{"id":239545,"date":"2023-03-30T09:37:03","date_gmt":"2023-03-30T07:37:03","guid":{"rendered":"https:\/\/rtrsports.com\/the-latin-passion-for-formula-1-explained\/"},"modified":"2026-10-01T17:48:07","modified_gmt":"2026-10-01T15:48:07","slug":"the-latin-passion-for-formula-1-explained","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/en\/blog\/the-latin-passion-for-formula-1-explained\/","title":{"rendered":"F1 Latin America: Three Drivers on the Grid, a Growing Fanbase and What It Means for Sponsors"},"content":{"rendered":"<p><strong>F1 Latin America in 2026: three drivers on the grid, Mexico&#8217;s Sergio P\u00e9rez with Cadillac, Argentina&#8217;s Franco Colapinto with Alpine and Brazil&#8217;s Gabriel Bortoleto with Audi. The region has won 13 drivers&#8217; world titles (5 with Fangio, 8 with Brazilians Fittipaldi, Piquet and Senna), the Mexico City Grand Prix topped 400,000 spectators for the third year in a row and, according to Nielsen, Hispanic fans reward brands that sponsor the sport they follow with loyalty and recommendations.<\/strong><\/p>\n<p><em>Updated in October 2026.<\/em><\/p>\n<p>Between 24 and 26 October 2025 more than 400,000 people (401,326, according to GP Destinations) filled the Aut\u00f3dromo Hermanos Rodr\u00edguez for the Mexico City Grand Prix. It is the clearest picture of what Latin passion for F1 means: F1 does not have to win that market from scratch, because it already has a historical base, three drivers on the grid and an audience that buys.<\/p>\n<h2>Latin Americans in Formula 1: the short answer<\/h2>\n<ul>\n<li>Three drivers on the grid in 2026: Sergio P\u00e9rez (Mexico, Cadillac), Franco Colapinto (Argentina, Alpine) and Gabriel Bortoleto (Brazil, Audi).<\/li>\n<li>13 drivers&#8217; world titles from the region: 5 by Fangio (Argentina) and 8 by Fittipaldi, Piquet and Senna (Brazil).<\/li>\n<li>401,326 spectators at the 2025 Mexico City Grand Prix; the race is on the calendar until at least 2028.<\/li>\n<li>In 2026 Apple TV broadcasts every Grand Prix in the United States with English and Spanish commentary.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/sergio-perez.jpeg\" alt=\"A Red Bull Racing car on track on the tricolour kerb at Imola, with Sergio P\u00e9rez at the wheel\" width=\"568\" height=\"400\" \/><\/p>\n<h2>The history: from Fangio to Senna<\/h2>\n<p>F1 does not start from zero in Latin America. Juan Manuel Fangio, from Argentina, won five world titles (1951, 1954, 1955, 1956 and 1957). Brazil has won eight with three drivers: Emerson Fittipaldi (1972 and 1974), Nelson Piquet (1981, 1983 and 1987) and Ayrton Senna (1988, 1990 and 1991). In all, that is 13 drivers&#8217; titles from the region.<\/p>\n<p>Senna died on 1 May 1994 at Imola, during the San Marino Grand Prix, while leading the race; in 2000 he was inducted into the International Motorsports Hall of Fame. Mexico has its own history too: the Mexico City circuit is named after the brothers Ricardo and Pedro Rodr\u00edguez, two Mexican drivers who died at the wheel in 1962 and 1971.<\/p>\n<h2>The three Latin American drivers of 2026<\/h2>\n<h3>Sergio P\u00e9rez, Mexico (Cadillac)<\/h3>\n<p>Born on 26 January 1990, he has won six Grands Prix: Sakhir 2020, Azerbaijan 2021, Monaco 2022, Singapore 2022, Saudi Arabia 2023 and Azerbaijan 2023. He raced for Red Bull from 2021 to 2024; after a winless 2024 season the contract was ended by mutual agreement, he did not race in 2025, and in 2026 he drives for Cadillac, a team in its debut season, on a contract until at least the end of 2027.<\/p>\n<h3>Franco Colapinto, Argentina (Alpine)<\/h3>\n<p>Born in Pilar, in the province of Buenos Aires, on 27 May 2003, he made his F1 debut with Williams at the 2024 Italian Grand Prix, the first Argentine in F1 since Gast\u00f3n Mazzacane in 2001. His first points came in Azerbaijan in 2024: no Argentine had scored since Carlos Reutemann in 1982. He has raced for Alpine since the Emilia-Romagna Grand Prix of 4 May 2025 and in 2026 is confirmed alongside Pierre Gasly.<\/p>\n<h3>Gabriel Bortoleto, Brazil (Audi)<\/h3>\n<p>Born on 14 October 2004, he won the Formula 2 championship in 2024 with Invicta Racing, the seventh driver in history to take the GP2 or F2 title as a rookie. He made his F1 debut with Sauber at the 2025 Australian Grand Prix and his first points, in Austria, made him the first Brazilian to score in F1 since 2017. In 2026 he drives for Audi, the team that grew out of Sauber.