{"id":238006,"date":"2019-04-07T22:00:00","date_gmt":"2019-04-07T20:00:00","guid":{"rendered":"https:\/\/rtrsports.com\/clothing-fashion-and-sports\/"},"modified":"2026-09-17T13:56:44","modified_gmt":"2026-09-17T11:56:44","slug":"clothing-fashion-and-sports","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/en\/blog\/clothing-fashion-and-sports\/","title":{"rendered":"Clothing, fashion and sports: a failure-proof combination"},"content":{"rendered":"

Fashion and sport<\/strong> have a great deal in common: the former has drawn heavily on the latter, bringing to market a multitude of products that were once confined to specific activities or the gym. This flow \u2014 from sport into fashion, and then from the fashion system back into sporting arenas \u2014 has become one of the most powerful engines of marketing in the world of sport and sponsorships.<\/p>\n

From the gym to the street<\/h2>\n

It all began with trainers<\/strong>. These shoes, originally designed for sport, were reimagined in more sophisticated versions or limited editions and became coveted pieces in designer collections and indispensable items in everyday wardrobes, from CEOs to teenagers. A process that once seemed destined for footwear alone soon spread to clothing as a whole.<\/p>\n

In recent years \u2014 with the United States leading the trend \u2014 yoga and compression wear has started to be worn far beyond the gym. Today it is common to see figure-hugging leggings \u2014 originally designed as technical training garments \u2014 paired with work outfits or weekend looks. The big sporting brands spotted the trend and accelerated the crossover between sport and fashion to the point where creating sportswear for daily life became a core part of their identity.<\/p>\n

The great collaborations: when sport meets high fashion<\/h2>\n

Nike<\/strong> and Adidas<\/strong> were the first to mainstream this marriage on a global scale. Adidas in particular has been especially active in this space: its permanent collaborations with Stella McCartney<\/strong> and Yohji Yamamoto<\/strong> (Y-3 line) marked a turning point for the industry. Further capsule collections followed with Raf Simons<\/strong>, Rick Owens<\/strong>, and Jeremy Scott<\/strong>, culminating in the co-branding agreement with British streetwear label Palace for Wimbledon 2018. Other fashion houses followed suit: Bikkembergs<\/strong> with football, Emporio Armani<\/strong> as sponsor of the Italian Olympic teams and partner of tennis player Fabio Fognini.<\/p>\n

Ralph Lauren once staged a fashion show in his private garage, among his priceless car collection, literally merging fashion and a passion for motors in a single mise en sc\u00e8ne \u2014 a gesture that says everything about how permeable the boundary between these two worlds has become.<\/p>\n

Motorsport: fertile ground for fashion<\/h2>\n

In the world of motorsport<\/strong>, the link with fashion is particularly rich and varied. The list of clothing companies that have been or are currently involved in MotoGP sponsorship<\/strong><\/a> is long: BombBoogie<\/strong>, Pull&Bear<\/strong>, Gas<\/strong>, Fila<\/strong>, DonDup<\/strong>, Descente<\/strong>, Oakley<\/strong>, Lumberjack<\/strong>, A-Style<\/strong>, Nero Giardini<\/strong>. Each with its own activation logic, but all sharing a common objective: to be seen in the right context, with the right audience, with the right emotional impact.<\/p>\n

Extensive use of brand licensing<\/strong><\/a> has also left its mark on the clothing and accessories sector, where the leading motorsport brands \u2014 Norton<\/strong>, Lamborghini<\/strong>, Ferrari<\/strong>, Aston Martin<\/strong>, Porsche<\/strong> \u2014 have associated their names with jackets, shoes, knitwear and leather goods, creating objects of desire that attract fans and collectors well beyond the racetrack.<\/p>\n

Why athletes are the perfect testimonials for fashion<\/h2>\n

The answer is straightforward: young, fit athletes are aspirational role models by definition<\/strong>. The disciplines in which they compete attract millions of passionate followers. Their physical presence, talent and personal narrative make them simultaneously aspirational and relatable. They are at the centre of popular culture, amplified by press and social media that fuel their popularity far beyond their sporting results. In short: they are the ideal brand ambassadors.<\/p>\n

This is precisely why leveraging sports celebrities<\/strong> to promote a brand and enrich it with the values they embody \u2014 performance, determination, a healthy lifestyle, success \u2014 is strategically natural. Sports sponsorship<\/strong><\/a> thus becomes a comprehensive brand-building tool, capable of generating global visibility and building lasting emotional associations with audiences.<\/p>\n

