{"id":238318,"date":"2021-02-15T15:57:18","date_gmt":"2021-02-15T14:57:18","guid":{"rendered":"https:\/\/rtrsports.com\/how-sponsorship-activation-is-different-from-sponsorship-rights\/"},"modified":"2025-04-18T10:54:49","modified_gmt":"2025-04-18T08:54:49","slug":"how-sponsorship-activation-is-different-from-sponsorship-rights","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/en\/blog\/how-sponsorship-activation-is-different-from-sponsorship-rights\/","title":{"rendered":"How Sponsorship Activation is different from Sponsorship Rights"},"content":{"rendered":"

When we talk about Sports Sponsorship Programs<\/strong><\/a>\u00a0and\u00a0sponsorship rights<\/strong> (and particularly activation of sponsorship<\/strong>), we often encounter doubts and a bit of confusion. What is the difference between sponsorship rights and sponsorship activation? Are they not the same thing?<\/p>\n

Let’s try to clarify and explain, in a simple way, how not only they are not the same thing, but how one requires the other in order to exist.<\/p>\n

Sponsorship rights<\/h2>\n

Let’s start from the beginning: when someone, for example a company, signs a sponsorship agreement<\/strong> with a team, an event or a testimonial, they acquire the rights to use and exploit the image of the team (sponsorship rights<\/strong>). What does that mean? It means that the company can use the name, fame and image of the sponsored subject for its marketing and communication activities.<\/p>\n

A basic example: my company would like to become a sponsor of a MotoGP team<\/strong>. I can invest a certain budget for the project and I negotiate with the team, through a contract, what marketing rights I can get with that budget. Marketing rights usually vary according to the budget invested, but in general we can say that, for example, the sponsor can acquire these opportunities:<\/p>\n