{"id":346947,"date":"2026-08-10T13:17:05","date_gmt":"2026-08-10T11:17:05","guid":{"rendered":"https:\/\/rtrsports.com\/?p=346947"},"modified":"2026-08-13T14:05:03","modified_gmt":"2026-08-13T12:05:03","slug":"formula-1-sponsors-and-partners","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/en\/blog\/formula-1-sponsors-and-partners\/","title":{"rendered":"Formula 1 (F1) Sponsors and Partners &#8211; Official List, New Deals &#038; Latest Updates"},"content":{"rendered":"<div class=\"new-blog-inline-cta\"><\/p><div><p>Living document. This page is updated as Formula 1 sponsorship deals are officially confirmed. Last updated: 4 August 2026. Some team and series partnerships are pending renewal or announcement, status flags used throughout: \u2705 CONFIRMED | \u26a0\ufe0f TBC. Bookmark this page for the most current F1 sponsors and partners data.<\/p><\/div><p><\/div>\n<p>&nbsp;<\/p>\n<p><strong>Who are Formula 1&#8217;s sponsors and partners?<\/strong> Across the 2026 grid, ten of the eleven F1 teams now carry a title sponsor in their entrant name, while the championship itself is backed by a portfolio of global partners, official partners and official providers led by Aramco, LVMH, DHL, Pirelli and Qatar Airways. The list below tracks every confirmed title sponsor and the series-level Formula 1 partners, with the commercial changes reshaping the grid into 2027.<\/p>\n<ul>\n<li>Ten of the eleven 2026 teams run a title partner; only the new Cadillac entry still has its naming slot open.<\/li>\n<li>The biggest confirmed team title deals, HP\u2013Ferrari, Mastercard\u2013McLaren and Oracle\u2013Red Bull, are each reported in the region of nine figures a year.<\/li>\n<li>The single most significant 2027 change is Gucci becoming Alpine&#8217;s title partner, the first luxury fashion house to name an F1 team.<\/li>\n<li>At series level, Formula 1&#8217;s commercial spine is now anchored by LVMH&#8217;s ten-year luxury partnership and Pirelli&#8217;s tyre deal, extended through 2028.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>When Toyota&#8217;s name reappeared on a Formula 1 entry list in January 2026, seventeen years after the manufacturer walked away from the sport, it did so not as a constructor but as a title partner, bolted to the front of an American-owned team out of North Carolina. In the same off-season, Sauber became Audi, MoneyGram made way for Toyota on the Haas car, McLaren accepted a title sponsor for the first time since 2013, and General Motors&#8217; Cadillac arrived as the grid&#8217;s eleventh team. Few winters have rewritten the roster of F1 sponsors as thoroughly as this one.<\/p>\n<p>For the marketing and commercial audience we work with, that churn is the point. A list of Formula 1 sponsors is not trivia; it is a map of where large brands have decided the sport&#8217;s attention is worth paying for, and at what price. This page keeps that map current. It is built as a living document, team-by-team title sponsors first, then the series-level Formula 1 partners, then the commercial changes carrying into 2027, with every deal flagged as confirmed or still to be confirmed. For the deeper team-level breakdowns, we maintain<a href=\"https:\/\/rtrsports.com\/en\/blog\/every-teams-title-sponsor-for-the-2026-formula-1-season\/\"> the complete F1 2026 title sponsor guide<\/a>, and for a sense of scale,<a href=\"https:\/\/rtrsports.com\/en\/the-275-sponsorship-deals-of-the-2023-formula-1-season\/\"> the complete 2023 F1 sponsor list<\/a> catalogued 275 individual deals across the grid.<\/p>\n<p>&nbsp;<\/p>\n<h2>Official Formula 1 Sponsors &amp; Partners<\/h2>\n<p>The clearest read on F1 sponsors and partners starts with the title sponsor of each team, the brand that buys its way into the entrant name and, with it, into every timing screen, press release and broadcast graphic for a season. Below is the confirmed 2026 team-by-team picture. Deal values are reported figures from the specialist press, not official disclosures, and should be read as directional. The final column flags what changes, if anything, for 2027.<\/p>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Team (2026 entrant)<\/b><\/td>\n<td><b>Title sponsor<\/b><\/td>\n<td><b>Sponsor industry<\/b><\/td>\n<td><b>Title deal since<\/b><\/td>\n<td><b>Reported annual value<\/b><\/td>\n<td><b>2027 status<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Oracle Red Bull Racing<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Oracle<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Enterprise software \/ cloud<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2022<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Undisclosed<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u2705 Extended (multi-year, Feb 2026)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Scuderia Ferrari HP<\/span><\/td>\n<td><span style=\"font-weight: 400;\">HP<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Technology \/ computing<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">~$100m (reported)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u2705 Confirmed<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">McLaren Mastercard F1 Team<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Mastercard<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Payments<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2026<\/span><\/td>\n<td><span style=\"font-weight: 400;\">~$100m (reported)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u2705 Confirmed (to mid-2030s, reported)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Mercedes-AMG Petronas F1 Team<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Petronas<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Energy \/ fuels<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2010<\/span><\/td>\n<td><span style=\"font-weight: 400;\">~$75m (reported)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u2705 Extended past 2026<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Aston Martin Aramco F1 Team<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Aramco<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Energy<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2024 (sole)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">~$75m (reported)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u2705 Confirmed<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Atlassian Williams Racing<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Atlassian<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Software \/ collaboration<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2025<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Undisclosed (record for Williams)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u2705 Confirmed (multi-year)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">BWT Alpine F1 Team<\/span><\/td>\n<td><span style=\"font-weight: 400;\">BWT<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Water technology<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2022<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Undisclosed<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u26a0\ufe0f Ends 2026 \u2192 Gucci from 2027<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Visa Cash App Racing Bulls<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Visa &amp; Cash App<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Payments \/ fintech<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Undisclosed<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u2705 Renewed (multi-year)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Audi Revolut F1 Team<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Revolut<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Fintech \/ neobank<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2026<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Undisclosed (multi-year)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u2705 Confirmed<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">TGR Haas F1 Team<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Toyota Gazoo Racing<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Automotive<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2026<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Undisclosed (replaces MoneyGram, ~$20m)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u2705 Confirmed<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Cadillac F1 Team<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u2014 (naming slot open)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u2014<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u2014<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Sought $55\u201370m (reported)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u26a0\ufe0f TBC<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>Two features of that table matter for anyone evaluating F1 as a platform. First, the ceiling has moved: what used to be an $80\u201390m tier of &#8220;big&#8221; title deals now has HP, Mastercard and, in effect, Oracle operating at or around the $100m mark. Second, the category mix has tilted hard toward finance and technology, payments (Mastercard, Visa, Cash App), fintech (Revolut), enterprise software (Oracle, Atlassian) and computing (HP) now dominate the front of the cars, a shift we unpack in<a href=\"https:\/\/rtrsports.com\/en\/blog\/cost-formula-1-sponsorships\/\">F1 sponsorship costs by tier and team<\/a>. For the full brand-by-brand rosters of F1 partners behind each entrant, see our team dossiers on the<a href=\"https:\/\/rtrsports.com\/en\/blog\/red-bull-racing-f1-sponsors\/\"> full Red Bull Racing sponsor portfolio<\/a>, the<a href=\"https:\/\/rtrsports.com\/en\/blog\/ferrari-formula-1-sponsor\/\"> full Ferrari F1 sponsor portfolio<\/a>, the<a href=\"https:\/\/rtrsports.com\/en\/blog\/becoming-a-mclaren-formula-1-sponsor-what-you-need-to-know\/\"> full McLaren F1 sponsor portfolio<\/a>, the<a href=\"https:\/\/rtrsports.com\/en\/?attachment_id=347728\"> full Mercedes F1 sponsor portfolio<\/a>, the<a href=\"https:\/\/rtrsports.com\/en\/?attachment_id=347719\"> full Aston Martin F1 sponsor portfolio<\/a> and the<a href=\"https:\/\/rtrsports.com\/en\/?attachment_id=347706\"> full Audi F1 sponsor portfolio<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>New Formula 1 Sponsorship Deals in 2027<\/strong><\/h2>\n<p>Read the grid forward twelve months, and the most-watched line item is Enstone. Alpine confirmed in May 2026 that<a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/gucci-announced-as-alpine-title-partner-for-2027-season.1nrLuAEzWMeTMVJsec79lw\" target=\"_blank\" rel=\"nofollow noopener\"> Gucci<\/a> will become its title partner from 2027, when the BWT era ends, with the team set to race as Gucci Racing Alpine. It is the first time a luxury fashion house has taken title billing on a Formula 1 car, a threshold moment, and one engineered in part by former Alpine chief Luca de Meo, now running Gucci&#8217;s parent company Kering. Reported terms sit in the region of $55\u201360m a year; a widely cited headline figure of roughly $150m appears to describe the full multi-year commitment rather than an annual fee, so we treat the annual number as the more reliable read. Whichever figure holds, it confirms a thesis we have argued for some time: F1&#8217;s audience has become valuable enough to pull in categories, fashion, spirits, jewellery, that historically kept their distance from motorsport.<\/p>\n<p>The second open story is the naming slot on the Cadillac F1 Team. General Motors&#8217; entry arrived for 2026 with Cadillac branding but no external title partner. Early reporting had the team seeking $55\u201370m for its inaugural naming rights; by late 2025 its commercial leadership had cooled on that, stating it was &#8220;not looking for a title partner&#8221; and would not force a deal. In the meantime, Cadillac has assembled a credible partner stack: Tommy Hilfiger as apparel partner, Jim Beam as official spirits partner, and Tenneco as a technical partner, which makes the open title slot the single largest piece of uncommitted inventory on the grid. We break down what that inventory is worth in the<a href=\"https:\/\/rtrsports.com\/en\/?attachment_id=347726\"> Cadillac F1 sponsorship buyer&#8217;s guide<\/a>.