{"id":238038,"date":"2019-07-17T22:00:00","date_gmt":"2019-07-17T20:00:00","guid":{"rendered":"https:\/\/rtrsports.com\/sponsoring-clinica-mobile-visibility-storytelling\/"},"modified":"2025-07-16T17:01:54","modified_gmt":"2025-07-16T15:01:54","slug":"sponsoring-clinica-mobile-visibility-storytelling","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/en\/blog\/sponsoring-clinica-mobile-visibility-storytelling\/","title":{"rendered":"Sponsoring the Clinica Mobile: visibility and storytelling"},"content":{"rendered":"<h3 class=\"ai-optimize-6\">The Clinica Mobile is a medical facility established in the seventies that has been travelling with the world MotoGP and Superbike championships ever since. It represents an excellent opportunity for businesses and groups both in and outside the pharmaceutical industry. Visibility in the paddock and much more: an amazing story to tell, placement and use of the product in extreme conditions, and hospitality opportunities.<\/h3>\n<p class=\"ai-optimize-7\"><a href=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/clinica-mobile-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-21526\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/clinica-mobile-3.jpg\" alt=\"clinica-mobile\" width=\"600\" height=\"400\" \/><\/a><\/p>\n<p class=\"ai-optimize-8 ai-optimize-introduction\">Many changes have occurred since the first\u00a0<strong>Clinica Mobile<\/strong> appeared at the <strong>Paul Ricard circuit in 1977,<\/strong> which have made the clinic the now very modern and ever-present facility in the paddock of the two major motorcycle racing world championships. One thing has been left unaltered, though: the spirit shown by <strong>Dr. Costa<\/strong>, first, and <strong>Dr. Zasa<\/strong>, at present, in their approach to sports medicine.<\/p>\n<p class=\"ai-optimize-9\">One glimpse inside the doors of the <strong>clinic<\/strong> is enough to understand that there is far more than medicine enclosed in these travelling walls. The clinic is the place where riders and team members can find physiotherapy and rehabilitation programs and scrupulous medical check-ups, as well as a strong, constant feeling of being home.<\/p>\n<p class=\"ai-optimize-10\">In light of these peculiarities and the key role it has in the <strong>Motorcycle Racing World Championship,<\/strong>\u00a0the\u00a0<strong>Clinica Mobile<\/strong>\u00a0also represents an excellent opportunity for worldwide businesses and groups to make themselves known to their markets, even outside the pharmaceutical and healthcare sectors.<\/p>\n<p class=\"ai-optimize-11\">The lines in this post are intended to provide an insight into the benefits originating from a partnership with the Clinica Mobile, to highlight its high communication potential, and to show some more interesting aspects.<\/p>\n<h2 class=\"ai-optimize-12\">Visibility<\/h2>\n<p class=\"ai-optimize-13\">The clinic is a well-consolidated reality, and it plays a central role in the <strong>Motorcycle Racing World Championship<\/strong>. Becoming a sponsor first of all means offering the brand visibility in the paddock, as well as through the online and offline communication channels and specialized media of the\u00a0<strong>clinic<\/strong> (please read the exquisite post by GPone: https:\/\/www.gpone.com\/it\/2018\/06\/15\/motogp\/la-nuova-clinica-mobile-inaugurata-a-barcellona.html). It is worth pointing out that the <strong>Clinica Mobile<\/strong>\u00a0also owns a permanent facility in Piacenza, which is a multidisciplinary clinic for sports people, in addition to the two facilities deployed during the <strong>MotoGP and SuperBike <\/strong>motorcycle racing world championships.<\/p>\n<h2 class=\"ai-optimize-14\">Product Placement<\/h2>\n<p class=\"ai-optimize-15\">Sponsoring the <strong>Clinica Mobile<\/strong>\u00a0and supplementing the partnership with the supply of products is an excellent opportunity for any pharmaceutical company to demonstrate the quality of their products and services. The\u00a0<strong>clinic<\/strong>\u00a0provides treatment and rehabilitation to the most popular world riders in an effective and quick manner, and on the field. A strong contribution to its success is given by the use of the best products and the most advanced technologies. Manufacturers of medical devices, producers of medicines, <a href=\"https:\/\/rtrsports.com\/en\/blog\/sponsoring-clinica-mobile-visibility-storytelling\/\">materials for physiotherapy and first aid medication<\/a>, in addition to any product pertaining to fitness,\u00a0<strong>wellness, <\/strong>an appropriate\u00a0<strong>diet,<\/strong> and health, can enjoy significant benefits from a partnership with the <strong>clinic.