{"id":346947,"date":"2026-08-05T17:20:38","date_gmt":"2026-08-05T15:20:38","guid":{"rendered":"https:\/\/rtrsports.com\/?p=346947"},"modified":"2026-10-06T16:33:00","modified_gmt":"2026-10-06T14:33:00","slug":"formula-1-sponsors-and-partners","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/en\/blog\/formula-1-sponsors-and-partners\/","title":{"rendered":"Formula 1 Partners 2026: The Official List of F1 Global Partners, Official Partners and Suppliers"},"content":{"rendered":"<div class=\"new-blog-inline-cta\"><\/p><div><p><strong>Living document.<\/strong> This page tracks the official partners of the Formula 1 championship and is updated as deals are announced, renewed or ended. <strong>Last updated: 6 October 2026<\/strong>, checked against the official Formula 1 partner roster.<\/p><\/div><p><\/div>\n<p>&nbsp;<\/p>\n<p><strong>Who are the official partners of Formula 1?<\/strong> As of October 2026, the championship&#8217;s own partner roster lists ten Global Partners (Aramco, AWS, DHL, Heineken, Lenovo, LVMH, MSC Cruises, Pirelli, Qatar Airways and Salesforce), seventeen Official Partners, two Regional Partners and five Official Providers, plus Betway and FanDuel as the first Official Betting Operators in the sport&#8217;s history. These are the brands that buy into Formula 1 itself rather than into a single team: they appear trackside at every Grand Prix, on the broadcast graphics and across F1&#8217;s own channels, whichever car happens to win.<\/p>\n<p>That distinction matters more than it seems. The title sponsors painted on the cars, the Oracles and HPs of the grid, belong to a separate market that each team sells on its own, and we track it in our <a href=\"https:\/\/rtrsports.com\/en\/blog\/every-teams-title-sponsor-for-the-2026-formula-1-season\/\">guide to every F1 team&#8217;s title sponsor in 2026<\/a>. This page is about the other side of the paddock: the main sponsors of Formula 1 as a championship, the tier they sit in, how long their contracts run and what changed in the last two seasons.<\/p>\n<p>&nbsp;<\/p>\n<h2>Formula 1 partners at a glance<\/h2>\n<p>The official roster published by Formula 1 groups its partners into tiers. Read from the top, the list as of 6 October 2026 is this:<\/p>\n<ul>\n<li><strong>Global Partners (10):<\/strong> Aramco, AWS, DHL, Heineken, Lenovo, LVMH, MSC Cruises, Pirelli, Qatar Airways, Salesforce.<\/li>\n<li><strong>Official Partners (17):<\/strong> Allwyn, American Express, Barilla, Crypto.com, Globant, Las Vegas Convention and Visitors Authority, LIQUI MOLY, Louis Vuitton, Marsh, Mo\u00ebt Hennessy, Nestl\u00e9 (KitKat), Paramount+, PepsiCo, PwC, Santander, Standard Chartered, TAG Heuer.<\/li>\n<li><strong>Regional Partners (2):<\/strong> Arcos Dorados (McDonald&#8217;s in Latin America and the Caribbean), T-Mobile.<\/li>\n<li><strong>Official Providers (5):<\/strong> Aggreko, Fever, Flexjet, Puma, Tata Communications.<\/li>\n<li><strong>Official Betting Operators (2):<\/strong> Betway, FanDuel.<\/li>\n<li><strong>F1 Sim Racing:<\/strong> Aramco as presenting partner, AWS and Fanatec as official sponsors.<\/li>\n<\/ul>\n<p>Source: the <a href=\"https:\/\/www.formula1.com\/en\/information\/formula-1-partners.2shz7bIVhGgS3ovP69N3Rs\" target=\"_blank\" rel=\"nofollow noopener\">official Formula 1 partner roster<\/a>, read on 6 October 2026.