{"id":342610,"date":"2026-03-17T11:25:43","date_gmt":"2026-03-17T10:25:43","guid":{"rendered":"https:\/\/rtrsports.com\/?p=342610"},"modified":"2026-04-02T13:02:36","modified_gmt":"2026-04-02T11:02:36","slug":"nascar-xfinity-title-sponsor-replacement-oreilly-auto-parts-takes-over-in-2026","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/en\/blog\/nascar-xfinity-title-sponsor-replacement-oreilly-auto-parts-takes-over-in-2026\/","title":{"rendered":"NASCAR Xfinity Title Sponsor Replacement: O&#8217;Reilly Auto Parts Takes Over in 2026"},"content":{"rendered":"<p>The NASCAR Xfinity Title Sponsor Replacement marks one of the most significant commercial transitions in recent NASCAR history. In 2026, O\u2019Reilly Auto Parts officially replaced Xfinity as the title sponsor of NASCAR\u2019s second national series, ushering in a new era for the championship previously known as the Xfinity Series.<\/p>\n<h2>What Replaced Xfinity as NASCAR&#8217;s Series Title Sponsor?<\/h2>\n<p>O&#8217;Reilly Auto Parts replaced Xfinity as the title sponsor of NASCAR&#8217;s second national series in 2026, with the series officially renamed the NASCAR O&#8217;Reilly Auto Parts Series under a multi-year agreement reported at approximately $15 million per year.<\/p>\n<p>The announcement followed months of industry speculation and strategic discussions involving NASCAR leadership, O&#8217;Reilly Auto Parts, and commercial intermediaries, including Klutch Sports \u2014 the sports agency founded by Rich Paul and associated with high-profile athlete representation. The deal reflects NASCAR\u2019s continued focus on aligning commercial partnerships with category-relevant brands and strengthening the long-term commercial architecture of its national series ecosystem.<\/p>\n<p>The transition answers the most searched industry questions:<br \/>\nnascar title sponsor xfinity replacement, what replaced xfinity in nascar, and who is the new title sponsor of nascar xfinity series.<\/p>\n<p>Importantly, Xfinity did not exit NASCAR entirely. While it concluded its role as title sponsor of the Tier-2 series, Xfinity remains a Premier Partner of the NASCAR Cup Series \u2014 a detail often misunderstood in public discussions surrounding the sponsorship change.<\/p>\n<h3>Announcement Timeline and Strategic Context<\/h3>\n<ul>\n<li><strong>2024:<\/strong> Xfinity signals it will not renew its title sponsorship beyond 2025.<\/li>\n<li><strong>2025:<\/strong> Final season of the Xfinity Series name.<\/li>\n<li><strong>2026:<\/strong> Official launch of the NASCAR O&#8217;Reilly Auto Parts Series.<\/li>\n<\/ul>\n<p>The xfinity nascar sponsorship change represents not only a rebranding, but also a strategic repositioning of the series within the broader motorsport commercial landscape.<\/p>\n<h2>Xfinity&#8217;s 11-Year Run as NASCAR Series Sponsor (2015\u20132025) \u2014 A Timeline<\/h2>\n<p>The nascar xfinity series sponsorship history demonstrates how title partnerships evolve in response to corporate strategy and category priorities.<\/p>\n<ul>\n<li><strong>2015:<\/strong> Xfinity replaces Nationwide Insurance as title sponsor, rebranding the Nationwide Series.<\/li>\n<li><strong>2020:<\/strong> Sponsorship agreement extended during the COVID-19 period.<\/li>\n<li><strong>2024:<\/strong> Announcement that Xfinity would not renew the title sponsorship.<\/li>\n<li><strong>2025:<\/strong> Final season under the Xfinity Series branding.<\/li>\n<li><strong>2026:<\/strong> O&#8217;Reilly Auto Parts assumes title sponsorship.<\/li>\n<\/ul>\n<p>Xfinity\u2019s tenure lasted over a decade, making it one of the most stable era-defining partnerships in modern NASCAR history. However, strategic corporate priorities shifted, leading to the decision not to renew.