{"id":240289,"date":"2023-05-21T13:41:15","date_gmt":"2023-05-21T11:41:15","guid":{"rendered":"https:\/\/rtrsports.com\/how-and-why-does-bwt-sponsor-f1\/"},"modified":"2026-10-05T11:08:43","modified_gmt":"2026-10-05T09:08:43","slug":"how-and-why-does-bwt-sponsor-f1","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/en\/blog\/how-and-why-does-bwt-sponsor-f1\/","title":{"rendered":"BWT in Formula 1: the story of the pink sponsor, from Force India to Alpine"},"content":{"rendered":"<p><strong>BWT, short for Best Water Technology, is an Austrian water treatment company based in Mondsee. It has been in Formula 1 since 2017, when it became title sponsor of Force India and brought pink to the grid; it followed the team as Racing Point and as Aston Martin (2021, with more discreet branding) and has been Alpine&#8217;s title partner since 2022. In 2026 the team still races as BWT Alpine, but from 2027 the name will be Gucci Racing Alpine.<\/strong><\/p>\n<p><em>Updated October 2026.<\/em><\/p>\n<p>In the F1 paddock there is one colour that is associated with a sponsor more than any other: BWT pink. It arrives in 2017 on the Force Indias, stays with Racing Point, shrinks to a detail on the green Aston Martin of 2021 and in 2022 comes back forcefully on the Alpine, which for the first two races of that season runs in an almost entirely pink livery. Here you will find who BWT is, how its presence in F1 has changed, what its message about water says and why from 2027 the story changes.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-127261\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/ocon.jpg\" alt=\"Esteban Ocon in the Alpine with the pink and blue BWT livery\" width=\"600\" height=\"338\" \/><\/p>\n<h2>Who BWT is<\/h2>\n<p>BWT makes systems for treating and improving water quality for private homes, industry, public buildings and hotels. The company was born in 1823 as Benckiser Wassertechnik; in 1990 it was taken over in a management buyout by Andreas Wei\u00dfenbacher, who renamed it Best Water Technology, with that &#8220;B&#8221; standing for the ambition to do things &#8220;a little better&#8221; than others. It is based in Mondsee, Austria, with plants also in Germany, France and Switzerland.<\/p>\n<h2>Its F1 presence, year by year<\/h2>\n<ul>\n<li><strong>2017:<\/strong> BWT enters F1 as title sponsor of Force India. It is the reason for the pink cars the paddock nicknames the &#8220;Pink Panthers&#8221;.<\/li>\n<li><strong>2018-2020:<\/strong> the team becomes Racing Point and BWT stays at its side.<\/li>\n<li><strong>2021:<\/strong> with the move to Aston Martin and the green livery, BWT remains a partner with more discreet branding, while the title goes to Cognizant. Sebastian Vettel becomes the brand&#8217;s ambassador and races with a pink helmet.<\/li>\n<li><strong>2022:<\/strong> on 11 February Alpine announces BWT as title partner in a multi-year deal, and the team becomes BWT Alpine F1 Team. The A522 is almost entirely pink in the first two races, in Bahrain and Saudi Arabia.<\/li>\n<li><strong>2026:<\/strong> the A526, presented in Barcelona on 23 January, is blue with the BWT logo in pink on the sidepods. It is the first Alpine with a Mercedes engine, as a customer.<\/li>\n<li><strong>2027:<\/strong> announced on 27 May 2026, Gucci takes BWT&#8217;s place as title partner: the team will be called Gucci Racing Alpine Formula One Team.<\/li>\n<\/ul>\n<h2>The message: &#8220;Change the world, sip by sip&#8221;<\/h2>\n<p>The pink is not a random colour choice: in BWT&#8217;s story it stands for the mission of changing the world &#8220;sip by sip&#8221;, with the idea of &#8220;Bottle Free Zones&#8221;, places where people drink tap water and not from plastic bottles. When in 2021 Vettel became the brand&#8217;s ambassador, the pink helmet carried exactly that slogan and the collaboration began by turning schools and kindergartens into &#8220;Bottle Free Zones&#8221;; in the same months Formula 1 was asking its staff not to use single-use plastic bottles in the paddock. For a brand whose product is tap water, visibility in F1 and the sustainability theme of motorsport have supported each other.<\/p>\n<h2>What F1 gave BWT<\/h2>\n<p>A platform and, above all, a recognisable identity. The colour gave a water-technology company a presence on the grid that a small logo on the sidepods would not have guaranteed. It is a useful case study for anyone thinking of sponsoring: a colour, a message and a team that carries it on track for years are worth more than a single season with the brand in the spotlight.<\/p>\n<h2>From 2027: the naming goes to Gucci<\/h2>\n<p>After five seasons as title partner (2022 to 2026), BWT leaves the team&#8217;s name to Gucci, which enters F1 as the first luxury fashion house to become a title partner. For those watching the market it is a signal: a team&#8217;s naming is not fixed, and changes with the strategies of those who buy it. Who the teams&#8217; sponsors are today you can find in <a href=\"https:\/\/rtrsports.com\/en\/the-275-sponsorship-deals-of-the-2023-formula-1-season\/\">the sponsors of the F1 teams in 2026<\/a> and in the list of the <a href=\"https:\/\/rtrsports.com\/en\/blog\/every-teams-title-sponsor-for-the-2026-formula-1-season\/\">title sponsors of the 2026 season<\/a>; the picture of cars and drivers is in <a href=\"https:\/\/rtrsports.com\/en\/blog\/the-teams-of-formula-1-2023-launches-livree-drivers-and-sponsors\/\">Formula 1 teams 2026<\/a>, while for budget thresholds there is the guide to the <a href=\"https:\/\/rtrsports.com\/en\/blog\/cost-formula-1-sponsorships\/\">cost of Formula 1 sponsorship<\/a>.