<\/p>\n<p>&nbsp;<\/p>\n<h2>How Formula 1 sells its partnerships<\/h2>\n<p>Before the names, the shape of the market. Formula 1 sells its commercial rights in tiers, and each tier buys a different bundle of exposure, exclusivity and access. Understanding the ladder is what separates a brand that buys a logo from one that buys a platform, a distinction we return to in our <a href=\"https:\/\/rtrsports.com\/en\/blog\/formula-1-sponsorship-roi\/\">F1 sponsorship ROI benchmarks by spend band<\/a>. The rungs below apply at championship level; teams run their own parallel ladders of title, principal and official partners.<\/p>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Tier<\/b><\/td>\n<td><b>What it is<\/b><\/td>\n<td><b>Typical rights<\/b><\/td>\n<\/tr>\n<tr>\n<td>Global Partner<\/td>\n<td>The top tier: category-exclusive brands integrated across the whole season and every Grand Prix.<\/td>\n<td>Trackside branding at all races, global broadcast exposure, extensive digital and content rights, premium hospitality, often race title sponsorships.<\/td>\n<\/tr>\n<tr>\n<td>Official Partner<\/td>\n<td>Category partners with championship-wide rights and a lighter footprint than Global Partners.<\/td>\n<td>Branding at selected touchpoints, defined content and digital rights, hospitality, use of official marks.<\/td>\n<\/tr>\n<tr>\n<td>Official Provider<\/td>\n<td>Brands that supply a product or service to the championship and take &#8220;official&#8221; status in their category.<\/td>\n<td>Supplier designation, functional integration, limited branding and content rights, B2B credibility.<\/td>\n<\/tr>\n<tr>\n<td>Regional Partner<\/td>\n<td>Rights scoped to a territory or to named events rather than the full calendar.<\/td>\n<td>Branding and activation within the agreed region or events only.<\/td>\n<\/tr>\n<tr>\n<td>Official Betting Operator<\/td>\n<td>A category Formula 1 opened in 2026, licensed market by market.<\/td>\n<td>Official betting status in defined territories, data and content integration.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>The economics of the ladder are simple to state. The higher the tier, the greater the exclusivity and the longer the term: global partnerships are measured in years, not seasons, and are priced accordingly. This is why the top of the roster changes slowly. A Global Partner slot is a scarce, category-exclusive asset, and a vacancy opens only when a long contract lapses. The lower tiers turn over faster, which is exactly where a first-time entrant usually finds a way in.<\/p>\n<p>&nbsp;<\/p>\n<h2>Formula 1 Global Partners<\/h2>\n<p>At the summit sit the Global Partners, the category-exclusive brands whose logos and activations run across the entire calendar. This is where the sport, as opposed to any single team, sells its most premium inventory, and where the balance of commercial power has moved toward energy, logistics, technology and luxury. Where an end date has not been made public, we leave it open rather than estimate.