{"id":271888,"date":"2024-11-06T16:06:33","date_gmt":"2024-11-06T15:06:33","guid":{"rendered":"https:\/\/rtrsports.com\/sponsorship-moto3\/"},"modified":"2026-11-03T12:10:42","modified_gmt":"2026-11-03T11:10:42","slug":"sponsorship-moto3","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/en\/blog\/sponsorship-moto3\/","title":{"rendered":"Moto3 sponsorship: costs, packages and how to back a future champion"},"content":{"rendered":"<p>Eighteen years old, ten wins in the first seventeen races, the title sealed in Indonesia with five Grands Prix to spare. M\u00e1ximo Quiles won the 2026 Moto3 World Championship in only his second season in the class, and in a few years someone will wonder what it would have cost to put their brand on his fairing when nobody knew his name.<\/p>\n<p>Moto3 tends to be seen as the junior series, the place for brands that cannot afford MotoGP. I read it differently. <strong>Moto3 sponsorship<\/strong> is the first point in the Grand Prix World Championship where a company can tie itself to a future champion while he still costs what a rookie costs. It looks more like an option than a purchase: you pay little for the right to a story that, if the rider moves up, is worth far more than it cost.<\/p>\n<p><strong>At a glance<\/strong><\/p>\n<ul>\n<li>Moto3 races on the same 22 weekends as MotoGP, at the same circuits, on the Pirelli tyres the premier class will also use from 2027.<\/li>\n<li>On our estimates, entry starts at around \u20ac10,000 for a secondary position and rises to \u20ac200,000-500,000 for a main sponsorship.<\/li>\n<li>The value lies in the rider who grows: Joan Mir and Jorge Mart\u00edn both won Moto3 first and MotoGP later.<\/li>\n<li>It works if there is an activation plan behind it. Without one, it is a sticker on a fairing.<\/li>\n<\/ul>\n<h2>What Moto3 is, in a few lines<\/h2>\n<p>Moto3 is the entry class of the Grand Prix World Championship. It was born in 2012 to replace the two-stroke 125cc class, with 250cc single-cylinder four-stroke bikes, and it is the first Grand Prix class for riders coming up from the Moto3 Junior World Championship and the Red Bull Rookies Cup. Since 2023 the minimum age has been 18. Today a rider can make his debut at 17 if he has finished in the top three, in any season, of the Moto3 Junior World Championship or the Red Bull Rookies Cup.<\/p>\n<p>For a sponsor, what matters most is what Moto3 shares with MotoGP: the calendar, the circuits, the paddock, the live broadcasts. In 2026 the three classes race the same 22 Grands Prix, from Thailand in March to Valencia in November. Moto2 and Moto3 have raced on Pirelli tyres since 2024, and from 2027 to 2031 Pirelli will supply all three classes. According to the championship, a single supplier across the paddock will provide the perfect development ladder for the champions of tomorrow: for a sponsor it is the same ladder the brand climbs.<\/p>\n<h2>Why sponsor Moto3<\/h2>\n<p>There are three reasons, and none of them is just the price.<\/p>\n<h3>1. The audience<\/h3>\n<p>Moto3 races on the same weekends as MotoGP, in front of the same spectators at the circuit, and the Grand Prix audience is younger than many assume. According to the championship&#8217;s figures, in 2025 MotoGP&#8217;s fanbase rose to 632 million, up 12% on 2024, and for the fifth year in a row more than half of its fans and followers are under 35. In the same season the circuits welcomed 3.6 million spectators, a record.<\/p>\n<h3>2. The talent pipeline<\/h3>\n<p>Moto3 is the first Grand Prix rung on the ladder that leads to MotoGP, and the ladder works. Joan Mir won the Moto3 title in 2017 and the MotoGP title in 2020. Jorge Mart\u00edn won Moto3 in 2018 and MotoGP in 2024. In 2021, in his first full season in the World Championship, Pedro Acosta became the youngest Moto3 champion in history at 17 years and 166 days; in 2023 he won Moto2, and since 2024 he has raced in MotoGP. A title is not even required: Ai Ogura&#8217;s best Moto3 finish was third, in 2020, then he won Moto2 in 2024 and since 2025 he has raced in MotoGP with Trackhouse, with whom he won at Assen in 2026.<\/p>\n<p>A sponsor that had picked them in Moto3 would have paid Moto3 prices for names that are now negotiated at MotoGP prices.<\/p>\n<h3>3. Flexibility<\/h3>\n<p>In my experience, the further down the classes you go, the more willing teams are to build the deal around the sponsor: a single Grand Prix, a single market, a small position that grows if the results grow. In MotoGP there is less space to sell and prices leave less room. That is why Moto3 is where a company on its first sponsorship learns how the paddock works without staking a whole year&#8217;s budget.<\/p>\n<h2>How much does Moto3 sponsorship cost?<\/h2>\n<p>Teams do not publish price lists. The figures below are our estimates, built on the deals we see every season, and they vary with the team, the rider, the visibility and the activation.