<\/p>\n<p>At series level, two moves define the era. Formula 1&#8217;s ten-year partnership with LVMH, live since the 2025 season, folds Louis Vuitton, Mo\u00ebt Hennessy and TAG Heuer into the championship, TAG Heuer as official timekeeper, displacing Rolex, and Louis Vuitton crafting the bespoke trophy trunks now seen on podiums. Reported at around $1.5bn over its term, it is the largest single commercial anchor the sport has taken on. And in June 2026 the FIA and F1<a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/formula-1-and-fia-announce-extension-of-pirellis-global-tyre-partnership-through-2028.7zmagtUQMH0KGPsvBcIqAF\" target=\"_blank\" rel=\"nofollow noopener\"> exercised the option year<\/a> in Pirelli&#8217;s 2025\u20132027 tyre contract, extending the Italian firm&#8217;s status as sole supplier to Formula 1, F2, F3 and F1 Academy through the end of 2028. The table below summarises the confirmed and pending commercial changes.<\/p>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Property<\/b><\/td>\n<td><b>Change<\/b><\/td>\n<td><b>From<\/b><\/td>\n<td><b>To<\/b><\/td>\n<td><b>Effective<\/b><\/td>\n<td><b>Status<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Alpine (team title)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">New title partner<\/span><\/td>\n<td><span style=\"font-weight: 400;\">BWT<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Gucci<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2027<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u2705 Confirmed<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Haas (team title)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">New title partner<\/span><\/td>\n<td><span style=\"font-weight: 400;\">MoneyGram<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Toyota Gazoo Racing<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2026<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u2705 Confirmed<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Sauber \u2192 Audi (team)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Works team + new title partner<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Stake \/ Kick<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Audi Revolut F1 Team<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2026<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u2705 Confirmed<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">McLaren (team title)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">First title partner since 2013<\/span><\/td>\n<td><span style=\"font-weight: 400;\">None<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Mastercard<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2026<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u2705 Confirmed<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Cadillac (team title)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Naming rights slot open<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u2014<\/span><\/td>\n<td><span style=\"font-weight: 400;\">TBC<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u2014<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u26a0\ufe0f TBC<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">F1 timekeeping (series)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Official timekeeper<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Rolex<\/span><\/td>\n<td><span style=\"font-weight: 400;\">TAG Heuer (LVMH)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2025<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u2705 Confirmed<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">F1 tyres (series)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Sole supplier, option year triggered<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Pirelli<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Pirelli<\/span><\/td>\n<td><span style=\"font-weight: 400;\">through 2028<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u2705 Confirmed<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><h3 class=\"h6\"><a href=\"https:\/\/rtrsports.com\/en\/blog\/f1-watch-sponsorship\/\">The Importance of F1 Watch Sponsorship: A Timeless Partnership<\/a><\/h3><p><\/div>\n<h2><\/h2>\n<h2><strong>Formula 1 Sponsorship Ecosystem<\/strong><\/h2>\n<p>Before the individual names of F1 sponsors and partners, it helps to see the shape of the market. Formula 1 sells its commercial rights in tiers, and each tier buys a different bundle of exposure, exclusivity and access. Understanding the ladder is what separates a brand that buys a logo from one that buys a platform, a distinction we return to throughout our work on<a href=\"https:\/\/rtrsports.com\/en\/blog\/formula-1-sponsorship-roi-benchmarks\/\">F1 sponsorship ROI benchmarks by spend band<\/a>. The five rungs below apply at the championship level; teams run their own parallel ladders of title, principal and official partners.<\/p>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Tier<\/b><\/td>\n<td><b>Description<\/b><\/td>\n<td><b>Typical rights<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Global Partner<\/span><\/td>\n<td><span style=\"font-weight: 400;\">The top tier: category-exclusive brands integrated across the entire season and every Grand Prix worldwide.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Trackside branding at all races, global TV exposure, extensive digital and content rights, premium hospitality, data and licensing.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Official Partner<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Category partners with championship-wide rights but a lighter footprint than Global Partners.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Branding at selected touchpoints, defined content and digital rights, hospitality, use of official marks.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Official Provider \/ Supplier<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Brands that supply a product or service to the championship and gain &#8220;official&#8221; status in their category.