{"id":255610,"date":"2024-09-16T16:41:15","date_gmt":"2024-09-16T14:41:15","guid":{"rendered":"https:\/\/rtrsports.com\/blog\/transfer-pilot-sponsorships\/"},"modified":"2025-05-02T11:44:49","modified_gmt":"2025-05-02T09:44:49","slug":"transfer-pilot-sponsorships","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/en\/blog\/transfer-pilot-sponsorships\/","title":{"rendered":"The Impact of Pilot Transfer on Sponsorship Strategies."},"content":{"rendered":"

In the<\/strong> world of motorsport, driver transfers are not just simple changes of jersey<\/strong>: they are events that revolutionize marketing and sponsorship strategies<\/strong>, redefining balances and opportunities.
\nWhen a champion such as Lewis Hamilton moves from Mercedes to Scuderia Ferrari, it is not just a change of team, but a media earthquake that requires brands and sponsors to radically rethink communication and positioning.<\/strong><\/p>\n

<\/p>\n

Pic courtesy of Raffaella Gianolla<\/sub><\/p>\n

After 12 successful seasons with Mercedes, Hamilton’s farewell forces sponsors to shift focus from his iconic figure to the fresh energy of Kimi Antonelli<\/strong>.
\nThe young up-and-comer brings with him not only talent, but also the ability to attract a new generation of fans, opening doors to previously unexplored markets.
\nFor sponsors, this means creating new narratives, exploring innovative partnerships, and adapting strategies to capture emerging opportunities<\/strong>.<\/p>\n

At the same time<\/strong>, Carlos Sainz<\/strong>‘ s arrival<\/strong> at Williams opens up new marketing prospects.<\/strong> With a strong Spanish-speaking fan base, Sainz offers the team and its sponsors the opportunity to strengthen their presence in key markets by leveraging national pride and cultural affinities<\/strong>. The combination of driver and market can significantly increase sponsors’ visibility and facilitate entry into new commercial territories.
\nThese changes highlight the need for brands to be nimble and responsive, ready to take advantage of the unique opportunities presented by driver transfers. <\/p>\n

Reshaping Sponsorship Strategies.<\/h2>\n

Pilot transfers are catalysts that allow brands to access new audiences and market segments. Sponsors must demonstrate strategic foresight and creativity, aligning their messages with the evolving interests of fans. <\/strong>
\nTaking a proactive approach in these circumstances not only ensures immediate relevance, but also positions the brand for lasting success.<\/strong><\/p>\n

Marketing and Communication Implications<\/h3>\n

A driver’s change of team can profoundly alter fan loyalty and market dynamics. Sponsorship strategies must therefore be revised to reflect the team’s new ethos and the driver’s personality. Creating engaging narratives that capture the imagination of both new and old fans becomes critical to maintaining and increasing engagement. <\/p>\n

Geographic and Cultural Opportunities<\/h3>\n

Transfers also provide an immediate opportunity to strengthen partnerships in specific regions: The Case of Franco Colapinto<\/strong><\/p>\n

The inclusion of Franco Colapinto in place of Logan Sargeant at Monza in 2024 is a prime example of how driver changes can have immediate effects on sponsorships.
\nHis nationality has attracted the attention of Argentine sponsors eager to capitalize on his presence on the track.
\nThis demonstrates how a driver’s cultural and national background can influence marketing strategies, amplifying the visibility of the team and partners in certain geographic areas.<\/p>\n

Responsiveness and Adaptation of Sponsors<\/h3>\n

In such a dynamic environment, timeliness in response is crucial. The entry of a new rider requires sponsors to quickly recalibrate their strategies to remain relevant<\/strong><\/a> and maximize media exposure. Adapting campaigns in an agile manner allows them to make the most of media coverage and keep the brand at the center of the audience’s attention. <\/p>\n

Market Changes in MotoGP: Marquez and Ducati<\/h2>\n

Marc Marquez’s move to the factory Ducati team represents a momentous change in the dynamics of MotoGP<\/strong>.
\nWith more than 13 million followers on social media and a global fanbase, Marquez gives Ducati and its sponsors an unprecedented platform to engage an even larger audience<\/strong>.
\nSponsors have the opportunity to align themselves not only with a historic brand like Ducati, but also with Marquez’s international appeal, accessing niches previously difficult to reach<\/strong>. This transition requires a careful communication strategy to ensure consistency and effectiveness. <\/p>\n

<\/p>\n

Integrated Strategies for Maximizing Engagement.<\/h3>\n

The combination of Marquez’s charisma and Ducati’s identity must be orchestrated through compelling narratives that resonate with fans.
\nEffective use of social media, press releases and field activations is essential to spread the message and keep the level of interaction high.
\nCreating content that combines tradition and innovation can strengthen the emotional connection with the audience.<\/p>\n

