{"id":238020,"date":"2019-05-14T22:00:00","date_gmt":"2019-05-14T20:00:00","guid":{"rendered":"https:\/\/rtrsports.com\/sports-sponsorship-germany\/"},"modified":"2025-07-31T17:30:19","modified_gmt":"2025-07-31T15:30:19","slug":"sports-sponsorship-germany","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/en\/blog\/sports-sponsorship-germany\/","title":{"rendered":"What does sports sponsorship in Germany look like?"},"content":{"rendered":"<div class=\"relative\">\n<div class=\"prose text-pretty dark:prose-invert inline leading-normal break-words min-w-0 [word-break:break-word]\">\n<p class=\"my-0 ai-optimize-24 ai-optimize-introduction\">As one of the world\u2019s most prominent footballing nations, there are quite literally thousands of articles that we could write that explore sports sponsorship in Germany when it comes to the world\u2019s most popular ball game.<\/p>\n<p><span class=\"mt-md block\"><\/span><\/p>\n<p class=\"my-0 ai-optimize-25\">Examples of successful football sponsorship campaigns include <strong>Deutsche Telekom and Bayern Munich<\/strong>, <strong>Volkswagen and Vfl Wolfsburg<\/strong>, <strong>Bayer and Bayer Leverkusen<\/strong>, and <strong>Red Bull and RB Leipzig<\/strong>. There\u2019s no doubt about it: when it comes to football, Germany stands strong\u2014and it utilizes the world\u2019s biggest brands to do it. For instance, as of the 2025\/26 season, Bayern Munich still partners with Deutsche Telekom, Wolfsburg with Volkswagen, and Leverkusen with Barmenia, while RB Leipzig remains with Red Bull. Notably, Borussia Dortmund has switched its main sponsor from 1&amp;1 to Vodafone this season, further highlighting the significant global brands operating within German football sponsorship.<span class=\"whitespace-nowrap\"><\/span><\/p>\n<p><span class=\"mt-md block\"><\/span><\/p>\n<h1 class=\"my-0 ai-optimize-26\">But what about Germany\u2019s other key sporting fixtures\u2014for example, its long-standing MotoGP race?<span class=\"mt-md block\"><\/span><\/h1>\n<p class=\"my-0 ai-optimize-27\">Germany has been a prominent inclusion on the MotoGP calendar since the 1950s, with races at various venues before the Sachsenring became the permanent home in 1998\u2014and it remains so today<span class=\"whitespace-nowrap\">.<\/span><span class=\"mt-md block\"><\/span><\/p>\n<p class=\"my-0 ai-optimize-28\"><strong>When is the German MotoGP taking place?<\/strong><span class=\"mt-md block\"><\/span><\/p>\n<p class=\"my-0 ai-optimize-29\">This year\u2019s German MotoGP took place between July 11th and 13th. The world&#8217;s top MotoGP riders flocked to the Sachsenring track for a race that proved both technically demanding and visually rewarding.<a rel=\"nofollow noopener\" class=\"citation ml-xs inline\" data-state=\"closed\" aria-label=\"2025 German motorcycle Grand Prix - Wikipedia\" target=\"_blank\" href=\"https:\/\/en.wikipedia.org\/wiki\/2025_German_motorcycle_Grand_Prix\"><span class=\"relative select-none whitespace-nowrap align-middle -top-px font-sans text-base text-textMain selection:bg-super\/50 selection:text-textMain dark:selection:bg-super\/10 dark:selection:text-super\"><span class=\"min-w-[1rem] cursor-pointer rounded-[0.3125rem] text-center align-middle font-mono text-[0.6rem] tabular-nums py-[0.1875rem] px-[0.3rem] hover:bg-super dark:hover:text-inverse cursor-pointer hover:text-white border-borderMain\/50 ring-borderMain\/50 divide-borderMain\/50 dark:divide-borderMainDark\/50 dark:ring-borderMainDark\/50 dark:border-borderMainDark\/50 bg-offsetPlus\"><span class=\"relative -mt-px inline-block align-middle leading-tight\"><\/span><\/span><\/span><\/a><a rel=\"nofollow noopener\" class=\"citation ml-xs inline\" data-state=\"closed\" aria-label=\"MotoGP 2025 German GP Results - Motorsport.com\" target=\"_blank\" href=\"https:\/\/www.motorsport.com\/motogp\/results\/2025\/german-gp-654391\/\"><span class=\"relative select-none whitespace-nowrap align-middle -top-px font-sans text-base text-textMain selection:bg-super\/50 selection:text-textMain dark:selection:bg-super\/10 dark:selection:text-super\"><span class=\"min-w-[1rem] cursor-pointer rounded-[0.3125rem] text-center align-middle font-mono text-[0.6rem] tabular-nums py-[0.1875rem] px-[0.3rem] hover:bg-super dark:hover:text-inverse cursor-pointer hover:text-white border-borderMain\/50 ring-borderMain\/50 