{"id":240952,"date":"2023-08-01T07:50:02","date_gmt":"2023-08-01T05:50:02","guid":{"rendered":"https:\/\/rtrsports.com\/courtside-and-perimeter-advertising-in-sports-events-engaging-the-audience-seamlessly\/"},"modified":"2026-10-06T17:07:36","modified_gmt":"2026-10-06T15:07:36","slug":"courtside-and-perimeter-advertising-in-sports-events-engaging-the-audience-seamlessly","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/en\/blog\/courtside-and-perimeter-advertising-in-sports-events-engaging-the-audience-seamlessly\/","title":{"rendered":"Trackside advertising: how it works and who sells it in Formula 1 and MotoGP"},"content":{"rendered":"

Watch a Formula 1 start and try counting the brands. Not the ones on the cars: the ones around them. The boards along the straight, the lettering on the walls, the names on the grandstands and on the bridges over the track. Nobody really reads them, yet everyone sees them, in every shot, for the whole race.<\/p>\n

This is trackside advertising, also called perimeter advertising: the signage that surrounds the field of play. It exists in almost every sport, from football to tennis, but motorsport has its own rules. In Formula 1 and MotoGP the spaces are not sold by the circuit but, to a large extent, by whoever holds the championship’s commercial rights. And some of those boards now exist only on television.<\/p>\n

What trackside advertising is<\/h2>\n

Perimeter advertising covers all the advertising spaces that frame the competition area: pitchside boards in stadiums, the panels around a tennis court, the boards along the straights and run-off areas of a circuit. Over the years they have moved from paint and banners to rotating panels and on to LED boards that change message several times during the same event.<\/p>\n

Their value comes down to one simple thing: they are in the shot. Anyone following a race on TV cannot avoid them, because the camera frames the track and the track is surrounded by those brands. That is why the price of a space depends mostly on where it is: a corner where the cameras linger is worth more than a stretch seen only in passing.<\/p>\n

\"Trackside<\/p>\n

Who sells trackside boards in Formula 1 and MotoGP<\/h2>\n

This is where motorsport differs from football. In a stadium, pitchside boards are usually sold by the club or the match organiser. In Formula 1, by contrast, the signage at a Grand Prix is largely managed by Formula 1, the commercial rights holder, which uses it to give visibility to its global partners. Race promoters have historically earned mainly from ticket sales; only a few Grands Prix, such as Monaco, Brazil, Singapore and Australia, have handled part of the advertising themselves, under specific agreements with Formula 1.<\/p>\n

In MotoGP the model is similar. MotoGP Sports Entertainment Group (formerly Dorna, owned by Liberty Media since 2025), which has held the championship’s commercial and TV rights since 1992, includes trackside presence in its partner packages, and the title sponsors of individual Grands Prix get visibility at the circuit that carries their name.<\/p>\n

The practical consequence matters: if you want a board at a Formula 1 or MotoGP Grand Prix, you usually do not call the circuit. You negotiate with the championship, or with a team or an agency that knows how that system works. We explain this further on our pages about Formula 1 sponsorship<\/a> and MotoGP sponsorship<\/a>.<\/p>\n

From boards to virtual advertising<\/h2>\n

One of the most significant developments cannot be seen from the grandstand. Formula 1 controls the TV production of its races and can insert virtual boards, graphics that appear only in the broadcast signal and do not exist at the circuit. Jonny Haworth, who heads Formula 1’s commercial partnerships, explained in November 2025 that this allows brands to be changed during a race and different feeds to be sent to different markets: a brand can appear only in the country where it sells.<\/p>\n

This is partly how Formula 1 sells regional partnerships, such as the one with McDonald’s in Latin America, alongside the eleven global partners the championship had at the end of 2025. For a company that does not need to be seen all over the world, it is a way in that did not exist before.<\/p>\n

\"Perimeter<\/p>\n

Why it works, and when it is not enough<\/h2>\n

Trackside advertising has two strengths. The first is repetition: a brand present all weekend appears constantly, in live coverage, in highlights, in the photos shared on social media. The second is association: whatever surrounds the track becomes part of the story of the race and takes on some of its prestige and emotion.<\/p>\n

It also has an obvious limit. A board says a name; it does not tell a story. On its own it builds awareness, but it rarely changes how people see a brand or brings in customers. That is why it works best as part of a wider project, with hospitality, content and initiatives designed for the audience: what we call sponsorship activation<\/a>.<\/p>\n

What it is worth to a company<\/h2>\n

Putting a single price on perimeter advertising is impossible. It depends on the championship, the Grand Prix, the position of the board, the length of the deal and what comes with it, because the space is rarely bought on its own. In Formula 1, access to trackside boards almost always comes through a partnership agreement with the championship, which carefully protects the exclusivity of its global partners.<\/p>\n

So the right question is not how much a board costs, but what goal it has to achieve. If the aim is to build awareness in a specific market, regional virtual advertising can be more useful than a real board seen around the world. If the aim is to meet clients, hospitality counts for more than a logo on the wall. Trackside is a powerful tool, but it remains a tool.<\/p>\n

