{"id":240099,"date":"2023-05-11T14:47:39","date_gmt":"2023-05-11T12:47:39","guid":{"rendered":"https:\/\/rtrsports.com\/motorsport-agency-what-is-it-and-what-does-it-do\/"},"modified":"2026-10-02T16:35:41","modified_gmt":"2026-10-02T14:35:41","slug":"motorsport-agency-what-is-it-and-what-does-it-do","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/en\/blog\/motorsport-agency-what-is-it-and-what-does-it-do\/","title":{"rendered":"Motorsport agency: what it is, what it does and how it works with sponsors and teams"},"content":{"rendered":"<p><strong>A motorsport agency is the intermediary between a brand that wants to sponsor and whoever sells the rights, meaning teams, championships and events: it chooses the right property, structures and negotiates the contract and works so that the sponsorship produces a return. In RTR&#8217;s reading the work happens at three tables: rights, contract and activation.<\/strong><\/p>\n<p><em>Updated in October 2026.<\/em><\/p>\n<p>On 10 March 2020 Formula 1 presented Aramco as the championship&#8217;s sixth Global Partner (Motor Sport Magazine, ESPN). Since 1 January 2024 the same company has been Aston Martin&#8217;s title partner and from 2026 it supplies the team with fuels and lubricants (Aston Martin F1, F1technical). Three levels of presence and, for the two main agreements, no official price: the value of the deal with F1 is a press estimate, $450 million over ten years according to Motorsport Week, and the financial terms with Aston Martin are not public (Motorsport Week, Motor Sport Magazine, F1technical).<\/p>\n<h2>Motorsport agency at a glance<\/h2>\n<ul>\n<li>What it is: the intermediary between a brand that wants to sponsor and whoever sells the rights, meaning teams, championships and events (RTR&#8217;s working definition).<\/li>\n<li>What it does: chooses the right property, structures and negotiates the contract and, under a separate mandate, works on activation (RTR guide to the questions to ask an agency).<\/li>\n<li>Who pays: according to RTR the industry-standard model has the team pay the commission out of the sponsorship right, while activation is a separate mandate with a distinct fee (RTR guide).<\/li>\n<li>Where RTR works: MotoGP, Formula 1, Formula E, WEC with the 24 Hours of Le Mans and NASCAR, since 1995 (RTR Sports Marketing).<\/li>\n<\/ul>\n<h2>Between the announcement and the price<\/h2>\n<p>Anyone with a budget who reads this news faces a question that is not sporting: how do you compare what has no price list? It is there, between the announcement and the price nobody publishes, that a motorsport agency works. We have already told that case in the <a href=\"https:\/\/rtrsports.com\/en\/blog\/everything-there-is-to-know-about-the-aramco-formula-1-sponsorship-deal\/\">profile of the Aramco-F1 deal<\/a>; here the question is a different one: what does whoever works there actually do.<\/p>\n<h2>The three tables<\/h2>\n<p>We call them &#8220;three tables&#8221;, the places where an agency works, because at each one sits a different counterpart. It is our reading, not an industry classification, and it helps to see where the work a brand pays for, or does not pay for, ends up.<\/p>\n<p>The first is the rights table, with teams, championships and events. Here you work out what is really for sale, at what level (the championship, the team, a single event, a technical role) and in which product category, because category exclusivity can make unavailable what at first glance looks free (RTR guide).<\/p>\n<p>The second is the contract table, with the brand: objectives, budget, duration, exclusivity, clauses and, above all, a way to measure the return set before signing and not after.<\/p>\n<p>The third is the activation table, with the public: everything that happens after the signature and that separates a platform from what we call an &#8220;empty sticker&#8221;, the logo with nothing around it. The guide to <a href=\"https:\/\/rtrsports.com\/en\/blog\/what-is-sports-sponsorship-activation\/\">sports sponsorship activation<\/a> covers it.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/max-bottinger-s9sjujqawb8-unsplash-1.jpg\" alt=\"A blue and orange race car stopped in the pit lane, covered in sponsor logos, with spectators behind the fence\" width=\"600\" height=\"400\" \/><\/p>\n<p>The Aramco case shows all three, and it is again our reading: the championship is one table, the team another, the technical role a third, each with a different counterpart and a different horizon. The brand that sits at a single table buys something different from the one that occupies them all.<\/p>\n<h2>What an agency is not<\/h2>\n<p>A motorsport agency is not a seller of space on the car, and it is not a neutral intermediary by definition. In the model RTR describes as the industry standard the commission is paid by the team: that is why it matters whether the agency has preferential arrangements with specific rights holders, because those arrangements can steer its recommendations. The ten questions to ask before signing are in the <a href=\"https:\/\/rtrsports.com\/en\/blog\/questions-to-ask-motorsport-sponsorship-agency-before-signing\/\">guide to choosing an agency<\/a>, and the one that comes before the others is about independence (RTR guide).<\/p>\n<p>Nor is it the alternative to dealing directly with a team: they are two routes with different costs and timings, and the page <a href=\"https:\/\/rtrsports.com\/en\/blog\/hiring-independent-motorsport-sponsorship-agency-vs-direct-team\/\">Agency or direct contact with the team<\/a> compares them.