{"id":239537,"date":"2023-03-29T15:39:14","date_gmt":"2023-03-29T13:39:14","guid":{"rendered":"https:\/\/rtrsports.com\/does-puma-sponsor-f1-unveiling-the-collaboration-between-puma-and-formula-1-racing\/"},"modified":"2026-10-02T09:44:19","modified_gmt":"2026-10-02T07:44:19","slug":"does-puma-sponsor-f1-unveiling-the-collaboration-between-puma-and-formula-1-racing","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/en\/blog\/does-puma-sponsor-f1-unveiling-the-collaboration-between-puma-and-formula-1-racing\/","title":{"rendered":"Does Puma Sponsor F1? The Formula 1 Partnership and the Teams It Dresses in 2026"},"content":{"rendered":"<p><strong>Does Puma sponsor F1? Yes, on two levels: since 2024 it has been an official supplier of the championship (deal announced on 4 May 2023, with a licence for F1-branded apparel, footwear and accessories) and in 2026 it dresses three of the eleven teams: Ferrari, McLaren and Aston Martin. Its role is that of technical partner and licensee: it makes team kit, driver race suits and shoes, and products for fans.<\/strong><\/p>\n<p><em>Updated in October 2026.<\/em><\/p>\n<p>The answer to &#8220;does Puma sponsor F1?&#8221; depends on what you mean by sponsor. Puma makes what teams, drivers and trackside staff wear and what fans buy in team colours; with Ferrari it has also been a Premium Partner since 2024. The picture has changed a lot: in 2020 Puma dressed Mercedes, Red Bull and Ferrari, in 2026 it dresses Ferrari, McLaren and Aston Martin.<\/p>\n<h2>Puma in Formula 1: the short answer<\/h2>\n<ul>\n<li>Official F1 supplier since 2024: licence for F1-branded apparel, footwear and accessories, and uniforms for staff at the circuits.<\/li>\n<li>In 2026 it dresses Ferrari (since 2005), Aston Martin (since 2025) and McLaren (since 2026), three teams out of eleven.<\/li>\n<li>It has left Red Bull Racing (2016-2022), Mercedes (2012-2024) and Williams (2024-2025).<\/li>\n<li>It makes team kit, driver racewear (suits and shoes) and replicas for fans.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/701219220001_pp_01_mercedes.webp\" alt=\"Black Puma Speedcat Pro racing shoe with Mercedes-AMG Petronas Formula One Team logos\" width=\"400\" height=\"400\" \/><\/p>\n<h2>Puma&#8217;s deal with Formula 1<\/h2>\n<p>On 4 May 2023 Formula 1 announced Puma as an official supplier, with a multi-year agreement. Puma can produce F1-branded apparel, footwear and accessories for fans and, from 2024, supplies the uniforms for all F1 personnel at the circuits. The products are sold on Puma.com and in Puma stores.<\/p>\n<p>The most visible part at Grands Prix is commercial: stichd, a Puma subsidiary, runs trackside retail exclusively at selected races, with licensed products and replicas of the kit of the ten teams of the time. Stefano Domenicali, F1 president and CEO, explained the choice by pointing to Puma&#8217;s history in motorsport, where the company has developed racewear since the mid-1980s, including fireproof race suits and driver shoes (Formula1.com).<\/p>\n<h2>The teams Puma dresses in 2026<\/h2>\n<h3>Ferrari, since 2005<\/h3>\n<p>This is the longest relationship. On 17 September 2023 Ferrari renewed the collaboration that began in 2005 with a multi-year agreement that makes Puma a Premium Partner of the Scuderia from 2024; Puma remains licensee of Ferrari-branded products and supplier of the team&#8217;s kit and racewear. In March 2025, to mark twenty years together, a dedicated replica collection was presented in Maranello, with Lewis Hamilton and Charles Leclerc among the guests.<\/p>\n<h3>Aston Martin, since 2025<\/h3>\n<p>On 12 November 2024 Aston Martin Aramco announced Puma as official sportswear, athleisure and technical gear partner, with a long-term agreement starting from the 2025 season that also includes limited-edition fanwear capsules.<\/p>\n<h3>McLaren, since 2026<\/h3>\n<p>It is the latest arrival. On 21 January 2026 McLaren announced Puma as apparel partner with a multi-year global agreement covering the F1 team, Arrow McLaren in IndyCar, F1 Academy, sim racing and, from 2027, the WEC Hypercar team. To make room for Puma, McLaren ended its deal with Castore a year early; that agreement was a five-year one, from 2022 to 2026.