\r\n\r\n

Frequently asked questions about trackside advertising<\/b><\/h2>\r\n \r\n
\n
\r\n\r\n

\r\n What is trackside advertising?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

It is the signage that surrounds a race track: boards along the straights, lettering on walls, grandstands and bridges. In sport in general it is called perimeter or pitchside advertising. Its value lies in appearing in every TV shot.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Who sells trackside advertising in Formula 1?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Largely Formula 1, the commercial rights holder, which uses it for its partners. Grand Prix promoters earn mainly from tickets; only a few events have handled part of the signage themselves, under specific agreements.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n And in MotoGP?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

In MotoGP the commercial and TV rights have belonged since 1992 to the former Dorna, now MotoGP Sports Entertainment Group, which includes trackside visibility in its partner packages. Title sponsors of individual Grands Prix get visibility at the circuit of the race that carries their name.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n What is virtual advertising in Formula 1?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Boards inserted digitally into the TV signal that do not exist at the circuit. Formula 1 can change them during the race and show different brands in different markets, which makes it possible to sell regional partnerships, such as the one with McDonald’s in Latin America.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Does perimeter advertising work?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

It works for building awareness, thanks to repetition and association with the event. On its own, though, it says little: it gives the best results as part of a wider project with hospitality, content and activations aimed at the audience.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n How much does a trackside board cost?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

There is no single price list: the cost depends on the championship, the Grand Prix, the position, the length of the deal and the services included. In Formula 1 and MotoGP the spaces are almost always part of wider partnership agreements with the championship.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n\r\n <\/div>\r\n \n","protected":false},"excerpt":{"rendered":"

