{"id":238003,"date":"2019-04-29T07:58:29","date_gmt":"2019-04-29T05:58:29","guid":{"rendered":"https:\/\/rtrsports.com\/sports-sponsorship-thailand-sports-sponsorship-thailand-look-like\/"},"modified":"2026-09-18T11:17:39","modified_gmt":"2026-09-18T09:17:39","slug":"sports-sponsorship-thailand-sports-sponsorship-thailand-look-like","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/en\/blog\/sports-sponsorship-thailand-sports-sponsorship-thailand-look-like\/","title":{"rendered":"Sports Sponsorship in Thailand"},"content":{"rendered":"<h2>Thailand and sports sponsorship: a growing market where motorsport takes centre stage<\/h2>\n<p>Thailand has for years been one of the most active sports markets in Southeast Asia. With over 70 million inhabitants, mass tourism that brings tens of millions of visitors to the country each year, and a constantly growing economy, the country has built over recent years a sports sponsorship ecosystem of considerable depth. Motorsport is undeniably its beating heart: the presence of the Grand Prix in the MotoGP calendar, the major Thai brands present as sponsors in the paddock, and the large, passionate audience that fills the Chang International Circuit in Buriram every year are the most eloquent proof.<\/p>\n<p>RTR Sports Marketing analyses the Thai market with attention to <a href=\"https:\/\/rtrsports.com\/en\/motogp-sponsorship\/\"><strong>MotoGP sponsorship<\/strong><\/a> opportunities, where Thailand represents one of the most interesting local contexts for brands operating in Asia.<\/p>\n<h2>The Thai Grand Prix: engine of local sports marketing<\/h2>\n<p>The Chang International Circuit in Buriram, inaugurated as an international-standard facility in 2014 and entering the MotoGP calendar in 2018, became in just a few years one of the most appreciated circuits in the World Championship for facilities quality, atmosphere and local audience engagement. The Thailand MotoGP Grand Prix takes place every October and attracts tens of thousands of trackside spectators and millions of television viewers across the country.<\/p>\n<p>PTT, Thailand&#8217;s state-owned oil company, is the historic title sponsor of the Thailand MotoGP Grand Prix \u2014 a role that reflects not only the event&#8217;s importance to the country, but also the investment of the local energy sector in promoting the national image through international competitions. Michelin, as the championship&#8217;s sole tyre supplier, has a very strong visual presence, while DHL and other global logistics partners complete the landscape of the event&#8217;s main sponsors.<\/p>\n<h2>Singha and beer culture in Thai sports marketing<\/h2>\n<p>Singha Beer \u2014 Thailand&#8217;s oldest beer brand, with over a century of history \u2014 is one of the most recognisable sponsors in Thai motorsport. Singha&#8217;s visibility at race weekends reflects a well-established approach of associating premium Thai brands with the most resonant international sporting competitions. For an international brand wishing to position itself in the Thai market, motorsport therefore offers an already-structured partner ecosystem and an extraordinarily receptive audience, both local and international.<\/p>\n<p>The Tourism Authority of Thailand (TAT) is another active protagonist: it has used MotoGP events in Italy (Misano) and Spain (Aragon) as a platform for promoting the country&#8217;s tourism, bringing elements of Thai culture directly into the European paddock to reach millions of motorsport fans worldwide.<\/p>\n<h2>MotoGP sponsorship opportunities in Thailand<\/h2>\n<p>For a brand operating in or wishing to expand into the Thai market, <a href=\"https:\/\/rtrsports.com\/en\/motogp-sponsorship\/\"><strong>MotoGP sponsorship<\/strong><\/a> offers a double lever: local visibility during the home Grand Prix, with a passionate and engagement-ready Thai audience, and global visibility through all other stops on the world calendar. RTR Sports Marketing is able to support brands in designing and activating these partnerships in a strategic and measurable way.<\/p>\n<h2>Frequently asked questions about sports sponsorship in Thailand<\/h2>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Frequently Asked Questions<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Does Thailand have its own race in the MotoGP calendar?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>Yes. The Thailand MotoGP Grand Prix takes place every year at the Chang International Circuit in Buriram. Having entered the MotoGP calendar in 2018, it has become one of the most anticipated events in the championship, with tens of thousands of trackside spectators and millions of television viewers across the country.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Who are the main sponsors of the Thailand MotoGP Grand Prix?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>PTT (the state oil company) is the event&#8217;s historic title sponsor, joined by Michelin as the exclusive tyre supplier and major logistics brands such as DHL. The Tourism Authority of Thailand is an active partner that uses the event to promote Thai tourism internationally. Singha Beer is one of the most visible Thai brands in motorsport competitions.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Is motorsport popular in Thailand?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>Yes, very much so. Thailand has an established automotive and motorcycle culture, with a history of participation in regional and international competitions. The MotoGP Grand Prix has become a nationally significant event, broadcast live on national and digital channels with audiences running into the millions.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>How can an international brand use motorsport to enter the Thai market?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>Motorsport in Thailand offers direct access to millions of passionate consumers: through local activation during the home Grand Prix (events, hospitality, trackside visibility), as well as global visibility guaranteed by participation in the MotoGP world championship across all other calendar stops.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Does RTR Sports Marketing support brands looking to operate in Thailand?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>Yes. RTR Sports Marketing offers strategic consultancy, Thai market analysis and access to the best MotoGP sponsorship opportunities for brands operating in or wishing to expand into Thailand and Southeast Asia. Contact us for personalised advice.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Thailand and sports sponsorship: a growing market where motorsport takes centre stage Thailand has for years been one of the most active sports markets in Southeast Asia. With over 70 million inhabitants, mass tourism that brings tens of millions of visitors to the country each year, and a constantly growing economy, the country has built [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":157740,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20038],"tags":[],"class_list":["post-238003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sport-sponsorship"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sports Sponsorship in Thailand | MotoGP &amp; Local Market | RTR Sports<\/title>\n<meta name=\"description\" content=\"Thailand is a fast-growing sports market with a globally significant MotoGP Grand Prix. Discover sponsorship opportunities for international brands.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/en\/blog\/sports-sponsorship-thailand-sports-sponsorship-thailand-look-like\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sports Sponsorship in Thailand\" \/>\n<meta property=\"og:description\" content=\"Thailand is a fast-growing sports market with a globally significant MotoGP Grand Prix. 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A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP - closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.\",\"sameAs\":[\"https:\\\/\\\/rtrsports.com\",\"https:\\\/\\\/uk.linkedin.com\\\/in\\\/riccardotafa\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/author\\\/riccardo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Sports Sponsorship in Thailand | MotoGP & Local Market | RTR Sports","description":"Thailand is a fast-growing sports market with a globally significant MotoGP Grand Prix. 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