{"id":298940,"date":"2025-07-20T20:06:20","date_gmt":"2025-07-20T18:06:20","guid":{"rendered":"https:\/\/rtrsports.com\/advantages-and-disadvantages-of-sports-sponsorship\/"},"modified":"2025-07-20T20:08:39","modified_gmt":"2025-07-20T18:08:39","slug":"advantages-and-disadvantages-of-sports-sponsorship","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/en\/blog\/advantages-and-disadvantages-of-sports-sponsorship\/","title":{"rendered":"Advantages and disadvantages of sports sponsorship"},"content":{"rendered":"

If you’re a sports marketing enthusiast, a quick browse of the internet is enough to come across a rather strange question: “what advantages and disadvantages of sports sponsorship? ?” <\/strong> In short, what sponsorship benefits<\/strong>can I expect from my sports marketing program?<\/p>\n

Luckily, at RTR Sports Marketing we’re here to advise on these issues, as well as things that might not work so well. Here are some of our initial thoughts….<\/p>\n

Pros and cons of sports sponsorship<\/strong><\/h2>\n

We get it, if you’re trying to understand if sports sponsorship is the right path for you and you’ll want to know what the pros and cons really are.<\/p>\n

Before getting into the details, if you have any doubts about the benefits of sponsorship in sports<\/strong>, it’s best to contact a sports marketing agency<\/strong><\/a> – they can guide you through the process and answer any questions you may have.<\/p>\n

Advantages of sponsorship in sports and sponsorship benefits<\/strong><\/h2>\n

Sports sponsorship is a lucrative industry around the world – so it’s only natural that there are many benefits you can reap when you enter this arena.<\/p>\n

Sports sponsorship is truly a 360\u00b0 marketing tool, and can enable content marketing, digital media, B2B programs, PR, hospitality and much more. The passion ignited by riders (in MotoGP), or by teams, or athletes in other sports, cannot be matched – and often their audiences and fans have long-standing and deep-rooted allegiances. If you can find a sports team or individual worth sponsoring that matches your brand ethos, be prepared to see all the advantages of sponsorship<\/strong> in sport and the benefits of sponsorship<\/strong> bear real fruit.<\/p>\n

Sponsorship provides a strong sales boost, better brand positioning and higher brand awareness. On top of that, sponsorship is also a very powerful weapon in your social media storytelling strategy (think of the great work done by Etihad in the Premier League, or Repsol in MotoGP). In short, the benefits are plentiful – and all of these can come together to achieve real ROI for your brand,<\/p>\n

Disadvantages of sponsorship in sports<\/strong><\/h2>\n

Okay, we’ve talked about the positives of a successful sports sponsorship campaign and the bountiful benefits of sponsorship – but what about the downsides of sponsorship in sports<\/strong>?<\/p>\n

In reality, as long as you prepare carefully, plan in advance, and activate your sponsorship plan the right way, there is very little to lose. You have to know your budget and what will allow you to achieve it, and that teams or drivers\/athletes may get better rates from one season to the next – that shouldn’t be too much of a burden.<\/p>\n

Are there any downsides to sponsorship in sports?<\/strong> The answer is no, as long as the team or athlete you are associated with is not involved in a scandal or embarrassing situation. We’ve covered this before: what if the athlete or team we sponsor is caught doping<\/strong>? What if in the middle of a match or race, your team’s behavior is embarrassing<\/strong>? Head over to our article here if you want to know more about how to handle it.<\/a><\/p>\n

What sport should I use for my sponsorship campaign?<\/strong><\/h2>\n

As experts on the advantages and disadvantages of sponsorship in sport<\/strong>, we can recommend the highly lucrative world of MotoGP as a great place to start. MotoGP sponsorship<\/a> means multiple races per year, hundreds of thousands of viewers and an international reputation for high-quality racing. Before we even get into B2B, hospitality and digital activation opportunities are already available. Invest in MotoGP and you’ll be well protected from any problems<\/strong> you might encounter elsewhere. After all, there are many types of sponsorship<\/a> in sports, such as Formula E Sponsorship.<\/a><\/p>\n