Watch a Formula 1 start and try counting the brands. Not the ones on the cars: the ones around them. The boards along the straight, the lettering on the walls, the names on the grandstands and on the bridges over the track. Nobody really reads them, yet everyone sees them, in every shot, for the […]<\/p>\n","protected":false},"author":14,"featured_media":159550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20123,20038,20039],"tags":[],"class_list":["post-240952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-en","category-sport-sponsorship","category-sports-marketing"],"acf":[],"contentshake_article_id":"","yoast_head":"\nTrackside advertising: how it works in F1 and MotoGP<\/title>\n<meta name=\"description\" content=\"Trackside and perimeter advertising: who sells the boards in Formula 1 and MotoGP, how virtual advertising works and when it makes sense for a brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/en\/blog\/courtside-and-perimeter-advertising-in-sports-events-engaging-the-audience-seamlessly\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trackside advertising: how it works and who sells it in Formula 1 and MotoGP\" \/>\n<meta property=\"og:description\" content=\"Trackside and perimeter advertising: who sells the boards in Formula 1 and MotoGP, how virtual advertising works and when it makes sense for a brand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/en\/blog\/courtside-and-perimeter-advertising-in-sports-events-engaging-the-audience-seamlessly\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/f1-trackside.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"618\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/courtside-and-perimeter-advertising-in-sports-events-engaging-the-audience-seamlessly\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/courtside-and-perimeter-advertising-in-sports-events-engaging-the-audience-seamlessly\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Trackside advertising: how it works and who sells it in Formula 1 and MotoGP\",\"datePublished\":\"2023-08-01T05:50:02+00:00\",\"dateModified\":\"2026-10-06T15:07:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/courtside-and-perimeter-advertising-in-sports-events-engaging-the-audience-seamlessly\\\/\"},\"wordCount\":1177,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/courtside-and-perimeter-advertising-in-sports-events-engaging-the-audience-seamlessly\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/f1-trackside.jpg\",\"articleSection\":[\"Formula 1\",\"Sport Sponsorship\",\"Sports Marketing\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/courtside-and-perimeter-advertising-in-sports-events-engaging-the-audience-seamlessly\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/courtside-and-perimeter-advertising-in-sports-events-engaging-the-audience-seamlessly\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/courtside-and-perimeter-advertising-in-sports-events-engaging-the-audience-seamlessly\\\/\",\"name\":\"Trackside advertising: how it works in F1 and MotoGP\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/courtside-and-perimeter-advertising-in-sports-events-engaging-the-audience-seamlessly\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/courtside-and-perimeter-advertising-in-sports-events-engaging-the-audience-seamlessly\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/f1-trackside.jpg\",\"datePublished\":\"2023-08-01T05:50:02+00:00\",\"dateModified\":\"2026-10-06T15:07:36+00:00\",\"description\":\"Trackside and perimeter advertising: who sells the boards in Formula 1 and MotoGP, how virtual advertising works and when it makes sense for a brand.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/courtside-and-perimeter-advertising-in-sports-events-engaging-the-audience-seamlessly\\\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/courtside-and-perimeter-advertising-in-sports-events-engaging-the-audience-seamlessly\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/courtside-and-perimeter-advertising-in-sports-events-engaging-the-audience-seamlessly\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/f1-trackside.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/f1-trackside.jpg\",\"width\":1200,\"height\":618,\"caption\":\"Pubblicit\u00e0 a bordo campo e perimetrale\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/courtside-and-perimeter-advertising-in-sports-events-engaging-the-audience-seamlessly\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Trackside advertising: how it works and who sells it in Formula 1 and MotoGP\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\",\"https:\\\/\\\/www.wikidata.org\\\/wiki\\\/Q7797317\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\",\"name\":\"Riccardo Taf\u00e0\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"caption\":\"Riccardo Taf\u00e0\"},\"description\":\"Riccardo Taf\u00e0 is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP - closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.\",\"sameAs\":[\"https:\\\/\\\/rtrsports.com\",\"https:\\\/\\\/uk.linkedin.com\\\/in\\\/riccardotafa\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/author\\\/riccardo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Trackside advertising: how it works in F1 and MotoGP","description":"Trackside and perimeter advertising: who sells the boards in Formula 1 and MotoGP, how virtual advertising works and when it makes sense for a brand.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/en\/blog\/courtside-and-perimeter-advertising-in-sports-events-engaging-the-audience-seamlessly\/","og_locale":"en_US","og_type":"article","og_title":"Trackside advertising: how it works and who sells it in Formula 1 and MotoGP","og_description":"Trackside and perimeter advertising: who sells the boards in Formula 1 and MotoGP, how virtual advertising works and when it makes sense for a brand.","og_url":"https:\/\/rtrsports.com\/en\/blog\/courtside-and-perimeter-advertising-in-sports-events-engaging-the-audience-seamlessly\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":1200,"height":618,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/f1-trackside.jpg","type":"image\/jpeg"}],"author":"Riccardo Taf\u00e0","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Written by":"Riccardo Taf\u00e0","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/en\/blog\/courtside-and-perimeter-advertising-in-sports-events-engaging-the-audience-seamlessly\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/en\/blog\/courtside-and-perimeter-advertising-in-sports-events-engaging-the-audience-seamlessly\/"},"author":{"name":"Riccardo Taf\u00e0","@id":"https:\/\/rtrsports.com\/en\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e"},"headline":"Trackside advertising: how it works and who sells it in Formula 1 and MotoGP","datePublished":"2023-08-01T05:50:02+00:00","dateModified":"2026-10-06T15:07:36+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/en\/blog\/courtside-and-perimeter-advertising-in-sports-events-engaging-the-audience-seamlessly\/"},"wordCount":1177,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/en\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/en\/blog\/courtside-and-perimeter-advertising-in-sports-events-engaging-the-audience-seamlessly\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/f1-trackside.jpg","articleSection":["Formula 1","Sport Sponsorship","Sports Marketing"],"inLanguage":"en","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/en\/blog\/courtside-and-perimeter-advertising-in-sports-events-engaging-the-audience-seamlessly\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/en\/blog\/courtside-and-perimeter-advertising-in-sports-events-engaging-the-audience-seamlessly\/","url":"https:\/\/rtrsports.com\/en\/blog\/courtside-and-perimeter-advertising-in-sports-events-engaging-the-audience-seamlessly\/","name":"Trackside advertising: how it works in F1 and MotoGP","isPartOf":{"@id":"https:\/\/rtrsports.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/en\/blog\/courtside-and-perimeter-advertising-in-sports-events-engaging-the-audience-seamlessly\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/en\/blog\/courtside-and-perimeter-advertising-in-sports-events-engaging-the-audience-seamlessly\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/f1-trackside.jpg","datePublished":"2023-08-01T05:50:02+00:00","dateModified":"2026-10-06T15:07:36+00:00","description":"Trackside and perimeter advertising: who sells the boards in Formula 1 and MotoGP, how virtual advertising works and when it makes sense for a brand.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/en\/blog\/courtside-and-perimeter-advertising-in-sports-events-engaging-the-audience-seamlessly\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/en\/blog\/courtside-and-perimeter-advertising-in-sports-events-engaging-the-audience-seamlessly\/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/rtrsports.com\/en\/blog\/courtside-and-perimeter-advertising-in-sports-events-engaging-the-audience-seamlessly\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/f1-trackside.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/f1-trackside.jpg","width":1200,"height":618,"caption":"Pubblicit\u00e0 a bordo campo e perimetrale"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/en\/blog\/courtside-and-perimeter-advertising-in-sports-events-engaging-the-audience-seamlessly\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/en\/"},{"@type":"ListItem","position":2,"name":"Trackside advertising: how it works and who sells it in Formula 1 and MotoGP"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/en\/#website","url":"https:\/\/rtrsports.com\/en\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/en\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/en\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/rtrsports.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/","https:\/\/www.wikidata.org\/wiki\/Q7797317"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/en\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e","name":"Riccardo Taf\u00e0","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","caption":"Riccardo Taf\u00e0"},"description":"Riccardo Taf\u00e0 is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP - closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.","sameAs":["https:\/\/rtrsports.com","https:\/\/uk.linkedin.com\/in\/riccardotafa"],"url":"https:\/\/rtrsports.com\/en\/author\/riccardo\/"}]}},"permalink_manager":null,"_links":{"self":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts\/240952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/comments?post=240952"}],"version-history":[{"count":4,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts\/240952\/revisions"}],"predecessor-version":[{"id":358626,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts\/240952\/revisions\/358626"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/media\/159550"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/media?parent=240952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/categories?post=240952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/tags?post=240952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}