Frequently asked questions about fashion, sport and sponsorship<\/h2>\n
\r\n\r\n

Frequently Asked Questions<\/b><\/h2>\r\n \r\n
\n
\r\n\r\n

\r\n Why does fashion invest in sport?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n <\/p>\n

Sport gives fashion three fundamental elements: large, engaged audiences; athletes as credible and aspirational endorsers; and a system of values (performance, discipline, lifestyle) that enhances any brand. For clothing brands, sports sponsorship generates visibility, positive emotional associations and brand storytelling opportunities that are difficult to replicate through other means.<\/p>\n

\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Which fashion brands have sponsored in MotoGP?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n <\/p>\n

Many. Among the most prominent: BombBoogie, Pull&Bear, Gas, Fila, DonDup, Descente, Oakley, Lumberjack, A-Style, Nero Giardini. Each built its presence in MotoGP with different activation strategies, but all benefited from the championship’s global reach and contact with a highly loyal audience.<\/p>\n

\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n How does brand licensing work in motorsport?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n <\/p>\n

Brand licensing in motorsport allows automotive and motorcycle brands (Ferrari, Lamborghini, Porsche, Aston Martin, Norton) to grant the use of their name to clothing and accessories manufacturers. The result is apparel \u2014 leather jackets, shoes, knitwear \u2014 that combines motorsport glamour with fashion quality, creating products with high perceived value.<\/p>\n

\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Are athletes effective endorsers for fashion brands?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n <\/p>\n

Yes, they are among the most effective. Elite athletes are aspirational figures with a passionate fan base, constant media presence, and values (discipline, performance, healthy lifestyle) that align perfectly with the positioning most fashion brands aim to communicate. Their credibility is rooted in real achievement, not artificial celebrity.<\/p>\n

\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n How can a fashion brand enter MotoGP?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n <\/p>\n

Through a sponsorship with a MotoGP team<\/a>. RTR Sports Marketing, with over 30 years of experience in motorsport, supports fashion and lifestyle companies in structuring strategic partnerships with World Championship teams and riders. Every project is tailored to the specific goals of the brand.<\/p>\n

\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n\r\n <\/div>\r\n \n","protected":false},"excerpt":{"rendered":"

