{"id":237973,"date":"2019-02-12T23:00:00","date_gmt":"2019-02-12T22:00:00","guid":{"rendered":"https:\/\/rtrsports.com\/riders-teams-and-social-reach-benefits-for-sponsors\/"},"modified":"2026-03-12T10:12:25","modified_gmt":"2026-03-12T09:12:25","slug":"riders-teams-and-social-reach-benefits-for-sponsors","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/en\/blog\/riders-teams-and-social-reach-benefits-for-sponsors\/","title":{"rendered":"Riders, Teams and social reach: benefits for sponsors"},"content":{"rendered":"<h2><strong>The Power of Social Media in Sports Sponsorship: MotoGP and Italian Media (2025 Update)<\/strong><\/h2>\n<p>Any corporate marketing and communication initiative is now universally recognized as closely linked to the world of digital and social media. For companies aiming to build an emotional connection with their audience, especially through sponsorship of teams or athletes, digital platforms are where the most significant opportunities and surprises emerge.<\/p>\n<p>All sports stars are supported by vast followings, and platforms like Instagram, Facebook, and YouTube\u2014among the most popular social media channels\u2014allow athletes and teams to reach millions globally.<\/p>\n<p><strong>Advantages for Sponsors<\/strong><\/p>\n<ul>\n<li><strong>Massive Reach:<\/strong> Social media enables sponsors to access vast audiences, often far exceeding the reach of traditional media.<\/li>\n<li><strong>Authentic Engagement:<\/strong> Athletes frequently post personal content, showcasing sponsor brands organically, which is more authentic and appreciated by fans.<\/li>\n<li><strong>Viral Potential:<\/strong> Posts can trigger a virtuous cycle of sharing and reposting, amplifying sponsor visibility.<\/li>\n<li><strong>Strategic Content:<\/strong> Successful sponsorships are supported by digital initiatives and editorial calendars, maximizing engagement and ROI<span><a href=\"#fn1\"><sup>[1]<\/sup><\/a><\/span>.<\/li>\n<\/ul>\n<p><strong>MotoGP Teams and Riders: Social Media Reach (2025)<\/strong><\/p>\n<p>The <a href=\"https:\/\/rtrsports.com\/en\/sponsorships-motogp\/\">MotoGP<\/a> ecosystem has seen explosive growth in digital engagement, with the championship itself surpassing 50 million fans across all platforms in 2024, a 25% increase from the previous year<span><\/span>. Instagram remains the fastest-growing channel, with over 1.5 million new followers in 2024 alone<span><a href=\"#fn1\"><sup>[1]<\/sup><\/a><\/span>.<\/p>\n<p>Below is an updated aggregate of the main MotoGP teams and their riders for the 2025 season, reflecting current line-ups and the latest available social media data:<\/p>\n<table>\n<tbody>\n<tr>\n<td>Team<\/td>\n<td>Riders (2025)<\/td>\n<td>Notable Rider Followers (Instagram)<\/td>\n<td>Estimated Combined Social Reach<\/td>\n<\/tr>\n<tr>\n<td>Ducati Lenovo<\/td>\n<td><strong>Francesco Bagnaia<\/strong>, <strong>Marc M\u00e1rquez<\/strong><\/td>\n<td>Bagnaia: 1.4M, M\u00e1rquez: 7.7M<\/td>\n<td>~10M+<\/td>\n<\/tr>\n<tr>\n<td>Yamaha Factory<\/td>\n<td><strong>Fabio Quartararo<\/strong>, <strong>Alex Rins<\/strong><\/td>\n<td>Quartararo: 2.2M, Rins: 0.6M<\/td>\n<td>~3M+<\/td>\n<\/tr>\n<tr>\n<td>KTM Factory<\/td>\n<td><strong>Brad Binder<\/strong>, <strong>Pedro Acosta<\/strong><\/td>\n<td>Binder: 0.4M, Acosta: 0.3M<\/td>\n<td>~0.7M+<\/td>\n<\/tr>\n<tr>\n<td>Honda Factory<\/td>\n<td><strong>Luca Marini<\/strong>, <strong>Joan Mir<\/strong><\/td>\n<td>Marini: 0.6M, Mir: 0.5M<\/td>\n<td>~1.1M+<\/td>\n<\/tr>\n<tr>\n<td>Aprilia Racing<\/td>\n<td><strong>Jorge Martin<\/strong>, <strong>Marco Bezzecchi<\/strong><\/td>\n<td>Martin: 0.7M, Bezzecchi: 0.5M<\/td>\n<td>~1.2M+<\/td>\n<\/tr>\n<tr>\n<td>Gresini Ducati<\/td>\n<td><strong>\u00c1lex M\u00e1rquez<\/strong>, <strong>Ferm\u00edn Aldeguer<\/strong><\/td>\n<td>\u00c1. M\u00e1rquez: 0.6M<\/td>\n<td>~0.6M+<\/td>\n<\/tr>\n<tr>\n<td>VR46 Ducati<\/td>\n<td><strong>Franco Morbidelli<\/strong>, <strong>Fabio Di Giannantonio<\/strong><\/td>\n<td>Morbidelli: 0.7M<\/td>\n<td>~0.7M+<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span>\u00a0<\/span><\/p>\n<p><em>Note: These numbers are approximate and reflect the most-followed platform (Instagram) as a proxy for total digital reach. Many riders have additional followers on Facebook, Twitter, and YouTube.<\/em><\/p>\n<ul>\n<li><strong>MotoGP Official Account:<\/strong> 17 million Instagram followers as of July 2025.