<\/p>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Partner<\/b><\/td>\n<td><b>Industry<\/b><\/td>\n<td><b>Partner since<\/b><\/td>\n<td><b>Role<\/b><\/td>\n<td><b>Contract runs to<\/b><\/td>\n<\/tr>\n<tr>\n<td>Aramco<\/td>\n<td>Energy<\/td>\n<td>2020<\/td>\n<td>Global Partner, presenting partner of F1 Sim Racing<\/td>\n<td>Not disclosed<\/td>\n<\/tr>\n<tr>\n<td>AWS<\/td>\n<td>Cloud \/ AI<\/td>\n<td>2018<\/td>\n<td>Global Partner, data and F1 Insights on TV<\/td>\n<td>Not disclosed<\/td>\n<\/tr>\n<tr>\n<td>DHL<\/td>\n<td>Logistics<\/td>\n<td>2004<\/td>\n<td>Global Partner, official logistics<\/td>\n<td>Not disclosed<\/td>\n<\/tr>\n<tr>\n<td>Heineken<\/td>\n<td>Beverage<\/td>\n<td>2016<\/td>\n<td>Global Partner<\/td>\n<td>Not disclosed<\/td>\n<\/tr>\n<tr>\n<td>Lenovo<\/td>\n<td>Technology<\/td>\n<td>2022 (Global Partner from 2025)<\/td>\n<td>Global Partner, with Motorola as smartphone partner<\/td>\n<td>Not disclosed<\/td>\n<\/tr>\n<tr>\n<td>LVMH<\/td>\n<td>Luxury<\/td>\n<td>2025<\/td>\n<td>Global Partner with Louis Vuitton, Mo\u00ebt Hennessy and TAG Heuer<\/td>\n<td>Ten-year agreement from 2025<\/td>\n<\/tr>\n<tr>\n<td>MSC Cruises<\/td>\n<td>Travel \/ cruise<\/td>\n<td>2022<\/td>\n<td>Global Partner, race title sponsor<\/td>\n<td>2030<\/td>\n<\/tr>\n<tr>\n<td>Pirelli<\/td>\n<td>Tyres<\/td>\n<td>2011<\/td>\n<td>Sole tyre supplier to F1, F2, F3 and F1 Academy<\/td>\n<td>End of 2028<\/td>\n<\/tr>\n<tr>\n<td>Qatar Airways<\/td>\n<td>Airline<\/td>\n<td>2023<\/td>\n<td>Global Partner and Official Airline<\/td>\n<td>2027 season<\/td>\n<\/tr>\n<tr>\n<td>Salesforce<\/td>\n<td>Technology \/ CRM<\/td>\n<td>2022<\/td>\n<td>Global Partner, fan engagement and AI<\/td>\n<td>Multi-year extension signed in March 2026<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>Two of these deals define the era. The first is LVMH. Its ten-year partnership, live since the 2025 season, folded three of the group&#8217;s houses into the championship at once: Louis Vuitton crafts the trophy trunks seen on the podium, Mo\u00ebt Hennessy supplies the champagne, and TAG Heuer took back the role of Official Timekeeper that Rolex had held since 2013. Neither side has disclosed the value, and the reported figures do not agree: early reports spoke of around $150m a year, while later accounts put it below $100m. We would not build a budget on either.<\/p>\n<p>The second is Pirelli, the least glamorous name on the list and one of the most strategic. In June 2026 the FIA <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/formula-1-and-fia-announce-extension-of-pirellis-global-tyre-partnership-through-2028.7zmagtUQMH0KGPsvBcIqAF\" target=\"_blank\" rel=\"nofollow noopener\">exercised the option year<\/a> in Pirelli&#8217;s 2025 to 2027 contract, keeping the Italian company as sole tyre supplier to Formula 1, F2, F3 and F1 Academy until the end of 2028. A supplier that every team must use, every weekend, is a kind of visibility no logo can buy. For the story of the energy giant at the top of the list, see our analysis of <a href=\"https:\/\/rtrsports.com\/en\/blog\/everything-there-is-to-know-about-the-aramco-formula-1-sponsorship-deal\/\">the Aramco Formula 1 sponsorship deal<\/a>.