{"id":237984,"date":"2019-03-03T23:00:00","date_gmt":"2019-03-03T22:00:00","guid":{"rendered":"https:\/\/rtrsports.com\/great-product-licensing-sport-turned-good-wow\/"},"modified":"2025-07-20T17:50:18","modified_gmt":"2025-07-20T15:50:18","slug":"great-product-licensing-sport-turned-good-wow","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/en\/blog\/great-product-licensing-sport-turned-good-wow\/","title":{"rendered":"Great product licensing: how sport turned &#8220;good&#8221; into &#8220;wow&#8221;"},"content":{"rendered":"<p><a href=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/download-5.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-20323\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/download-5.jpeg\" alt=\"\" width=\"225\" height=\"225\" \/><\/a>There are plenty of examples on how sports licensing managed to spice up many products turning them into&#8221; wow&#8221; products. Sports and their values, teams and their heritage and imagery represent the ideal partner to add that extra quid that can make the difference. And this point applies not only to sports or sports organizations but to top brands in general. The first example that comes to mind is the <strong>Nike Apple Watch<\/strong>, a co-branding case that, for sure, turns a very good product in a fantastic marketing operation.<\/p>\n<p>Another good example is the Limited Ferrari Bianchi Bike which will be produced in only 12 pieces and sold at $15,000+. Nothing compared to the Ferrari Hublot Big Bang, a limited watch in ceramic that is the offspring of the cooperation between Hublot and the Prancing Horse Outfit.<\/p>\n<p>Another well known <strong>Luxury Brand<\/strong>, <strong>McLaren<\/strong> has partnered with quite a few great companies lately. In the hi-tech sector, I can point out the <strong>OnePlus 6T A6013 McLaren Speed Edition<\/strong> phone.<\/p>\n<p><a href=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/esavox-lamborghini-3-scaled-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-20321\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/esavox-lamborghini-3-scaled-1.jpg\" alt=\"\" width=\"300\" height=\"156\" \/><\/a>If we stick to the luxury world of cars other examples come to mind. Have a look at this docking station that <strong>Esavox<\/strong> is producing with <strong>Lamborghini.<\/strong> And here we are with something still aspirational but a little bit more affordable, \u00a0<strong>Lamborghini<\/strong> can offer us these <strong>Mizuno Lamborghini<\/strong> sneakers.<\/p>\n<p>I c<img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-20322\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/lamborghini-mizuno-wave-tenjin-3-2-sneaker-freaker-3-scaled-1.jpg\" alt=\"\" width=\"300\" height=\"201\" \/>ould go ahead forever since most of the most glamorous and iconic brands in the world have licensing or co-branding operations up and running. From <strong>Adidas<\/strong> to <strong>Bentley,<\/strong> from <strong>Pepsi-Cola<\/strong> to the <strong>NBA,<\/strong> from <strong>John Deere<\/strong> to <strong>Walt Disney<\/strong>, all the most recognizable brand in the world offer their brands in license. They represent a great opportunity to companies that need to reinvigorate their brand, enlarge their distribution, widen their commercial horizon or target.<\/p>\n<p>If you would like to explore what can be done within sport or motorsport we are just a call away or if you\u2019d rather drop us a line, please do so at <a href=\"mailto:info@rtrsports.com\">info@rtrsports.com <\/a>\u00a0if in the meantime you would like to have a look at a selection of licensing operation we engaged in the last few years follow this <a href=\"https:\/\/rtrsports.com\/en\/portfolio_category\/licensing\/\">link\u00a0<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are plenty of examples on how sports licensing managed to spice up many products turning them into&#8221; wow&#8221; products. Sports and their values, teams and their heritage and imagery represent the ideal partner to add that extra quid that can make the difference. And this point applies not only to sports or sports organizations [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":158924,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20065,20040,20038],"tags":[],"class_list":["post-237984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-licensing","category-motor-racing","category-sport-sponsorship"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Great product licensing: how sport turned &quot;good&quot; into &quot;wow&quot;<\/title>\n<meta name=\"description\" content=\"There are plenty of examples on how sports licensing managed to spice up many products turning them into&quot; wow&quot; products. Sports and their values, teams and their heritage and imagery represent the ideal partner to add that extra quid that can make the difference\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/en\/blog\/great-product-licensing-sport-turned-good-wow\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Great product licensing: how sport turned &quot;good&quot; into &quot;wow&quot;\" \/>\n<meta property=\"og:description\" content=\"There are plenty of examples on how sports licensing managed to spice up many products turning them into&quot; wow&quot; products. Sports and their values, teams and their heritage and imagery represent the ideal partner to add that extra quid that can make the difference\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/en\/blog\/great-product-licensing-sport-turned-good-wow\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/download-10.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"225\" \/>\n\t<meta property=\"og:image:height\" content=\"225\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/great-product-licensing-sport-turned-good-wow\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/great-product-licensing-sport-turned-good-wow\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Great product licensing: how sport turned &#8220;good&#8221; into &#8220;wow&#8221;\",\"datePublished\":\"2019-03-03T22:00:00+00:00\",\"dateModified\":\"2025-07-20T15:50:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/great-product-licensing-sport-turned-good-wow\\\/\"},\"wordCount\":363,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/great-product-licensing-sport-turned-good-wow\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/download-10.jpeg\",\"articleSection\":[\"Licensing\",\"Motor Racing\",\"Sport Sponsorship\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/great-product-licensing-sport-turned-good-wow\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/great-product-licensing-sport-turned-good-wow\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/great-product-licensing-sport-turned-good-wow\\\/\",\"name\":\"Great product licensing: how sport turned \\\"good\\\" into \\\"wow\\\"\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/great-product-licensing-sport-turned-good-wow\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/great-product-licensing-sport-turned-good-wow\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/download-10.jpeg\",\"datePublished\":\"2019-03-03T22:00:00+00:00\",\"dateModified\":\"2025-07-20T15:50:18+00:00\",\"description\":\"There are plenty of examples on how sports licensing managed to spice up many products turning them into\\\" wow\\\" products. 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