{"id":240289,"date":"2023-05-21T13:38:51","date_gmt":"2023-05-21T11:38:51","guid":{"rendered":"https:\/\/rtrsports.com\/how-and-why-does-bwt-sponsor-f1\/"},"modified":"2025-06-23T18:07:14","modified_gmt":"2025-06-23T16:07:14","slug":"how-and-why-does-bwt-sponsor-f1","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/en\/blog\/how-and-why-does-bwt-sponsor-f1\/","title":{"rendered":"How and why does BWT sponsor F1?"},"content":{"rendered":"

Short for \u2018Best Water Technology,\u2019 BWT is one of the many big brands involved in F1 sponsorship. In this feature you will learn what makes them special and how they have benefitted from forming partnerships in F1\u2026<\/em><\/h3>\n

BWT<\/strong> is an Austrian water bran<\/strong>d, and their involvement in F1<\/strong> has involved partnering with different teams and drivers. Their sponsorship<\/a><\/strong> of the Force India\/Racing Point F1 team is probably what they\u2019re best known for, as the partnership involved a unique pink livery. However, it is important to look deeper into the brand\u2019s motorsport sponsorship program\u2014they certainly present an interesting case study. Their sponsorship program even extends to \u2018grassroots’<\/strong>, as they are also investing in the F1 feeder ladder. This demonstrates BWT\u2019s understanding of the potential growth of motorsport, and they could present an interesting model for other brands looking to get involved in motorsport sponsorship.<\/a><\/p>\n

The Austrian brand led the way in terms of water treatment in Europe<\/strong>, providing clean water from taps and water dispensers. Their policy revolves around not selling plastic water bottles<\/a> due to the negative impacts wasting plastic can have on the environment. These unique principles make BWT a valuable presence in F1, especially when you consider the sport\u2019s pledge to become more sustainable by reducing their carbon emissions\u2014demonstrated\u00a0by ambitious sustainability targets<\/a>.<\/p>\n

\"esteban<\/h2>\n

BWT\u2019s partnerships with F1 teams<\/h2>\n

As previously mentioned, BWT\u2019s most notable involvement in F1 has been through team sponsorship<\/strong>. For years they had a strong relationship with Aston Martin<\/strong>, which saw BWT establish themselves as the main sponsors of Aston Martin\u2019s F1 team, previously known as Racing Point Force India and Racing Point. This partnership began back in 2017, and it helped build BWT a platform in F1\u2014the deal saw all of the Racing Point Force India cars switch to pink liveries, the main color of the Austrian brand. The pink cars brought a lot of commercial success for BWT due to how much they stood out. However, following changes to the Aston Martin team\u2019s strategy and a desire to revert to Aston Martin\u2019s iconic green liveries, the brands ended their partnership in 2021.<\/a><\/p>\n

The end of this partnership didn\u2019t end BWT\u2019s sponsorship of F1, however, as in 2022 they announced a fresh partnership, this time with the Alpine F1 team<\/strong>. Sponsoring Alpine makes sense for BWT, as the brand\u2019s shared principles make them perfect partners\u2014not only are Alpine an exciting team, but they have also pledged to use their platform to bring important social matters to the light<\/a>. This goes hand in hand with BWT\u2019s mission to \u2018Change the World\u2014sip by sip.\u2019 This alignment of values is symbolized by the pink and blue Alpine car livery, as the pink represents BWT\u2019s mission to make drinking water more sustainable.<\/p>\n

The strong relationship between the two brands is emphasized by Cedric Journel, Alpine Sales and Marketing Vice President: \u2018We are excited to announce that BWT will be the title partner for Alpine F1 Team for the next years. Both Alpine\u2019s and BWT\u2019s sustainability agendas are fully aligned on eliminating single-use plastics, and we are pleased to join forces to convince many people around the globe\u2014our employees, partners, customers, and fans\u2014to reduce plastic waste. In parallel, we will use the huge global platform F1 provides to support BWT in their fight against the unfair distribution of clean, safe and healthy drinking water.\u2019<\/a><\/p>\n

BWT is looking to use their unique platform as an F1 team sponsor to propel the issues of unsustainable resources and accessibility to clean water<\/strong>. As previously mentioned, their logo is present on Alpine cars, as well as their iconic pink liveries, and this partnership will see the Alpine team help push BWT\u2019s message. It\u2019s also important to shed light on the incredible work BWT do to provide clean water to people in less developed countries, as they are running a project to build 10,000 wells in Gambia, Tanzania, and the surrounding area.<\/a><\/p>\n

Other involvement in motorsports<\/h2>\n

Through their involvement in motorsports other than F1, BWT highlights the fact they understand how significant a platform the motorsport world offers. The BWT pink liveries can also be seen competing in the Formula 2 Championship<\/strong>, as BWT is the official title sponsor of BWT HWA RACELAB. They also invest in the development of upcoming talent<\/strong>, as seen through their presence in Formula 4 with the BWT M\u00fccke Motorsport team. It\u2019s clear to see the Austrian brand has developed a love for motorsport, and this passion allows them to form special relationships. This transformation of sponsorships into partnerships is the key to getting the most out of your commercial deals.<\/p>\n

Top drivers endorsing BWT<\/h2>\n

BWT\u2019s involvement in F1 even extends to partnerships with individual drivers, as they have been endorsed by some of the sport\u2019s greatest athletes. Sebastian Vettel<\/strong> became an official partner to the brand in 2021 as a part of the partnership with the Aston Martin F1 team. The partnership with the German icon saw Vettel become the face of various BWT campaigns, including the conversion of selected schools into \u2018Bottle Free Zones\u2019<\/a>. Vettel<\/em> made for a logical brand ambassador due to the work he does to help drive forward the \u2018Save the Planet\u2019 movement.<\/p>\n

After the partnership with Vettel ended along with the Aston Martin one, BWT recruited 2-time world champion Fernando Alonso<\/strong>. The Spaniard used to wear a pink helmet with the brand\u2019s motto, \u2018Change the World\u2014Sip by Sip.\u2019<\/p>\n

The benefits of the BWT-F1 relationship are mutual\u2014obviously F1\u2019s global platform is invaluable to BWT, as they are able to push their message to fans all over the world; however, F1 also benefits from having such an eco-friendly brand in their corner. It consolidates their movement to help make their sport more sustainable, as in 2019 they announced a plan to become carbon neutral by 2030<\/a>. BWT and F1 having common goals has made F1 an environment in which the water brand can really thrive, and it\u2019ll be interesting to see what comes next. Maybe we could see F1 become a \u2018Bottle Free Zone\u2019 in the near future\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"

Short for \u2018Best Water Technology,\u2019 BWT is one of the many big brands involved in F1 sponsorship. In this feature you will learn what makes them special and how they have benefitted from forming partnerships in F1\u2026 BWT is an Austrian water brand, and their involvement in F1 has involved partnering with different teams and […]<\/p>\n","protected":false},"author":33,"featured_media":159519,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-240289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motogp"],"acf":[],"contentshake_article_id":"","yoast_head":"\nHow and why does BWT sponsor Formula 1? - RTR Sports<\/title>\n<meta name=\"description\" content=\"BWT are one of the many big brands involved in F1 sponsorship. 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