<\/li>\n<\/ul>\n<p><strong>Comparison: Italian Newspapers Circulation (2025)<\/strong><\/p>\n<p>While MotoGP teams and riders collectively reach tens of millions on social media, the circulation of Italian newspapers continues to decline:<\/p>\n<table>\n<tbody>\n<tr>\n<td>Newspaper<\/td>\n<td>Circulation (May 2025)<\/td>\n<\/tr>\n<tr>\n<td>Corriere della Sera<\/td>\n<td>220,075<\/td>\n<\/tr>\n<tr>\n<td>La Repubblica<\/td>\n<td>136,826<\/td>\n<\/tr>\n<tr>\n<td>Il Sole 24 Ore<\/td>\n<td>118,301<\/td>\n<\/tr>\n<tr>\n<td>Avvenire<\/td>\n<td>100,031<\/td>\n<\/tr>\n<tr>\n<td>La Stampa<\/td>\n<td>73,205<\/td>\n<\/tr>\n<tr>\n<td>La Gazzetta dello Sport<\/td>\n<td>145,702<\/td>\n<\/tr>\n<tr>\n<td>Corriere dello Sport<\/td>\n<td>37,594<\/td>\n<\/tr>\n<tr>\n<td>Tuttosport<\/td>\n<td>18,383<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span>\u00a0<\/span><\/p>\n<ul>\n<li><strong>Total circulation for the top 56 newspapers:<\/strong> 1,661,682 (January 2025)<\/li>\n<\/ul>\n<p><strong>Key Insights for Sponsors<\/strong><\/p>\n<ul>\n<li><strong>Social media reach of leading MotoGP riders and teams far exceeds the daily circulation of even the most popular Italian newspapers.<\/strong><\/li>\n<li><strong>Sponsors can leverage this digital dominance to engage with fans more efficiently and authentically than through traditional media channels.<\/strong><\/li>\n<li><strong>The organic nature of athlete-driven content\u2014personal posts, behind-the-scenes moments, and brand integrations\u2014creates a deeper connection and greater brand recall.<\/strong><\/li>\n<\/ul>\n<p><strong>Example<\/strong><\/p>\n<p>If a sponsor partners with Ducati (Bagnaia and M\u00e1rquez), their combined digital reach on Instagram alone is over 9 million followers, nearly 65 times the daily circulation of Italy\u2019s leading sports newspaper, La Gazzetta dello Sport<\/p>\n<p><strong>Conclusion<\/strong><\/p>\n<p>The dominance of social media in the sports sponsorship landscape is clear. By aligning with <a href=\"http:\/\/motogp.com\">MotoGP<\/a> teams and riders, brands can access vast, engaged audiences, often outpacing the reach of traditional media. This approach not only amplifies brand visibility but also fosters authentic, lasting connections with fans.<\/p>\n<p>If you want to discuss how to maximize your sponsorship impact, contact us at <span><a href=\"mailto:info@rtrsports.com\">info@rtrsports.com<\/a><\/span>.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Power of Social Media in Sports Sponsorship: MotoGP and Italian Media (2025 Update) Any corporate marketing and communication initiative is now universally recognized as closely linked to the world of digital and social media. For companies aiming to build an emotional connection with their audience, especially through sponsorship of teams or athletes, digital platforms [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":158775,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20040,20038,20039],"tags":[],"class_list":["post-237973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motor-racing","category-sport-sponsorship","category-sports-marketing"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The digital effect of sponsorship: a wider, engaged audience<\/title>\n<meta name=\"description\" content=\"Any corporate marketing and communication initiative is by now agreed to be closely linked to the world of digital and social media. This is one aspect that any company wishing to establish an emotional bond with the audience should take into account when sponsoring a team or an athlete.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/en\/blog\/riders-teams-and-social-reach-benefits-for-sponsors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Riders, Teams and social reach: benefits for sponsors\" \/>\n<meta property=\"og:description\" content=\"Any corporate marketing and communication initiative is by now agreed to be closely linked to the world of digital and social media. This is one aspect that any company wishing to establish an emotional bond with the audience should take into account when sponsoring a team or an athlete.