Agility and Innovation as Keys to Success<\/h3>\n

In motorsport, the only constant is change<\/strong>. Sponsors must be ready to adapt to evolving teams, drivers, and even manufacturers<\/strong>.
\nThis involves continually reviewing communication and marketing strategies, leveraging real-time data and fan feedback to keep campaigns relevant and effective.
\nThe ability to customize activations according to new dynamics allows for increased brand visibility and the ability to reach new audience segments.<\/p>\n

Synergies and Analysis to Maximize Return on Investment.<\/h4>\n

Synergistic campaigns, which integrate new rider stories with brand objectives, not only strengthen existing fan loyalty but also attract new fans. Advanced use of data analytics enables sponsors to refine their strategies, optimizing engagement and impact in an ever-changing competitive landscape. <\/p>\n

Lessons from Historical Transfers<\/h3>\n

Looking back, transfers such as Ayrton Senna’s to McLaren in 1988 or Valentino Rossi’s from Honda to Yamaha in 2004 marked decisive turning points.<\/strong> Not only did they redefine drivers’ careers, they also transformed the image and success of the teams involved<\/strong>.
\nThese historical examples highlight how transfers can have cascading effects on sponsorship, marketing and brand perception.<\/p>\n

Embracing Change to Grow<\/h2>\n

Driver transfers go beyond just a sporting event; they are strategic opportunities that can reshape the entire ecosystem of sponsorship and branding in motorsport. <\/strong>
\nCompanies that know how to embrace these changes by adapting their strategies and seizing new opportunities can gain significant competitive advantages. <\/strong>
\nIn a constantly changing environment, flexibility and proactivity are the essential tools for ensuring long-term growth and success.<\/strong><\/p>\n

 <\/p>\n

<\/h2>\n

<\/h3>\n

<\/h2>\n

<\/h3>\n

<\/h3>\n","protected":false},"excerpt":{"rendered":"