<\/p>\n<h2>The History of NASCAR Tier-2 Series Title Sponsors \u2014 From Busch to O&#8217;Reilly<\/h2>\n<table border=\"1\" cellpadding=\"8\" cellspacing=\"0\">\n<tbody>\n<tr>\n<th>Era<\/th>\n<th>Title Sponsor<\/th>\n<th>Years<\/th>\n<\/tr>\n<tr>\n<td>Busch Series<\/td>\n<td>Anheuser-Busch<\/td>\n<td>1984\u20132007<\/td>\n<\/tr>\n<tr>\n<td>Nationwide Series<\/td>\n<td>Nationwide Insurance<\/td>\n<td>2008\u20132014<\/td>\n<\/tr>\n<tr>\n<td>Xfinity Series<\/td>\n<td>Comcast \/ Xfinity<\/td>\n<td>2015\u20132025<\/td>\n<\/tr>\n<tr>\n<td>O&#8217;Reilly Auto Parts Series<\/td>\n<td>O&#8217;Reilly Auto Parts<\/td>\n<td>2026\u2013Present<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Each nascar series title sponsors history transition reflects evolving commercial priorities. The arrival of O&#8217;Reilly Auto Parts is particularly significant because it represents the first major automotive aftermarket brand to assume title rights for a national NASCAR series \u2014 aligning product category directly with racing culture.<\/p>\n<h2>O&#8217;Reilly Auto Parts NASCAR Series \u2014 Sponsorship Costs and Opportunities in 2026<\/h2>\n<p>The nascar o&#8217;reilly series sponsorship cost structure reflects the accessibility of Tier-2 racing compared to the Cup Series, offering a strategic entry point for brands seeking performance marketing, hospitality activation, and motorsport credibility.<\/p>\n<table border=\"1\" cellpadding=\"8\" cellspacing=\"0\">\n<tbody>\n<tr>\n<th>Tier<\/th>\n<th>Per Race<\/th>\n<th>Full Season<\/th>\n<\/tr>\n<tr>\n<td>Primary Sponsor<\/td>\n<td>$30K\u2013$100K<\/td>\n<td>$1M\u2013$3.5M<\/td>\n<\/tr>\n<tr>\n<td>Associate Sponsor<\/td>\n<td>$5K\u2013$20K<\/td>\n<td>$180K\u2013$720K<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Compared to Cup-level investments, the nascar tier 2 series sponsorship cost 2026 positioning remains significantly more accessible. Teams competing in the O\u2019Reilly Auto Parts Series share many venues and race weekends with the Cup Series, delivering incremental visibility at substantially lower cost.<\/p>\n<p>For brands evaluating how much does it cost to sponsor a nascar xfinity car, the financial entry point is flexible, allowing tailored activation strategies based on performance objectives, hospitality needs, and media exposure targets.<\/p>\n<p>RTR Sports can secure O&#8217;Reilly Series placements and guide brands through team selection, negotiation, and activation strategy for the 2026 season.<\/p>\n<h2>Why Does NASCAR&#8217;s Tier-2 Series Title Sponsorship Matter to Brands?<\/h2>\n<p>The transition from Xfinity to O&#8217;Reilly underscores broader nascar sponsorship benefits at the Tier-2 level.<\/p>\n<ol>\n<li><strong>Cost Efficiency with High Visibility:<\/strong> Shared race weekends with the Cup Series amplify exposure.<\/li>\n<li><strong>Emerging Talent Association:<\/strong> Many Tier-2 drivers progress to Cup, creating long-term brand continuity.<\/li>\n<li><strong>Greater Category Access:<\/strong> Sponsorship exclusivity is often more attainable than in the Cup Series.<\/li>\n<\/ol>\n<p>For companies exploring nascar sponsorship opportunities, Tier-2 provides a strategic balance between performance marketing, brand storytelling, and commercial discipline.<\/p>\n<h2>How to Sponsor the NASCAR O&#8217;Reilly Auto Parts Series \u2014 Step by Step<\/h2>\n<ol>\n<li>Define clear marketing and commercial objectives.<\/li>\n<li>Establish per-race or seasonal budget parameters.<\/li>\n<li>Identify suitable teams and driver alignments.<\/li>\n<li>Engage RTR Sports for negotiation, structure, and activation planning.<\/li>\n<\/ol>\n<p>Brands seeking a structured nascar sponsorship proposal process benefit from agency expertise in contract architecture, category protection, and ROI modeling.<\/p>\n<p>For full details on broader opportunities, see our <a href=\"https:\/\/rtrsports.com\/en\/nascar-sponsorship-agency\/\">NASCAR motorsport sponsorship agency<\/a> page.