{"id":238015,"date":"2019-04-30T22:00:00","date_gmt":"2019-04-30T20:00:00","guid":{"rendered":"https:\/\/rtrsports.com\/sport-sponsorship-switzerland\/"},"modified":"2025-06-13T09:21:20","modified_gmt":"2025-06-13T07:21:20","slug":"sport-sponsorship-switzerland","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/en\/blog\/sport-sponsorship-switzerland\/","title":{"rendered":"Sport sponsorship in Switzerland"},"content":{"rendered":"<p><span style=\"line-height: 21.600000381469727px;\">Swiss and international brands know the value of\u00a0sports sponsorship in Switzerland\u00a0&#8211; and that it means opportunities to display strong Corporate Social Responsibility, support public health, and look towards the future through a variety of different (and exciting) sporting outlets. It\u2019s not just skiing!\u00a0<\/span><\/p>\n<p><span style=\"line-height: 21.600000381469727px;\">Here are a few<\/span><span class=\"s2\" style=\"line-height: 21.600000381469727px; font-weight: bold;\"><span class=\"Apple-converted-space\"><strong>\u00a0<\/strong><\/span><\/span><span style=\"line-height: 21.600000381469727px;\">examples of great<\/span><span style=\"line-height: 21.600000381469727px;\"><span class=\"Apple-converted-space\">\u00a0<\/span><\/span><span class=\"s2\" style=\"line-height: 21.600000381469727px; font-weight: bold;\"><strong>sports sponsorship in Switzerland<\/strong><\/span><span style=\"line-height: 21.600000381469727px;\">, from hiking trails to the Formula E Championship\u2026<\/span><span style=\"line-height: 21.600000381469727px;\"><span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<h2><span class=\"s2\" style=\"line-height: 21.600000381469727px;\">Sports sponsorship for global cooperation:<\/span><span class=\"s2\" style=\"line-height: 21.600000381469727px;\"><span class=\"Apple-converted-space\">\u00a0<\/span><\/span><span class=\"s2\" style=\"line-height: 21.600000381469727px;\">SOCAR x UEFA<\/span><span class=\"s2\" style=\"line-height: 21.600000381469727px;\"><span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/h2>\n<p><span style=\"line-height: 21.600000381469727px;\">The<\/span><span style=\"line-height: 21.600000381469727px;\"><span class=\"Apple-converted-space\">\u00a0<\/span><\/span><span style=\"line-height: 21.600000381469727px;\">Union of European Football Association\u2019s<\/span><span style=\"line-height: 21.600000381469727px;\"><span class=\"Apple-converted-space\">\u00a0<\/span><\/span><span class=\"s3\" style=\"line-height: 21.600000381469727px; text-decoration: underline;\"><u>partnership<\/u><\/span><span class=\"s3\" style=\"line-height: 21.600000381469727px; text-decoration: underline;\"><u><span class=\"Apple-converted-space\">\u00a0<\/span><\/u><\/span><span style=\"line-height: 21.600000381469727px;\">with Geneva-based oil marketing firm SOCAR is built on the coming together of nations, according to the former, with the aim of building partnerships that foster mutual respect between different countries. A glorious ethos for a sponsorship campaign, we\u2019d say!<\/span><span style=\"line-height: 21.600000381469727px;\"><span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p><span class=\"s3\" style=\"line-height: 21.600000381469727px; text-decoration: underline;\"><u>Competitions<\/u><\/span><span class=\"s3\" style=\"line-height: 21.600000381469727px; text-decoration: underline;\"><u><span class=\"Apple-converted-space\">\u00a0<\/span><\/u><\/span><span style=\"line-height: 21.600000381469727px;\">that SOCAR is featured prominently at include<\/span><span style=\"line-height: 21.600000381469727px;\"><span class=\"Apple-converted-space\">\u00a0<\/span><\/span><span style=\"line-height: 21.600000381469727px;\">UEFA\u2019s European Under-21 Championship, the Women\u2019s EURO final, and the European Football Championship.