{"id":237951,"date":"2018-12-02T23:00:00","date_gmt":"2018-12-02T22:00:00","guid":{"rendered":"https:\/\/rtrsports.com\/injuries-risk-sponsoring-sport\/"},"modified":"2025-07-19T09:41:04","modified_gmt":"2025-07-19T07:41:04","slug":"injuries-risk-sponsoring-sport","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/en\/blog\/injuries-risk-sponsoring-sport\/","title":{"rendered":"Injuries: how does risk play a factor when sponsoring sport?"},"content":{"rendered":"<p class=\"ai-optimize-6 ai-optimize-introduction\"><a href=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/football-619243_1280-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-19284\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/football-619243_1280-3.jpg\" alt=\"injuries-sponsorship\" width=\"300\" height=\"200\" \/><\/a>It\u2019s a risk that must be taken into account when sponsoring a sports star or an athlete: that they might, unfortunately, find themselves injured and out of the game\u2014for a few weeks, an entire season, or even longer.<\/p>\n<p class=\"ai-optimize-7\">Of course, this can have a hugely negative impact on the visibility that they have on the track, court, or field\u2014or whichever arena it is that they\u2019re reliably expected to be performing upon. Those sponsoring them are relying on them being present in order to ensure their brand\u2019s coverage, so an injury can really throw off a <strong>sports sponsorship<\/strong> campaign\u2014one that has potentially had a huge amount of time and money invested into it.<\/p>\n<p class=\"ai-optimize-8\">So, what factors do we need to weigh up when it comes to injuries and <strong>sports sponsorship<\/strong>?<\/p>\n<h2 class=\"ai-optimize-9\"><strong>Ensuring the game isn\u2019t the entire focus <\/strong><\/h2>\n<p class=\"ai-optimize-10\">Many of the biggest sports stars are as influential outside the pitch\/court\/track as they are on it, so if you\u2019re sponsoring an athlete, it\u2019s likely to be a good business decision to leverage part of your campaign towards activities outside of these arenas\u2014whether that\u2019s as a brand champion, in TV advertising, or in campaigns across social media. Ensuring that your sponsorship campaign includes more than a name or logo on a sweater and instead utilizes every avenue possible for exposure means that if your chosen athlete does injure themselves, you have other avenues to explore to ensure your campaign can still be a success.<\/p>\n<h2 class=\"ai-optimize-11\"><strong>Ensuring loyalty and visibility <\/strong><\/h2>\n<p class=\"ai-optimize-12\">A benefit to this approach is that with injury, unlike with <a href=\"https:\/\/rtrsports.com\/en\/blog\/sponsorship-and-scandals\/\">scandal or misbehavior<\/a>, your sponsored athlete is very unlikely to lose their reputation\u2014so their fanbase (and those you\u2019re hoping will respond well to your sponsorship) will continue to support them whether they\u2019re playing every week or not. After all, popularity and reputation can be just as powerful a tool as sporting success. Your challenge is ensuring that the alternatives that you put in place have as much exposure as possible. Strategic decision-making in order to guarantee results is needed in this case.<\/p>\n<h2 class=\"ai-optimize-13\"><strong>Considering the risk\/reward<\/strong><\/h2>\n<p class=\"ai-optimize-14\">Of course, sponsoring an individual rather than a tournament or team presents more risk\u2014the latter two options mean exposure is guaranteed in the event of any injury; with an athlete, this isn\u2019t the case\u2014and there is little you can do about this. The question you need to ask is whether the fanbase and influence of the athlete outweighthe risk of them being injured. If the answer is yes, and your brand is able to leverage enough flexibility to still ensure ROI in the case of an injury, you have your answer.<\/p>\n<h2 class=\"ai-optimize-15\"><strong>Making sure you\u2019re covered <\/strong><\/h2>\n<p class=\"ai-optimize-16\">What\u2019s the easiest way to ensure that you can utilize the above options in your<strong> sports sponsorship <\/strong>campaign without conflict between yourself and the athlete\u2019s managers?<\/p>\n<p class=\"ai-optimize-17\">The easiest way is to make sure there\u2019 a clause written into your contract from the beginning, which guarantees a change in the assets available or the specifics of a campaign being flexible in the event of an injury.<\/p>\n<p class=\"ai-optimize-18\">To do this, it\u2019s important to enlist the help of a team of <a href=\"https:\/\/rtrsports.com\/en\/blog\/sports-marketing-agencies-competences\/\"><strong>sports sponsorship<\/strong> experts<\/a>\u2014those who can negotiate deals and contracts and advise on your behalf, especially if you don\u2019t have a huge amount of experience in managing the legal side of such deals.<\/p>\n<p class=\"ai-optimize-19\">If you wish to have more information about sponsorships, read <a href=\"https:\/\/rtrsports.com\/en\/blog\/what-is-sports-sponsorship-activation\/\"><strong>Sponsorship Activation<\/strong><\/a>.<\/p>\n<p class=\"ai-optimize-20\"><strong>RTR Sports Marketing<\/strong> can help you with this\u2014if you want to discuss options or learn more about <strong>sports sponsorship<\/strong>, get in contact with us today.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s a risk that must be taken into account when sponsoring a sports star or an athlete: that they might, unfortunately, find themselves injured and out of the game\u2014for a few weeks, an entire season, or even longer. Of course, this can have a hugely negative impact on the visibility that they have on the [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":158817,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20038,20039],"tags":[],"class_list":["post-237951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sport-sponsorship","category-sports-marketing"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Injuries: how does risk play a factor when sponsoring sport? - RTR Sports<\/title>\n<meta name=\"description\" content=\"It\u2019s a risk that must be taken when sponsoring a sports star or an athlete: that they might, unfortunately, find themselves injured and out of the game \u2013 for a few weeks, an entire season, or even longer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/en\/blog\/injuries-risk-sponsoring-sport\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Injuries: how does risk play a factor when sponsoring sport?\" \/>\n<meta property=\"og:description\" content=\"It\u2019s a risk that must be taken when sponsoring a sports star or an athlete: that they might, unfortunately, find themselves injured and out of the game \u2013 for a few weeks, an entire season, or even longer.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/en\/blog\/injuries-risk-sponsoring-sport\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/football-619243_1280-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"854\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/injuries-risk-sponsoring-sport\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/injuries-risk-sponsoring-sport\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Injuries: how does risk play a factor when sponsoring sport?\",\"datePublished\":\"2018-12-02T22:00:00+00:00\",\"dateModified\":\"2025-07-19T07:41:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/injuries-risk-sponsoring-sport\\\/\"},\"wordCount\":620,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/injuries-risk-sponsoring-sport\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/football-619243_1280-4.jpg\",\"articleSection\":[\"Sport Sponsorship\",\"Sports Marketing\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/injuries-risk-sponsoring-sport\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/injuries-risk-sponsoring-sport\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/injuries-risk-sponsoring-sport\\\/\",\"name\":\"Injuries: how does risk play a factor when sponsoring sport? 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