In the world of motorsport, driver transfers are not just simple changes of jersey: they are events that revolutionize marketing and sponsorship strategies, redefining balances and opportunities. When a champion such as Lewis Hamilton moves from Mercedes to Scuderia Ferrari, it is not just a change of team, but a media earthquake that requires brands […]<\/p>\n","protected":false},"author":17,"featured_media":255657,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20123,20033,12],"tags":[],"class_list":["post-255610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-en","category-marketing-sportivo-en","category-motogp"],"acf":[],"contentshake_article_id":"","yoast_head":"\nMotGP and F1 driver transfer - RTR Sports<\/title>\n<meta name=\"description\" content=\"Driver transfer impacts sponsorship strategies of F1 and MotoGP teams and sponsors\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/en\/blog\/transfer-pilot-sponsorships\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Impact of Pilot Transfer on Sponsorship Strategies.\" \/>\n<meta property=\"og:description\" content=\"Driver transfer impacts sponsorship strategies of F1 and MotoGP teams and sponsors\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/en\/blog\/transfer-pilot-sponsorships\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/09\/kimi-antonelli-per-link.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1235\" \/>\n\t<meta property=\"og:image:height\" content=\"1095\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Silvia Schweiger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Silvia Schweiger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/transfer-pilot-sponsorships\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/transfer-pilot-sponsorships\\\/\"},\"author\":{\"name\":\"Silvia Schweiger\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/person\\\/7bb165381d5e3404094e095cabc0167e\"},\"headline\":\"The Impact of Pilot Transfer on Sponsorship Strategies.\",\"datePublished\":\"2024-09-16T14:41:15+00:00\",\"dateModified\":\"2025-05-02T09:44:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/transfer-pilot-sponsorships\\\/\"},\"wordCount\":895,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/transfer-pilot-sponsorships\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/kimi-antonelli-per-link.png\",\"articleSection\":[\"Formula 1\",\"Marketing Sportivo\",\"MotoGP\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/transfer-pilot-sponsorships\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/transfer-pilot-sponsorships\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/transfer-pilot-sponsorships\\\/\",\"name\":\"MotGP and F1 driver transfer - RTR Sports\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/transfer-pilot-sponsorships\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/transfer-pilot-sponsorships\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/kimi-antonelli-per-link.png\",\"datePublished\":\"2024-09-16T14:41:15+00:00\",\"dateModified\":\"2025-05-02T09:44:49+00:00\",\"description\":\"Driver transfer impacts sponsorship strategies of F1 and MotoGP teams and sponsors\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/transfer-pilot-sponsorships\\\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/transfer-pilot-sponsorships\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/transfer-pilot-sponsorships\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/kimi-antonelli-per-link.png\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/kimi-antonelli-per-link.png\",\"width\":1235,\"height\":1095,\"caption\":\"kimi antonelli\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/transfer-pilot-sponsorships\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Impact of Pilot Transfer on Sponsorship Strategies.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/person\\\/7bb165381d5e3404094e095cabc0167e\",\"name\":\"Silvia Schweiger\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g\",\"caption\":\"Silvia Schweiger\"},\"description\":\"Associate Director, Executive Marketing and Commercial at RTR Sports Marketing, a London-based sports marketing company specializing in motorsport for over 25 years. Without sports, life is boring\",\"sameAs\":[\"https:\\\/\\\/stg-rtrsportscom-rtrstaging.kinsta.cloud\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/author\\\/silvia\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"MotGP and F1 driver transfer - RTR Sports","description":"Driver transfer impacts sponsorship strategies of F1 and MotoGP teams and sponsors","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/en\/blog\/transfer-pilot-sponsorships\/","og_locale":"en_US","og_type":"article","og_title":"The Impact of Pilot Transfer on Sponsorship Strategies.","og_description":"Driver transfer impacts sponsorship strategies of F1 and MotoGP teams and sponsors","og_url":"https:\/\/rtrsports.com\/en\/blog\/transfer-pilot-sponsorships\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":1235,"height":1095,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/09\/kimi-antonelli-per-link.png","type":"image\/png"}],"author":"Silvia Schweiger","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Written by":"Silvia Schweiger","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/en\/blog\/transfer-pilot-sponsorships\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/en\/blog\/transfer-pilot-sponsorships\/"},"author":{"name":"Silvia Schweiger","@id":"https:\/\/rtrsports.com\/en\/#\/schema\/person\/7bb165381d5e3404094e095cabc0167e"},"headline":"The Impact of Pilot Transfer on Sponsorship Strategies.","datePublished":"2024-09-16T14:41:15+00:00","dateModified":"2025-05-02T09:44:49+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/en\/blog\/transfer-pilot-sponsorships\/"},"wordCount":895,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/en\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/en\/blog\/transfer-pilot-sponsorships\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/09\/kimi-antonelli-per-link.png","articleSection":["Formula 1","Marketing Sportivo","MotoGP"],"inLanguage":"en","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/en\/blog\/transfer-pilot-sponsorships\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/en\/blog\/transfer-pilot-sponsorships\/","url":"https:\/\/rtrsports.com\/en\/blog\/transfer-pilot-sponsorships\/","name":"MotGP and F1 driver transfer - RTR Sports","isPartOf":{"@id":"https:\/\/rtrsports.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/en\/blog\/transfer-pilot-sponsorships\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/en\/blog\/transfer-pilot-sponsorships\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/09\/kimi-antonelli-per-link.png","datePublished":"2024-09-16T14:41:15+00:00","dateModified":"2025-05-02T09:44:49+00:00","description":"Driver transfer impacts sponsorship strategies of F1 and MotoGP teams and sponsors","breadcrumb":{"@id":"https:\/\/rtrsports.com\/en\/blog\/transfer-pilot-sponsorships\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/en\/blog\/transfer-pilot-sponsorships\/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/rtrsports.com\/en\/blog\/transfer-pilot-sponsorships\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/09\/kimi-antonelli-per-link.png","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/09\/kimi-antonelli-per-link.png","width":1235,"height":1095,"caption":"kimi antonelli"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/en\/blog\/transfer-pilot-sponsorships\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/en\/"},{"@type":"ListItem","position":2,"name":"The Impact of Pilot Transfer on Sponsorship Strategies."}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/en\/#website","url":"https:\/\/rtrsports.com\/en\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/en\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/en\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/rtrsports.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/en\/#\/schema\/person\/7bb165381d5e3404094e095cabc0167e","name":"Silvia Schweiger","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/secure.gravatar.com\/avatar\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g","caption":"Silvia Schweiger"},"description":"Associate Director, Executive Marketing and Commercial at RTR Sports Marketing, a London-based sports marketing company specializing in motorsport for over 25 years. Without sports, life is boring","sameAs":["https:\/\/stg-rtrsportscom-rtrstaging.kinsta.cloud"],"url":"https:\/\/rtrsports.com\/en\/author\/silvia\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts\/255610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/comments?post=255610"}],"version-history":[{"count":5,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts\/255610\/revisions"}],"predecessor-version":[{"id":282674,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts\/255610\/revisions\/282674"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/media\/255657"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/media?parent=255610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/categories?post=255610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/tags?post=255610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}