{"id":240592,"date":"2023-07-17T14:20:06","date_gmt":"2023-07-17T12:20:06","guid":{"rendered":"https:\/\/rtrsports.com\/formula-1-sponsorship-calculator-discover-how-much-it-costs-the-sponsorship-in-formula-1\/"},"modified":"2026-03-13T07:39:55","modified_gmt":"2026-03-13T06:39:55","slug":"formula-1-sponsorship-calculator-discover-how-much-it-costs-the-sponsorship-in-formula-1","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/en\/blog\/formula-1-sponsorship-calculator-discover-how-much-it-costs-to-sponsor-in-formula-1\/","title":{"rendered":"Formula 1 Sponsorship Calculator: find out how much it costs to sponsor in F1"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

How much does a sponsorship in Formula 1 cost? What are the elements and factors that contribute to the price of a sponsorship in motorsport’s top championship? To try to answer all these questions, RTR Sports Marketing has created the Formula 1 Sponsorship Calculator, a free reference tool for anyone interested in the world of sponsorship in Formula 1 for their brand, their business, and for those who simply want to get an idea of the economics of one of the most extraordinary sectors of sports marketing.<\/p>\n","protected":false},"author":14,"featured_media":194985,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20123,20036,20033,20034],"tags":[],"class_list":["post-240592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-en","category-formula1","category-marketing-sportivo-en","category-sponsorizzazioni-sportive-en"],"acf":[],"contentshake_article_id":"","yoast_head":"\nF1 Sponsorship Calculator tells you how much it costs to sponsor in F1<\/title>\n<meta name=\"description\" content=\"How much does a sponsorship in F1 cost? To answer this question, RTR Sports Marketing has created the Formula 1 Sponsorship Calculator\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/en\/blog\/formula-1-sponsorship-calculator-discover-how-much-it-costs-to-sponsor-in-formula-1\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Formula 1 Sponsorship Calculator: find out how much it costs to sponsor in F1\" \/>\n<meta property=\"og:description\" content=\"How much does a sponsorship in F1 cost? To answer this question, RTR Sports Marketing has created the Formula 1 Sponsorship Calculator\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/en\/blog\/formula-1-sponsorship-calculator-discover-how-much-it-costs-to-sponsor-in-formula-1\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/f1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/formula-1-sponsorship-calculator-discover-how-much-it-costs-to-sponsor-in-formula-1\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/formula-1-sponsorship-calculator-discover-how-much-it-costs-to-sponsor-in-formula-1\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Formula 1 Sponsorship Calculator: find out how much it costs to sponsor in F1\",\"datePublished\":\"2023-07-17T12:20:06+00:00\",\"dateModified\":\"2026-03-13T06:39:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/formula-1-sponsorship-calculator-discover-how-much-it-costs-to-sponsor-in-formula-1\\\/\"},\"wordCount\":13,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/formula-1-sponsorship-calculator-discover-how-much-it-costs-to-sponsor-in-formula-1\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/f1-1.jpg\",\"articleSection\":[\"Formula 1\",\"Formula1\",\"Marketing Sportivo\",\"Sponsorizzazioni Sportive\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/formula-1-sponsorship-calculator-discover-how-much-it-costs-to-sponsor-in-formula-1\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/formula-1-sponsorship-calculator-discover-how-much-it-costs-to-sponsor-in-formula-1\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/formula-1-sponsorship-calculator-discover-how-much-it-costs-to-sponsor-in-formula-1\\\/\",\"name\":\"F1 Sponsorship Calculator tells you how much it costs to sponsor in F1\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/formula-1-sponsorship-calculator-discover-how-much-it-costs-to-sponsor-in-formula-1\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/formula-1-sponsorship-calculator-discover-how-much-it-costs-to-sponsor-in-formula-1\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/f1-1.jpg\",\"datePublished\":\"2023-07-17T12:20:06+00:00\",\"dateModified\":\"2026-03-13T06:39:55+00:00\",\"description\":\"How much does a sponsorship in F1 cost? To answer this question, RTR Sports Marketing has created the Formula 1 Sponsorship Calculator\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/formula-1-sponsorship-calculator-discover-how-much-it-costs-to-sponsor-in-formula-1\\\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/formula-1-sponsorship-calculator-discover-how-much-it-costs-to-sponsor-in-formula-1\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/formula-1-sponsorship-calculator-discover-how-much-it-costs-to-sponsor-in-formula-1\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/f1-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/f1-1.jpg\",\"width\":1200,\"height\":1200,\"caption\":\"Formula 1 Sponsorship Calculator\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/formula-1-sponsorship-calculator-discover-how-much-it-costs-to-sponsor-in-formula-1\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Formula 1 Sponsorship Calculator: find out how much it costs to sponsor in F1\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\",\"name\":\"Riccardo Taf\u00e0\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"caption\":\"Riccardo Taf\u00e0\"},\"description\":\"Riccardo Taf\u00e0 is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP \u2014 closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.