{"id":240605,"date":"2023-07-21T14:52:47","date_gmt":"2023-07-21T12:52:47","guid":{"rendered":"https:\/\/rtrsports.com\/becoming-an-alpine-formula-1-team-sponsor-what-you-need-to-know\/"},"modified":"2026-10-05T18:53:03","modified_gmt":"2026-10-05T16:53:03","slug":"becoming-an-alpine-formula-1-team-sponsor-what-you-need-to-know","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/en\/blog\/becoming-an-alpine-formula-1-team-sponsor-what-you-need-to-know\/","title":{"rendered":"Alpine F1 Sponsors 2026: Complete Partner Portfolio of BWT Alpine F1 Team"},"content":{"rendered":"<p><strong>Alpine F1 sponsors in 2026 number 47 according to the official BWT Alpine F1 Team list: one title partner (BWT), 4 premium partners (Eni, MSC Cruises, H. Moser &amp; Cie., R5 TURBO 3E), 23 team partners, 16 technical suppliers and 3 licensees. The team finished 2025 last in the Constructors&#8217; Championship with 22 points, and in 2026 it runs Mercedes power units with Pierre Gasly and Franco Colapinto. This is the complete portfolio, updated to October 2026.<\/strong><\/p>\n<p><em>Updated October 2026. List checked against the team&#8217;s official partners page.<\/em><\/p>\n<p>For anyone considering sponsoring an F1 team, Alpine is an interesting case study precisely because it is not at the top of the grid. The team ended the last season at the bottom of the standings, yet it has a partner list of 47 names across very different sectors. The question for a brand is: what does a sponsor buy in a team that does not win? This guide answers with the data available: who the sponsors are, in which categories, what has changed since 2023, and what follows for anyone who wants to get in.<\/p>\n<h2>Alpine F1 in 2026: the team in brief<\/h2>\n<p>The team is based in Enstone, England, and descends from Toleman (1981), Benetton (1986-2001), Renault (from 2002), Lotus (2012-2015) and finally Alpine, the name it has raced under since 2021. Fernando Alonso won the 2005 and 2006 drivers&#8217; titles when the team was Renault; Esteban Ocon won the 2021 Hungarian Grand Prix for Alpine. The Renault group is the majority shareholder. In 2023 a consortium made up of Otro Capital, RedBird Capital Partners and Maximum Effort Investments bought a 24% stake for 200 million euros.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-129562\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/after_2006_malaysian_grand_prix.jpg\" alt=\"Flavio Briatore hugging two Renault F1 drivers from the title years\" width=\"463\" height=\"400\" \/><\/p>\n<p>2026 is a year of technical change: after Renault&#8217;s exit as an engine manufacturer at the end of 2025, Alpine uses Mercedes power units and can concentrate resources on chassis and aerodynamics. The car is the A526, unveiled in January 2026 aboard an MSC Cruises ship off Barcelona. Pierre Gasly and Franco Colapinto are the drivers. Flavio Briatore is executive advisor and Steve Nielsen managing director.<\/p>\n<h2>The numbers of the Alpine 2026 partnership<\/h2>\n<ul>\n<li><strong>Title partner:<\/strong> 1 (BWT);<\/li>\n<li><strong>Premium partners:<\/strong> 4 (Eni, MSC Cruises, H. Moser &amp; Cie., R5 TURBO 3E);<\/li>\n<li><strong>Team partners:<\/strong> 23;<\/li>\n<li><strong>Technical suppliers (team suppliers):<\/strong> 16;<\/li>\n<li><strong>Licensees:<\/strong> 3;<\/li>\n<li><strong>Total:<\/strong> 47 brands on the official list.<\/li>\n<\/ul>\n<h2>Complete list of Alpine F1 sponsors in 2026<\/h2>\n<h3>Title partner: BWT<\/h3>\n<p>BWT, the Austrian water-treatment technology company, is the team&#8217;s title partner, which is why the team is called BWT Alpine F1 Team. The relationship with Alpine began in 2022 and brings blue and pink to the livery. The financial value of the deal has not been disclosed. For the full picture of BWT&#8217;s relationship with F1, see our piece on <a href=\"https:\/\/rtrsports.com\/en\/blog\/how-and-why-does-bwt-sponsor-f1\/\">how and why BWT sponsors F1<\/a>.<\/p>\n<h3>Premium partners<\/h3>\n<ul>\n<li><strong>Eni<\/strong>, premium partner of the team for 2026;<\/li>\n<li><strong>MSC Cruises<\/strong>, on whose ship the 2026 livery was presented;<\/li>\n<li><strong>H. Moser &amp; Cie.<\/strong>, a watchmaking brand;<\/li>\n<li><strong>R5 TURBO 3E<\/strong>, a Renault group model.