{"id":240019,"date":"2023-05-05T12:43:47","date_gmt":"2023-05-05T10:43:47","guid":{"rendered":"https:\/\/rtrsports.com\/everything-there-is-to-know-about-the-aramco-formula-1-sponsorship-deal\/"},"modified":"2026-10-02T17:28:20","modified_gmt":"2026-10-02T15:28:20","slug":"everything-there-is-to-know-about-the-aramco-formula-1-sponsorship-deal","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/en\/blog\/everything-there-is-to-know-about-the-aramco-formula-1-sponsorship-deal\/","title":{"rendered":"Aramco F1: what it is, what it sponsors and what the deal is worth"},"content":{"rendered":"<p><strong>Aramco is the Saudi state-owned energy company and has been a Global Partner of Formula 1 since 2020, a partner of Aston Martin since 2022 and, from 1 January 2024, title partner of the team, which is called the Aston Martin Aramco Formula One Team. The value of the deal with F1 is not official: in 2020 Motorsport Week reported an estimate of 450 million dollars over ten years, between 42 and 51 million a year.<\/strong><\/p>\n<p><em>Updated in October 2026.<\/em><\/p>\n<p>Ask a brand what Aramco sells and the answer will be oil. In Formula 1 Aramco buys something else: a place on the roof of the championship, the name of a team and, from 2026, what goes into the tanks. Three levels, three contracts, and none with a stated price. That is why it is worth separating what is documented from what is estimated.<\/p>\n<h2>Aramco F1 at a glance<\/h2>\n<ul>\n<li>Who it is: the Saudi state-owned energy company (Autosport, ESPN).<\/li>\n<li>The championship: on 10 March 2020 F1 presented it as its sixth Global Partner, after DHL, Emirates, Heineken, Pirelli and Rolex (Motor Sport Magazine, ESPN).<\/li>\n<li>The value: not official. Motorsport Week reported 450 million dollars over ten years, between 42 and 51 million a year (Motorsport Week).<\/li>\n<li>The team: partner of Aston Martin since 2022 and title partner since 1 January 2024, for five years (Aston Martin F1, F1technical).<\/li>\n<li>The technology: from 2026 it supplies advanced fuels and lubricants to the team, which moves to Honda engines (Aston Martin F1, F1technical).<\/li>\n<li>What is not confirmed: the official length and price of the deal with F1 and any stake in the team&#8217;s capital.<\/li>\n<\/ul>\n<h2>Who Aramco is<\/h2>\n<p>Aramco is an energy and chemicals giant owned by the Saudi state (Autosport). Its presence in F1 is also read as a step towards a Grand Prix in Saudi Arabia, which the press already mentioned in 2020 as a possibility (ESPN, Autosport).<\/p>\n<h2>The first level: Global Partner of F1<\/h2>\n<p>On 10 March 2020 Formula 1 announced a long-term deal with Aramco, which became the championship&#8217;s sixth Global Partner (Motor Sport Magazine, ESPN). The agreement includes the naming rights to some 2020 Grands Prix, among them Spain, Hungary and the United States, and a collaboration on sustainable fuels, engine efficiency and mobility technologies (ESPN, Motor Sport Magazine).<\/p>\n<p>On price the only number in circulation is an estimate: Motorsport Week wrote that F1 would receive between 42 and 51 million dollars a year for ten years, 450 million in total, after a negotiation of about fifteen months with the agency CAA Sports acting as intermediary (Motorsport Week). F1 spoke of a long-term deal, with no figures and no length (Motor Sport Magazine, ESPN). In my view that number should be read as an order of magnitude, not as a list price.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/2022_french_grand_prix_52278951366.png\" alt=\"A Ferrari on track at the 2022 French Grand Prix, in front of an Aramco trackside board\" width=\"600\" height=\"400\" \/><\/p>\n<h2>The second level: Aston Martin<\/h2>\n<p>Aramco has been a partner of Aston Martin since 2022 (Aston Martin F1). From 1 January 2024 the team is called the Aston Martin Aramco Formula One Team: Aramco becomes title partner and Cognizant leaves the name (Aston Martin F1, F1technical). The extension lasts five years (Aston Martin F1, F1technical).