<\/p>\n<h2>The fans: what the numbers say<\/h2>\n<p>According to Nielsen Sports, F1&#8217;s fanbase reached 826.5 million in 2024 (+12%), with 52 million fans in the United States (+10.5%) and growth of 25.5% in Argentina (data released on 20 March 2025).<\/p>\n<p>The most concrete signal remains the circuit: the Mexico City Grand Prix drew 404,958 spectators in 2024 and 401,326 in 2025, the third year in a row above 400,000, and it has a contract with F1 until at least 2028. In the United States, also according to Nielsen, among those who had watched Drive to Survive before the 2022 season the share of Hispanics was 23%, against 12% of those who followed F1 without the docuseries.<\/p>\n<h2>How F1 speaks to Latino fans in 2026<\/h2>\n<p>From 2026 Apple TV is F1&#8217;s exclusive broadcaster in the United States, with a five-year deal announced on 17 October 2025 that takes the place of ESPN. Every Grand Prix has commentary in English and Spanish and, thanks to the collaboration with TelevisaUnivision announced on 6 March 2026, one race also airs on Univision, with pre- and post-race programmes in Spanish and highlights on Univision and TUDN. Televisa is already F1&#8217;s official broadcaster in Mexico.<\/p>\n<h2>What it means for sponsors<\/h2>\n<p>According to Nielsen&#8217;s &#8220;Fan\u00e1ticos&#8221; report (10 September 2024), Hispanic sports fans are 39% more likely to recommend a company that sponsors the sport they follow, 37% more likely to feel loyal to the brand and 32% more likely to consider it for the first time. These are figures about sport in general, not F1, but they describe the audience F1 is chasing.<\/p>\n<p>A driver opens a market: our analysis of <a href=\"https:\/\/rtrsports.com\/en\/blog\/kimi-antonelli-formula-1-sponsorship-italian-brands\/\">Kimi Antonelli and Italian brand sponsorships<\/a> shows it. With three Latin American drivers on the grid, a Grand Prix of 400,000 spectators and a Spanish-language broadcast in the United States, brands that want to talk to the fan\u00e1ticos now have more points of entry. To understand what it costs to enter there is the guide on the <a href=\"https:\/\/rtrsports.com\/en\/blog\/cost-formula-1-sponsorships\/\">cost of a Formula 1 sponsorship<\/a>, while the starting point remains the page on <a href=\"https:\/\/rtrsports.com\/en\/formula-1-sponsorship\/\">Formula 1 sponsorship<\/a>.<\/p>\n<p>F1 is building its Latin base with drivers, circuits and Spanish-language broadcasts. The part not yet written is the brands: who will already be on track when the region&#8217;s next driver arrives.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Want to bring your brand into Formula 1?<\/strong><br \/>RTR Sports Marketing has been building motorsport sponsorships since 1995.<\/div><p><a href=\"https:\/\/rtrsports.com\/en\/formula-1-sponsorship\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Formula 1 sponsorship<\/a><br \/><\/div>\n<p><em>Image: Sergio P\u00e9rez, Red Bull Racing, Wastrick, Creative Commons Attribution-Share Alike 4.0 International licence.<\/em><\/p>\n<p><strong>Sources<\/strong>: <a href=\"https:\/\/en.wikipedia.org\/wiki\/Sergio_P%C3%A9rez\" target=\"_blank\" rel=\"nofollow noopener\">Wikipedia, Sergio P\u00e9rez<\/a>; <a href=\"https:\/\/en.wikipedia.org\/wiki\/Franco_Colapinto\" target=\"_blank\" rel=\"nofollow noopener\">Wikipedia, Franco Colapinto<\/a>; <a href=\"https:\/\/en.wikipedia.org\/wiki\/Gabriel_Bortoleto\" target=\"_blank\" rel=\"nofollow noopener\">Wikipedia, Gabriel Bortoleto<\/a>; <a href=\"https:\/\/en.wikipedia.org\/wiki\/List_of_Formula_One_World_Drivers%27_Champions\" target=\"_blank\" rel=\"nofollow noopener\">Wikipedia, Formula One World Drivers&#8217; Champions<\/a>; <a href=\"https:\/\/en.wikipedia.org\/wiki\/Ayrton_Senna\" target=\"_blank\" rel=\"nofollow noopener\">Wikipedia, Ayrton Senna<\/a>; <a href=\"https:\/\/en.wikipedia.org\/wiki\/Aut%C3%B3dromo_Hermanos_Rodr%C3%ADguez\" target=\"_blank\" rel=\"nofollow noopener\">Wikipedia, Aut\u00f3dromo Hermanos Rodr\u00edguez<\/a>; <a href=\"https:\/\/www.sportspro.com\/news\/f1-global-fanbase-tv-viewership-2024-season-nielsen-sports-march-2025\/\" target=\"_blank\" rel=\"nofollow noopener\">SportsPro, Nielsen Sports data on F1 fans in 2024<\/a>; <a href=\"https:\/\/gpdestinations.com\/over-400000-attend-2025-mexico-city-grand-prix\/\" target=\"_blank\" rel=\"nofollow noopener\">GP Destinations, 2025 Mexico City Grand Prix attendance<\/a>; <a href=\"https:\/\/www.f1technical.net\/news\/26526\" target=\"_blank\" rel=\"nofollow noopener\">F1technical, Mexico stays on the calendar until 2028<\/a>; <a