{"id":238005,"date":"2019-04-04T22:00:00","date_gmt":"2019-04-04T20:00:00","guid":{"rendered":"https:\/\/rtrsports.com\/motogp-show-bikes\/"},"modified":"2026-03-13T08:25:46","modified_gmt":"2026-03-13T07:25:46","slug":"motogp-show-bikes","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/en\/blog\/motogp-show-bikes\/","title":{"rendered":"MotoGP Show Bikes: what are they? And how are they used?"},"content":{"rendered":"<p class=\"ai-optimize-6 ai-optimize-introduction\"><strong>Show bikes<\/strong> (also showbikes) are replicas of the motorbikes used by riders during competitions. The teams normally <strong>make them available to <a href=\"https:\/\/rtrsports.com\/en\/blog\/types-of-sponsorship-in-sports\/\">major sponsors and partners<\/a><\/strong> for marketing purposes during special and important events such as exhibitions, conferences, trade fairs, and meetings.<\/p>\n<h2 class=\"ai-optimize-7\">Show Bikes: What are they?<\/h2>\n<p class=\"ai-optimize-8\">A <strong>show bike<\/strong>, which literally means a motorcycle used for display, is a replica of the bikes competing in the MotoGP Championship that has the same exact appearance as the originals.\u00a0S<strong>how bikes are not normally supplied with an engine<\/strong> (or they are fitted with a sealed engine), and they do not feature some electronic components, for contractual reasons agreed with the manufacturers, but they look <strong>exactly the same <\/strong>as the prototypes racing during competitions. To be honest, it is not merely a matter of looking like the originals. In most cases, a team\u2019s show bike is made out of the actual motorbike used in the previous championship whose outer body is renovated with the livery of the current championship.<\/p>\n<h2 class=\"ai-optimize-9\">Show Bikes: the charm of an unattainable item<\/h2>\n<p class=\"ai-optimize-10\">One of the peculiarities of the <strong>MotoGP<\/strong> (and of Formula 1 and Formula E alike) is that competitions are for prototypes only. Motorcycles darting on worldwide circuit tracks every two weeks in the talented hands of their racers are built by hand and in extremely limited numbers by their manufacturers for the sole purpose of racing the competitions of the <strong>Premier Class<\/strong>. Unlike the motorbikes in the <strong>Superbike <\/strong>championship, which are converted for extreme uses out of models that are sold to private buyers as well (although at extremely expensive costs), the bikes racing the MotoGP are unique pieces, and, as such, they are endowed with an extraordinary charm\u2014the charm that only priceless objects have.<\/p>\n<p class=\"ai-optimize-11\"><strong>Having the chance to personally see <\/strong>one of these wonderful creations of engineering is a unique emotion for both fans, who admire the warhorse ridden by their heroes, and curious people, who immediately understand the incredible level of technology and sophistication of these items. Seeing a MotoGP motorbike live and having the opportunity to admire its shape from a few centimetres would be an unequaled event for most of us, I bet.<\/p>\n<p class=\"ai-optimize-12\">Teams have quickly understood that <strong>this charm could be channelled<\/strong> and used as an excellent marketing tool to make some moments in their sponsors\u2019 life unforgettable: an item to channel attention, to make an event memorable, and to leave an indelible memory in the minds of all those present.<\/p>\n<h2 class=\"ai-optimize-13\">An efficient tool for sponsors and partners<\/h2>\n<p class=\"ai-optimize-14\">Teams who own a <strong>show bike<\/strong>\u00a0(as well as the staff and equipment required to move it from one event to the next one) offer it as part of the\u00a0<strong>marketing<\/strong>\u00a0benefits contemplated in the sponsorship agreement. The show bike is one of the marketing tools offered to the <strong>sponsors<\/strong> in combination with the use of the team image in\u00a0<strong>communication<\/strong>\u00a0activities,\u00a0<strong>hospitality<\/strong> passes, social media support, and much more. Sponsors, on their turn, ask to use the show bike in the course of the most significant events in their marketing calendar: exhibitions with a large number of visitors (to attract them to the sponsors\u2019 stands), international conventions (to give a \u201cpremium\u201d flavor to the event), or important opening events at <b>the corporate<\/b>\u00a0level (to make the moment even more memorable). Normally, the permission to use the show bike is granted to partners on very few occasions, which are properly dosed according to their economic support. Be aware that this tool is hardly granted to a company more than twice in one year. The reason for this is that the\u00a0<strong>show bike <\/strong>is one, and it is allocated electively among the team sponsors who are entitled to it on a case-by-case basis. The team directly takes care of this extremely valuable item, including its transport, installation on stands, and subsequent dismantling.