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2023\/05\/fia_f1_austria_2022_nr._18_stroll.jpg\" alt=\"Lance Stroll's number 18 Aston Martin at the 2022 Austrian Grand Prix, with the Aramco and Cognizant logos\" width=\"600\" height=\"338\" \/><\/p>\n<h2>The third level: fuels and lubricants<\/h2>\n<p>From 2026 Aramco supplies Aston Martin with advanced fuels and lubricants, in parallel with the switch to Honda engines (Aston Martin F1, F1technical). It is the level furthest from the logo: from 2026 all teams use advanced sustainable fuels (Formula1.com), and an energy partner that develops them sits inside the product, not next to it.<\/p>\n<h2>What we do not know and what has been criticised<\/h2>\n<p>The exact price and length of the contract with F1 are not public, nor are the financial terms of the deal with Aston Martin (Motor Sport Magazine, F1technical). In the past there has been talk of options for a stake in the team&#8217;s capital: we found no confirmation and do not treat it as a fact.<\/p>\n<p>At the announcement in 2020 ESPN noted the tension between the deal and F1&#8217;s goal of reaching net-zero emissions by 2030, while F1 and Aramco presented the collaboration as work on sustainable fuels and engine efficiency (ESPN, Motor Sport Magazine). It is a criticism to keep in mind, not a judgement of ours.<\/p>\n<h2>What it teaches sponsors<\/h2>\n<p>The Aramco F1 case shows a three-storey structure, and it is our reading, not a published figure. On the first floor is the championship, with global visibility. On the second is the team, with the name in the title. On the third is the technical role, which turns the sponsor into a supplier. Each floor has a different cost and horizon: the guide to the <a href=\"https:\/\/rtrsports.com\/en\/blog\/cost-formula-1-sponsorships\/\">cost of sponsoring a Formula 1 team<\/a> gives the entry thresholds and the page on <a href=\"https:\/\/rtrsports.com\/en\/formula-1-sponsorship\/\">Formula 1 sponsorship<\/a> shows how we work. To see who holds the title of the other teams there is the list of <a href=\"https:\/\/rtrsports.com\/en\/blog\/every-teams-title-sponsor-for-the-2026-formula-1-season\/\">F1 title sponsors for 2026<\/a>, and for life after signing the guide to <a href=\"https:\/\/rtrsports.com\/en\/blog\/what-is-sports-sponsorship-activation\/\">sports sponsorship activation<\/a>.<\/p>\n<p>The logo comes last. First comes the role.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Want to take your brand into Formula 1?<\/strong><br \/>RTR Sports Marketing has been building motorsport sponsorships since 1995.<\/div><p><a href=\"https:\/\/rtrsports.com\/en\/formula-1-sponsorship\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Formula 1 Sponsorship<\/a><br \/><\/div>\n<p><em>Images: Ferrari at the 2022 French Grand Prix (<a href=\"https:\/\/commons.wikimedia.org\/wiki\/File:2022_French_Grand_Prix_(52278951366).png\" target=\"_blank\" rel=\"noopener\">nabtifal<\/a>, <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\" target=\"_blank\" rel=\"noopener\">CC BY 2.0<\/a>); Stroll&#8217;s Aston Martin at the 2022 Austrian Grand Prix (<a href=\"https:\/\/commons.wikimedia.org\/wiki\/File:FIA_F1_Austria_2022_Nr._18_Stroll.jpg\" target=\"_blank\" rel=\"noopener\">Lukas Raich<\/a>, <a href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\" target=\"_blank\" rel=\"noopener\">CC BY-SA 4.0<\/a>). Featured image: Stroll&#8217;s Aston Martin at the 2022 Austrian Grand Prix (<a href=\"https:\/\/commons.wikimedia.org\/wiki\/File:FIA_F1_Austria_2022_Nr._18_Stroll_(side_2).jpg\" target=\"_blank\" rel=\"noopener\">Lukas Raich<\/a>, <a href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\" target=\"_blank\" rel=\"noopener\">CC BY-SA 4.0<\/a>).<\/em><\/p>\n<p><strong>Sources<\/strong>: <a href=\"https:\/\/www.motorsportmagazine.com\/articles\/single-seaters\/f1\/formula-1-announces-global-partnership-deal-with-saudi-aramco\/\" target=\"_blank\" rel=\"nofollow noopener\">Motor Sport Magazine, F1 announces global partnership with Saudi Aramco (2020)<\/a>; <a href=\"https:\/\/www.espn.com\/f1\/story\/_\/id\/28876704\/f1-announces-sponsorship-deal-saudi-oil-giant-aramco\" target=\"_blank\" rel=\"nofollow noopener\">ESPN, F1 announces sponsorship deal with Saudi oil giant Aramco (2020)<\/a>; <a href=\"https:\/\/www.autosport.com\/f1\/news\/who-is-aramco-f1s-saudi-state-energy-sponsor-explained-4981512\/4981512\/\" target=\"_blank\" rel=\"nofollow