<\/p>\n<table>\n<thead>\n<tr>\n<th>Position<\/th>\n<th>Indicative cost<\/th>\n<th>What you get<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Entry secondary<\/td>\n<td>from around \u20ac10,000<\/td>\n<td>a small space on the fairing or the leathers<\/td>\n<\/tr>\n<tr>\n<td>Secondary with full visibility<\/td>\n<td>around \u20ac50,000-150,000<\/td>\n<td>bike, leathers and team communications<\/td>\n<\/tr>\n<tr>\n<td>Main<\/td>\n<td>around \u20ac200,000-500,000<\/td>\n<td>a leading position on fairing, leathers and official communications<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>The comparison that counts is with the premier class, where on the same estimates the range runs from around \u20ac75,000 for a minor position to \u20ac15 million for the title sponsorship of a factory team. For the budget of a minor position in MotoGP, Moto3 buys full visibility on bike, leathers and communications, on the same weekends and in the same broadcasts. To compare the three classes, see our guide on <a href=\"https:\/\/rtrsports.com\/en\/blog\/which-motogp-series-class-your-brand-should-sponsor-moto3-moto2-motogp\/\">which MotoGP class to sponsor<\/a>; for the middle tier, the one on <a href=\"https:\/\/rtrsports.com\/en\/blog\/moto2-sponsorship\/\">Moto2 sponsorship<\/a>; for a first calculation, the <a href=\"https:\/\/rtrsports.com\/en\/blog\/motogp-sponsorship-calculator\/\">MotoGP sponsorship calculator<\/a>.<\/p>\n<p>On top of the rights comes the cost of activation. It is the line most often missing from budgets, and it comes back below among the common traps.<\/p>\n<h2>How to sponsor a Moto3 rider or team<\/h2>\n<p>The first choice is between team and rider. The team gives continuity, because it stays when the riders change, and in Moto3 riders change often: the best ones move up. The rider gives the story, the one that can grow with him all the way to MotoGP. Riders come and go, teams stay. In Moto3 that counts double, because the ones who go are precisely the best.<\/p>\n<p>The case I tell most often is Estrella Galicia 0,0. In 2014 it gave its name to the team with which \u00c1lex M\u00e1rquez won the Moto3 World Championship; from 2015 to 2019 the brand stayed with him in Moto2, in the EG 0,0 Marc VDS team, all the way to the 2019 title. In 2025 \u00c1lex M\u00e1rquez finished second in the MotoGP World Championship. A story like that cannot be bought in MotoGP: it is built from the start.<\/p>\n<p>There is a limit, though: it is a bet on talent, and not every strong Moto3 rider reaches MotoGP. It can be managed in two ways. By spreading the investment across several riders, or putting it into a team that does a lot of work with young riders. And by reading the riders before signing: results, progress from one season to the next, team, manager, length of contracts. How to choose a rider is covered in our guide on <a href=\"https:\/\/rtrsports.com\/en\/blog\/motogp-2026-which-rider-to-sponsor-the-complete-guide\/\">which MotoGP rider to sponsor<\/a>.<\/p>\n<h2>One Grand Prix, one market<\/h2>\n<p>This is where the flexibility of Moto3 shows most. A company that sells in a single country can put everything into its home Grand Prix instead of spreading the budget over a whole season. A company launching a product can tie the deal to that weekend. A company new to the sport can try motorsport with a small commitment before moving up a class.<\/p>\n<p>In all three cases the difference is made by activation: hospitality for clients, perhaps in the <a href=\"https:\/\/rtrsports.com\/en\/motogp-hospitality\/\">MotoGP VIP Village<\/a>, content with the rider, initiatives at the point of sale. We have collected several in our <a href=\"https:\/\/rtrsports.com\/en\/blog\/sponsorship-activation-examples\/\">sponsorship activation examples<\/a>, and next season&#8217;s dates are in the <a href=\"https:\/\/rtrsports.com\/en\/blog\/motogp-calendar-2027\/\">2027 MotoGP calendar<\/a>.<\/p>\n<h2>How to measure the return<\/h2>\n<p>It is measured like any sponsorship, with a difference in proportions: the outlay is small, so well-executed activation produces ratios between return and investment that are hard to see in MotoGP. There are three indicators:<\/p>\n<ul>\n<li>the value of exposure in the broadcasts and on the team&#8217;s and rider&#8217;s channels;<\/li>\n<li>the response of the young audience to content and initiatives;<\/li>\n<li>over several seasons, what the association with the rider is worth if he moves up a class.<\/li>\n<\/ul>\n<p>The third can only be measured if the starting point is set before signing. Without it, when the rider reaches MotoGP the growth is there, but it cannot be attributed.<\/p>\n<h2>Where brands trip up most often<\/h2>\n<p>There are four situations I see repeating.<\/p>\n<ol>\n<li><strong>The rights fee taken for the total cost.<\/strong> Without an activation budget, a Moto3 deal stays invisible. The rights are the entry ticket, not the campaign.<\/li>\n<li><strong>Everything on a single rider.<\/strong> Even a Moto3 title winner can take longer than expected to make his mark in Moto2. It pays to spread the risk, or to get help in reading the riders.<\/li>\n<li><strong>Big numbers expected straight away.<\/strong> Moto3 speaks to the young Grand Prix audience, but it does not have the reach of the premier class. A brand that needs big numbers tomorrow is in the wrong class.<\/li>\n<li><strong>A contract that does not allow for growth.