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Supplier designation, functional integration, limited branding and content rights, B2B credibility.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Regional Partner<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Rights scoped to a specific territory or market rather than the full global calendar.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Branding and activation within the agreed region or at named events only.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Promotional Partner<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Event- or campaign-specific partners activating around a single Grand Prix or initiative.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Short-term promotional rights, event branding, localised marketing use.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>The economics of the ladder are worth stating plainly. As a rule of thumb across the paddock, the higher the tier, the greater the exclusivity and the longer the term, global partnerships are typically measured in years, not seasons, and are priced accordingly. This is why the roster of F1 partners at the top of the market changes slowly: a Global Partner slot is a scarce, category-exclusive asset, and a vacancy appears only when a long contract lapses. The lower tiers turn over faster, which is precisely where a first-time entrant usually finds a way in.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Formula 1 Global Partners<\/strong><\/h2>\n<p>At the summit sit Formula 1&#8217;s Global Partners, the category-exclusive brands whose logos and activations run across the whole calendar, and the most valuable Formula 1 sponsors the championship sells directly. This is where the sport, as opposed to any single team, monetises its most premium inventory, and where the balance of commercial power has shifted toward energy, logistics, technology and luxury. The list below reflects the<a href=\"https:\/\/www.formula1.com\/en\/information\/formula-1-partners.2shz7bIVhGgS3ovP69N3Rs\" target=\"_blank\" rel=\"nofollow noopener\"> official Formula 1 partner roster<\/a> as of August 2026; where a start year is not publicly confirmed, we leave it open rather than estimate.<\/p>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Company<\/b><\/td>\n<td><b>Industry<\/b><\/td>\n<td><b>Since<\/b><\/td>\n<td><b>Rights<\/b><\/td>\n<td><b>Through<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Aramco<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Energy<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2020<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Global Partner (also Aston Martin title sponsor)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u2014<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">AWS<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Cloud \/ AI<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2018<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Global Partner, data &amp; analytics<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u2014<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">DHL<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Logistics<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2004<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Global Partner, official logistics<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u2014<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Heineken<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Beverage<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2016<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Global Partner, beer<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u2014<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Lenovo<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Technology<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2025 (elevated)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Global Partner, devices<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u2014<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">LVMH<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Luxury<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2025<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Global Partner (Louis Vuitton, Mo\u00ebt Hennessy, TAG Heuer)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2034<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">MSC Cruises<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Travel \/ cruise<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2022<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Global Partner<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2026<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Pirelli<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Automotive \/ tyres<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2011<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Global Tyre Partner, sole supplier<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2028<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Qatar Airways<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Airline<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Global Airline Partner<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2027<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Salesforce<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Technology \/ CRM<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2022<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Global Partner, fan engagement<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u2014<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><h3 class=\"h6\"><a href=\"https:\/\/rtrsports.com\/en\/blog\/cost-formula-1-sponsorships\/\">F1 Sponsorship Cost 2026: How Much Does it Cost to Sponsor a Formula 1 Team?