href=\"https:\/\/www.nielsen.com\/insights\/2022\/driven-to-watch-how-a-sports-docuseries-drove-u-s-fans-to-formula-1\/\" target=\"_blank\" rel=\"nofollow noopener\">Nielsen, Drive to Survive and the Hispanic audience (2022)<\/a>; <a href=\"https:\/\/www.nielsen.com\/news-center\/2024\/hispanic-sports-fans-record-viewership-brand-loyalty-audiences-sports-media-engagement-2024-diverse-intelligent-series-report\/\" target=\"_blank\" rel=\"nofollow noopener\">Nielsen, &#8220;Fan\u00e1ticos&#8221;: sport and the Hispanic audience (2024)<\/a>; <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/apple-reveal-details-of-f1-integration-on-apple-tv-apple-maps-apple-news-and.4JJY1CUT4eobqZ78wTcO3L\" target=\"_blank\" rel=\"nofollow noopener\">Formula1.com, Apple and F1 in the United States (5 March 2026)<\/a>; <a href=\"https:\/\/driven.site\/news\/apple-wins-us-f1-tv-rights-five-year-deal\" target=\"_blank\" rel=\"nofollow noopener\">Driven, Apple and F1 rights in the United States<\/a>; <a href=\"https:\/\/senalnews.com\/en\/content\/televisaunivision-expands-f1-coverage-with-apple-partnership\/amp\" target=\"_blank\" rel=\"nofollow noopener\">Se\u00f1al News, TelevisaUnivision and Apple (6 March 2026)<\/a>.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Frequently asked questions<\/b><\/h2>\r\n        \r\n        <\/p>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>How many Latin American drivers are in F1 in 2026?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nThree: Mexico&#8217;s Sergio P\u00e9rez (Cadillac), Argentina&#8217;s Franco Colapinto (Alpine) and Brazil&#8217;s Gabriel Bortoleto (Audi).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>How many world titles have Latin American drivers won?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\n13: five by Argentina&#8217;s Juan Manuel Fangio and eight by Brazilians Emerson Fittipaldi (2), Nelson Piquet (3) and Ayrton Senna (3).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>How many spectators does the Mexico City Grand Prix draw?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\n401,326 in 2025 (24-26 October) and 404,958 in 2024, the third year in a row above 400,000. Mexico has a contract with F1 until at least 2028.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Who broadcasts F1 in Spanish in the United States in 2026?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nApple TV, the exclusive broadcaster from 2026, with English and Spanish commentary for every Grand Prix. With TelevisaUnivision, one race also airs on Univision, with Spanish-language programmes.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Why do Latin American fans matter to sponsors?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nAccording to Nielsen (2024), Hispanic sports fans are 39% more likely to recommend a company that sponsors the sport they follow, 37% more likely to feel loyal to the brand and 32% more likely to consider it for the first time. The data concern sport in general.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>How many wins does Checo P\u00e9rez have in F1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nSix: Sakhir 2020, Azerbaijan 2021, Monaco 2022, Singapore 2022, Saudi Arabia 2023 and Azerbaijan 2023. In 2026 he drives for Cadillac.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n<p>\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>F1 Latin America in 2026: three drivers on the grid, Mexico&#8217;s Sergio P\u00e9rez with Cadillac, Argentina&#8217;s Franco Colapinto with Alpine and Brazil&#8217;s Gabriel Bortoleto with Audi. The region has won 13 drivers&#8217; world titles (5 with Fangio, 8 with Brazilians Fittipaldi, Piquet and Senna), the Mexico City Grand Prix topped 400,000 spectators for the third [&hellip;]<\/p>\n","protected":false},"author":33,"featured_media":159461,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20123],"tags":[],"class_list":["post-239545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-en"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>F1 Latin America: drivers, fans and sponsors in 2026<\/title>\n<meta name=\"description\" content=\"F1 Latin America in 2026: three drivers on the grid, 13 world titles from the region, 401,326 fans in Mexico and what it means for sponsors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/en\/blog\/the-latin-passion-for-formula-1-explained\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"F1 Latin America: Three Drivers on the Grid, a Growing Fanbase and What It Means for Sponsors\" \/>\n<meta property=\"og:description\" content=\"F1 Latin America in 2026: three drivers on the grid, 13 world titles from the region, 401,326 fans in Mexico and what it means for sponsors.