<\/li>\n<\/ul>\n<h3>Team partners<\/h3>\n<ul>\n<li><strong>Finance and trading:<\/strong> eToro (exclusive trading and investment partner), Mobilize Financial Services;<\/li>\n<li><strong>Technology and cybersecurity:<\/strong> Cato Networks (official SASE partner), Arctic Wolf, SEALSQ, Apex Ultra (official partner for AI applied to engineering);<\/li>\n<li><strong>Software and human resources:<\/strong> Avature (AI platform partner for Human Capital Management), Businessolver;<\/li>\n<li><strong>Engineering, aerospace and air travel:<\/strong> AtkinsR\u00e9alis, Boeing, Qatar Airways;<\/li>\n<li><strong>Hospitality and entertainment:<\/strong> The Venetian Resort, viagogo;<\/li>\n<li><strong>Retail, apparel and consumer:<\/strong> Mercado Libre, Castore, New Era, OAKBERRY, Shamir;<\/li>\n<li><strong>Lubricants:<\/strong> Valvoline;<\/li>\n<li><strong>Other team partners:<\/strong> Eurodatacar, IndraMind, MODO, Skip.<\/li>\n<\/ul>\n<h3>Technical suppliers (team suppliers)<\/h3>\n<p>3D Systems, Alpinestars, Beforeyouspeak Coffee, Built For Athletes, JAAQ, Delphi, D3O, HMN24, Matrix, LUMI, M-Experiment, MISSION, Pirelli, Roland DG, Trak Racer, United Machining.<\/p>\n<h3>Licensees<\/h3>\n<p>Endstate, The James Brand, Perfect Moment.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-129554\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/esteban-ocon.jpg\" alt=\"An Alpine F1 car in the blue and pink BWT livery with the brands of the 2023 season\" width=\"600\" height=\"338\" \/><\/p>\n<h2>What has changed since 2023<\/h2>\n<p>Anyone who read our 2023 guide will find a very different list. Brands that appeared in the list of the time, such as Binance, Microsoft, Castrol, BP Ultimate and Bell &amp; Ross, no longer appear on the official 2026 list. The structure has changed: today the team distinguishes a title partner, premium partners, team partners, suppliers and licensees, and the largest part is made up of technology, finance and service companies. The team has also changed how it presents itself: a single title partner with a strong visual identity (BWT) and a premium tier of four names covering energy, cruises, watchmaking and cars.<\/p>\n<h2>Why sponsor a team like Alpine<\/h2>\n<p>A brand that chooses Alpine is not buying the probability of winning. It buys three other things, which can be read in the make-up of the list.<\/p>\n<ol>\n<li><strong>Global exposure at a different entry cost.<\/strong> A team at the back of the grid gives access to the same calendar and the same television audience as a team at the front. Rates are not public: to understand the orders of magnitude there is the overview of the <a href=\"https:\/\/rtrsports.com\/en\/blog\/cost-formula-1-sponsorships\/\">cost of Formula 1 sponsorship<\/a>.<\/li>\n<li><strong>Category exclusivity.<\/strong> The case of eToro, exclusive partner for trading and investment, shows how a team sells its category: a single brand, for one sector, in exchange for visibility and content for fans.<\/li>\n<li><strong>A B2B platform.<\/strong> Among the team partners, technology and business-software companies carry weight (Cato Networks, Arctic Wolf, Avature, Businessolver, AtkinsR\u00e9alis): for anyone selling to other companies, the paddock is a place to meet customers, not only exposure to the general public.<\/li>\n<\/ol>\n<p>The risk is the mirror image: exposure also depends on results, and teams fighting for the podium tend to appear more often in race footage. That is why every assessment should start from the brand&#8217;s objective and sector, not from the position in the standings. To compare the portfolio with that of a front-running team, there is our analysis of the <a href=\"https:\/\/rtrsports.com\/en\/blog\/becoming-a-mclaren-formula-1-sponsor-what-you-need-to-know\/\">McLaren F1 sponsors in 2026<\/a>; for the title sponsors of all teams, the guide to the <a href=\"https:\/\/rtrsports.com\/en\/blog\/every-teams-title-sponsor-for-the-2026-formula-1-season\/\">title sponsor of every team in 2026<\/a>.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Want to bring your brand into Formula 1?<\/strong><br \/>RTR Sports Marketing has been building motorsport sponsorship programmes since 1995.