{"id":242908,"date":"2024-03-22T16:14:40","date_gmt":"2024-03-22T15:14:40","guid":{"rendered":"https:\/\/rtrsports.com\/sponsor-on-visor\/"},"modified":"2025-06-02T14:43:45","modified_gmt":"2025-06-02T12:43:45","slug":"sponsor-on-visor","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/en\/blog\/sponsor-on-visor\/","title":{"rendered":"Sponsor on the visor: small sticker, great effectiveness"},"content":{"rendered":"

In motorsport,<\/strong> the quest for the viewer’s attention is not limited to the track and cars or motorcycles but extends to the smallest and most tactical angles, such as the visors of drivers’ helmets<\/strong>. These small spaces, though negligible on the surface, have proven to be an exceptional asset for sponsors<\/strong>, eager to discover ever more innovative ways to stand out among the myriad of brands present, sometimes haphazardly.<\/p>\n

Connect to the star<\/h2>\n

In recent years, there has been a marked increase in the importance of sponsors who prefer to display their brand on riders<\/strong>. Every millimeter of the helmet, the suit and, even more so, the visor, has been turned into a treasure trove for inserting logos. The physical proximity to our hero makes this option one of the first to consider when approaching a sponsorship project<\/strong> setting ambitious visibility goals against perhaps low investment.<\/p>\n

After races, interviews, or the podium, these small but tactical spaces provide sponsors with prolonged and unparalleled visibility given that you are connected to a human being who transfers emotions in a different and more powerful way than a mechanical vehicle, albeit an exceptional one like an F1<\/strong> or MotoGP<\/strong><\/a>.<\/p>\n

Visibility and prime locations<\/h2>\n

The visor<\/strong> in particular provides a privileged position<\/strong>, ensuring that the sponsor’s logo is constantly visible whenever the rider is caught by the front camera, with tight shots seeking the eyes of the protagonists. The centrality of the visor, and the ability to be present on it, is vital in an age when digital media plays a key role<\/strong> in disseminating the image of riders and teams.<\/p>\n

Particularly on social media, mostly enjoyed via telephone, thus with small screens, tight shots of the protagonists dominate.<\/p>\n

\"unbraked<\/h2>\n

Differences between pilot spaces and team spaces<\/h2>\n

Unlike the large spaces available on racing vehicles and team equipment, the visor represents a unique space dedicated to riders. This distinction gives sponsors an exclusive opportunity to link not only to the team but also to the driver’s personal image and charisma, intensifying the emotional impact on the public.<\/p>\n

Some Examples: Unbraked and Galileo Lenses<\/h2>\n

Notable examples of this strategy can be found in collaborations between drivers and brands such as Unbraked and Alex Marquez<\/strong> or Andrea Dovizioso and Lenti Galileo<\/strong>. These alliances have not only benefited from the visibility resulting from the prominent position on the visor but have generated and are generating engaging storytelling<\/strong> that has solidified their footprint in the world of motorsports-in short, creativity and strategy can convert a small physical space into a powerful marketing tool.<\/p>\n

\"andrea<\/h2>\n

A bit of history<\/h2>\n

Helmet sponsorship<\/strong> in Formula 1 began in the 1960s<\/strong>.
\nBefore that time, legends like Juan Manuel Fangio, Nino Farina and Jack Brabham raced without any sponsors.
\n1968<\/strong> marked a watershed era, when the FIA granted drivers and single-seaters the freedom to flaunt sponsorships<\/strong>, irrevocably changing the essence of the sport.<\/p>\n

\"photo_2024-03-30_14-24-31\"What about this helmet? It tells a fascinating story.
\nJochen Rindt<\/strong>, a German driver, was among the first to display ad spaces on his helmet, setting a precedent for today’s drivers.
\nRindt, tragically known for being the only Formula One World Champion awarded posthumously<\/strong>, had as his manager none other than Bernie Ecclestone<\/strong>. The latter, a strategic mastermind, revolutionized sports marketing in a single night by affixing this request to his client’s helmet.<\/p>\n

One is amazed when reflecting on how far the industry has progressed.
\nInterestingly, before the introduction of sponsored liveries, the color of the cars in Formula 1 was an emblem of the nationality of the team: racing red for Italy, bleu de France for France, and racing green for the United Kingdom.<\/p>\n

Why a sponsorship agency<\/h2>\n

The evolution of sponsorship strategies in motorsport<\/strong> highlights the critical importance of including in the equation a’
\nspecialized agency<\/strong>
\n<\/a>. Because of their expertise and knowledge of the industry, these agencies are able to unearth the most lucrative opportunities and negotiate spaces and conditions to maximize the visibility and impact of sponsors. In this context, the role of a sports sponsorship agency proves essential<\/strong> to successfully navigating the complex ecosystem of paddocks and backboxes.<\/p>\n

Conclusion<\/h2>\n

The helmet visor<\/strong> emerges as a significantly valuable advertising space in motorsport, providing sponsors with direct and distinctive visibility<\/strong>. In a domain where every detail matters, deciding to invest in this seemingly modest but effective space can make all the difference in a brand’s positioning. Working with a competent sponsorship agency is vital to making the most of this potential<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