Benefits of working with a reputable sports marketing agency<\/strong><\/h2>\n

Since 1995 RTR Sports Marketing has been a leading sports marketing agency with a core business in MotoGP, one of the most effective sports to enter if you want to invest in sports sponsorship.<\/p>\n

If you’re unsure about your next steps, you might want to have a chat with one of our consultants. We’d be happy to discuss all the benefits and risks involved in sports sponsorship.<\/p>\n

We can answer your curiosity and we are willing, given specific objectives and a budget (marketing and\/or commercial), to study specific sponsorship programs capable of achieving your objectives.<\/p>\n

We are confident that the benefits of sports sponsorship<\/strong> will become apparent. If you’d like to discuss the ups and downs of sponsorship more, get in touch – we’d be delighted!<\/p>\n

Read more about Sponsorship Activation<\/strong><\/a>.<\/p>\n

[eng-blog]<\/p>\n","protected":false},"excerpt":{"rendered":"

If you’re a sports marketing enthusiast, a quick browse of the internet is enough to come across a rather strange question: “what advantages and disadvantages of sports sponsorship? ?” In short, what sponsorship benefitscan I expect from my sports marketing program? Luckily, at RTR Sports Marketing we’re here to advise on these issues, as well […]<\/p>\n","protected":false},"author":14,"featured_media":187862,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22379],"tags":[],"class_list":["post-298940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sponsorship-en"],"acf":[],"contentshake_article_id":"","yoast_head":"\nAdvantages and disadvantages of sports sponsorship<\/title>\n<meta name=\"description\" content=\"If you're a sports marketing enthusiast, just a quick browse of the internet is enough to come across a rather strange question: "what are the advantages and disadvantages of sports sponsorship?" In short, what sponsorship benefits can I expect from my sports marketing program?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/en\/blog\/advantages-and-disadvantages-of-sports-sponsorship\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advantages and disadvantages of sports sponsorship\" \/>\n<meta property=\"og:description\" content=\"If you're a sports marketing enthusiast, just a quick browse of the internet is enough to come across a rather strange question: "what are the advantages and disadvantages of sports sponsorship?" In short, what sponsorship benefits can I expect from my sports marketing program?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/en\/blog\/advantages-and-disadvantages-of-sports-sponsorship\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/public-1655778_1280-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"851\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/advantages-and-disadvantages-of-sports-sponsorship\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/advantages-and-disadvantages-of-sports-sponsorship\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Advantages and disadvantages of sports sponsorship\",\"datePublished\":\"2025-07-20T18:06:20+00:00\",\"dateModified\":\"2025-07-20T18:08:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/advantages-and-disadvantages-of-sports-sponsorship\\\/\"},\"wordCount\":770,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/advantages-and-disadvantages-of-sports-sponsorship\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/public-1655778_1280-4.jpg\",\"articleSection\":[\"Sponsorship\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/advantages-and-disadvantages-of-sports-sponsorship\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/advantages-and-disadvantages-of-sports-sponsorship\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/advantages-and-disadvantages-of-sports-sponsorship\\\/\",\"name\":\"Advantages and disadvantages of sports sponsorship\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/advantages-and-disadvantages-of-sports-sponsorship\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/advantages-and-disadvantages-of-sports-sponsorship\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/public-1655778_1280-4.jpg\",\"datePublished\":\"2025-07-20T18:06:20+00:00\",\"dateModified\":\"2025-07-20T18:08:39+00:00\",\"description\":\"If you're a sports marketing enthusiast, just a quick browse of the internet is enough to come across a rather strange question: \\\"what are the advantages and disadvantages of sports sponsorship?\\\" In short, what sponsorship benefits can I expect from my sports marketing program?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/advantages-and-disadvantages-of-sports-sponsorship\\\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/advantages-and-disadvantages-of-sports-sponsorship\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/advantages-and-disadvantages-of-sports-sponsorship\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/public-1655778_1280-4.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/public-1655778_1280-4.jpg\",\"width\":1280,\"height\":851},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/blog\\\/advantages-and-disadvantages-of-sports-sponsorship\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Advantages and disadvantages of sports sponsorship\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\",\"name\":\"Riccardo Taf\u00e0\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"caption\":\"Riccardo Taf\u00e0\"},\"description\":\"Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.