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/en\/blog\/riders-teams-and-social-reach-benefits-for-sponsors\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/7f76718f38137a5922e306058b53b8fb-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1339\" \/>\n\t<meta property=\"og:image:height\" content=\"1338\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/riders-teams-and-social-reach-benefits-for-sponsors\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/riders-teams-and-social-reach-benefits-for-sponsors\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Riders, Teams and social reach: benefits for sponsors\",\"datePublished\":\"2019-02-12T22:00:00+00:00\",\"dateModified\":\"2026-03-12T09:12:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/riders-teams-and-social-reach-benefits-for-sponsors\\\/\"},\"wordCount\":593,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/riders-teams-and-social-reach-benefits-for-sponsors\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/7f76718f38137a5922e306058b53b8fb-3.jpg\",\"articleSection\":[\"Motor Racing\",\"Sport Sponsorship\",\"Sports Marketing\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/riders-teams-and-social-reach-benefits-for-sponsors\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/riders-teams-and-social-reach-benefits-for-sponsors\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/riders-teams-and-social-reach-benefits-for-sponsors\\\/\",\"name\":\"The digital effect of sponsorship: a wider, engaged audience\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/riders-teams-and-social-reach-benefits-for-sponsors\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/riders-teams-and-social-reach-benefits-for-sponsors\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/7f76718f38137a5922e306058b53b8fb-3.jpg\",\"datePublished\":\"2019-02-12T22:00:00+00:00\",\"dateModified\":\"2026-03-12T09:12:25+00:00\",\"description\":\"Any corporate marketing and communication initiative is by now agreed to be closely linked to the world of digital and social media. This is one aspect that any company wishing to establish an emotional bond with the audience should take into account when sponsoring a team or an athlete.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/riders-teams-and-social-reach-benefits-for-sponsors\\\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/riders-teams-and-social-reach-benefits-for-sponsors\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/riders-teams-and-social-reach-benefits-for-sponsors\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/7f76718f38137a5922e306058b53b8fb-3.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/7f76718f38137a5922e306058b53b8fb-3.jpg\",\"width\":1339,\"height\":1338},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/riders-teams-and-social-reach-benefits-for-sponsors\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Riders, Teams and social reach: benefits for sponsors\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\",\"name\":\"Riccardo Taf\u00e0\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"caption\":\"Riccardo Taf\u00e0\"},\"description\":\"Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.\",\"sameAs\":[\"https:\\\/\\\/stg-rtrsportscom-rtrstaging.kinsta.cloud\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/author\\\/riccardo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The digital effect of sponsorship: a wider, engaged audience","description":"Any corporate marketing and communication initiative is by now agreed to be closely linked to the world of digital and social media. This is one aspect that any company wishing to establish an emotional bond with the audience should take into account when sponsoring a team or an athlete.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/en\/blog\/riders-teams-and-social-reach-benefits-for-sponsors\/","og_locale":"en_US","og_type":"article","og_title":"Riders, Teams and social reach: benefits for sponsors","og_description":"Any corporate marketing and communication initiative is by now agreed to be closely linked to the world of digital and social media. This is one aspect that any company wishing to establish an emotional bond with the audience should take into account when sponsoring a team or an athlete.","og_url":"https:\/\/rtrsports.com\/en\/blog\/riders-teams-and-social-reach-benefits-for-sponsors\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":1339,"height":1338,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/7f76718f38137a5922e306058b53b8fb-3.jpg","type":"image\/jpeg"}],"author":"Riccardo Taf\u00e0","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Written by":"Riccardo