<\/a><\/h3><p><\/div>\n<p>&nbsp;<\/p>\n<h2>Official Partners<\/h2>\n<p>Below the global tier, Formula 1&#8217;s Official Partners hold championship-wide category rights with a lighter footprint. This is the broadest band of the roster, and the most instructive for brands weighing entry: it spans payments, banking, food, media, professional services and, via Louis Vuitton, Mo\u00ebt Hennessy and TAG Heuer, the LVMH luxury houses.<\/p>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Company<\/b><\/td>\n<td><b>Industry<\/b><\/td>\n<td><b>Role<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Allwyn<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Lottery \/ gaming<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Official Partner<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">American Express<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Financial services<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Official Partner<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Barilla<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Food<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Official Partner<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Crypto.com<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Fintech \/ crypto<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Official Partner<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Globant<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Technology \/ IT services<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Official Partner<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">LVCVA (Las Vegas)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Tourism<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Official Partner<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">LIQUI MOLY<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Automotive chemicals<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Official Partner<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Louis Vuitton<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Luxury<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Official Partner (LVMH)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Marsh<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Risk \/ insurance<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Official Partner<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Mo\u00ebt Hennessy<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Beverage \/ spirits<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Official Partner (LVMH)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Nestl\u00e9 (KitKat)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Food &amp; beverage<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Official Partner<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Paramount+<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Media \/ streaming<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Official Partner<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">PepsiCo<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Beverage \/ food<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Official Partner<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">PwC<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Professional services<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Official Partner<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Santander<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Banking<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Official Partner<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Standard Chartered<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Banking<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Official Partner<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">TAG Heuer<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Luxury \/ timekeeping<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Official Partner &amp; Official Timekeeper (LVMH)<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h2>Official Providers<\/h2>\n<p>Official Providers supply a product or service to the championship and take &#8220;official&#8221; status in their category. The rights bundle is smaller than a partnership, but the B2B value, being the brand that keeps a global sporting operation running, is precisely why these F1 partners sign on.<\/p>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Company<\/b><\/td>\n<td><b>Industry<\/b><\/td>\n<td><b>Role<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Aggreko<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Energy \/ power<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Official Provider, mobile power<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Fever<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Live entertainment \/ tech<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Official Provider<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Flexjet<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Private aviation<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Official Provider<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Puma<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Sportswear \/ apparel<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Official Provider<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Tata Communications<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Telecom \/ connectivity<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Official Provider, broadcast network<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>The provider tier is easy to underrate and often the smartest point of entry. A brand that becomes the official supplier in its category earns third-party credibility, the sport chose it to do a job, which travels further in B2B markets than a logo ever could. For the right company, being an F1 provider is less about consumer reach than about proof of capability at the highest level of the sport.<\/p>\n<p>&nbsp;<\/p>\n<h3>Regional Partners<\/h3>\n<p>Regional Partners buy rights scoped to a territory or a specific event rather than the full global calendar, a structure that lets a brand tap F1&#8217;s audience where it matters commercially without paying for reach it cannot use.