Fashion and sport have a great deal in common: the former has drawn heavily on the latter, bringing to market a multitude of products that were once confined to specific activities or the gym. This flow \u2014 from sport into fashion, and then from the fashion system back into sporting arenas \u2014 has become one […]<\/p>\n","protected":false},"author":14,"featured_media":158999,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20039],"tags":[],"class_list":["post-238006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports-marketing"],"acf":[],"contentshake_article_id":"","yoast_head":"\nClothing, fashion and sports: a failure-proof combination<\/title>\n<meta name=\"description\" content=\"How fashion and sport feed each other: MotoGP sponsorships, brand licensing, athlete testimonials and the impact of motorsport on the fashion industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/en\/blog\/clothing-fashion-and-sports\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Clothing, fashion and sports: a failure-proof combination\" \/>\n<meta property=\"og:description\" content=\"How fashion and sport feed each other: MotoGP sponsorships, brand licensing, athlete testimonials and the impact of motorsport on the fashion industry.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/en\/blog\/clothing-fashion-and-sports\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/scarpa-ferrar-4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"645\" \/>\n\t<meta property=\"og:image:height\" content=\"645\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/clothing-fashion-and-sports\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/clothing-fashion-and-sports\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Clothing, fashion and sports: a failure-proof combination\",\"datePublished\":\"2019-04-07T20:00:00+00:00\",\"dateModified\":\"2026-09-17T11:56:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/clothing-fashion-and-sports\\\/\"},\"wordCount\":897,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/clothing-fashion-and-sports\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/scarpa-ferrar-4.png\",\"articleSection\":[\"Sports Marketing\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/clothing-fashion-and-sports\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/clothing-fashion-and-sports\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/clothing-fashion-and-sports\\\/\",\"name\":\"Clothing, fashion and sports: a failure-proof combination\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/clothing-fashion-and-sports\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/clothing-fashion-and-sports\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/scarpa-ferrar-4.png\",\"datePublished\":\"2019-04-07T20:00:00+00:00\",\"dateModified\":\"2026-09-17T11:56:44+00:00\",\"description\":\"How fashion and sport feed each other: MotoGP sponsorships, brand licensing, athlete testimonials and the impact of motorsport on the fashion industry.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/clothing-fashion-and-sports\\\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/clothing-fashion-and-sports\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/clothing-fashion-and-sports\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/scarpa-ferrar-4.png\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/scarpa-ferrar-4.png\",\"width\":645,\"height\":645,\"caption\":\"Abbigliamento, moda e sport\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/clothing-fashion-and-sports\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Clothing, fashion and sports: a failure-proof combination\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\",\"https:\\\/\\\/www.wikidata.org\\\/wiki\\\/Q7797317\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\",\"name\":\"Riccardo Taf\u00e0\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"caption\":\"Riccardo Taf\u00e0\"},\"description\":\"Riccardo Taf\u00e0 is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP - closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.\",\"sameAs\":[\"https:\\\/\\\/rtrsports.com\",\"https:\\\/\\\/uk.linkedin.com\\\/in\\\/riccardotafa\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/author\\\/riccardo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Clothing, fashion and sports: a failure-proof combination","description":"How fashion and sport feed each other: MotoGP sponsorships, brand licensing, athlete testimonials and the impact of motorsport on the fashion industry.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/en\/blog\/clothing-fashion-and-sports\/","og_locale":"en_US","og_type":"article","og_title":"Clothing, fashion and sports: a failure-proof combination","og_description":"How fashion and sport feed each other: MotoGP sponsorships, brand licensing, athlete testimonials and the impact of motorsport on the fashion industry.","og_url":"https:\/\/rtrsports.com\/en\/blog\/clothing-fashion-and-sports\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":645,"height":645,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/scarpa-ferrar-4.png","type":"image\/png"}],"author":"Riccardo Taf\u00e0","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Written by":"Riccardo Taf\u00e0","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/en\/blog\/clothing-fashion-and-sports\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/en\/blog\/clothing-fashion-and-sports\/"},"author":{"name":"Riccardo Taf\u00e0","@id":"https:\/\/rtrsports.com\/en\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e"},"headline":"Clothing, fashion and sports: a failure-proof combination","datePublished":"2019-04-07T20:00:00+00:00","dateModified":"2026-09-17T11:56:44+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/en\/blog\/clothing-fashion-and-sports\/"},"wordCount":897,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/en\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/en\/blog\/clothing-fashion-and-sports\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/scarpa-ferrar-4.png","articleSection":["Sports Marketing"],"inLanguage":"en","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/en\/blog\/clothing-fashion-and-sports\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/en\/blog\/clothing-fashion-and-sports\/","url":"https:\/\/rtrsports.com\/en\/blog\/clothing-fashion-and-sports\/","name":"Clothing, fashion and sports: a failure-proof combination","isPartOf":{"@id":"https:\/\/rtrsports.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/en\/blog\/clothing-fashion-and-sports\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/en\/blog\/clothing-fashion-and-sports\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/scarpa-ferrar-4.png","datePublished":"2019-04-07T20:00:00+00:00","dateModified":"2026-09-17T11:56:44+00:00","description":"How fashion and sport feed each other: MotoGP sponsorships, brand licensing, athlete testimonials and the impact of motorsport on the fashion industry.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/en\/blog\/clothing-fashion-and-sports\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/en\/blog\/clothing-fashion-and-sports\/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/rtrsports.com\/en\/blog\/clothing-fashion-and-sports\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/scarpa-ferrar-4.png","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/scarpa-ferrar-4.png","width":645,"height":645,"caption":"Abbigliamento, moda e sport"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/en\/blog\/clothing-fashion-and-sports\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/en\/"},{"@type":"ListItem","position":2,"name":"Clothing, fashion and sports: a failure-proof combination"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/en\/#website","url":"https:\/\/rtrsports.com\/en\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/en\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/en\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/rtrsports.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/","https:\/\/www.wikidata.org\/wiki\/Q7797317"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/en\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e","name":"Riccardo Taf\u00e0","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","caption":"Riccardo Taf\u00e0"},"description":"Riccardo Taf\u00e0 is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP - closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.","sameAs":["https:\/\/rtrsports.com","https:\/\/uk.linkedin.com\/in\/riccardotafa"],"url":"https:\/\/rtrsports.com\/en\/author\/riccardo\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts\/238006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/comments?post=238006"}],"version-history":[{"count":4,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts\/238006\/revisions"}],"predecessor-version":[{"id":354833,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts\/238006\/revisions\/354833"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/media\/158999"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/media?parent=238006"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/categories?post=238006"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/tags?post=238006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}