divide-borderMain\/50 dark:divide-borderMainDark\/50 dark:ring-borderMainDark\/50 dark:border-borderMainDark\/50 bg-offsetPlus\"><span class=\"relative -mt-px inline-block align-middle leading-tight\"><\/span><\/span><\/span><\/a><span class=\"whitespace-nowrap\"><a rel=\"nofollow noopener\" class=\" mr-[2px] citation ml-xs inline\" data-state=\"closed\" aria-label=\"MotoGP 2025 Calendar and Race Times - Autosport\" target=\"_blank\" href=\"https:\/\/www.autosport.com\/motogp\/schedule\/2025\/\"><span class=\"relative select-none whitespace-nowrap align-middle -top-px font-sans text-base text-textMain selection:bg-super\/50 selection:text-textMain dark:selection:bg-super\/10 dark:selection:text-super\"><span class=\"min-w-[1rem] cursor-pointer rounded-[0.3125rem] text-center align-middle font-mono text-[0.6rem] tabular-nums py-[0.1875rem] px-[0.3rem] hover:bg-super dark:hover:text-inverse cursor-pointer hover:text-white border-borderMain\/50 ring-borderMain\/50 divide-borderMain\/50 dark:divide-borderMainDark\/50 dark:ring-borderMainDark\/50 dark:border-borderMainDark\/50 bg-offsetPlus\"><span class=\"relative -mt-px inline-block align-middle leading-tight\"><\/span><\/span><\/span><\/a><\/span><span class=\"mt-md block\"><\/span><\/p>\n<h3 class=\"my-0 ai-optimize-30\">What did we see at this year\u2019s German MotoGP?<span class=\"mt-md block\"><\/span><\/h3>\n<p class=\"my-0 ai-optimize-31\">Marc Marquez extended his legend at the Sachsenring by securing his ninth win at the circuit, riding for Ducati Lenovo Team. He led from start to finish, followed by his brother Alex Marquez and last year\u2019s champion Francesco Bagnaia. No current rider could topple Marc Marquez from his Sachsenring throne this year.<br \/>\nNotably, past stars like Valentino Rossi and Andrea Dovizioso are no longer active contenders, so the attention now falls on a new generation of stars like Fermin Aldeguer and Fabio Quartararo, who finished in the top five this year.<a rel=\"nofollow noopener\" class=\"citation ml-xs inline\" data-state=\"closed\" aria-label=\"2025 German MotoGP, Sachsenring - Race Results | Crash.net\" target=\"_blank\" href=\"https:\/\/www.crash.net\/motogp\/results\/1076917\/1\/2025-german-motogp-sachsenring-race-results\"><span class=\"relative select-none whitespace-nowrap align-middle -top-px font-sans text-base text-textMain selection:bg-super\/50 selection:text-textMain dark:selection:bg-super\/10 dark:selection:text-super\"><span class=\"min-w-[1rem] cursor-pointer rounded-[0.3125rem] text-center align-middle font-mono text-[0.6rem] tabular-nums py-[0.1875rem] px-[0.3rem] hover:bg-super dark:hover:text-inverse cursor-pointer hover:text-white border-borderMain\/50 ring-borderMain\/50 divide-borderMain\/50 dark:divide-borderMainDark\/50 dark:ring-borderMainDark\/50 dark:border-borderMainDark\/50 bg-offsetPlus\"><span class=\"relative -mt-px inline-block align-middle leading-tight\"><\/span><\/span><\/span><\/a><a rel=\"nofollow noopener\" class=\"citation ml-xs inline\" data-state=\"closed\" aria-label=\"GP Germany 2025: Race, order of arrival - MotoGrandPrix.it\" target=\"_blank\" href=\"https:\/\/motograndprix.motorionline.com\/en\/motogp-results\/gp\/germania\/rac\/2025\/\"><span class=\"relative select-none whitespace-nowrap align-middle -top-px font-sans text-base text-textMain selection:bg-super\/50 selection:text-textMain dark:selection:bg-super\/10 dark:selection:text-super\"><span class=\"min-w-[1rem] cursor-pointer rounded-[0.3125rem] text-center align-middle font-mono text-[0.6rem] tabular-nums py-[0.1875rem] px-[0.3rem] hover:bg-super dark:hover:text-inverse cursor-pointer hover:text-white border-borderMain\/50 ring-borderMain\/50 divide-borderMain\/50 dark:divide-borderMainDark\/50 dark:ring-borderMainDark\/50 dark:border-borderMainDark\/50 bg-offsetPlus\"><span class=\"relative -mt-px inline-block align-middle leading-tight\"><\/span><\/span><\/span><\/a><span class=\"whitespace-nowrap\"><a rel=\"nofollow noopener\" class=\" mr-[2px] citation ml-xs inline\" data-state=\"closed\" aria-label=\"MotoGP 2025 Calendar and Race Times - Autosport\" target=\"_blank\" href=\"https:\/\/www.autosport.com\/motogp\/schedule\/2025\/\"><span class=\"relative select-none whitespace-nowrap align-middle -top-px font-sans text-base text-textMain selection:bg-super\/50 selection:text-textMain dark:selection:bg-super\/10 