{"id":237960,"date":"2019-01-15T23:00:00","date_gmt":"2019-01-15T22:00:00","guid":{"rendered":"https:\/\/rtrsports.com\/offline-marketing-vs-social-3-things-consider\/"},"modified":"2024-08-09T03:22:37","modified_gmt":"2024-08-09T01:22:37","slug":"offline-marketing-vs-social-3-things-consider","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/en\/blog\/offline-marketing-vs-social-3-things-consider\/","title":{"rendered":"Offline marketing vs social: 3 things to consider"},"content":{"rendered":"

It\u2019s a question that brands involved in sports marketing<\/strong> are asking more and more – should I commit marketing spend online, or off?<\/p>\n

Here, we weigh up some of the factors involved.<\/p>\n

Direct targeting <\/strong><\/h2>\n

Social provides a unique opportunity to target your sports marketing<\/strong> directly towards the people who you want to engage with. This targeting can be drilled down to very specific demographics, including sex, age, education levels, interests, and geographic location, so can guarantee that the right eyes are on your campaign – something that you can\u2019t ensure as well with outdoor marketing or TV advertising.<\/p>\n

Of course, there are still many factors that you need to weigh up if you want to use targeting via social. The wording, graphics\/imagery, and tone must be highly engaging and you must be aware of the key locations in which your campaign is likely to perform well.<\/p>\n

The budget, too, is something you need to think about carefully – budgets on the key social channels can start at just a few pounds (meaning they can be more cost-effective than outdoor or TV advertising, which will always cost considerably more than this) and can run into tens of thousands, or even more.<\/p>\n

Whether you invest in targeting via social media or go for the broader audience via TV or outdoor advertising is likely to depend on your budget, and on how niche you want your audience to be.<\/p>\n

Guaranteed ROI <\/strong><\/h2>\n

There are so many different factors when it comes to sports marketing<\/strong> campaigns (think audience loyalty, championship results, the behavior of individual athletes and even the weather) that it is practically impossible to advise on marketing strategies that can guarantee ROI for your brands.<\/p>\n

We can, however, look at recent analysis to see where the ROI seems strong. When it comes to offline marketing, Forbes reports that radio advertising https:\/\/www.adweek.com\/digital\/study-shows-that-every-1-spent-on-radio-advertising-returns-12-in-purchase-activity\/<\/strong> \u00a0returns an average of $12 for every $1 spent, which is undoubtedly impressive. A 2017 investigation by Econsultancy <\/a>points out that, although confidence in social media to guarantee ROI isn\u2019t necessarily high, some brands have seen huge success – including Dutch airline KLM, which in 2014 credited social with 25 million worth of sales, and online retailer Made.com, which saw a 4% increase in order value from customers who had used its social channels.<\/p>\n

The fact that huge brands have had strong ROI doesn\u2019t mean this is going to be the same in every campaign. The key to giving the best chance of ROI with social – as with any type of marketing campaign – is to know your consumer, and effectively engage with them at exactly the right time.<\/p>\n

The chance to impress – in person <\/strong><\/h2>\n

Of course, your marketing priorities might actually be more B2B than B2C – you might have clients to wine and dine, or you might want to treat your best suppliers or most important board members to a memorable day out.<\/p>\n

In this case, corporate hospitality might be the best route for you to go down. After all, if you\u2019re looking to clinch a deal, renew a contract, keep a relationship sweet or even just show off the results of your offline sports marketing<\/strong> to those who matter, nothing beats doing it in person.<\/p>\n

__________<\/p>\n

All this means is that where you focus your sports marketing<\/strong> efforts depends on the specific aims of your campaign, and – so using experts, and\/or enlisting the help of a sports marketing <\/strong><\/a>company like RTR Sports Marketing<\/strong> can be a great way forward.<\/p>\n