<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Company<\/b><\/td>\n<td><b>Region \/ scope<\/b><\/td>\n<td><b>Role<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">McDonald&#8217;s (Arcos Dorados)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Latin America<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Regional Partner<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">T-Mobile<\/span><\/td>\n<td><span style=\"font-weight: 400;\">United States (Las Vegas GP)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Regional \/ event partner, 5G<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h3>Formula 1 Sponsors by Industry<\/h3>\n<p>Grouping the roster by sector shows where F1&#8217;s commercial gravity now sits. Payments, fintech, enterprise technology and luxury account for the heaviest spend, both among series-level Formula 1 sponsors and, increasingly, in the team title slots. The table blends championship partners with notable team title sponsors to give a full category view.<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Industry<\/b><\/td>\n<td><b>Brands<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Airline<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Qatar Airways<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Banking<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Santander, Standard Chartered<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Technology<\/span><\/td>\n<td><span style=\"font-weight: 400;\">AWS, Lenovo, Salesforce, Globant, Oracle (team), Atlassian (team)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">AI<\/span><\/td>\n<td><span style=\"font-weight: 400;\">AWS, Salesforce<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Automotive<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Pirelli, LIQUI MOLY, Toyota Gazoo Racing (team), Audi (team)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Luxury<\/span><\/td>\n<td><span style=\"font-weight: 400;\">LVMH, Louis Vuitton, Mo\u00ebt Hennessy, TAG Heuer; Gucci (Alpine, 2027)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Energy<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Aramco, Aggreko, Petronas (team)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Telecom<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Tata Communications, T-Mobile<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Logistics<\/span><\/td>\n<td><span style=\"font-weight: 400;\">DHL<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Beverage<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Heineken, PepsiCo, Mo\u00ebt Hennessy<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Financial Services<\/span><\/td>\n<td><span style=\"font-weight: 400;\">American Express, Crypto.com, Marsh; Mastercard, Visa, Cash App, Revolut (teams)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Consumer Electronics<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Lenovo; HP, Dell (teams)<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Read the industry table from a brand&#8217;s chair rather than a fan&#8217;s and a pattern appears. The categories crowding into Formula 1, payments, fintech, enterprise software, luxury, are the ones for which a global, affluent and increasingly American audience is worth a premium. That concentration is a signal in itself: where sophisticated marketers cluster, they have usually run the numbers first. It also means the competition for share of attention among F1 partners is fiercest in exactly those sectors, a factor any newcomer in tech or finance should price in.<\/p>\n<p>&nbsp;<\/p>\n<h3>What Rights Do Formula 1 Sponsors Receive?<\/h3>\n<p>The value of any F1 sponsorship is the bundle of rights attached to it, and that bundle narrows as you move down the tiers. The matrix below sets out what a Global Partner, an Official Partner and an Official Provider can typically expect. It is indicative, every contract is negotiated, but it captures the shape of the ladder, and it is the framework we use when we advise brands on<a href=\"https:\/\/rtrsports.com\/en\/blog\/how-to-invest-in-formula-1\/\"> how to invest in Formula 1 sponsorship<\/a>.<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Rights<\/b><\/td>\n<td><b>Global Partner<\/b><\/td>\n<td><b>Official Partner<\/b><\/td>\n<td><b>Provider<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Track branding<\/span><\/td>\n<td><span style=\"font-weight: 400;\">All races<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Selected<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Limited<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">TV exposure<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Extensive<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Moderate<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Minimal<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Digital rights<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Full<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Defined<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Limited<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Hospitality<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Premium, all events<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Selected events<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Basic \/ functional<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Licensing<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Yes<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Category-specific<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Rare<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">VIP access<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Full paddock<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Limited<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Occasional<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Content rights<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Extensive<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Defined<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Limited<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Social