<\/span><span style=\"line-height: 21.600000381469727px;\"><span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<h2><span class=\"s2\" style=\"line-height: 21.600000381469727px;\">Sports sponsorship for the public good: Swiss Post x Swiss hiking trails<\/span><span class=\"s2\" style=\"line-height: 21.600000381469727px;\"><span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/h2>\n<p><span style=\"line-height: 21.600000381469727px;\">At the other end of the scale, national postal service Swiss Post (which has limited budgets and is clear about its desire to support certain areas whilst keeping a close eye on the purse strings) has developed a<\/span><span style=\"line-height: 21.600000381469727px;\"><span class=\"Apple-converted-space\">\u00a0<\/span><\/span><span class=\"s3\" style=\"line-height: 21.600000381469727px; text-decoration: underline;\"><u>partnership<\/u><\/span><span class=\"s3\" style=\"line-height: 21.600000381469727px; text-decoration: underline;\"><u><span class=\"Apple-converted-space\">\u00a0<\/span><\/u><\/span><span style=\"line-height: 21.600000381469727px;\">with \u201cthe Swiss people\u2019s number one sport\u201d &#8211; hiking!<\/span><\/p>\n<p><span style=\"line-height: 21.600000381469727px;\">With 65,000 km of hiking trails across the country, Swiss Post\u2019s commitment is in the realms of public health &#8211; to encourage hiking as a sport, to make it accessible, and to see it taken up as a go-to family activity.<\/span><span style=\"line-height: 21.600000381469727px;\"><span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p><span style=\"line-height: 21.600000381469727px;\">Clearly,<\/span><span style=\"line-height: 21.600000381469727px;\"><span class=\"Apple-converted-space\">\u00a0<\/span><\/span><span class=\"s2\" style=\"line-height: 21.600000381469727px; font-weight: bold;\"><strong>sports sponsorship in Switzerland<\/strong><\/span><span style=\"line-height: 21.600000381469727px;\"><span class=\"Apple-converted-space\">\u00a0<\/span><\/span><span style=\"line-height: 21.600000381469727px;\">doesn\u2019t have to only exist on the pitch, court or track &#8211; as this campaign proves, utilizing a key audience that\u2019s already familiar with your aims can be a great CSR opportunity.<\/span><span style=\"line-height: 21.600000381469727px;\"><span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<h2><span class=\"s2\" style=\"line-height: 21.600000381469727px;\">Sports sponsorship for Corporate Social Responsibility: Julius<\/span><span class=\"s2\" style=\"line-height: 21.600000381469727px;\"><span class=\"Apple-converted-space\">\u00a0<\/span><\/span><span class=\"s2\" style=\"line-height: 21.600000381469727px;\">B\u00e4r x<\/span><span class=\"s2\" style=\"line-height: 21.600000381469727px;\"><span class=\"Apple-converted-space\">\u00a0<\/span><\/span><span class=\"s2\" style=\"line-height: 21.600000381469727px;\">ABB FIA Formula E Championship<\/span><span class=\"s2\" style=\"line-height: 21.600000381469727px;\"><span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/h2>\n<p><span style=\"line-height: 21.600000381469727px;\">Swiss multinational bank<\/span><span style=\"line-height: 21.600000381469727px;\"><span class=\"Apple-converted-space\">\u00a0<\/span><\/span><span style=\"line-height: 21.600000381469727px;\">Julius<\/span><span style=\"line-height: 21.600000381469727px;\"><span class=\"Apple-converted-space\">\u00a0<\/span><\/span><span style=\"line-height: 21.600000381469727px;\">B\u00e4r is looking to the future with its <a href=\"https:\/\/rtrsports.com\/en\/andretti-autosport-sponsorship-formula-e\/\">Formula E sponsorship<\/a>, focusing on the sustainability and technical innovation that this new breed of motorsport can offer. The bank\u2019s philosophy is that its actions today lay the groundwork for future generations, and its website lays out clearly how this particular motorsport partnership aligns perfectly with its long-term values.\u00a0<\/span><\/p>\n<p><span style=\"line-height: 21.600000381469727px;\">Julius B\u00e4r\u2019s involvement in<\/span><span style=\"line-height: 21.600000381469727px;\"><span class=\"Apple-converted-space\">\u00a0<\/span><\/span><span class=\"s2\" style=\"line-height: 21.600000381469727px; font-weight: bold;\"><strong><a href=\"https:\/\/rtrsports.com\/en\/sports-sponsorship-program\/\">sports sponsorship<\/a> in Switzerland<\/strong><\/span><span style=\"line-height: 21.600000381469727px;\"> doesn\u2019t end at Formula E, though &#8211; it\u2019s also a sponsor of the<\/span><span style=\"line-height: 21.600000381469727px;\"><span class=\"Apple-converted-space\">\u00a0<\/span><\/span><span class=\"s3\" style=\"line-height: 21.6px;\">Academic Motorsports Club Zurich<\/span><span style=\"line-height: 21.600000381469727px;\">, which sees students being given \u201c<\/span><span style=\"line-height: 21.600000381469727px;\">the opportunity to put their acquired theoretical knowledge in a highly complex engineering environment into practice.