<\/p>\n<h2>Who has left Puma<\/h2>\n<p>Apparel deals change. Red Bull Racing signed with Puma in 2015 for a contract effective from 1 January 2016 and has had Castore since 2023. Mercedes, a Puma partner since 2012, has had Adidas since 2025, which makes a full range of clothing, footwear and accessories for the team. Williams, with Puma since 2024 (deal announced on 11 October 2023), saw the contract end in December 2025 and has New Era in 2026. Among the suppliers of the other teams are Adidas, Castore and New Era.<\/p>\n<h2>What Puma makes for F1<\/h2>\n<p>For the teams Puma makes the kit, driver racewear, meaning suits and shoes, and the replicas sold to fans. The best-known driver shoe is the Speedcat: in 2020 Puma&#8217;s annual report mentions the e-commerce launch of the Speedcat Pro, the racing version, alongside the relaunch of the Speedcat OG. The photo above shows a Speedcat Pro in Mercedes colours, a team Puma dressed until 2024.<\/p>\n<h2>What Puma teaches brands that want to enter F1<\/h2>\n<p>For a brand, F1 does not only mean a logo on the bodywork. Puma&#8217;s model, technical supply plus licence, turns visibility into product: the kit the driver wears on track is the one the fan buys. It is a model that gets renegotiated: since 2023 Puma has lost Red Bull, Mercedes and Williams, which it had won in 2024, and gained Aston Martin and McLaren.<\/p>\n<p>To understand how a contract of this kind is assessed, there is our guide on <a href=\"https:\/\/rtrsports.com\/en\/blog\/motorsport-sponsorship-renewal-vs-switching-teams\/\">renewing or changing a motorsport sponsorship<\/a>; for entry costs, the one on the <a href=\"https:\/\/rtrsports.com\/en\/blog\/cost-formula-1-sponsorships\/\">cost of a Formula 1 sponsorship<\/a>. Anyone considering a licensing deal on Puma&#8217;s model will find our work on <a href=\"https:\/\/rtrsports.com\/en\/sports-brand-licencing-agency\/\">brand licensing<\/a>, while the starting point for getting onto the grid remains the page on <a href=\"https:\/\/rtrsports.com\/en\/formula-1-sponsorship\/\">Formula 1 sponsorship<\/a>.<\/p>\n<p>The Puma case shows that in F1 technical supply lasts as long as the trust between brand and team: Ferrari has lasted more than twenty years, Mercedes (2012-2024) and Red Bull (2016-2022) stopped earlier, Williams after two seasons. For anyone entering today, the question to ask before signing is not only what you get on track, but what is left of the brand when the contract ends.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Want to bring your brand into Formula 1?<\/strong><br \/>RTR Sports Marketing has been building motorsport sponsorships since 1995.<\/div><p><a href=\"https:\/\/rtrsports.com\/en\/formula-1-sponsorship\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Formula 1 sponsorship<\/a><br \/><\/div>\n<p><strong>Sources<\/strong>: <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/puma-to-become-official-f1-provider-in-new-multi-year-partnership.52c5F3sDQHehb7rgf2gC1H\" target=\"_blank\" rel=\"nofollow noopener\">Formula1.com, Puma becomes official F1 supplier<\/a>; <a href=\"https:\/\/www.sec.gov\/Archives\/edgar\/data\/1648416\/000164841623000173\/fnv17923pumaprex.htm\" target=\"_blank\" rel=\"nofollow noopener\">Ferrari, press release on the Puma renewal (17 September 2023)<\/a>; <a href=\"https:\/\/www.mannpublications.com\/fashionmannuscript\/2025\/03\/05\/the-family-comes-together-puma-and-scuderia-ferrari-hp-celebrate-20-years-of-speed\/\" target=\"_blank\" rel=\"nofollow noopener\">Puma and Scuderia Ferrari HP, twenty years together<\/a>; <a href=\"https:\/\/about.puma.com\/en\/newsroom\/product-and-brand-news\/2024\/12-11-2024-puma-announces-high-performance-partnership-aston\" target=\"_blank\" rel=\"nofollow noopener\">Puma, partnership with Aston Martin Aramco<\/a>; <a href=\"https:\/\/speedcafe.com\/f1-news-2026-williams-mclaren-apparel-wear-teamwear-new-updated-puma-new-era\/\" target=\"_blank\" rel=\"nofollow noopener\">Speedcafe, 2026 apparel suppliers<\/a>; <a