Taf\u00e0","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/en\/blog\/riders-teams-and-social-reach-benefits-for-sponsors\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/en\/blog\/riders-teams-and-social-reach-benefits-for-sponsors\/"},"author":{"name":"Riccardo Taf\u00e0","@id":"https:\/\/rtrsports.com\/en\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e"},"headline":"Riders, Teams and social reach: benefits for sponsors","datePublished":"2019-02-12T22:00:00+00:00","dateModified":"2026-03-12T09:12:25+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/en\/blog\/riders-teams-and-social-reach-benefits-for-sponsors\/"},"wordCount":593,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/en\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/en\/blog\/riders-teams-and-social-reach-benefits-for-sponsors\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/7f76718f38137a5922e306058b53b8fb-3.jpg","articleSection":["Motor Racing","Sport Sponsorship","Sports Marketing"],"inLanguage":"en","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/en\/blog\/riders-teams-and-social-reach-benefits-for-sponsors\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/en\/blog\/riders-teams-and-social-reach-benefits-for-sponsors\/","url":"https:\/\/rtrsports.com\/en\/blog\/riders-teams-and-social-reach-benefits-for-sponsors\/","name":"The digital effect of sponsorship: a wider, engaged audience","isPartOf":{"@id":"https:\/\/rtrsports.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/en\/blog\/riders-teams-and-social-reach-benefits-for-sponsors\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/en\/blog\/riders-teams-and-social-reach-benefits-for-sponsors\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/7f76718f38137a5922e306058b53b8fb-3.jpg","datePublished":"2019-02-12T22:00:00+00:00","dateModified":"2026-03-12T09:12:25+00:00","description":"Any corporate marketing and communication initiative is by now agreed to be closely linked to the world of digital and social media. This is one aspect that any company wishing to establish an emotional bond with the audience should take into account when sponsoring a team or an athlete.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/en\/blog\/riders-teams-and-social-reach-benefits-for-sponsors\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/en\/blog\/riders-teams-and-social-reach-benefits-for-sponsors\/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/rtrsports.com\/en\/blog\/riders-teams-and-social-reach-benefits-for-sponsors\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/7f76718f38137a5922e306058b53b8fb-3.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/7f76718f38137a5922e306058b53b8fb-3.jpg","width":1339,"height":1338},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/en\/blog\/riders-teams-and-social-reach-benefits-for-sponsors\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/en\/"},{"@type":"ListItem","position":2,"name":"Riders, Teams and social reach: benefits for sponsors"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/en\/#website","url":"https:\/\/rtrsports.com\/en\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/en\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/en\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/rtrsports.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/en\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e","name":"Riccardo Taf\u00e0","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","caption":"Riccardo Taf\u00e0"},"description":"Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.","sameAs":["https:\/\/stg-rtrsportscom-rtrstaging.kinsta.cloud"],"url":"https:\/\/rtrsports.com\/en\/author\/riccardo\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts\/237973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/comments?post=237973"}],"version-history":[{"count":6,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts\/237973\/revisions"}],"predecessor-version":[{"id":342468,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts\/237973\/revisions\/342468"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/media\/158775"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/media?parent=237973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/categories?post=237973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/tags?post=237973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}