noopener\">Autosport, who is Aramco, F1&#8217;s Saudi state energy sponsor<\/a>; <a href=\"https:\/\/www.motorsportweek.com\/2020\/04\/03\/aramco-deal-worth-more-than-450m-to-formula-1\/\" target=\"_blank\" rel=\"nofollow noopener\">Motorsport Week, the Aramco deal is worth more than 450 million to F1 (2020)<\/a>; <a href=\"https:\/\/www.astonmartinf1.com\/en-GB\/news\/announcement\/aramco-extends-successful-partnership-with-aston-martin-formula-one-team-to-become-official-title-partner\" target=\"_blank\" rel=\"nofollow noopener\">Aston Martin F1, Aramco becomes official title partner of the team (December 2023)<\/a>; <a href=\"https:\/\/www.f1technical.net\/news\/24333\" target=\"_blank\" rel=\"nofollow noopener\">F1technical, Aston Martin extends partnership with title sponsor Aramco (2023)<\/a>; <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/2026-regulations-explained-all-you-necessitate-to-know-about-f1s-new-power-units.14jfv7a36905uDJDdNyfQd\" target=\"_blank\" rel=\"nofollow noopener\">Formula1.com, the 2026 power units<\/a>; RTR Sports Marketing, motorsport sponsorship.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Frequently asked questions<\/b><\/h2>\r\n        \r\n        <\/p>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>What is Aramco and why is it in F1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nAramco is the Saudi state-owned energy company. It has been in F1 since 2020 as a Global Partner of the championship, since 2022 as a partner of Aston Martin and since 2024 as title partner of the team (Autosport, Motor Sport Magazine, Aston Martin F1).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>How much does Aramco pay to sponsor F1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nThe price is not official. In 2020 Motorsport Week reported an estimate of 450 million dollars over ten years, between 42 and 51 million a year. F1 spoke of a long-term deal, without giving figures or length (Motorsport Week, Motor Sport Magazine).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Is Aramco the title sponsor of Aston Martin?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nYes, since 1 January 2024: the team is called the Aston Martin Aramco Formula One Team and Cognizant has left the name. The deal lasts five years (Aston Martin F1, F1technical).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Since when has Aramco been a Formula 1 sponsor?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nSince 10 March 2020, when F1 announced it as its sixth Global Partner alongside DHL, Emirates, Heineken, Pirelli and Rolex (Motor Sport Magazine, ESPN).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>What does Aramco do for Aston Martin from 2026?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nIt supplies advanced fuels and lubricants to the team, which uses Honda engines from 2026. From 2026 all F1 teams use advanced sustainable fuels (Aston Martin F1, F1technical, Formula1.com).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Does Aramco own a stake in Aston Martin?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nIt is not confirmed. The official announcements we read speak of a partnership and a title partner, not of a stake in the team&#8217;s capital (Aston Martin F1, F1technical).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n<p>\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Aramco is the Saudi state-owned energy company and has been a Global Partner of Formula 1 since 2020, a partner of Aston Martin since 2022 and, from 1 January 2024, title partner of the team, which is called the Aston Martin Aramco Formula One Team. The value of the deal with F1 is not official: [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":159496,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20123],"tags":[],"class_list":["post-240019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-en"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Aramco F1: what it is, what it sponsors, what it is worth<\/title>\n<meta name=\"description\" content=\"Aramco F1: Formula 1 sponsor since 2020, Aston Martin title partner since 2024. What it sponsors, the estimated deal value, what is unconfirmed. 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