<br \/>\nFor deeper insight into market dynamics, visit <a href=\"https:\/\/rtrsports.com\/en\/blog\/nascar-sponsorship\/\">sponsorship in nascar<\/a>.<\/p>\n<h2>Frequently Asked Questions<\/h2>\n<div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\">\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 class=\"h5\" itemprop=\"name\"><b>Why did Xfinity stop sponsoring NASCAR?<\/b><\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<p itemprop=\"text\">\nXfinity chose not to renew its title sponsorship after 2025 as part of broader corporate strategy adjustments, but it remains a Premier Partner within NASCAR.\n<\/p>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 class=\"h5\" itemprop=\"name\"><b>What is the NASCAR O&#8217;Reilly Auto Parts Series?<\/b><\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<p itemprop=\"text\">\nIt is the new official name of NASCAR\u2019s second national series beginning in 2026, following the conclusion of the Xfinity title era.\n<\/p>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 class=\"h5\" itemprop=\"name\"><b>How much does O&#8217;Reilly pay for NASCAR title sponsorship?<\/b><\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<p itemprop=\"text\">\nIndustry reporting indicates a multi-year agreement estimated at approximately $15 million per year.\n<\/p>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 class=\"h5\" itemprop=\"name\"><b>Is the Xfinity Series still running?<\/b><\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<p itemprop=\"text\">\nYes. The competition continues as NASCAR\u2019s Tier-2 national series, now operating under the O\u2019Reilly Auto Parts branding.\n<\/p>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 class=\"h5\" itemprop=\"name\"><b>What happened to NASCAR Xfinity Series sponsorship?<\/b><\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<p itemprop=\"text\">\nThe title partnership concluded in 2025, leading to the 2026 transition to O\u2019Reilly Auto Parts.\n<\/p>\n<\/div>\n<\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 class=\"h5\" itemprop=\"name\"><b>Who replaced Xfinity as NASCAR\u2019s title sponsor?<\/b><\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<p itemprop=\"text\">\nO\u2019Reilly Auto Parts became the new title sponsor beginning in the 2026 season.\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr \/>\n<p>The NASCAR Xfinity Title Sponsor Replacement represents more than a name change. It signals a recalibration of commercial alignment within NASCAR\u2019s national series portfolio and opens new strategic opportunities for brands seeking scalable motorsport engagement.<\/p>\n<p>For organizations evaluating entry into the O&#8217;Reilly Auto Parts Series, RTR Sports provides end-to-end advisory \u2014 from strategy to activation.<\/p>\n<p>Learn more at <a href=\"https:\/\/rtrsports.com\/en\/\">Motorsport sponsorship agency<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The NASCAR Xfinity Title Sponsor Replacement marks one of the most significant commercial transitions in recent NASCAR history. In 2026, O\u2019Reilly Auto Parts officially replaced Xfinity as the title sponsor of NASCAR\u2019s second national series, ushering in a new era for the championship previously known as the Xfinity Series. What Replaced Xfinity as NASCAR&#8217;s Series [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":342611,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20057],"tags":[],"class_list":["post-342610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nascar"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>NASCAR Xfinity Replacement: Who Replaced Xfinity as NASCAR Title Sponsor in 2026?<\/title>\n<meta name=\"description\" content=\"The NASCAR Xfinity Title Sponsor Replacement marks one of the most significant commercial transitions in recent NASCAR history.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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