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><h3 class=\"h6\"><a href=\"https:\/\/rtrsports.com\/en\/blog\/f1-watch-sponsorship\/\">The Importance of F1 Watch Sponsorship: A Timeless Partnership<\/a><\/h3><p><\/div>\n<p>&nbsp;<\/p>\n<h2>Formula 1 Official Partners<\/h2>\n<p>Below the global tier, Formula 1&#8217;s Official Partners hold championship-wide rights in their category with a lighter footprint. It is the broadest band of the roster and the most instructive for brands weighing an entry: it spans payments, banking, food, media, professional services and, through Louis Vuitton, Mo\u00ebt Hennessy and TAG Heuer, the LVMH luxury houses.<\/p>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Partner<\/b><\/td>\n<td><b>Industry<\/b><\/td>\n<td><b>Notes<\/b><\/td>\n<\/tr>\n<tr>\n<td>Allwyn<\/td>\n<td>Lottery<\/td>\n<td>Multi-year extension signed in March 2026<\/td>\n<\/tr>\n<tr>\n<td>American Express<\/td>\n<td>Payments<\/td>\n<td>Official Partner<\/td>\n<\/tr>\n<tr>\n<td>Barilla<\/td>\n<td>Food<\/td>\n<td>Official Partner<\/td>\n<\/tr>\n<tr>\n<td>Crypto.com<\/td>\n<td>Fintech \/ crypto<\/td>\n<td>Partner of Formula 1 since 2021<\/td>\n<\/tr>\n<tr>\n<td>Globant<\/td>\n<td>IT services<\/td>\n<td>Builds F1&#8217;s IT integrations, including pit wall content delivery<\/td>\n<\/tr>\n<tr>\n<td>Las Vegas Convention and Visitors Authority<\/td>\n<td>Tourism<\/td>\n<td>Official Partner<\/td>\n<\/tr>\n<tr>\n<td>LIQUI MOLY<\/td>\n<td>Automotive chemicals<\/td>\n<td>Official Partner<\/td>\n<\/tr>\n<tr>\n<td>Louis Vuitton<\/td>\n<td>Luxury<\/td>\n<td>LVMH house, trophy trunks<\/td>\n<\/tr>\n<tr>\n<td>Marsh<\/td>\n<td>Risk \/ insurance<\/td>\n<td>Official Risk Partner, multi-year deal announced in April 2026<\/td>\n<\/tr>\n<tr>\n<td>Mo\u00ebt Hennessy<\/td>\n<td>Wines and spirits<\/td>\n<td>LVMH house<\/td>\n<\/tr>\n<tr>\n<td>Nestl\u00e9 (KitKat)<\/td>\n<td>Food<\/td>\n<td>Official Chocolate Bar of Formula 1<\/td>\n<\/tr>\n<tr>\n<td>Paramount+<\/td>\n<td>Streaming<\/td>\n<td>Official Partner<\/td>\n<\/tr>\n<tr>\n<td>PepsiCo<\/td>\n<td>Beverage \/ snacks<\/td>\n<td>Since 2025, with Sting Energy, Gatorade and Doritos<\/td>\n<\/tr>\n<tr>\n<td>PwC<\/td>\n<td>Professional services<\/td>\n<td>Official Consulting Partner since 2025<\/td>\n<\/tr>\n<tr>\n<td>Santander<\/td>\n<td>Banking<\/td>\n<td>Official Partner<\/td>\n<\/tr>\n<tr>\n<td>Standard Chartered<\/td>\n<td>Banking<\/td>\n<td>Official Wealth Management and Corporate and Investment Banking Partner from 2026<\/td>\n<\/tr>\n<tr>\n<td>TAG Heuer<\/td>\n<td>Watchmaking<\/td>\n<td>Official Timekeeper since 2025 (LVMH)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h2>Official Providers, Regional Partners and betting operators<\/h2>\n<p>Official Providers supply a product or service to the championship and take &#8220;official&#8221; status in their category. The rights bundle is smaller than a partnership, but the B2B value of being the brand that keeps a global sporting operation running is precisely why they sign.<\/p>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Company<\/b><\/td>\n<td><b>Tier<\/b><\/td>\n<td><b>Role<\/b><\/td>\n<\/tr>\n<tr>\n<td>Aggreko<\/td>\n<td>Official Provider<\/td>\n<td>Mobile power and energy services<\/td>\n<\/tr>\n<tr>\n<td>Fever<\/td>\n<td>Official Provider<\/td>\n<td>Live entertainment discovery<\/td>\n<\/tr>\n<tr>\n<td>Flexjet<\/td>\n<td>Official Provider<\/td>\n<td>Official Private Aviation Supplier<\/td>\n<\/tr>\n<tr>\n<td>Puma<\/td>\n<td>Official Provider<\/td>\n<td>Sportswear<\/td>\n<\/tr>\n<tr>\n<td>Tata Communications<\/td>\n<td>Official Provider<\/td>\n<td>Broadcast and