<\/p>\n<h2 class=\"ai-optimize-15\">Highly impactful activation for all-round marketing<\/h2>\n<p class=\"ai-optimize-16\">We have often emphasized one key concept in this blog: <strong><a href=\"https:\/\/rtrsports.com\/en\/blog\/how-does-sponsorship-work\/\">sponsorships<\/a> <\/strong>are far more than a label on a motorbike, a racing car, or a soccer jersey. <strong>Sponsorships<\/strong> are, on the contrary, <a href=\"https:\/\/rtrsports.com\/en\/sports-sponsorship-program\/\"><strong>ecosystems of benefits and rights, communication opportunities, and storytelling<\/strong><\/a>: a fire that is ready to burn in its magnificent splendor but still requires a spark to get started. (Discover the <a href=\"https:\/\/rtrsports.com\/en\/formula-e-sponsorship\/\">Formula E Sponsorship Agency<\/a>)<\/p>\n<p class=\"ai-optimize-17\">Needless to say,\u00a0<strong>show bikes<\/strong>\u00a0too are part of this <strong>ecosystem.<\/strong> Their judicious use is a very powerful activation, a certainly effective method when it comes to drawing attention, creating unforgettable memories, and giving newsworthiness to an event. Effectiveness is even greater if each gear in the complex mechanism of a sponsorship works in sync at multiple levels, with the involvement of various communication tools, at different times, and with different audiences. The results can be really stunning in cases where all these elements are networked with precision, competence, and perseverance.<\/p>\n<p class=\"ai-optimize-18\">Now, take a moment and try to imagine you have to organize a very important convention with your major customers, partners and investors. While your guests are taking their seats in the <strong>wonderful room<\/strong>\u00a0you have arranged for them, a large screen displays touching images of the team you are sponsoring to show the\u00a0<strong>highlights<\/strong> of a breathtaking season in which you have legitimately played a leading role. At the center of the room, right where the protagonists of the evening will be delivering their speeches, a motorcycle is parked, the same motorcycle used by the racers in the images to achieve their victories. And the motorbike has your brand on its fairing. Guess what! You have created an indelible moment, and you have been able to do it even before the protagonists of the event have uttered a word.<\/p>\n<p class=\"ai-optimize-19\"><strong>Enjoyed this post? Do not miss the chance to share it!<\/strong> Want to know more? Reach us at <a href=\"mailto:info@rtrsports.com\">info@rtrsports.com\u00a0<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Show bikes (also showbikes) are replicas of the motorbikes used by riders during competitions. The teams normally make them available to major sponsors and partners for marketing purposes during special and important events such as exhibitions, conferences, trade fairs, and meetings. Show Bikes: What are they? A show bike, which literally means a motorcycle used [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":158988,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20038,20039],"tags":[],"class_list":["post-238005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sport-sponsorship","category-sports-marketing"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What is a MotoGP Show bike and why is it important?<\/title>\n<meta name=\"description\" content=\"Show bikes (also showbikes) are replicas of the motorbikes used by riders during competitions. The Teams normally make them available to major sponsors and partners\u00a0for marketing purposes during special and important events such as exhibitions, conferences, trade fairs and meetings.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/en\/blog\/motogp-show-bikes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MotoGP Show Bikes: what are they? And how are they used?\" \/>\n<meta property=\"og:description\" content=\"Show bikes (also showbikes) are replicas of the motorbikes used by riders during competitions. The Teams normally make them available to major sponsors and partners\u00a0for marketing purposes during special and important events such as exhibitions, conferences, trade fairs and meetings.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/en\/blog\/motogp-show-bikes\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/rtrsportsmarketing\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/showbikes-5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emanuele Venturoli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@twitter.com\/RTR_motoGP\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emanuele Venturoli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/motogp-show-bikes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/motogp-show-bikes\\\/\"},\"author\":{\"name\":\"Emanuele Venturoli\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\"},\"headline\":\"MotoGP Show Bikes: what are they? 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