dark:selection:text-super\"><span class=\"min-w-[1rem] cursor-pointer rounded-[0.3125rem] text-center align-middle font-mono text-[0.6rem] tabular-nums py-[0.1875rem] px-[0.3rem] hover:bg-super dark:hover:text-inverse cursor-pointer hover:text-white border-borderMain\/50 ring-borderMain\/50 divide-borderMain\/50 dark:divide-borderMainDark\/50 dark:ring-borderMainDark\/50 dark:border-borderMainDark\/50 bg-offsetPlus\"><span class=\"relative -mt-px inline-block align-middle leading-tight\"><\/span><\/span><\/span><\/a><\/span><span class=\"mt-md block\"><\/span><\/p>\n<h2 class=\"my-0 ai-optimize-32\">Sports sponsorship in Germany: motorsports<span class=\"mt-md block\"><\/span><\/h2>\n<p class=\"my-0 ai-optimize-33\">Examples of international brands leveraging sports sponsorship in German motorsport are easy to find. Germany\u2019s tradition continues with premium names: Porsche, BMW, Audi, Mercedes, and Volkswagen actively compete in DTM, Formula 1, WRC, Formula E, and more.<span class=\"mt-md block\"><\/span><\/p>\n<p class=\"my-0 ai-optimize-34\">In the world of F1, however, there is no German Grand Prix on the 2025 calendar, so Mercedes is not a title sponsor of a national event; rather, the focus has shifted to international circuits and other series. Instead, German brands are showing their dominance in electric motorsport: Porsche, for example, just clinched both the Teams\u2019 and Manufacturers\u2019 world championship titles at the end of the 2025 Formula E season, reinforcing their position as the front-runners in electric racing. Customer teams Andretti and Cupra Kiro, also powered by Porsche, played a significant role in the manufacturers\u2019 championship, demonstrating the depth of Porsche\u2019s commitment and success in the series.<span class=\"whitespace-nowrap\"><\/span><span class=\"mt-md block\"><\/span><\/p>\n<h3 class=\"my-0 ai-optimize-35\">Sports sponsorship at the German MotoGP<span class=\"mt-md block\"><\/span><\/h3>\n<p class=\"my-0 ai-optimize-36\">The 2025 German <a href=\"http:\/\/motogp.com\"><strong>MotoGP<\/strong><\/a> was officially titled the Liqui Moly Grand Prix of Germany, reflecting the continued presence of prominent sponsorship. Helmet manufacturer HJC is no longer the title sponsor for the event, but global brands such as Liqui Moly remain key partners<span class=\"whitespace-nowrap\">.<\/span> The German MotoGP continues to attract major crowds and global attention, making it highly attractive for brand sponsors seeking visibility and ROI, leveraging the country\u2019s location, fan wealth, and event accessibility.<span class=\"mt-md block\"><\/span><\/p>\n<p class=\"my-0 ai-optimize-37\">If sports sponsorship in Germany is your objective, MotoGP remains a red-hot opportunity. Brand involvement is highly customizable: consider a model like <span>Qatar Airways<\/span>\u2019s innovative championship-wide partnership, or pursue roles as hospitality suppliers or product showcase partners\u2014there are numerous avenues to make a meaningful impact.<span class=\"mt-md block\"><\/span><\/p>\n<p class=\"my-0 ai-optimize-38\">These are only a few options\u2014there are many, many other ways that you can get involved in MotoGP and make sports sponsorship in Germany work for your brand.<span class=\"mt-md block\"><\/span><\/p>\n<p class=\"my-0 ai-optimize-39\">Want to join these brands as a sponsor of the German MotoGP in the future? RTR Sports Marketing can help. We\u2019ll be waiting for your call! Drop us a line at <a rel=\"nofollow noopener\" class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" target=\"_blank\" href=\"mailto:info@rtrsports.com\">info@rtrsports.com<\/a><\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As one of the world\u2019s most prominent footballing nations, there are quite literally thousands of articles that we could write that explore sports sponsorship in Germany when it comes to the world\u2019s most popular ball game. Examples of successful football sponsorship campaigns include Deutsche Telekom and Bayern Munich, Volkswagen and Vfl Wolfsburg, Bayer and Bayer [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":159052,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20038],"tags":[],"class_list":["post-238020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sport-sponsorship"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What does sports sponsorship in Germany look like<\/title>\n<meta name=\"description\" content=\"As one of the world\u2019s most prominent footballing nations, there are quite literally thousands of articles that we could write that explore sports sponsorship in Germany when it comes to the world\u2019s most most popular ball game.