connectivity network<\/td>\n<\/tr>\n<tr>\n<td>Arcos Dorados (McDonald&#8217;s)<\/td>\n<td>Regional Partner<\/td>\n<td>Latin America and the Caribbean<\/td>\n<\/tr>\n<tr>\n<td>T-Mobile<\/td>\n<td>Regional Partner<\/td>\n<td>Regional 5G Innovation Partner, exclusive 5G partner of the Las Vegas Grand Prix<\/td>\n<\/tr>\n<tr>\n<td>Betway<\/td>\n<td>Official Betting Operator<\/td>\n<td>F1&#8217;s first ever official betting operator, from 2026<\/td>\n<\/tr>\n<tr>\n<td>FanDuel<\/td>\n<td>Official Betting Operator<\/td>\n<td>United States and Canada, from 2026<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>The provider tier is easy to underrate and often the smartest point of entry. A brand chosen as the official supplier in its category earns a kind of third-party credibility (the sport picked it to do a job) that travels further in B2B markets than a logo ever could. For the right company, being an F1 provider is less about consumer reach than about proof of capability at the highest level of the sport.<\/p>\n<p>&nbsp;<\/p>\n<h2>What changed in 2025 and 2026<\/h2>\n<p>The championship roster moves slowly, but the last two seasons moved it more than usual. These are the series-level changes, confirmed by the parties involved.<\/p>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>When<\/b><\/td>\n<td><b>Partner<\/b><\/td>\n<td><b>Change<\/b><\/td>\n<\/tr>\n<tr>\n<td>2025<\/td>\n<td>LVMH<\/td>\n<td>Ten-year Global Partnership begins<\/td>\n<\/tr>\n<tr>\n<td>2025<\/td>\n<td>TAG Heuer<\/td>\n<td>Becomes Official Timekeeper, replacing Rolex<\/td>\n<\/tr>\n<tr>\n<td>2025<\/td>\n<td>Lenovo<\/td>\n<td>Elevated from Official Partner to Global Partner<\/td>\n<\/tr>\n<tr>\n<td>May 2025<\/td>\n<td>MSC Cruises<\/td>\n<td>Global Partnership extended to the end of 2030<\/td>\n<\/tr>\n<tr>\n<td>2025<\/td>\n<td>PepsiCo<\/td>\n<td>Joins as Official Partner<\/td>\n<\/tr>\n<tr>\n<td>May 2025<\/td>\n<td>PwC<\/td>\n<td>Joins as Official Consulting Partner<\/td>\n<\/tr>\n<tr>\n<td>2026<\/td>\n<td>Betway, FanDuel<\/td>\n<td>Formula 1 appoints its first Official Betting Operators<\/td>\n<\/tr>\n<tr>\n<td>2026<\/td>\n<td>Standard Chartered<\/td>\n<td>Joins as Official Partner<\/td>\n<\/tr>\n<tr>\n<td>March 2026<\/td>\n<td>Salesforce, Allwyn<\/td>\n<td>Multi-year extensions<\/td>\n<\/tr>\n<tr>\n<td>April 2026<\/td>\n<td>Marsh<\/td>\n<td>Joins as Official Partner<\/td>\n<\/tr>\n<tr>\n<td>June 2026<\/td>\n<td>Pirelli<\/td>\n<td>Sole supply extended to the end of 2028<\/td>\n<\/tr>\n<tr>\n<td>September 2026<\/td>\n<td>MSC Cruises<\/td>\n<td>Named title sponsor of the 2027 Portuguese, Belgian and Turkish Grands Prix<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>The one to watch next is Qatar Airways: its Global Partnership was signed in 2023 to run through the 2027 season, and at the time of writing no extension had been announced. An airline slot in the top tier of Formula 1 does not stay empty for long, so expect news before the 2028 calendar takes shape.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><h3 class=\"h6\"><a href=\"https:\/\/rtrsports.com\/en\/blog\/cost-formula-1-sponsorships\/\">F1 Sponsorship Cost 2026: How Much Does it Cost to Sponsor a Formula 1 Team?<\/a><\/h3><p><\/div>\n<p>&nbsp;<\/p>\n<h2>Formula 1 partners by industry<\/h2>\n<p>Grouping the championship roster by sector shows where F1&#8217;s commercial gravity now sits.