\u201d Another example of a huge company using sports sponsorship to put its CSR values to work.<\/span><span style=\"line-height: 21.600000381469727px;\"><span class=\"Apple-converted-space\">\u00a0<\/span><\/span><span style=\"line-height: 21.600000381469727px;\">\u00a0<\/span><\/p>\n<p><span style=\"line-height: 21.600000381469727px;\">These are just a few examples of<\/span><span style=\"line-height: 21.600000381469727px;\"><span class=\"Apple-converted-space\">\u00a0<\/span><\/span><span class=\"s2\" style=\"line-height: 21.600000381469727px; font-weight: bold;\"><strong>sports sponsorship in Switzerland<\/strong><\/span><span style=\"line-height: 21.600000381469727px;\"><span class=\"Apple-converted-space\">\u00a0<\/span><\/span><span style=\"line-height: 21.600000381469727px;\">campaigns, but there are many, many more &#8211; giants including<\/span><span style=\"line-height: 21.600000381469727px;\"><span class=\"Apple-converted-space\">\u00a0<\/span><\/span><span style=\"color: #000000;\"><span class=\"s4\" style=\"line-height: 21.6px;\">Credit Suisse<\/span><span style=\"line-height: 21.600000381469727px;\">,<\/span><span style=\"line-height: 21.600000381469727px;\"><span class=\"Apple-converted-space\">\u00a0<\/span><\/span><span class=\"s4\" style=\"line-height: 21.6px;\">UBS<\/span><span class=\"s4\" style=\"line-height: 21.6px;\"><span class=\"Apple-converted-space\">\u00a0<\/span><\/span><span style=\"line-height: 21.600000381469727px;\">and airline<\/span><span style=\"line-height: 21.600000381469727px;\"><span class=\"Apple-converted-space\">\u00a0<\/span><\/span><span class=\"s4\" style=\"line-height: 21.6px;\">SWISS<\/span><span class=\"s4\" style=\"line-height: 21.6px;\"><span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/span><span style=\"line-height: 21.600000381469727px;\"><span style=\"color: #000000;\">are hea<\/span>vily invested in sports as diverse as handball, tennis, athletics and ice hockey. Of course, football and skiing are heavily supported too.<\/span><\/p>\n<h2><span class=\"s2\" style=\"line-height: 21.600000381469727px;\">Sports sponsorship for mutual usefulness: Tissot x MotoGP<\/span><\/h2>\n<p><span style=\"line-height: 21.600000381469727px;\">We couldn\u2019t finish this blog post without an honorable mention for Swiss luxury watch brand Tissot, the official timekeeper of MotoGP, which has its partnership<\/span><span style=\"line-height: 21.600000381469727px;\"><span class=\"Apple-converted-space\">\u00a0<\/span><\/span><span class=\"s4\" style=\"line-height: 21.6px; color: #000000;\">secured at least until 2022<\/span><span style=\"line-height: 21.600000381469727px;\">. The official sponsorship allows Tissot to display its impeccable timekeeping across all 19 races of the MotoGP calendar. What could be a better advertisement for your service than this?!<\/span><\/p>\n<p><span class=\"s2\" style=\"line-height: 21.600000381469727px; font-weight: bold;\"><strong>Want to learn more about sports sponsorship in Switzerland? RTR Sports Marketing is here to help &#8211; we\u2019ll be waiting for your call!<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Swiss and international brands know the value of\u00a0sports sponsorship in Switzerland\u00a0&#8211; and that it means opportunities to display strong Corporate Social Responsibility, support public health, and look towards the future through a variety of different (and exciting) sporting outlets. It\u2019s not just skiing!\u00a0 Here are a few\u00a0examples of great\u00a0sports sponsorship in Switzerland, from hiking trails [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":159036,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20038],"tags":[21453,21352,21424,21439],"class_list":["post-238015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sport-sponsorship","tag-sponsorship-3","tag-sports","tag-swiss-2","tag-switzerland-2"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sport sponsorship in Switzerland | RTR Sports Marketing<\/title>\n<meta name=\"description\" content=\"Swiss and international brands know the value of\u00a0sports sponsorship in Switzerland\u00a0- and that it means opportunities to display strong Corporate Social Responsibility, support public health, and look towards the future through a variety of different (and exciting) sporting outlets. 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