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/en\/blog\/sports-sponsorship-germany\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What does sports sponsorship in Germany look like?\" \/>\n<meta property=\"og:description\" content=\"As one of the world\u2019s most prominent footballing nations, there are quite literally thousands of articles that we could write that explore sports sponsorship in Germany when it comes to the world\u2019s most most popular ball game.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/en\/blog\/sports-sponsorship-germany\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/mereceds-fe-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"810\" \/>\n\t<meta property=\"og:image:height\" content=\"456\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sports-sponsorship-germany\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sports-sponsorship-germany\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"What does sports sponsorship in Germany look like?\",\"datePublished\":\"2019-05-14T20:00:00+00:00\",\"dateModified\":\"2025-07-31T15:30:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sports-sponsorship-germany\\\/\"},\"wordCount\":679,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sports-sponsorship-germany\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/mereceds-fe-2.jpg\",\"articleSection\":[\"Sport Sponsorship\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sports-sponsorship-germany\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sports-sponsorship-germany\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sports-sponsorship-germany\\\/\",\"name\":\"What does sports sponsorship in Germany look like\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sports-sponsorship-germany\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sports-sponsorship-germany\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/mereceds-fe-2.jpg\",\"datePublished\":\"2019-05-14T20:00:00+00:00\",\"dateModified\":\"2025-07-31T15:30:19+00:00\",\"description\":\"As one of the world\u2019s most prominent footballing nations, there are quite literally thousands of articles that we could write that explore sports sponsorship in Germany when it comes to the world\u2019s most most popular ball game.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sports-sponsorship-germany\\\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sports-sponsorship-germany\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sports-sponsorship-germany\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/mereceds-fe-2.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/mereceds-fe-2.jpg\",\"width\":810,\"height\":456,\"caption\":\"sponsorizzazione sportiva in Germania\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sports-sponsorship-germany\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What does sports sponsorship in Germany look like?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\",\"name\":\"Riccardo Taf\u00e0\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"caption\":\"Riccardo Taf\u00e0\"},\"description\":\"Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.\",\"sameAs\":[\"https:\\\/\\\/stg-rtrsportscom-rtrstaging.kinsta.cloud\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/author\\\/riccardo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What does sports sponsorship in Germany look like","description":"As one of the world\u2019s most prominent footballing nations, there are quite literally thousands of articles that we could write that explore sports sponsorship in Germany when it comes to the world\u2019s most most popular ball game.