href=\"https:\/\/www.planetf1.com\/news\/mclaren-puma-f1-2026-merchandise\" target=\"_blank\" rel=\"nofollow noopener\">PlanetF1, McLaren and Puma<\/a>; <a href=\"https:\/\/www.williamsf1.com\/posts\/c2901b6a-87a1-4ff8-896c-972c56a3b4dc\/williams-racing-puma-partnership\" target=\"_blank\" rel=\"nofollow noopener\">Williams Racing, partnership with Puma<\/a>; <a href=\"https:\/\/fashionunited.com\/news\/fashion\/adidas-replaces-puma-as-clothing-partner-of-mercedes-amg-petronas-f1\/2025010763790\" target=\"_blank\" rel=\"nofollow noopener\">FashionUnited, Adidas replaces Puma at Mercedes<\/a>; <a href=\"https:\/\/mercedesblog.com\/mercedes-amg-petronas-puma-extend-partnership\/\" target=\"_blank\" rel=\"nofollow noopener\">Mercedes Blog, Puma renewal<\/a>; <a href=\"https:\/\/www.si.com\/onsi\/f1\/news\/f1-news-red-bull-parts-ways-with-two-major-sponsors-ahead-of-2023-lm22\" target=\"_blank\" rel=\"nofollow noopener\">Sports Illustrated, Red Bull parts ways with Puma<\/a>; <a href=\"https:\/\/www.nss-sports.com\/en\/lifestyle\/44244\/f1-2026-fashion-partners\" target=\"_blank\" rel=\"nofollow noopener\">NSS Sports, 2026 apparel partners<\/a>; <a href=\"https:\/\/annual-report.puma.com\/2020\/en\/company-overview\/motorsport.html\" target=\"_blank\" rel=\"nofollow noopener\">Puma, 2020 annual report, motorsport<\/a>.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Frequently asked questions<\/b><\/h2>\r\n        \r\n        <\/p>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Does Puma sponsor F1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nYes, in two ways: since 2024 it has been an official supplier of Formula 1 (deal announced on 4 May 2023) and in 2026 it dresses Ferrari, McLaren and Aston Martin. Its role is that of technical partner and licensee; with Ferrari it has also been a Premium Partner since 2024.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Which F1 teams does Puma dress in 2026?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nFerrari (since 2005), Aston Martin (since 2025) and McLaren (since 2026): three teams out of eleven.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>How long has Puma been with Ferrari?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nSince 2005. The agreement was renewed with a multi-year contract on 17 September 2023, and since 2024 Puma has been a Premium Partner of the Scuderia. Twenty years together were celebrated in March 2025.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Does Puma still dress Mercedes or Red Bull?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nNo. Puma dressed Mercedes from 2012 to 2024 and Adidas has taken over since 2025. Red Bull Racing had Puma from 2016 to 2022 and has had Castore since 2023.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Who dresses McLaren in 2026?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nPuma, announced on 21 January 2026 with a multi-year global agreement. It takes the place of Castore, whose McLaren contract ended a year early.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Where can you buy Puma&#039;s F1 products?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nOn Puma.com and in Puma stores. At selected Grands Prix, trackside sales are run exclusively by stichd, a Puma subsidiary, with licensed products and replicas of the teams&#8217; kit.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n<p>\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Does Puma sponsor F1? Yes, on two levels: since 2024 it has been an official supplier of the championship (deal announced on 4 May 2023, with a licence for F1-branded apparel, footwear and accessories) and in 2026 it dresses three of the eleven teams: Ferrari, McLaren and Aston Martin. Its role is that of technical [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":159460,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20123],"tags":[],"class_list":["post-239537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-en"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Does Puma Sponsor F1? 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