If you want to access our experts, just give us a call or contact us at info@rtrsports.com<\/a> , we\u2019ll be waiting!<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s a question that brands involved in sports marketing are asking more and more – should I commit marketing spend online, or off? Here, we weigh up some of the factors involved. Direct targeting Social provides a unique opportunity to target your sports marketing directly towards the people who you want to engage with. This […]<\/p>\n","protected":false},"author":2,"featured_media":158834,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20271,20038,20039],"tags":[],"class_list":["post-237960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motogp-10","category-sport-sponsorship","category-sports-marketing"],"acf":[],"contentshake_article_id":"","yoast_head":"\nOffline marketing vs social: 3 things to consider | RTR Sports<\/title>\n<meta name=\"description\" content=\"It\u2019s a question that brands involved in sports marketing are asking more and more - should I commit marketing spend online, or off? Here, we weigh up some of the factors involved.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/en\/blog\/offline-marketing-vs-social-3-things-consider\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Offline marketing vs social: 3 things to consider\" \/>\n<meta property=\"og:description\" content=\"It\u2019s a question that brands involved in sports marketing are asking more and more - should I commit marketing spend online, or off? Here, we weigh up some of the factors involved.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/en\/blog\/offline-marketing-vs-social-3-things-consider\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/rtrsportsmarketing\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/student-849825_1280-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emanuele Venturoli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@twitter.com\/RTR_motoGP\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emanuele Venturoli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/offline-marketing-vs-social-3-things-consider\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/offline-marketing-vs-social-3-things-consider\\\/\"},\"author\":{\"name\":\"Emanuele Venturoli\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\"},\"headline\":\"Offline marketing vs social: 3 things to consider\",\"datePublished\":\"2019-01-15T22:00:00+00:00\",\"dateModified\":\"2024-08-09T01:22:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/offline-marketing-vs-social-3-things-consider\\\/\"},\"wordCount\":624,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/offline-marketing-vs-social-3-things-consider\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/student-849825_1280-2.jpg\",\"articleSection\":[\"MotoGP\",\"Sport Sponsorship\",\"Sports Marketing\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/offline-marketing-vs-social-3-things-consider\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/offline-marketing-vs-social-3-things-consider\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/offline-marketing-vs-social-3-things-consider\\\/\",\"name\":\"Offline marketing vs social: 3 things to consider | RTR Sports\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/offline-marketing-vs-social-3-things-consider\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/offline-marketing-vs-social-3-things-consider\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/student-849825_1280-2.jpg\",\"datePublished\":\"2019-01-15T22:00:00+00:00\",\"dateModified\":\"2024-08-09T01:22:37+00:00\",\"description\":\"It\u2019s a question that brands involved in sports marketing are asking more and more - should I commit marketing spend online, or off? Here, we weigh up some of the factors involved.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/offline-marketing-vs-social-3-things-consider\\\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/offline-marketing-vs-social-3-things-consider\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/offline-marketing-vs-social-3-things-consider\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/student-849825_1280-2.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/student-849825_1280-2.jpg\",\"width\":1280,\"height\":853},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/offline-marketing-vs-social-3-things-consider\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Offline marketing vs social: 3 things to consider\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\",\"name\":\"Emanuele Venturoli\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"caption\":\"Emanuele Venturoli\"},\"description\":\"Emanuele Venturoli holds a degree in Public, Political and Institutional Communication from the University of Bologna. He has built his professional career at the intersection of marketing and sport, with hands-on experience in both basketball and motorsport. He is passionate about motorsport, design and literature, and focuses on helping brands create effective and meaningful partnerships in high-performance sporting environments.\",\"sameAs\":[\"https:\\\/\\\/rtrsports.com\",\"https:\\\/\\\/www.facebook.com\\\/rtrsportsmarketing\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/emanueleventuroli\\\/\",\"https:\\\/\\\/x.com\\\/twitter.com\\\/RTR_motoGP\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/author\\\/emanuele\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Offline marketing vs social: 3 things to consider | RTR Sports","description":"It\u2019s a question that brands involved in sports marketing are asking more and more - should I commit marketing spend online, or off? Here, we weigh up some of the factors involved.