In motorsport, the quest for the viewer’s attention is not limited to the track and cars or motorcycles but extends to the smallest and most tactical angles, such as the visors of drivers’ helmets. These small spaces, though negligible on the surface, have proven to be an exceptional asset for sponsors, eager to discover ever […]<\/p>\n","protected":false},"author":14,"featured_media":197392,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,20034],"tags":[],"class_list":["post-242908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motogp","category-sponsorizzazioni-sportive-en"],"acf":[],"contentshake_article_id":"","yoast_head":"\nSponsor mark on the visor: small sticker, great effectiveness<\/title>\n<meta name=\"description\" content=\"Every millimeter of the helmet, the suit and, even more so, the visor, became a treasure trove for the insertion of sponsor logos\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/en\/blog\/sponsor-on-visor\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sponsor on the visor: small sticker, great effectiveness\" \/>\n<meta property=\"og:description\" content=\"Every millimeter of the helmet, the suit and, even more so, the visor, became a treasure trove for the insertion of sponsor logos\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/en\/blog\/sponsor-on-visor\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/unbraked-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sponsor-on-visor\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sponsor-on-visor\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Sponsor on the visor: small sticker, great effectiveness\",\"datePublished\":\"2024-03-22T15:14:40+00:00\",\"dateModified\":\"2025-06-02T12:43:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sponsor-on-visor\\\/\"},\"wordCount\":752,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sponsor-on-visor\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/unbraked-4.jpg\",\"articleSection\":[\"MotoGP\",\"Sponsorizzazioni Sportive\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sponsor-on-visor\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sponsor-on-visor\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sponsor-on-visor\\\/\",\"name\":\"Sponsor mark on the visor: small sticker, great effectiveness\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sponsor-on-visor\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sponsor-on-visor\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/unbraked-4.jpg\",\"datePublished\":\"2024-03-22T15:14:40+00:00\",\"dateModified\":\"2025-06-02T12:43:45+00:00\",\"description\":\"Every millimeter of the helmet, the suit and, even more so, the visor, became a treasure trove for the insertion of sponsor logos\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sponsor-on-visor\\\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sponsor-on-visor\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sponsor-on-visor\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/unbraked-4.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/unbraked-4.jpg\",\"width\":900,\"height\":600,\"caption\":\"Sponsor on the visor\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/sponsor-on-visor\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sponsor on the visor: small sticker, great effectiveness\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\",\"name\":\"Riccardo Taf\u00e0\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"caption\":\"Riccardo Taf\u00e0\"},\"description\":\"Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.\",\"sameAs\":[\"https:\\\/\\\/stg-rtrsportscom-rtrstaging.kinsta.cloud\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/author\\\/riccardo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Sponsor mark on the visor: small sticker, great effectiveness","description":"Every millimeter of the helmet, the suit and, even more so, the visor, became a treasure trove for the insertion of sponsor logos","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/en\/blog\/sponsor-on-visor\/","og_locale":"en_US","og_type":"article","og_title":"Sponsor on the visor: small sticker, great effectiveness","og_description":"Every millimeter of the helmet, the suit and, even more so, the visor, became a treasure trove for the insertion of sponsor logos","og_url":"https:\/\/rtrsports.com\/en\/blog\/sponsor-on-visor\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":900,"height":600,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/unbraked-4.jpg","type":"image\/jpeg"}],"author":"Riccardo Taf\u00e0","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Written by":"Riccardo Taf\u00e0","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/en\/blog\/sponsor-on-visor\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/en\/blog\/sponsor-on-visor\/"},"author":{"name":"Riccardo Taf\u00e0","@id":"https:\/\/rtrsports.com\/en\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e"},"headline":"Sponsor on the visor: small sticker, great effectiveness","datePublished":"2024-03-22T15:14:40+00:00","dateModified":"2025-06-02T12:43:45+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/en\/blog\/sponsor-on-visor\/"},"wordCount":752,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/en\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/en\/blog\/sponsor-on-visor\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/unbraked-4.jpg","articleSection":["MotoGP","Sponsorizzazioni Sportive"],"inLanguage":"en","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/en\/blog\/sponsor-on-visor\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/en\/blog\/sponsor-on-visor\/","url":"https:\/\/rtrsports.com\/en\/blog\/sponsor-on-visor\/","name":"Sponsor mark on the visor: small sticker, great effectiveness","isPartOf":{"@id":"https:\/\/rtrsports.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/en\/blog\/sponsor-on-visor\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/en\/blog\/sponsor-on-visor\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/unbraked-4.jpg","datePublished":"2024-03-22T15:14:40+00:00","dateModified":"2025-06-02T12:43:45+00:00","description":"Every millimeter of the helmet, the suit and, even more so, the visor, became a treasure trove for the insertion of sponsor logos","breadcrumb":{"@id":"https:\/\/rtrsports.com\/en\/blog\/sponsor-on-visor\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/en\/blog\/sponsor-on-visor\/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/rtrsports.com\/en\/blog\/sponsor-on-visor\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/unbraked-4.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/unbraked-4.jpg","width":900,"height":600,"caption":"Sponsor on the visor"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/en\/blog\/sponsor-on-visor\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/en\/"},{"@type":"ListItem","position":2,"name":"Sponsor on the visor: small sticker, great effectiveness"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/en\/#website","url":"https:\/\/rtrsports.com\/en\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/en\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/en\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/rtrsports.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/en\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e","name":"Riccardo Taf\u00e0","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","caption":"Riccardo Taf\u00e0"},"description":"Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.","sameAs":["https:\/\/stg-rtrsportscom-rtrstaging.kinsta.cloud"],"url":"https:\/\/rtrsports.com\/en\/author\/riccardo\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts\/242908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/comments?post=242908"}],"version-history":[{"count":4,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts\/242908\/revisions"}],"predecessor-version":[{"id":285343,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts\/242908\/revisions\/285343"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/media\/197392"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/media?parent=242908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/categories?post=242908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/tags?post=242908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}