\",\"sameAs\":[\"https:\\\/\\\/stg-rtrsportscom-rtrstaging.kinsta.cloud\",\"https:\\\/\\\/uk.linkedin.com\\\/in\\\/riccardotafa\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/author\\\/riccardo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"F1 Sponsorship Calculator tells you how much it costs to sponsor in F1","description":"How much does a sponsorship in F1 cost? To answer this question, RTR Sports Marketing has created the Formula 1 Sponsorship Calculator","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/en\/blog\/formula-1-sponsorship-calculator-discover-how-much-it-costs-to-sponsor-in-formula-1\/","og_locale":"en_US","og_type":"article","og_title":"Formula 1 Sponsorship Calculator: find out how much it costs to sponsor in F1","og_description":"How much does a sponsorship in F1 cost? To answer this question, RTR Sports Marketing has created the Formula 1 Sponsorship Calculator","og_url":"https:\/\/rtrsports.com\/en\/blog\/formula-1-sponsorship-calculator-discover-how-much-it-costs-to-sponsor-in-formula-1\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":1200,"height":1200,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/f1-1.jpg","type":"image\/jpeg"}],"author":"Riccardo Taf\u00e0","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Written by":"Riccardo Taf\u00e0","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/en\/blog\/formula-1-sponsorship-calculator-discover-how-much-it-costs-to-sponsor-in-formula-1\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/en\/blog\/formula-1-sponsorship-calculator-discover-how-much-it-costs-to-sponsor-in-formula-1\/"},"author":{"name":"Riccardo Taf\u00e0","@id":"https:\/\/rtrsports.com\/en\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e"},"headline":"Formula 1 Sponsorship Calculator: find out how much it costs to sponsor in F1","datePublished":"2023-07-17T12:20:06+00:00","dateModified":"2026-03-13T06:39:55+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/en\/blog\/formula-1-sponsorship-calculator-discover-how-much-it-costs-to-sponsor-in-formula-1\/"},"wordCount":13,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/en\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/en\/blog\/formula-1-sponsorship-calculator-discover-how-much-it-costs-to-sponsor-in-formula-1\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/f1-1.jpg","articleSection":["Formula 1","Formula1","Marketing Sportivo","Sponsorizzazioni Sportive"],"inLanguage":"en","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/en\/blog\/formula-1-sponsorship-calculator-discover-how-much-it-costs-to-sponsor-in-formula-1\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/en\/blog\/formula-1-sponsorship-calculator-discover-how-much-it-costs-to-sponsor-in-formula-1\/","url":"https:\/\/rtrsports.com\/en\/blog\/formula-1-sponsorship-calculator-discover-how-much-it-costs-to-sponsor-in-formula-1\/","name":"F1 Sponsorship Calculator tells you how much it costs to sponsor in F1","isPartOf":{"@id":"https:\/\/rtrsports.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/en\/blog\/formula-1-sponsorship-calculator-discover-how-much-it-costs-to-sponsor-in-formula-1\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/en\/blog\/formula-1-sponsorship-calculator-discover-how-much-it-costs-to-sponsor-in-formula-1\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/f1-1.jpg","datePublished":"2023-07-17T12:20:06+00:00","dateModified":"2026-03-13T06:39:55+00:00","description":"How much does a sponsorship in F1 cost? To answer this question, RTR Sports Marketing has created the Formula 1 Sponsorship Calculator","breadcrumb":{"@id":"https:\/\/rtrsports.com\/en\/blog\/formula-1-sponsorship-calculator-discover-how-much-it-costs-to-sponsor-in-formula-1\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/en\/blog\/formula-1-sponsorship-calculator-discover-how-much-it-costs-to-sponsor-in-formula-1\/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/rtrsports.com\/en\/blog\/formula-1-sponsorship-calculator-discover-how-much-it-costs-to-sponsor-in-formula-1\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/f1-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/f1-1.jpg","width":1200,"height":1200,"caption":"Formula 1 Sponsorship Calculator"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/en\/blog\/formula-1-sponsorship-calculator-discover-how-much-it-costs-to-sponsor-in-formula-1\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/en\/"},{"@type":"ListItem","position":2,"name":"Formula 1 Sponsorship Calculator: find out how much it costs to sponsor in F1"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/en\/#website","url":"https:\/\/rtrsports.com\/en\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/en\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/en\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/rtrsports.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/en\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e","name":"Riccardo Taf\u00e0","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","caption":"Riccardo Taf\u00e0"},"description":"Riccardo Taf\u00e0 is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP \u2014 closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.","sameAs":["https:\/\/stg-rtrsportscom-rtrstaging.kinsta.cloud","https:\/\/uk.linkedin.com\/in\/riccardotafa"],"url":"https:\/\/rtrsports.com\/en\/author\/riccardo\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts\/240592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/comments?post=240592"}],"version-history":[{"count":11,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts\/240592\/revisions"}],"predecessor-version":[{"id":251542,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts\/240592\/revisions\/251542"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/media\/194985"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/media?parent=240592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/categories?post=240592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/tags?post=240592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}