{"id":239065,"date":"2023-02-24T10:03:27","date_gmt":"2023-02-24T09:03:27","guid":{"rendered":"https:\/\/rtrsports.com\/the-275-sponsorship-deals-of-the-2023-formula-1-season\/"},"modified":"2026-10-05T11:16:35","modified_gmt":"2026-10-05T09:16:35","slug":"the-275-sponsorship-deals-of-the-2023-formula-1-season","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/en\/the-275-sponsorship-deals-of-the-2023-formula-1-season\/","title":{"rendered":"The sponsors of the Formula 1 teams in 2026"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"The 275 Sponsorship Deals of the 2023 Formula 1 Season\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/EBGpqFjjrKc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>In 2026 ten Formula 1 teams out of eleven carry a title sponsor in their name: Oracle (Red Bull), HP (Ferrari), Mastercard (McLaren), Petronas (Mercedes), Aramco (Aston Martin), Atlassian (Williams), BWT (Alpine), Visa and Cash App (Racing Bulls), Revolut (Audi) and Toyota Gazoo Racing (Haas). Only Cadillac, the new American team, does not yet have a title sponsor. The most anticipated change for 2027 is Gucci, which will become Alpine&#8217;s title partner.<\/strong><\/p>\n<p><em>Updated September 2026.<\/em><\/p>\n<p>In 2023 we at RTR Sports catalogued <strong>275 sponsorship programmes<\/strong> across the ten teams of the championship. Today the grid has eleven teams and the market has changed: fewer names on show on the cars, but much bigger sponsors, dominated by finance and technology. This page summarises, team by team, the main sponsors of 2026 and what they tell us about the market. To find out who the drivers and cars of each team are, read our article on the <a href=\"https:\/\/rtrsports.com\/en\/blog\/the-teams-of-formula-1-2023-launches-livree-drivers-and-sponsors\/\">Formula 1 teams of 2026<\/a>.<\/p>\n<h2>The sponsors of the F1 teams in 2026<\/h2>\n<ul>\n<li><strong>Oracle Red Bull Racing:<\/strong> the title sponsor is Oracle. In 2026 the team also has a new engine partner, Ford, which returns to F1 after 22 years with Red Bull Powertrains. For the full portfolio read the analysis of the <a href=\"https:\/\/rtrsports.com\/en\/blog\/red-bull-racing-f1-sponsors\/\">Red Bull Racing sponsors<\/a>.<\/li>\n<li><strong>Scuderia Ferrari HP:<\/strong> the title partner is HP, which gives its name to the Maranello team.<\/li>\n<li><strong>McLaren Mastercard F1 Team:<\/strong> Mastercard is the title partner. Monster Energy has been an official partner of the team since 2024, after 14 years with Mercedes.<\/li>\n<li><strong>Mercedes-AMG Petronas F1 Team:<\/strong> Petronas has been title sponsor and technical partner since 2010, with a renewal from 2026 reported at around 75 million dollars a year. In 2026 INEOS (a third of the team), CrowdStrike, PepsiCo and Microsoft are partners too, the latter a principal partner since 22 January 2026 (the second tier, below title partner Petronas). The full picture is in the article on <a href=\"https:\/\/rtrsports.com\/en\/blog\/the-petronas-mercedes-f1-sponsorship-creating-great-partnerships-from-sponsorship-deals\/\">Petronas and Mercedes<\/a>.<\/li>\n<li><strong>Aston Martin Aramco F1 Team:<\/strong> Aramco gives its name to the team, which in 2026 switches to Honda engines with the first car designed by Adrian Newey.<\/li>\n<li><strong>Atlassian Williams F1 Team:<\/strong> the title partner is Atlassian; among the 2026 partners there is also Barclays, which appears on the livery.<\/li>\n<li><strong>BWT Alpine F1 Team:<\/strong> BWT is the title partner for 2026. From 2027 the team will race as Gucci Racing Alpine, announced on 27 May 2026: it is the first luxury fashion house to become a title partner in F1.<\/li>\n<li><strong>Visa Cash App Racing Bulls:<\/strong> two title sponsors, Visa and Cash App, both from the payments sector.<\/li>\n<li><strong>Audi Revolut F1 Team:<\/strong> Revolut, a neobank, gives its name to the team that took over Sauber.<\/li>\n<li><strong>TGR Haas F1 Team:<\/strong> Toyota Gazoo Racing is the new title partner; in 2023 the team was called MoneyGram Haas.<\/li>\n<li><strong>Cadillac F1 Team:<\/strong> no title sponsor in the name. It is the only team on the grid with the naming slot still free.