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Want to bring your brand to Formula 1?<\/strong><br \/>RTR Sports Marketing has been building motorsport sponsorships since 1995.<\/div><p><a href=\"https:\/\/rtrsports.com\/en\/formula-1-sponsorship\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Formula 1 sponsorship<\/a><br \/><\/div>\n<p><strong>Sources<\/strong>: <a href=\"https:\/\/en.wikipedia.org\/wiki\/BWT_(company)\" target=\"_blank\" rel=\"nofollow noopener\">Wikipedia, BWT<\/a>; <a href=\"https:\/\/www.chemie.de\/firmen\/1039851\/bwt-austria-gmbh.html\" target=\"_blank\" rel=\"nofollow noopener\">chemie.de, BWT Austria<\/a>; <a href=\"https:\/\/www.the-race.com\/formula-1\/bwt-to-remain-in-f1-with-aston-will-feature-on-livery\" target=\"_blank\" rel=\"nofollow noopener\">The Race, BWT with Aston Martin in 2021<\/a>; <a href=\"https:\/\/crash.net\/f1\/news\/950962\/1\/aston-martin-will-retain-subtle-bwt-branding-2021-f1-car\" target=\"_blank\" rel=\"nofollow noopener\">Crash.net, BWT branding on the Aston Martin<\/a>; <a href=\"https:\/\/www.planetf1.com\/news\/alpine-bwt-partnership-confirmed\" target=\"_blank\" rel=\"nofollow noopener\">PlanetF1, BWT and Alpine<\/a>; <a href=\"https:\/\/www.grandprix247.com\/formula-1-news\/former-aston-martin-sponsor-bwt-joins-alpine\" target=\"_blank\" rel=\"nofollow noopener\">GrandPrix247, BWT joins Alpine<\/a>; <a href=\"https:\/\/www.automotiveworld.com\/news-releases\/bwt-and-alpine-f1-team-combine-forces-in-strategic-partnership-aimed-at-sustainability-drive\/\" target=\"_blank\" rel=\"nofollow noopener\">Alpine, press release on the BWT partnership<\/a>; <a href=\"https:\/\/crash.net\/f1\/news\/972279\/1\/vettel-race-pink-f1-helmet-2021-after-becoming-bwt-ambassador\" target=\"_blank\" rel=\"nofollow noopener\">Crash.net, Vettel BWT ambassador<\/a>; <a href=\"https:\/\/www.crash.net\/f1\/news\/1088626\/1\/alpine-unveil-mercedes-powered-f1-2026-car-livery-cruise-ship\" target=\"_blank\" rel=\"nofollow noopener\">Crash.net, the 2026 Alpine livery<\/a>; <a href=\"https:\/\/www.grandprix247.com\/f1-teams-news\/gucci-to-become-title-partner-of-alpine-f1-team-from-2027\" target=\"_blank\" rel=\"nofollow noopener\">GrandPrix247, Gucci title partner of Alpine<\/a>; <a href=\"https:\/\/www.planetf1.com\/news\/gucci-alpine-f1-title-sponsor-2027-confirmed\" target=\"_blank\" rel=\"nofollow noopener\">PlanetF1, Gucci and Alpine<\/a>.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Frequently asked questions<\/b><\/h2>\r\n        \r\n        <\/p>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>What does BWT stand for?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nBWT stands for Best Water Technology: an Austrian water treatment company based in Mondsee, born in 1823 as Benckiser Wassertechnik and renamed after the 1990 management buyout.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Which F1 team does BWT sponsor in 2026?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nAlpine, which races as BWT Alpine F1 Team. BWT has been the team&#8217;s title partner since 2022.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Why are the BWT cars pink?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nPink is the brand&#8217;s colour: BWT brought it to F1 in 2017 on the Force India, kept it with Racing Point and, from 2022, on the Alpine. It stands for the slogan &#8220;Change the world, sip by sip&#8221;.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Is BWT leaving Alpine?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nFrom 2027 BWT will no longer be title partner: the team&#8217;s name will become Gucci Racing Alpine Formula One Team, as announced on 27 May 2026.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Who was BWT&#039;s ambassador in F1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nSebastian Vettel, from 2021, when he drove for Aston Martin: his pink helmet carried the slogan &#8220;Change the world, sip by sip&#8221;.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n<p>\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>BWT, short for Best Water Technology, is an Austrian water treatment company based in Mondsee. It has been in Formula 1 since 2017, when it became title sponsor of Force India and brought pink to the grid; it followed the team as Racing Point and as Aston Martin (2021, with more discreet branding) and has [&hellip;]<\/p>\n","protected":false},"author":33,"featured_media":159519,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20123,20038],"tags":[],"class_list":["post-240289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-en","category-sport-sponsorship"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>BWT in F1: the Pink Sponsor, Force India to Alpine<\/title>\n<meta name=\"description\" content=\"Who BWT is, how it entered F1 in 2017 with Force India, the pink, the Alpine title from 2022 and the switch to Gucci in 2027. 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