{"id":345498,"date":"2026-07-12T10:35:40","date_gmt":"2026-07-12T08:35:40","guid":{"rendered":"https:\/\/rtrsports.com\/?p=345498"},"modified":"2026-07-13T10:39:38","modified_gmt":"2026-07-13T08:39:38","slug":"nascar-series","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/en\/blog\/nascar-series\/","title":{"rendered":"Cup vs Xfinity vs Truck: Which NASCAR Series Should Your Brand Sponsor?"},"content":{"rendered":"

NASCAR’s three national series \u2014 the Cup Series, the NASCAR O’Reilly Auto Parts Series (formerly the Xfinity Series) and the Craftsman Truck Series \u2014 sit at fundamentally different price points, audience scales, broadcast partner mixes and commercial dynamics, and matching the series to the brief is the single largest ROI variable in NASCAR series sponsorship.<\/p>\n

The 2025 viewership picture frames the gap. The Cup Series full-season average landed around 2.5 million viewers across its four broadcast partners, with the Fox portion of the schedule averaging roughly 3.2 million and the Daytona 500 drawing close to 6.8 million. The O’Reilly Auto Parts Series averaged just over one million per race on The CW. The Truck Series drew roughly 250,000 to 900,000 depending on race and network.<\/p>\n

Reading those numbers correctly, against the cost of entry at each level, is exactly where a specialised NASCAR sponsorship agency<\/u><\/a> earns its place. The Cup vs Xfinity vs Truck sponsorship decision is the one this guide exists to settle, comparing the three series on the dimensions that decide the fit.<\/p>\n

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TL;DR \u2014 The Three NASCAR National Series at a Glance<\/strong><\/p>

  1. Cup Series<\/strong> \u2014 NASCAR’s premier series on a $7.7B deal (2025\u20132031)<\/u><\/a> across Fox, NBC, Amazon Prime Video and TNT Sports; ~2.45M full-season average in 2025<\/u><\/a> (Fox ~3.2M, Daytona 500 ~6.8M); primary deals $1.5M\u2013$35M+ per season \u2014 the mass-market US reach play.<\/li>
  2. NASCAR O’Reilly Auto Parts Series<\/strong> \u2014 second-tier series exclusively on The CW, averaging ~1M viewers per race in 2025<\/u><\/a> with O’Reilly Auto Parts replacing Xfinity as title sponsor in 2026 under a multi-year deal reported at ~$10\u201315M\/year<\/u><\/a>; primary deals $250K\u2013$1.5M per season \u2014 the test-and-develop platform.<\/li>
  3. Craftsman Truck Series<\/strong> \u2014 entry-level national series on Fox platforms drawing ~250K\u2013900K per race; primary deals $75K\u2013$300K per season, with per-race associate placements from ~$15K\u2013$40K \u2014 the most accessible route to genuine national-series presence.<\/li><\/ol><\/div>

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    What is the difference between Cup vs Xfinity vs Truck sponsorship?<\/strong><\/h2>\n

    The Cup vs Xfinity vs Truck sponsorship comparison turns on five dimensions:<\/p>\n

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