<\/li>\n<\/ul>\n<h2>What the 2026 sponsors tell us<\/h2>\n<p>Three things emerge from the comparison with 2023. First: the title sponsor has become the norm, with ten teams out of eleven. Second: the mix of sectors has shifted towards finance and technology: payments (Mastercard, Visa, Cash App), fintech (Revolut), enterprise software (Oracle, Atlassian) and IT (HP) are now on the front of the cars. Third: categories that historically stayed away from motorsport are coming in, such as luxury fashion with Gucci in 2027.<\/p>\n<p>The figures of the deals are almost always press estimates and not official data. To find out how much it really costs to get into F1, with the budget thresholds and the minimum length of the deals, read our guide to the <a href=\"https:\/\/rtrsports.com\/en\/blog\/cost-formula-1-sponsorships\/\">cost of Formula 1 sponsorship<\/a>.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Want to bring your brand to Formula 1?<\/strong><br \/>RTR Sports Marketing has been building motorsport sponsorships since 1995.<\/div><p><a href=\"https:\/\/rtrsports.com\/en\/formula-1-sponsorship\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Formula 1 sponsorship<\/a><br \/><\/div>\n<p><strong>Sources<\/strong>: <a href=\"https:\/\/www.f1technical.net\/news\/28119\" target=\"_blank\" rel=\"nofollow noopener\">F1 Technical, the official 2026 team names<\/a>; <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/who-are-the-2026-formula-1-teams.1lkaenQFrnBNcRxQo28Ckv\" target=\"_blank\" rel=\"nofollow noopener\">Formula 1, the 2026 teams<\/a>; <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/gucci-announced-as-alpine-title-partner-for-2027-season.1nrLuAEzWMeTMVJsec79lw\" target=\"_blank\" rel=\"nofollow noopener\">Formula 1, Gucci and Alpine<\/a>; <a href=\"https:\/\/www.sportcal.com\/sponsorship\/monster-energy-shifts-from-mercedes-to-mclaren-to-maintain-f1-presence\/\" target=\"_blank\" rel=\"nofollow noopener\">Sportcal, Monster moves to McLaren<\/a>; <a href=\"https:\/\/www.grandprix247.com\/formula-1-news\/mercedes-announce-2026-pepsico-partnership-replacing-monster-enery\" target=\"_blank\" rel=\"nofollow noopener\">GrandPrix247, Mercedes and PepsiCo<\/a>; <a href=\"https:\/\/news.microsoft.com\/source\/2026\/01\/22\/microsoft-and-mercedes-amg-petronas-f1-team-unite-to-drive-innovation-from-factory-to-circuit\/\" target=\"_blank\" rel=\"nofollow noopener\">Microsoft, the partnership with Mercedes<\/a>; <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/mercedes-and-petronas-extend-partnership-into-f1s-new-sustainable-fuels-era.30gTinoRamXD4OhXHcYfS5\" target=\"_blank\" rel=\"nofollow noopener\">Formula 1, Mercedes and Petronas<\/a>; <a href=\"https:\/\/www.skysports.com\/f1\/news\/12433\/13481787\/f1-launches-dates-schedule-for-2026-car-livery-team-reveals-ahead-of-season-featuring-new-regulations\" target=\"_blank\" rel=\"nofollow noopener\">Sky Sports, the 2026 launches<\/a>; <a href=\"https:\/\/www.motorsportmagazine.com\/articles\/single-seaters\/f1\/f1-2026-car-launches-all-the-liveries-revealed\/\" target=\"_blank\" rel=\"nofollow noopener\">Motor Sport Magazine, the 2026 liveries<\/a>.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Frequently asked questions<\/b><\/h2>\r\n        \r\n        <\/p>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Which F1 teams have a title sponsor in 2026?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nTen out of eleven: Oracle (Red Bull), HP (Ferrari), Mastercard (McLaren), Petronas (Mercedes), Aramco (Aston Martin), Atlassian (Williams), BWT (Alpine), Visa and Cash App (Racing Bulls), Revolut (Audi) and Toyota Gazoo Racing (Haas). Only Cadillac does not have one in its name.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Who sponsors Mercedes in Formula 1 in 2026?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nPetronas (title sponsor and technical partner since 2010), INEOS, CrowdStrike, PepsiCo and Microsoft, which has been a principal partner since 22 January 2026. Monster Energy left the team after 14 years and moved to McLaren.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Who will be Alpine&#039;s title sponsor from 2027?