<\/strong> Renewal options, rights tied to the rider, priority to follow him into the class above: they are negotiated at the start, when they cost little, not after the first win.<\/li>\n<\/ol>\n<h2>How we work on Moto3 sponsorship<\/h2>\n<p>We have followed the Grand Prix paddock for thirty years, and in Moto3 the most useful part of our work comes before the signature: understanding whether the class is right for the objective, choosing the team or the riders, writing a contract that leaves room for growth and building the activation around the budget. In our model the commission is paid by the sports property, not by the company that sponsors. That is why we can recommend Moto3 to someone who came to ask about MotoGP, and the other way round. The full picture of opportunities is on our <a href=\"https:\/\/rtrsports.com\/en\/sponsorships-motogp\/\">MotoGP sponsorship<\/a> page, and anyone starting from scratch will find the basics in our guide on <a href=\"https:\/\/rtrsports.com\/en\/blog\/motogp-sponsorship-what-it-is-how-it-works-and-all-you-need-to-know\/\">how MotoGP sponsorship works<\/a>.<\/p>\n<p>In Moto3 a champion comes cheap only once. Early.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Frequently asked questions about Moto3 sponsorship<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>How much does it cost to sponsor Moto3?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>On our estimates, it starts at around \u20ac10,000 for a small secondary position, full visibility on bike, leathers and communications takes around \u20ac50,000-150,000, and a main sponsorship around \u20ac200,000-500,000. The figures vary with the team, the rider and the activation. In MotoGP, by comparison, the range runs from around \u20ac75,000 to \u20ac15 million.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>What is Moto3?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>It is the entry class of the Grand Prix World Championship, born in 2012 to replace the two-stroke 125cc class, with 250cc single-cylinder four-stroke bikes. It races at the same 22 Grands Prix as Moto2 and MotoGP, on Pirelli tyres. The minimum age is 18, or 17 for riders who have finished in the top three, in any season, of the Moto3 Junior World Championship or the Red Bull Rookies Cup.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Which MotoGP champions came through Moto3?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Joan Mir (Moto3 2017, MotoGP 2020) and Jorge Mart\u00edn (Moto3 2018, MotoGP 2024) won both titles. Fabio Quartararo, MotoGP champion in 2021, and Francesco Bagnaia, MotoGP champion in 2022 and 2023, came through Moto3 without winning it. Among today&#8217;s riders, Pedro Acosta, Moto3 champion in 2021 and Moto2 champion in 2023, has raced in MotoGP since 2024, and \u00c1lex M\u00e1rquez, Moto3 champion in 2014, finished second in the 2025 MotoGP World Championship.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Is it better to sponsor Moto3 or Moto2?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>It depends on the objective. Moto3 suits smaller budgets (a secondary position takes \u20ac10,000-150,000), the young Grand Prix audience and an early bet on a rider. Moto2 costs more and, in our experience, offers riders closer to MotoGP and more opportunities for client relationships. Both classes race on the same weekends as MotoGP.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Can you sponsor a single Moto3 Grand Prix?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Yes. In our experience Moto3 teams accept deals on a single Grand Prix or a single market more often than MotoGP teams do. They work when there is activation around the weekend: hospitality for clients, content with the rider, commercial initiatives in the country of the race.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>How do you measure the return on a Moto3 sponsorship?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>With three indicators: the value of exposure in the broadcasts and on the team&#8217;s and rider&#8217;s channels, the response of the young audience to content and initiatives and, over several seasons, the growth in the value of the association if the rider moves up a class. The starting point has to be set before signing, otherwise the growth cannot be attributed.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Eighteen years old, ten wins in the first seventeen races, the title sealed in Indonesia with five Grands Prix to spare. M\u00e1ximo Quiles won the 2026 Moto3 World Championship in only his second season in the class, and in a few years someone will wonder what it would have cost to put their brand on [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":271871,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,20038,20039],"tags":[],"class_list":["post-271888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motogp","category-sport-sponsorship","category-sports-marketing"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Moto3 Sponsorship: Costs, Packages and Benefits<\/title>\n<meta name=\"description\" content=\"Moto3 sponsorship from around \u20ac10,000: what it costs, what you 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