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/en\/blog\/offline-marketing-vs-social-3-things-consider\/","og_locale":"en_US","og_type":"article","og_title":"Offline marketing vs social: 3 things to consider","og_description":"It\u2019s a question that brands involved in sports marketing are asking more and more - should I commit marketing spend online, or off? Here, we weigh up some of the factors involved.","og_url":"https:\/\/rtrsports.com\/en\/blog\/offline-marketing-vs-social-3-things-consider\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","article_author":"https:\/\/www.facebook.com\/rtrsportsmarketing","og_image":[{"width":1280,"height":853,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/student-849825_1280-2.jpg","type":"image\/jpeg"}],"author":"Emanuele Venturoli","twitter_card":"summary_large_image","twitter_creator":"@twitter.com\/RTR_motoGP","twitter_site":"@rtrsports","twitter_misc":{"Written by":"Emanuele Venturoli","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/en\/blog\/offline-marketing-vs-social-3-things-consider\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/en\/blog\/offline-marketing-vs-social-3-things-consider\/"},"author":{"name":"Emanuele Venturoli","@id":"https:\/\/rtrsports.com\/en\/#\/schema\/person\/6db38b859a8be0e39a3fb94a2a7b0a24"},"headline":"Offline marketing vs social: 3 things to consider","datePublished":"2019-01-15T22:00:00+00:00","dateModified":"2024-08-09T01:22:37+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/en\/blog\/offline-marketing-vs-social-3-things-consider\/"},"wordCount":624,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/en\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/en\/blog\/offline-marketing-vs-social-3-things-consider\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/student-849825_1280-2.jpg","articleSection":["MotoGP","Sport Sponsorship","Sports Marketing"],"inLanguage":"en","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/en\/blog\/offline-marketing-vs-social-3-things-consider\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/en\/blog\/offline-marketing-vs-social-3-things-consider\/","url":"https:\/\/rtrsports.com\/en\/blog\/offline-marketing-vs-social-3-things-consider\/","name":"Offline marketing vs social: 3 things to consider | RTR Sports","isPartOf":{"@id":"https:\/\/rtrsports.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/en\/blog\/offline-marketing-vs-social-3-things-consider\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/en\/blog\/offline-marketing-vs-social-3-things-consider\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/student-849825_1280-2.jpg","datePublished":"2019-01-15T22:00:00+00:00","dateModified":"2024-08-09T01:22:37+00:00","description":"It\u2019s a question that brands involved in sports marketing are asking more and more - should I commit marketing spend online, or off? Here, we weigh up some of the factors involved.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/en\/blog\/offline-marketing-vs-social-3-things-consider\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/en\/blog\/offline-marketing-vs-social-3-things-consider\/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/rtrsports.com\/en\/blog\/offline-marketing-vs-social-3-things-consider\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/student-849825_1280-2.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/student-849825_1280-2.jpg","width":1280,"height":853},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/en\/blog\/offline-marketing-vs-social-3-things-consider\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/en\/"},{"@type":"ListItem","position":2,"name":"Offline marketing vs social: 3 things to consider"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/en\/#website","url":"https:\/\/rtrsports.com\/en\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/en\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/en\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/rtrsports.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/en\/#\/schema\/person\/6db38b859a8be0e39a3fb94a2a7b0a24","name":"Emanuele Venturoli","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","caption":"Emanuele Venturoli"},"description":"Emanuele Venturoli holds a degree in Public, Political and Institutional Communication from the University of Bologna. He has built his professional career at the intersection of marketing and sport, with hands-on experience in both basketball and motorsport. He is passionate about motorsport, design and literature, and focuses on helping brands create effective and meaningful partnerships in high-performance sporting environments.","sameAs":["https:\/\/rtrsports.com","https:\/\/www.facebook.com\/rtrsportsmarketing","https:\/\/www.linkedin.com\/in\/emanueleventuroli\/","https:\/\/x.com\/twitter.com\/RTR_motoGP"],"url":"https:\/\/rtrsports.com\/en\/author\/emanuele\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts\/237960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/comments?post=237960"}],"version-history":[{"count":1,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts\/237960\/revisions"}],"predecessor-version":[{"id":246404,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts\/237960\/revisions\/246404"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/media\/158834"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/media?parent=237960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/categories?post=237960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/tags?post=237960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}