media<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Integrated<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Campaign-based<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Minimal<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h3>Formula 1 Championship Sponsors vs Team Sponsors<\/h3>\n<p>One question sits under almost every brief we receive: should a brand back the championship or a team? The two routes buy different things. A championship partnership buys reach, neutrality and the sport&#8217;s own brand equity; a team partnership buys identity, storytelling and, critically, a colour, a driver and a fanbase to belong to. The comparison below frames the trade-off; the right answer depends entirely on objective, budget and appetite for sporting risk, which is exactly the conversation we have with clients evaluating Formula 1 sponsorship.<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Dimension<\/b><\/td>\n<td><b>Formula 1 (championship) sponsor<\/b><\/td>\n<td><b>Team sponsor<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Rights<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Series-wide, every race and territory<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Tied to one team&#8217;s car, kit and content<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Branding<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Trackside, broadcast and official F1 channels<\/span><\/td>\n<td><span style=\"font-weight: 400;\">On the car, driver, garage and team channels<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Hospitality<\/span><\/td>\n<td><span style=\"font-weight: 400;\">F1 Paddock Club and official programmes<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Team motorhome and garage access<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Cost<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Highest tiers, category-exclusive premiums<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Wide range, title deals to small-logo packages<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Audience<\/span><\/td>\n<td><span style=\"font-weight: 400;\">The sport&#8217;s full global fanbase<\/span><\/td>\n<td><span style=\"font-weight: 400;\">The team&#8217;s fanbase and driver following<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Flexibility<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Lower, rights standardised by F1<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Higher, bespoke activation with the team<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>None of this makes one route inherently better than the other. A challenger brand chasing cultural relevance may get more from a single team&#8217;s story than from a series-wide logo; a global corporation protecting an existing position may prefer the neutrality and reach of a championship deal. The discipline is in matching the structure to the objective before the budget is set, the mistake we see most often is a brand buying the tier it can afford rather than the one its goals actually require.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Championship or team, the wrong tier costs more than the wrong price.<\/strong><br \/>Get the structure right before the budget is set.<\/div><p><a href=\"https:\/\/rtrsports.com\/en\/formula-1-sponsorship\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Formula 1 Sponsorship Agency<\/a><br \/><\/div>\n<p>&nbsp;<\/p>\n<h2>The commercial picture behind the list<\/h2>\n<p>Set the 2026 roster of Formula 1 sponsors and partners against the one from three seasons ago and the change is not merely in the names. It is in who now considers F1 worth the outlay. Payments companies took three of the eleven title slots. A neobank founded in 2015 put its name on a manufacturer&#8217;s works team. A fashion house that spent a century away from the pit lane will paint a car in its own colours from 2027. The sport did not chase these categories; the categories came to the sport because the audience it now commands, younger, more global, more valuable, finally justified the cheque.<\/p>\n<p>That is the useful lens for any brand reading a list like this. The names of F1 sponsors change every winter, but the underlying question does not: what, precisely, is being bought, at which tier, and against which objective. A title deal reported at $100M, and a regional event package are both &#8220;F1 partners&#8221;, and they solve entirely different problems. Getting that match right, rather than simply buying the biggest logo available, is where the return lives. If your organisation is weighing where it might fit on this grid, that is the conversation we exist to have, team-agnostic, since 1995, with no incentive to sell you one property over another.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Team-agnostic since 1995<\/strong><br \/>No incentive to sell you one property over another, just the right one that fits your objective.<\/div><p><a href=\"https:\/\/rtrsports.com\/en\/why-choose-rtr-sports\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Why Choose RTR Sports<\/a><br \/><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The complete F1 2027 sponsor list: all 11 team title sponsors, series-level global partners, and the key commercial changes &#8211; including Gucci&#8217;s historic Alpine deal. Updated as partnerships are confirmed.<\/p>\n","protected":false},"author":2,"featured_media":347540,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20036,20034],"tags":[],"class_list":["post-346947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula1","category-sponsorizzazioni-sportive-en"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Formula 1 (F1) Sponsors and Partners: Official List, New Deals &amp; Latest Updates<\/title>\n<meta name=\"description\" content=\"The complete F1 2027 sponsor list: all 11 team title sponsors, series-level global partners, and the key commercial changes - including Gucci&#039;s historic Alpine deal. 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