\",\"sameAs\":[\"https:\\\/\\\/stg-rtrsportscom-rtrstaging.kinsta.cloud\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/en\\\/author\\\/riccardo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Advantages and disadvantages of sports sponsorship","description":"If you're a sports marketing enthusiast, just a quick browse of the internet is enough to come across a rather strange question: \"what are the advantages and disadvantages of sports sponsorship?\" In short, what sponsorship benefits can I expect from my sports marketing program?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/en\/blog\/advantages-and-disadvantages-of-sports-sponsorship\/","og_locale":"en_US","og_type":"article","og_title":"Advantages and disadvantages of sports sponsorship","og_description":"If you're a sports marketing enthusiast, just a quick browse of the internet is enough to come across a rather strange question: \"what are the advantages and disadvantages of sports sponsorship?\" In short, what sponsorship benefits can I expect from my sports marketing program?","og_url":"https:\/\/rtrsports.com\/en\/blog\/advantages-and-disadvantages-of-sports-sponsorship\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":1280,"height":851,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/public-1655778_1280-4.jpg","type":"image\/jpeg"}],"author":"Riccardo Taf\u00e0","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Written by":"Riccardo Taf\u00e0","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/en\/blog\/advantages-and-disadvantages-of-sports-sponsorship\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/en\/blog\/advantages-and-disadvantages-of-sports-sponsorship\/"},"author":{"name":"Riccardo Taf\u00e0","@id":"https:\/\/rtrsports.com\/en\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e"},"headline":"Advantages and disadvantages of sports sponsorship","datePublished":"2025-07-20T18:06:20+00:00","dateModified":"2025-07-20T18:08:39+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/en\/blog\/advantages-and-disadvantages-of-sports-sponsorship\/"},"wordCount":770,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/en\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/en\/blog\/advantages-and-disadvantages-of-sports-sponsorship\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/public-1655778_1280-4.jpg","articleSection":["Sponsorship"],"inLanguage":"en","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/en\/blog\/advantages-and-disadvantages-of-sports-sponsorship\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/en\/blog\/advantages-and-disadvantages-of-sports-sponsorship\/","url":"https:\/\/rtrsports.com\/en\/blog\/advantages-and-disadvantages-of-sports-sponsorship\/","name":"Advantages and disadvantages of sports sponsorship","isPartOf":{"@id":"https:\/\/rtrsports.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/en\/blog\/advantages-and-disadvantages-of-sports-sponsorship\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/en\/blog\/advantages-and-disadvantages-of-sports-sponsorship\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/public-1655778_1280-4.jpg","datePublished":"2025-07-20T18:06:20+00:00","dateModified":"2025-07-20T18:08:39+00:00","description":"If you're a sports marketing enthusiast, just a quick browse of the internet is enough to come across a rather strange question: \"what are the advantages and disadvantages of sports sponsorship?\" In short, what sponsorship benefits can I expect from my sports marketing program?","breadcrumb":{"@id":"https:\/\/rtrsports.com\/en\/blog\/advantages-and-disadvantages-of-sports-sponsorship\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/en\/blog\/advantages-and-disadvantages-of-sports-sponsorship\/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/rtrsports.com\/en\/blog\/advantages-and-disadvantages-of-sports-sponsorship\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/public-1655778_1280-4.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/public-1655778_1280-4.jpg","width":1280,"height":851},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/en\/blog\/advantages-and-disadvantages-of-sports-sponsorship\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/en\/"},{"@type":"ListItem","position":2,"name":"Advantages and disadvantages of sports sponsorship"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/en\/#website","url":"https:\/\/rtrsports.com\/en\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/en\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/en\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/rtrsports.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/en\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e","name":"Riccardo Taf\u00e0","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","caption":"Riccardo Taf\u00e0"},"description":"Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.","sameAs":["https:\/\/stg-rtrsportscom-rtrstaging.kinsta.cloud"],"url":"https:\/\/rtrsports.com\/en\/author\/riccardo\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts\/298940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/comments?post=298940"}],"version-history":[{"count":1,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts\/298940\/revisions"}],"predecessor-version":[{"id":298956,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/posts\/298940\/revisions\/298956"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/media\/187862"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/media?parent=298940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/categories?post=298940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/en\/wp-json\/wp\/v2\/tags?post=298940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}