<\/p>\n<h2>From one championship to another<\/h2>\n<p>The method does not change from one series to another: what changes is the properties on sale and who controls them. RTR works in Formula 1, MotoGP, Formula E, the WEC, the 24 Hours of Le Mans included, and NASCAR (RTR Sports Marketing). To see how each series turns into an offer, there are the pages on <a href=\"https:\/\/rtrsports.com\/en\/formula-1-sponsorship\/\">sponsorship in Formula 1<\/a> and on <a href=\"https:\/\/rtrsports.com\/en\/sponsorships-motogp\/\">MotoGP sponsorship<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/orxan-musayev-ow0jf9t6lbm-unsplash-534x400.jpg\" alt=\"A stretch of street circuit with yellow and red Pirelli barriers and historic buildings in the background\" width=\"534\" height=\"400\" \/><\/p>\n<h2>What it means for whoever chooses<\/h2>\n<p>Whoever evaluates an agency would do well to ask which table they miss most. If they do not know what can be bought, they need the rights table. If they know what they want but not on what terms, they need the contract table. If they have already signed and the logo is the only trace of the sponsorship, the third has been left empty. These are tendencies, not prescriptions, and the answer changes the kind of counterpart worth looking for.<\/p>\n<p>If after the signature the only thing left of a sponsorship is the logo, which of the three tables was left empty?<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Want to understand which of the three tables you need?<\/strong><br \/>RTR Sports Marketing has built motorsport sponsorships since 1995.<\/div><p><a href=\"https:\/\/rtrsports.com\/en\/sports-marketing-agencies-contacts\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Contact RTR<\/a><br \/><\/div>\n<p><em>Images: Max B\u00f6ttinger and Orxan Musayev, Unsplash.<\/em><\/p>\n<p><strong>Sources<\/strong>: <a href=\"https:\/\/www.motorsportmagazine.com\/articles\/single-seaters\/f1\/formula-1-announces-global-partnership-deal-with-saudi-aramco\/\" target=\"_blank\" rel=\"nofollow noopener\">Motor Sport Magazine, F1 announces global partnership with Saudi Aramco (2020)<\/a>; <a href=\"https:\/\/www.espn.com\/f1\/story\/_\/id\/28876704\/f1-announces-sponsorship-deal-saudi-oil-giant-aramco\" target=\"_blank\" rel=\"nofollow noopener\">ESPN, F1 announces deal with Saudi oil giant Aramco (2020)<\/a>; <a href=\"https:\/\/www.motorsportweek.com\/2020\/04\/03\/aramco-deal-worth-more-than-450m-to-formula-1\/\" target=\"_blank\" rel=\"nofollow noopener\">Motorsport Week, the Aramco deal is worth more than $450m to F1 (2020)<\/a>; <a href=\"https:\/\/www.astonmartinf1.com\/en-GB\/news\/announcement\/aramco-extends-successful-partnership-with-aston-martin-formula-one-team-to-become-official-title-partner\" target=\"_blank\" rel=\"nofollow noopener\">Aston Martin F1, Aramco becomes the team&#8217;s official title partner (December 2023)<\/a>; <a href=\"https:\/\/www.f1technical.net\/news\/24333\" target=\"_blank\" rel=\"nofollow noopener\">F1technical, Aston Martin extends partnership with title sponsor Aramco (2023)<\/a>; RTR Sports Marketing, sponsorships in motorsport.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Frequently asked questions<\/b><\/h2>\r\n        \r\n        <\/p>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>What is a motorsport agency?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nIt is the intermediary between a brand that wants to sponsor and whoever sells the rights, meaning teams, championships and events: it chooses the right property, structures and negotiates the contract and works so that the sponsorship produces a return (RTR&#8217;s working definition).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>What does a motorsport sponsorship agency do?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nIn RTR&#8217;s reading it works at three tables: rights, with teams, championships and events; contract, with the brand; activation, with the public, which is a separate mandate with a distinct fee (RTR guide).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Who pays a motorsport agency?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nAccording to RTR the industry-standard model has the team pay the commission out of the sponsorship right. That is why it is useful to ask before signing whether the agency has preferential arrangements with specific rights holders (RTR guide).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Do you need an agency or can you deal directly with a team?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nThey are two routes with different costs and timings, and the choice depends on which of the three tables the brand needs. RTR compares them on the page about agency versus direct contact with the team.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Which championships does a motorsport agency like RTR work in?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nRTR works in Formula 1, MotoGP, Formula E, the WEC (24 Hours of Le Mans included) and NASCAR, since 1995 (RTR Sports Marketing).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>How do you choose a motorsport agency?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nRTR has collected ten questions to ask before signing. The one that comes before the others is about independence from teams, series and rights holders, because preferential arrangements can steer recommendations (RTR guide).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n<p>\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>A motorsport agency is the intermediary between a brand that wants to sponsor and whoever sells the rights, meaning teams, championships and events: it chooses the right property, structures and negotiates the contract and works so that the sponsorship produces a return. In RTR&#8217;s reading the work happens at three tables: rights, contract and activation. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":159500,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20038,20039],"tags":[],"class_list":["post-240099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sport-sponsorship","category-sports-marketing"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Motorsport agency: what it is and what it does<\/title>\n<meta name=\"description\" content=\"Motorsport agency: what it is and what it does. The three tables it works at, rights, contract and activation, and the Aramco case in F1. RTR&#039;s reading.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/en\/blog\/motorsport-agency-what-is-it-and-what-does-it-do\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Motorsport agency: what it is, what it does and how it works with sponsors and teams\" \/>\n<meta property=\"og:description\" content=\"Motorsport agency: what it is and what it does. The three tables it works at, rights, contract and activation, and the Aramco case in F1. RTR&#039;s reading.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/en\/blog\/motorsport-agency-what-is-it-and-what-does-it-do\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/rtrsportsmarketing\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/max-bottinger-s9sjujqawb8-unsplash-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emanuele Venturoli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@twitter.com\/RTR_motoGP\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emanuele Venturoli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/motorsport-agency-what-is-it-and-what-does-it-do\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/motorsport-agency-what-is-it-and-what-does-it-do\\\/\"},\"author\":{\"name\":\"Emanuele Venturoli\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\"},\"headline\":\"Motorsport agency: what it is, what it does and how it works with sponsors and teams\",\"datePublished\":\"2023-05-11T12:47:39+00:00\",\"dateModified\":\"2026-10-02T14:35:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/motorsport-agency-what-is-it-and-what-does-it-do\\\/\"},\"wordCount\":1243,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/motorsport-agency-what-is-it-and-what-does-it-do\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/max-bottinger-s9sjujqawb8-unsplash-1.jpg\",\"articleSection\":[\"Sport Sponsorship\",\"Sports Marketing\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/motorsport-agency-what-is-it-and-what-does-it-do\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/motorsport-agency-what-is-it-and-what-does-it-do\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/motorsport-agency-what-is-it-and-what-does-it-do\\\/\",\"name\":\"Motorsport agency: what it is and what it does\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/motorsport-agency-what-is-it-and-what-does-it-do\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/motorsport-agency-what-is-it-and-what-does-it-do\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/max-bottinger-s9sjujqawb8-unsplash-1.jpg\",\"datePublished\":\"2023-05-11T12:47:39+00:00\",\"dateModified\":\"2026-10-02T14:35:41+00:00\",\"description\":\"Motorsport agency: what it is and what it does. The three tables it works at, rights, contract and activation, and the Aramco case in F1. RTR's reading.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/motorsport-agency-what-is-it-and-what-does-it-do\\\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/motorsport-agency-what-is-it-and-what-does-it-do\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/motorsport-agency-what-is-it-and-what-does-it-do\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/max-bottinger-s9sjujqawb8-unsplash-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/max-bottinger-s9sjujqawb8-unsplash-1.jpg\",\"width\":1920,\"height\":1280,\"caption\":\"Agenzia Motorsport\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/motorsport-agency-what-is-it-and-what-does-it-do\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Motorsport agency: what it is, what it does and how it works with sponsors and teams\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\",\"https:\\\/\\\/www.wikidata.org\\\/wiki\\\/Q7797317\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\",\"name\":\"Emanuele Venturoli\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"caption\":\"Emanuele Venturoli\"},\"description\":\"Emanuele Venturoli is Head of Communication &amp; Marketing at RTR Sports Marketing, where he has led the agency's editorial, digital, and SEO output since 2012. He holds a degree in Public, Political and Institutional Communication from the University of Bologna and began his career in sport at Virtus Bologna basketball before moving into motorsport. He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.\",\"sameAs\":[\"https:\\\/\\\/rtrsports.com\",\"https:\\\/\\\/www.facebook.com\\\/rtrsportsmarketing\",\"https:\\\/\\\/it.linkedin.com\\\/in\\\/emanueleventuroli\",\"https:\\\/\\\/x.com\\\/twitter.com\\\/RTR_motoGP\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/author\\\/emanuele\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Motorsport agency: what it is and what it does","description":"Motorsport agency: what it is and what it does. The three tables it works at, rights, contract and activation, and the Aramco case in F1. RTR's reading.