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/en\/blog\/the-latin-passion-for-formula-1-explained\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/sergio-perez.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"451\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Finnegan Driscoll\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Finnegan Driscoll\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/the-latin-passion-for-formula-1-explained\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/the-latin-passion-for-formula-1-explained\\\/\"},\"author\":{\"name\":\"Finnegan Driscoll\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/person\\\/b2dfc5c6d7d6f9e79ba849d3e7b8e38d\"},\"headline\":\"F1 Latin America: Three Drivers on the Grid, a Growing Fanbase and What It Means for Sponsors\",\"datePublished\":\"2023-03-30T07:37:03+00:00\",\"dateModified\":\"2026-10-01T15:48:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/the-latin-passion-for-formula-1-explained\\\/\"},\"wordCount\":1257,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/the-latin-passion-for-formula-1-explained\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/sergio-perez.jpeg\",\"articleSection\":[\"Formula 1\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/the-latin-passion-for-formula-1-explained\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/the-latin-passion-for-formula-1-explained\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/the-latin-passion-for-formula-1-explained\\\/\",\"name\":\"F1 Latin America: drivers, fans and sponsors in 2026\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/the-latin-passion-for-formula-1-explained\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/the-latin-passion-for-formula-1-explained\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/sergio-perez.jpeg\",\"datePublished\":\"2023-03-30T07:37:03+00:00\",\"dateModified\":\"2026-10-01T15:48:07+00:00\",\"description\":\"F1 Latin America in 2026: three drivers on the grid, 13 world titles from the region, 401,326 fans in Mexico and what it means for sponsors.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/the-latin-passion-for-formula-1-explained\\\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/the-latin-passion-for-formula-1-explained\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/the-latin-passion-for-formula-1-explained\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/sergio-perez.jpeg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/sergio-perez.jpeg\",\"width\":640,\"height\":451,\"caption\":\"La passione latina per la F1\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/the-latin-passion-for-formula-1-explained\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"F1 Latin America: Three Drivers on the Grid, a Growing Fanbase and What It Means for Sponsors\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\",\"https:\\\/\\\/www.wikidata.org\\\/wiki\\\/Q7797317\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/person\\\/b2dfc5c6d7d6f9e79ba849d3e7b8e38d\",\"name\":\"Finnegan Driscoll\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/539561ef57d298ab0000db907a3748cde7ec9b2d3daa0a7a25f255a21130340e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/539561ef57d298ab0000db907a3748cde7ec9b2d3daa0a7a25f255a21130340e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/539561ef57d298ab0000db907a3748cde7ec9b2d3daa0a7a25f255a21130340e?s=96&d=mm&r=g\",\"caption\":\"Finnegan Driscoll\"},\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/author\\\/finnegan\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"F1 Latin America: drivers, fans and sponsors in 2026","description":"F1 Latin America in 2026: three drivers on the grid, 13 world titles from the region, 401,326 fans in Mexico and what it means for sponsors.