<\/strong> Another advantage may be the chance to make specific products, ranging from user-friendly training equipment to the latest electronic gadget, visible to an elite of sportspeople.<\/p>\n<h2 class=\"ai-optimize-16\">Hospitality<\/h2>\n<p class=\"ai-optimize-17\">Besides the area where medical services are delivered to the athletes, the new\u00a0<strong>Clinica\u00a0Mobile\u00a0<\/strong>consists of a two-level facility including a large area for guests and one of the most beautiful terraces of the MotoGP. When it comes to hospitality, the <strong>Clinica Mobile<\/strong> is no way inferior to team and sponsor hospitalities, and it can offer its partners a full immersion experience in the <strong>MotoGP<\/strong>\u00a0and <strong>SuperBike<\/strong> paddock.<\/p>\n<h2 class=\"ai-optimize-18\">Communication Rights<\/h2>\n<p class=\"ai-optimize-19\">As is the case with every sports partnership, businesses will be given the opportunity to use the image, logo, and name of the <strong>clinic<\/strong> for marketing and communication activities on their websites, letterhead, pop-up materials,\u00a0<strong>ADV<\/strong>, and so on. This adds up to the very often mentioned benefits in terms of message effectiveness that products linked to the world of health, proper diet, pharmaceuticals, and medical devices can enjoy from the use of the definition \u201c<a href=\"https:\/\/rtrsports.com\/en\/blog\/front-main-minor-sponsor-definition\/\"><strong>official sponsor <\/strong><\/a>of the\u00a0<strong>Clinica Mobile<\/strong>.\u201d<\/p>\n<h2 class=\"ai-optimize-20\">A magical place<\/h2>\n<p class=\"ai-optimize-21\">Last but not least, an often disregarded aspect is that the\u00a0<strong>Clinica Mobile<\/strong> serves all riders of the motorcycle racing world championship without any distinction of nationality, team, or racing class. <strong>Valentino Rossi<\/strong>,\u00a0<strong>Marc Marquez<\/strong>, <strong>Jorge Lorenzo,<\/strong>\u00a0and the riders of <strong>Moto3<\/strong>\u2014all paddock riders, none excluded\u2014can enjoy the services of the clinic, and this really makes it a unique place. The facility run by <strong>Dr. Zasa<\/strong> is thus a privileged viewpoint and a place where guests can, from time to time meet the many and different protagonists of the <strong>Motorcycle Racing World Championship,<\/strong> irrespective of the colors they wear.<\/p>\n<p class=\"ai-optimize-22\">Editor\u2019s note: the image in this post is taken from the exquisite article by GPone mentioned in the initial lines.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Clinica Mobile is a medical facility established in the seventies that has been travelling with the world MotoGP and Superbike championships ever since. It represents an excellent opportunity for businesses and groups both in and outside the pharmaceutical industry. Visibility in the paddock and much more: an amazing story to tell, placement and use [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":159114,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20038],"tags":[],"class_list":["post-238038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sport-sponsorship"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sponsoring the Clinica Mobile: visibility and storytelling.<\/title>\n<meta name=\"description\" content=\"The Clinica Mobile is a medical facility established in the seventies that has been travelling with the world MotoGP and SuperBike championships ever since.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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He has built his professional career at the intersection of marketing and sport, with hands-on experience in both basketball and motorsport. He is passionate about motorsport, design and literature, and focuses on helping brands create effective and meaningful partnerships in high-performance sporting environments.","sameAs":["https:\/\/rtrsports.com","https:\/\/www.facebook.com\/rtrsportsmarketing","https:\/\/www.linkedin.com\/in\/emanueleventuroli\/","https:\/\/x.com\/twitter.com\/RTR_motoGP"],"url":"https:\/\/rtrsports.com\/en\/author\/emanuele\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts\/238038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/comments?post=238038"}],"version-history":[{"count":4,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts\/238038\/revisions"}],"predecessor-version":[{"id":297318,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts\/238038\/revisions\/297318"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/media\/159114"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/media?parent=238038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/categories?post=238038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/tags?post=238038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}