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/en\/blog\/motorsport-agency-what-is-it-and-what-does-it-do\/","og_locale":"en_US","og_type":"article","og_title":"Motorsport agency: what it is, what it does and how it works with sponsors and teams","og_description":"Motorsport agency: what it is and what it does. The three tables it works at, rights, contract and activation, and the Aramco case in F1. RTR's reading.","og_url":"https:\/\/rtrsports.com\/en\/blog\/motorsport-agency-what-is-it-and-what-does-it-do\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","article_author":"https:\/\/www.facebook.com\/rtrsportsmarketing","og_image":[{"width":1920,"height":1280,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/max-bottinger-s9sjujqawb8-unsplash-1.jpg","type":"image\/jpeg"}],"author":"Emanuele Venturoli","twitter_card":"summary_large_image","twitter_creator":"@twitter.com\/RTR_motoGP","twitter_site":"@rtrsports","twitter_misc":{"Written by":"Emanuele Venturoli","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/en\/blog\/motorsport-agency-what-is-it-and-what-does-it-do\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/en\/blog\/motorsport-agency-what-is-it-and-what-does-it-do\/"},"author":{"name":"Emanuele Venturoli","@id":"https:\/\/rtrsports.com\/en\/#\/schema\/person\/6db38b859a8be0e39a3fb94a2a7b0a24"},"headline":"Motorsport agency: what it is, what it does and how it works with sponsors and teams","datePublished":"2023-05-11T12:47:39+00:00","dateModified":"2026-10-02T14:35:41+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/en\/blog\/motorsport-agency-what-is-it-and-what-does-it-do\/"},"wordCount":1243,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/en\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/en\/blog\/motorsport-agency-what-is-it-and-what-does-it-do\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/max-bottinger-s9sjujqawb8-unsplash-1.jpg","articleSection":["Sport Sponsorship","Sports Marketing"],"inLanguage":"en","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/en\/blog\/motorsport-agency-what-is-it-and-what-does-it-do\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/en\/blog\/motorsport-agency-what-is-it-and-what-does-it-do\/","url":"https:\/\/rtrsports.com\/en\/blog\/motorsport-agency-what-is-it-and-what-does-it-do\/","name":"Motorsport agency: what it is and what it does","isPartOf":{"@id":"https:\/\/rtrsports.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/en\/blog\/motorsport-agency-what-is-it-and-what-does-it-do\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/en\/blog\/motorsport-agency-what-is-it-and-what-does-it-do\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/max-bottinger-s9sjujqawb8-unsplash-1.jpg","datePublished":"2023-05-11T12:47:39+00:00","dateModified":"2026-10-02T14:35:41+00:00","description":"Motorsport agency: what it is and what it does. The three tables it works at, rights, contract and activation, and the Aramco case in F1. RTR's reading.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/en\/blog\/motorsport-agency-what-is-it-and-what-does-it-do\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/en\/blog\/motorsport-agency-what-is-it-and-what-does-it-do\/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/rtrsports.com\/en\/blog\/motorsport-agency-what-is-it-and-what-does-it-do\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/max-bottinger-s9sjujqawb8-unsplash-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/max-bottinger-s9sjujqawb8-unsplash-1.jpg","width":1920,"height":1280,"caption":"Agenzia Motorsport"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/en\/blog\/motorsport-agency-what-is-it-and-what-does-it-do\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/en\/"},{"@type":"ListItem","position":2,"name":"Motorsport agency: what it is, what it does and how it works with sponsors and teams"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/en\/#website","url":"https:\/\/rtrsports.com\/en\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/en\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/en\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/rtrsports.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/","https:\/\/www.wikidata.org\/wiki\/Q7797317"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/en\/#\/schema\/person\/6db38b859a8be0e39a3fb94a2a7b0a24","name":"Emanuele Venturoli","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","caption":"Emanuele Venturoli"},"description":"Emanuele Venturoli is Head of Communication &amp; Marketing at RTR Sports Marketing, where he has led the agency's editorial, digital, and SEO output since 2012. He holds a degree in Public, Political and Institutional Communication from the University of Bologna and began his career in sport at Virtus Bologna basketball before moving into motorsport. He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.","sameAs":["https:\/\/rtrsports.com","https:\/\/www.facebook.com\/rtrsportsmarketing","https:\/\/it.linkedin.com\/in\/emanueleventuroli","https:\/\/x.com\/twitter.com\/RTR_motoGP"],"url":"https:\/\/rtrsports.com\/en\/author\/emanuele\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts\/240099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/comments?post=240099"}],"version-history":[{"count":3,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts\/240099\/revisions"}],"predecessor-version":[{"id":357982,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts\/240099\/revisions\/357982"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/media\/159500"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/media?parent=240099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/categories?post=240099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/tags?post=240099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}