<\/div><p><a href=\"https:\/\/rtrsports.com\/en\/formula-1-sponsorship\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Formula 1 sponsorship<\/a><br \/><\/div>\n<p><strong>Sources<\/strong>: <a href=\"https:\/\/www.alpinef1.com\/partners\" target=\"_blank\" rel=\"nofollow noopener\">BWT Alpine F1 Team, official partners page<\/a>; <a href=\"https:\/\/www.alpinef1.com\/news\/partners-with-e-toro-ahead-of-2026-season\" target=\"_blank\" rel=\"nofollow noopener\">BWT Alpine F1 Team, eToro agreement<\/a>; <a href=\"https:\/\/www.alpinef1.com\/news\/new-partner-cato-networks\" target=\"_blank\" rel=\"nofollow noopener\">BWT Alpine F1 Team, Cato Networks agreement<\/a>; <a href=\"https:\/\/speedwaydigest.com\/index.php\/news\/racing-news\/663577-bwt-alpine-formula-one-team-joins-forces-with-avature-as-team-partner-ahead-of-2026\/\" target=\"_blank\" rel=\"nofollow noopener\">Speedway Digest, Avature team partner<\/a>; <a href=\"https:\/\/www.eni.com\/en-IT\/media\/events\/bwt-alpine-f1.html\" target=\"_blank\" rel=\"nofollow noopener\">Eni, premium partner of BWT Alpine F1 Team<\/a>; <a href=\"https:\/\/www.skysports.com\/f1\/news\/12433\/13497759\/alpine-a526-launch-flavio-briatore-reveals-heightened-expectations-as-new-car-launched-on-cruise-ship\" target=\"_blank\" rel=\"nofollow noopener\">Sky Sports, A526 launch<\/a>; <a href=\"https:\/\/www.motorsportmagazine.com\/articles\/single-seaters\/f1\/2026-alpine-f1-car-launch\/\" target=\"_blank\" rel=\"nofollow noopener\">Motor Sport Magazine, 2026 Alpine launch<\/a>; <a href=\"https:\/\/www.racefans.net\/2025\/12\/03\/alpine-are-guaranteed-to-finish-last-in-2025-but-will-set-an-obscure-points-record\/\" target=\"_blank\" rel=\"nofollow noopener\">RaceFans, Alpine last in 2025<\/a>; <a href=\"https:\/\/en.wikipedia.org\/wiki\/Alpine_F1_Team\" target=\"_blank\" rel=\"nofollow noopener\">Wikipedia, Alpine F1 Team<\/a>; <a href=\"https:\/\/en.wikipedia.org\/wiki\/BWT_(company)\" target=\"_blank\" rel=\"nofollow noopener\">Wikipedia, BWT<\/a>; <a href=\"https:\/\/www.sportbusiness.com\/news\/otro-redbird-and-maximum-effort-acquire-stake-in-f1-outfit-alpine\/\" target=\"_blank\" rel=\"nofollow noopener\">SportBusiness, the 24% stake<\/a>.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Frequently asked questions<\/b><\/h2>\r\n        \r\n        <\/p>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Who are Alpine F1&#039;s sponsors in 2026?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nAccording to the team&#8217;s official list, 47 brands: title partner BWT, 4 premium partners (Eni, MSC Cruises, H. Moser &amp; Cie., R5 TURBO 3E), 23 team partners, 16 technical suppliers and 3 licensees.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Who is Alpine F1&#039;s title sponsor?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nBWT, the Austrian water-treatment technology company. Since 2022 the team has been called BWT Alpine F1 Team and races in a blue and pink livery.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>How much do Alpine&#039;s sponsors pay?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nThe team does not publish the values of its deals, and we do not report them. For the orders of magnitude of an F1 sponsorship, there is RTR Sports Marketing&#8217;s guide to the cost of Formula 1 sponsorship.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Who are Alpine&#039;s drivers and engine supplier in 2026?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nThe drivers are Pierre Gasly and Franco Colapinto. In 2026 the team uses Mercedes power units, after Renault&#8217;s exit as an engine manufacturer at the end of 2025.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>How did Alpine finish the 2025 Constructors&#039; Championship?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nLast, in tenth place, with 22 points. In 2026 the team changed engine supplier and moved to Mercedes.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n<p>\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Alpine F1 sponsors in 2026 number 47 according to the official BWT Alpine F1 Team list: one title partner (BWT), 4 premium partners (Eni, MSC Cruises, H. Moser &amp; Cie., R5 TURBO 3E), 23 team partners, 16 technical suppliers and 3 licensees. The team finished 2025 last in the Constructors&#8217; Championship with 22 points, and [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":159532,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20123],"tags":[],"class_list":["post-240605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-en"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Alpine F1 Sponsors 2026: Every Team Partner<\/title>\n<meta name=\"description\" content=\"Alpine F1 sponsors 2026: 47 brands, from BWT to Eni and MSC Cruises. 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