{"id":275539,"date":"2025-01-31T15:50:23","date_gmt":"2025-01-31T14:50:23","guid":{"rendered":"https:\/\/rtrsports.com\/how-to-invest-in-formula-1\/"},"modified":"2025-09-12T14:29:06","modified_gmt":"2025-09-12T12:29:06","slug":"how-to-invest-in-formula-1","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/en\/blog\/how-to-invest-in-formula-1\/","title":{"rendered":"How to invest in Formula 1"},"content":{"rendered":"<p>Formula 1 represents one of the most coveted platforms for investors and sponsors globally. Its combination of cutting-edge technology, intense competition and an ever-expanding fan base makes it a unique investment opportunity. In recent years, interest in F1 has grown exponentially, attracting not only motorsports fans but also major brands and institutional investors.<\/p>\n<h2><strong>F1 Economics, the scenario <\/strong><\/h2>\n<p><strong> Exponential Growth in the Value of Teams<\/strong><\/p>\n<p>According to recent analysis, the <strong><a href=\"https:\/\/markets.businessinsider.com\/news\/stocks\/ryan-reynolds-rob-mcelhenney-ac-milan-redbird-stake-alpine-f1-2023-6\">average value of a Formula 1 team has increased by 276 percent since 2019<\/a>, reaching an average of $1.88 billion.<\/strong> Leading this ranking are <strong>Ferrari<\/strong> and <strong>Mercedes,<\/strong> with valuations of $3.9 billion and $3.8 billion, respectively. Mercedes, in particular, saw revenues for 2023 around $700 million.<\/p>\n<h2><strong>Expanding Audience and Growing Interest<\/strong><\/h2>\n<p>Circus 1 saw significant increases in audience in several key markets. In the United States, for example, there was a <strong>58 percent year-on-year increase<\/strong>, while in France and Italy the increases were 48 percent and 40 percent, respectively. This growth is attributable to a combination of effective marketing strategies, strategic partnerships, and an increased digital media presence.<\/p>\n<h2><strong>Interest of Major Brands and Investors<\/strong><\/h2>\n<p>Large conglomerates such as <strong>LVMH have recognized the potential of Formula 1<\/strong> as a global marketing platform. LVMH, for example, has signed a 10-year agreement with F1, involving brands such as <strong>Louis Vuitton<\/strong>, <strong>Mo\u00ebt Hennessy<\/strong>, and <strong>TAG Heuer<\/strong>. This agreement, estimated at nearly 100 million euros per year, highlights the attractiveness of F1 for luxury brands aiming to reach a global audience.<\/p>\n<h2><strong>Diversification of Sponsorships<\/strong><\/h2>\n<p>In addition to luxury brands, Formula 1 is attracting a diverse range of <strong>sponsors <\/strong>including consumer brands such as <strong>Nestl\u00e9<\/strong>, <strong>McDonald&#8217;s<\/strong>, <strong>Lego<\/strong>, and Mattel. This diversification reflects F1&#8217;s appeal to a younger and more diverse audience, in part due to the popularity of the Netflix series<strong>&#8220;Drive to Survive<\/strong>.&#8221;<\/p>\n<h2><strong>How to invest in Formula 1<\/strong><\/h2>\n<p>Investing in the world of<strong> Formula 1 is <\/strong>therefore a fascinating opportunity for motor enthusiasts and investors seeking <strong>diversification<\/strong>. Although direct access is limited, there are several strategies for participating financially in this growing industry.<\/p>\n<h3><strong>Investing in Liberty Media Corporation<\/strong><\/h3>\n<p><strong>Formula 1 is owned by Liberty Media Corporation<\/strong>, a U.S. company that acquired control of the championship in 2017 for $8 billion. Liberty Media offers three types of shares related to Formula 1: <strong>Series A <\/strong>(FWONA): Each share confers one voting right. <strong>Series B <\/strong>(FWONB): Unlisted and held primarily by company insiders. <strong>Series C<\/strong> (FWONK): Does not confer voting rights and is the most affordable for retail investors. Investing in <strong>FWONK<\/strong> allows you to participate in the growth of Formula 1 without direct involvement in corporate decisions.<\/p>\n<h3><strong>Investing in Participating Automobile Manufacturers.<\/strong><\/h3>\n<p>Some automakers involved in Formula 1 are listed on the stock exchange, offering an indirect investment opportunity: Ferrari (RACE): Listed on both the Italian Stock Exchange and the New York Stock Exchange, Ferrari has experienced significant growth since 2016, with share value increasing by about 600 percent. The Maranello-based company plans investments of 4.4 billion euros by 2026 to support its development. Aston Martin Lagonda Global Holdings plc: Designs, develops and sells luxury sports cars globally. Has a strategic technology agreement with Mercedes-Benz AG, strengthening its position in the market.<\/p>\n<h3><strong>Investing in Formula 1 Sponsors and Suppliers<\/strong><\/h3>\n<p>Another way to invest in the world of Formula 1 is through companies that sponsor or supply components to teams. For example, companies such as <strong>Brembo<\/strong> and<strong> Pirelli<\/strong>are involved in supplying essential components for Formula 1 cars.<\/p>\n<h3><strong>Acquisition of Shares in Stables<\/strong><\/h3>\n<p>For investors with significant capital, acquiring stakes in Formula 1 racing teams is an option. For example, RedBird Capital Partners recently acquired a 24 percent stake in the <strong>Alpine Racing<\/strong> stable, along with a coalition of investors, including actor <strong>Ryan Reynolds.<\/strong><\/p>\n<h2><strong>Investing in F1, a global and strategic choice<\/strong><\/h2>\n<p><strong>Formula 1 offers a dynamic and ever-changing investment landscape.<\/strong> Its ability to attract a global audience, combined with sponsorship opportunities and strategic partnerships, makes it an ideal platform for companies and investors seeking to expand their relevance and associate with a brand synonymous with excellence and innovation.<strong>Investing in Formula 1 requires careful evaluation of the various opportunities available.<\/strong> It is essential to conduct thorough research and consider one&#8217;s risk profile before embarking on any investment. Formula 1 continues to grow in popularity and value, offering potential attractive returns for informed investors.<\/p>\n<p>Make your brand become a part of the F1 world with RTR Sports. We specialise in <a href=\"https:\/\/rtrsports.com\/en\/formula-1-sponsorship\/\"><strong>Formula 1 sponsorship<\/strong><\/a>, putting your band in front of millions. Contact us today.<\/p>\n<p>&nbsp;<\/p>\n<p>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Formula 1 represents one of the most coveted platforms for investors and sponsors globally. Its combination of cutting-edge technology, intense competition and an ever-expanding fan base makes it a unique investment opportunity. In recent years, interest in F1 has grown exponentially, attracting not only motorsports fans but also major brands and institutional investors. F1 Economics, [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":275525,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20123,20036],"tags":[],"class_list":["post-275539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-en","category-formula1"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to invest in F1<\/title>\n<meta name=\"description\" content=\"Formula 1 offers a dynamic and ever-changing investment landscape. 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