{"id":238455,"date":"2022-03-16T16:07:14","date_gmt":"2022-03-16T15:07:14","guid":{"rendered":"https:\/\/rtrsports.com\/experiential-marketing-agency\/"},"modified":"2026-09-25T16:51:16","modified_gmt":"2026-09-25T14:51:16","slug":"experiential-marketing-agency","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/en\/blog\/agency-marketing-experiential\/","title":{"rendered":"Experiential marketing agency: what it does and why sport is the ideal ground"},"content":{"rendered":"

It is talked about a lot and it is one of the liveliest areas of marketing. But what exactly is experiential marketing, and what does an experiential marketing agency actually do? And why is sport, with its Grands Prix, its hospitality and its fan zones, one of the most fertile grounds for this kind of strategy?<\/strong><\/p>\n

Updated September 2026.<\/em><\/p>\n

In short: according to the American Marketing Association’s definition, experiential marketing is an approach that directly engages consumers and invites them to take part in a branded experience, and among its examples the AMA cites sponsorship itself. An experiential marketing agency designs these experiences to measure: events, local activations, product trials, hospitality. In sport, experiential marketing finds an audience that is already passionate, which is why it works particularly well.<\/p>\n

Why companies choose experiential marketing<\/h2>\n

Companies have a huge range of tools to communicate with their customers, and the choice depends on strategy, audience, budget and markets. On one side there is classic advertising in the mass media: television, press, radio, billboards, web and social media. On the other there are the activities the jargon calls below the line: events, sponsorships, licensing and co-branding<\/a> programmes, special collaborations, promotions.<\/p>\n

Every day we receive an enormous number of messages: social media notifications as soon as we wake up, commercials during the news, the cereal box at breakfast, the radio in the car, billboards in the street, ads while we play on a tablet. Of all these messages, how many do we really remember?<\/p>\n

Being remembered is getting harder<\/h2>\n

In general we remember something for one of two reasons: because we need it at that moment, or because it moved us.<\/p>\n

Take an example. If I am about to buy an air fryer, I look for information, compare brands and read reviews, and in those days I notice every air fryer ad. Once I have bought it, my interest fades. Now imagine instead that an air fryer brand invites me to an aperitif where a chef prepares tasters with the latest model, and the guest of the evening is a sports champion talking about how they eat. The evening is pleasant, the topic engages me, I taste something I could make at home. I will remember that brand when the time comes to buy.<\/p>\n

This is where experiential marketing agencies come in: their job is to put consumers in direct contact with the brand through live experiences that are different and unique, and that create an emotional bond. That bond means that, at the moment of purchase, the customer prefers that brand to an equivalent product with which they have no relationship.<\/p>\n

The data confirm the intuition. According to the Freeman Trust Report 2025, conducted with Harris Poll in the United States, 95% of attendees trust a brand more after meeting it at an in-person event and 85% are more likely to buy after the event. The EventTrack 2026 study by Event Marketer finds that 61% of consumers are more inclined to purchase after attending an event.<\/p>\n

What an experiential marketing agency offers<\/h2>\n

The world of experiential marketing agencies is very varied and there is no standard format: every project is built to measure, around the client’s goals, audience and budget. The most common activities include:<\/p>\n