\n25 <strong>RAUL FERNANDEZ<\/strong>    SPANISH \tRED BULL KTM AJO KTM\r\n27 <strong>KAITO TOBA<\/strong>        JAPANESE \tRED BULL KTM AJO KTM\r\n40 <strong>DARRYN BINDER<\/strong>     S-AFRICAN  CIP GREEN POWER KTM\r\n50 <strong>JASON DUPASQUIER<\/strong>  SWISS \tPRUESTELGP KTM\r\n52 <strong>JEREMY ALCOBA<\/strong>     SPANISH \tKOMMERLING GRESINI Moto3 HONDA\r\n53 <strong>DENIZ ONCU<\/strong>        TURKISH \tRED BULL KTM TECH 3 KTM\r\n55 <strong>ROMANO FENATI<\/strong>     ITALIAN \tSTERILGARDA MAX RACING TEAM HUSQVARNA\r\n70<strong> BARRY BALTUS<\/strong> *    BELGIAN \tPRUESTELGP KTM\r\n71 <strong>AYUMU SASAKI<\/strong>      JAPANESE \tRED BULL KTM TECH 3 KTM\r\n73 <strong>MAXIMILIAN KOFLER<\/strong> AUSTRIAN \tCIP GREEN POWER KTM\r\n75 <strong>ALBERT ARENAS <\/strong>    SPANISH \tANGEL NIETO TEAM KTM\r\n76 <strong>MAKAR YURCHENKO<\/strong>   KAZAK \tBOE SKULL RIDER MUGEN RACE KTM\r\n79 <strong>AI OGURA <\/strong>         JAPANESE \tHONDA TEAM ASIA HONDA\r\n82 <strong>STEFANO NEPA<\/strong>      ITALIAN \tANGEL NIETO TEAM KTM\r\n84 <strong>JAKUB KORNFEIL<\/strong>    CZECH \tBOE SKULL RIDER MUGEN RACE KTM\r\n89 <strong>KHAIRUL IDHAM PAWI<\/strong> MALAYSIAN PETRONAS SPRINTA RACING HONDA\r\n92 <strong>YUKI KUNII<\/strong>        JAPANESE \tHONDA TEAM ASIA HONDA\r\n99 <strong>CARLOS TATAY <\/strong>     SPANISH \tREALE AVINTIA ARIZONA 77 KTM<\/pre>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s a commonly accepted belief that some sporting events, championships or series are less important than others. Most sports fans would quickly agree that a Serie B game is less compelling than a Serie A, that a Moto3 race is less fun than a MotoGP, and that a GP2 Championship gives fewer thrills than the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":158774,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20040,20041],"tags":[21423],"class_list":["post-237937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motor-racing","category-motorsports","tag-motogp-11"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Moto2 and Moto3 Sponsorship: Why a Wise Choice<\/title>\n<meta name=\"description\" content=\"Moto2 and Moto3 are excellent categories in which to start sponsoring, they offer similar benefits to those of MotoGP with lower investments.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/en\/blog\/moto2-moto3-sponsorship\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Moto2 and Moto3 sponsorship: Why investing in smaller sporting series is more than just a good first step\" \/>\n<meta property=\"og:description\" content=\"Moto2 and Moto3 are excellent categories in which to start sponsoring, they offer similar benefits to those of MotoGP with lower investments.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/en\/blog\/moto2-moto3-sponsorship\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" 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