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nGucci, announced on 27 May 2026. The team will race as Gucci Racing Alpine Formula One Team and it is the first luxury fashion house to become a title partner in Formula 1.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Which sectors sponsor F1 the most?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nFinance and technology: payments (Mastercard, Visa, Cash App), fintech (Revolut), enterprise software (Oracle, Atlassian) and IT (HP). To these are added energy (Petronas, Aramco) and, from 2027, luxury fashion with Gucci.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>How many sponsorship programmes were there in F1 in 2023?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nRTR Sports had catalogued 275, across the ten teams of the championship. In 2026 the grid has eleven teams and both the names and the size of the deals have changed.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n<p>\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>In 2026 ten Formula 1 teams out of eleven carry a title sponsor in their name: Oracle (Red Bull), HP (Ferrari), Mastercard (McLaren), Petronas (Mercedes), Aramco (Aston Martin), Atlassian (Williams), BWT (Alpine), Visa and Cash App (Racing Bulls), Revolut (Audi) and Toyota Gazoo Racing (Haas). Only Cadillac, the new American team, does not yet have [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":159422,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20123,20038],"tags":[],"class_list":["post-239065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-en","category-sport-sponsorship"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Formula 1 Sponsors 2026: Who Sponsors Each Team<\/title>\n<meta name=\"description\" content=\"Who sponsors the 11 F1 teams in 2026: from Oracle to Mastercard, from HP to Revolut, to Gucci in 2027. 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Updated September 2026.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/en\/the-275-sponsorship-deals-of-the-2023-formula-1-season\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/rtrsportsmarketing\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/sponsorship-deals.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emanuele Venturoli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@twitter.com\/RTR_motoGP\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emanuele Venturoli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/the-275-sponsorship-deals-of-the-2023-formula-1-season\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/the-275-sponsorship-deals-of-the-2023-formula-1-season\\\/\"},\"author\":{\"name\":\"Emanuele Venturoli\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\"},\"headline\":\"The sponsors of the Formula 1 teams in 2026\",\"datePublished\":\"2023-02-24T09:03:27+00:00\",\"dateModified\":\"2026-10-05T09:16:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/the-275-sponsorship-deals-of-the-2023-formula-1-season\\\/\"},\"wordCount\":880,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/the-275-sponsorship-deals-of-the-2023-formula-1-season\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/sponsorship-deals.jpg\",\"articleSection\":[\"Formula 1\",\"Sport Sponsorship\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/en\\\/the-275-sponsorship-deals-of-the-2023-formula-1-season\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/the-275-sponsorship-deals-of-the-2023-formula-1-season\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/the-275-sponsorship-deals-of-the-2023-formula-1-season\\\/\",\"name\":\"Formula 1 Sponsors 2026: Who Sponsors Each Team\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/the-275-sponsorship-deals-of-the-2023-formula-1-season\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/the-275-sponsorship-deals-of-the-2023-formula-1-season\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/sponsorship-deals.jpg\",\"datePublished\":\"2023-02-24T09:03:27+00:00\",\"dateModified\":\"2026-10-05T09:16:35+00:00\",\"description\":\"Who sponsors the 11 F1 teams in 2026: from Oracle to Mastercard, from HP to Revolut, to Gucci in 2027. 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