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/en\/blog\/sports-sponsorship-germany\/","og_locale":"en_US","og_type":"article","og_title":"What does sports sponsorship in Germany look like?","og_description":"As one of the world\u2019s most prominent footballing nations, there are quite literally thousands of articles that we could write that explore sports sponsorship in Germany when it comes to the world\u2019s most most popular ball game.","og_url":"https:\/\/rtrsports.com\/en\/blog\/sports-sponsorship-germany\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":810,"height":456,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/mereceds-fe-2.jpg","type":"image\/jpeg"}],"author":"Riccardo Taf\u00e0","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Written by":"Riccardo Taf\u00e0","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/en\/blog\/sports-sponsorship-germany\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/en\/blog\/sports-sponsorship-germany\/"},"author":{"name":"Riccardo Taf\u00e0","@id":"https:\/\/rtrsports.com\/en\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e"},"headline":"What does sports sponsorship in Germany look like?","datePublished":"2019-05-14T20:00:00+00:00","dateModified":"2025-07-31T15:30:19+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/en\/blog\/sports-sponsorship-germany\/"},"wordCount":679,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/en\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/en\/blog\/sports-sponsorship-germany\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/mereceds-fe-2.jpg","articleSection":["Sport Sponsorship"],"inLanguage":"en","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/en\/blog\/sports-sponsorship-germany\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/en\/blog\/sports-sponsorship-germany\/","url":"https:\/\/rtrsports.com\/en\/blog\/sports-sponsorship-germany\/","name":"What does sports sponsorship in Germany look like","isPartOf":{"@id":"https:\/\/rtrsports.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/en\/blog\/sports-sponsorship-germany\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/en\/blog\/sports-sponsorship-germany\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/mereceds-fe-2.jpg","datePublished":"2019-05-14T20:00:00+00:00","dateModified":"2025-07-31T15:30:19+00:00","description":"As one of the world\u2019s most prominent footballing nations, there are quite literally thousands of articles that we could write that explore sports sponsorship in Germany when it comes to the world\u2019s most most popular ball game.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/en\/blog\/sports-sponsorship-germany\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/en\/blog\/sports-sponsorship-germany\/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/rtrsports.com\/en\/blog\/sports-sponsorship-germany\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/mereceds-fe-2.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/mereceds-fe-2.jpg","width":810,"height":456,"caption":"sponsorizzazione sportiva in Germania"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/en\/blog\/sports-sponsorship-germany\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/en\/"},{"@type":"ListItem","position":2,"name":"What does sports sponsorship in Germany look like?"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/en\/#website","url":"https:\/\/rtrsports.com\/en\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/en\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/en\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/rtrsports.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/en\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e","name":"Riccardo Taf\u00e0","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","caption":"Riccardo Taf\u00e0"},"description":"Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.","sameAs":["https:\/\/stg-rtrsportscom-rtrstaging.kinsta.cloud"],"url":"https:\/\/rtrsports.com\/en\/author\/riccardo\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts\/238020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/comments?post=238020"}],"version-history":[{"count":5,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts\/238020\/revisions"}],"predecessor-version":[{"id":300443,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts\/238020\/revisions\/300443"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/media\/159052"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/media?parent=238020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/categories?post=238020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/tags?post=238020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}