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/en\/blog\/the-latin-passion-for-formula-1-explained\/","og_locale":"en_US","og_type":"article","og_title":"F1 Latin America: Three Drivers on the Grid, a Growing Fanbase and What It Means for Sponsors","og_description":"F1 Latin America in 2026: three drivers on the grid, 13 world titles from the region, 401,326 fans in Mexico and what it means for sponsors.","og_url":"https:\/\/rtrsports.com\/en\/blog\/the-latin-passion-for-formula-1-explained\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":640,"height":451,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/sergio-perez.jpeg","type":"image\/jpeg"}],"author":"Finnegan Driscoll","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Written by":"Finnegan Driscoll","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/en\/blog\/the-latin-passion-for-formula-1-explained\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/en\/blog\/the-latin-passion-for-formula-1-explained\/"},"author":{"name":"Finnegan Driscoll","@id":"https:\/\/rtrsports.com\/en\/#\/schema\/person\/b2dfc5c6d7d6f9e79ba849d3e7b8e38d"},"headline":"F1 Latin America: Three Drivers on the Grid, a Growing Fanbase and What It Means for Sponsors","datePublished":"2023-03-30T07:37:03+00:00","dateModified":"2026-10-01T15:48:07+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/en\/blog\/the-latin-passion-for-formula-1-explained\/"},"wordCount":1257,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/en\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/en\/blog\/the-latin-passion-for-formula-1-explained\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/sergio-perez.jpeg","articleSection":["Formula 1"],"inLanguage":"en","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/en\/blog\/the-latin-passion-for-formula-1-explained\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/en\/blog\/the-latin-passion-for-formula-1-explained\/","url":"https:\/\/rtrsports.com\/en\/blog\/the-latin-passion-for-formula-1-explained\/","name":"F1 Latin America: drivers, fans and sponsors in 2026","isPartOf":{"@id":"https:\/\/rtrsports.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/en\/blog\/the-latin-passion-for-formula-1-explained\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/en\/blog\/the-latin-passion-for-formula-1-explained\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/sergio-perez.jpeg","datePublished":"2023-03-30T07:37:03+00:00","dateModified":"2026-10-01T15:48:07+00:00","description":"F1 Latin America in 2026: three drivers on the grid, 13 world titles from the region, 401,326 fans in Mexico and what it means for sponsors.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/en\/blog\/the-latin-passion-for-formula-1-explained\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/en\/blog\/the-latin-passion-for-formula-1-explained\/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/rtrsports.com\/en\/blog\/the-latin-passion-for-formula-1-explained\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/sergio-perez.jpeg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/sergio-perez.jpeg","width":640,"height":451,"caption":"La passione latina per la F1"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/en\/blog\/the-latin-passion-for-formula-1-explained\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/en\/"},{"@type":"ListItem","position":2,"name":"F1 Latin America: Three Drivers on the Grid, a Growing Fanbase and What It Means for Sponsors"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/en\/#website","url":"https:\/\/rtrsports.com\/en\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/en\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/en\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/rtrsports.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/","https:\/\/www.wikidata.org\/wiki\/Q7797317"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/en\/#\/schema\/person\/b2dfc5c6d7d6f9e79ba849d3e7b8e38d","name":"Finnegan Driscoll","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/secure.gravatar.com\/avatar\/539561ef57d298ab0000db907a3748cde7ec9b2d3daa0a7a25f255a21130340e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/539561ef57d298ab0000db907a3748cde7ec9b2d3daa0a7a25f255a21130340e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/539561ef57d298ab0000db907a3748cde7ec9b2d3daa0a7a25f255a21130340e?s=96&d=mm&r=g","caption":"Finnegan Driscoll"},"url":"https:\/\/rtrsports.com\/en\/author\/finnegan\/"}]}},"permalink_manager":null,"_links":{"self":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts\/239545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/comments?post=239545"}],"version-history":[{"count":5,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts\/239545\/revisions"}],"predecessor-version":[{"id":357676,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts\/239545\/revisions\/357676"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/media\/159461"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/media?parent=239545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/categories?post=239545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/tags?post=239545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}