<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Industry<\/b><\/td>\n<td><b>Formula 1 partners<\/b><\/td>\n<\/tr>\n<tr>\n<td>Technology and AI<\/td>\n<td>AWS, Lenovo, Salesforce, Globant<\/td>\n<\/tr>\n<tr>\n<td>Banking, payments and fintech<\/td>\n<td>American Express, Santander, Standard Chartered, Crypto.com<\/td>\n<\/tr>\n<tr>\n<td>Luxury<\/td>\n<td>LVMH, Louis Vuitton, Mo\u00ebt Hennessy, TAG Heuer<\/td>\n<\/tr>\n<tr>\n<td>Food and beverage<\/td>\n<td>Heineken, PepsiCo, Nestl\u00e9 (KitKat), Barilla, Mo\u00ebt Hennessy<\/td>\n<\/tr>\n<tr>\n<td>Energy<\/td>\n<td>Aramco, Aggreko<\/td>\n<\/tr>\n<tr>\n<td>Travel and tourism<\/td>\n<td>Qatar Airways, MSC Cruises, Las Vegas Convention and Visitors Authority, Flexjet<\/td>\n<\/tr>\n<tr>\n<td>Automotive<\/td>\n<td>Pirelli, LIQUI MOLY<\/td>\n<\/tr>\n<tr>\n<td>Logistics<\/td>\n<td>DHL<\/td>\n<\/tr>\n<tr>\n<td>Professional services and risk<\/td>\n<td>PwC, Marsh<\/td>\n<\/tr>\n<tr>\n<td>Media, telecom and entertainment<\/td>\n<td>Paramount+, Tata Communications, T-Mobile, Fever<\/td>\n<\/tr>\n<tr>\n<td>Gaming and betting<\/td>\n<td>Allwyn, Betway, FanDuel<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Read the table from a brand&#8217;s chair rather than a fan&#8217;s and a pattern appears. The sectors crowding into Formula 1 (technology, finance, luxury) are the ones for which a global, affluent and increasingly American audience is worth a premium. That concentration is a signal in itself: where sophisticated marketers cluster, they have usually run the numbers first. It also means the competition for attention is fiercest in exactly those categories, something any newcomer in tech or finance should price in.<\/p>\n<p>&nbsp;<\/p>\n<h2>What rights do Formula 1 partners receive?<\/h2>\n<p>The value of any F1 partnership is the bundle of rights attached to it, and that bundle narrows as you move down the tiers. The matrix below is indicative, since every contract is negotiated, but it captures the shape of the ladder, and it is the framework we use when we advise brands on <a href=\"https:\/\/rtrsports.com\/en\/blog\/how-to-invest-in-formula-1\/\">how to invest in Formula 1<\/a>.<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Rights<\/b><\/td>\n<td><b>Global Partner<\/b><\/td>\n<td><b>Official Partner<\/b><\/td>\n<td><b>Provider<\/b><\/td>\n<\/tr>\n<tr>\n<td>Track branding<\/td>\n<td>All races<\/td>\n<td>Selected<\/td>\n<td>Limited<\/td>\n<\/tr>\n<tr>\n<td>TV exposure<\/td>\n<td>Extensive<\/td>\n<td>Moderate<\/td>\n<td>Minimal<\/td>\n<\/tr>\n<tr>\n<td>Digital rights<\/td>\n<td>Full<\/td>\n<td>Defined<\/td>\n<td>Limited<\/td>\n<\/tr>\n<tr>\n<td>Hospitality<\/td>\n<td>Premium, all events<\/td>\n<td>Selected events<\/td>\n<td>Basic \/ functional<\/td>\n<\/tr>\n<tr>\n<td>Licensing<\/td>\n<td>Yes<\/td>\n<td>Category-specific<\/td>\n<td>Rare<\/td>\n<\/tr>\n<tr>\n<td>Content rights<\/td>\n<td>Extensive<\/td>\n<td>Defined<\/td>\n<td>Limited<\/td>\n<\/tr>\n<tr>\n<td>Social media<\/td>\n<td>Integrated<\/td>\n<td>Campaign-based<\/td>\n<td>Minimal<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h2>Championship partner or team sponsor?<\/h2>\n<p>One question sits under almost every brief we receive: should a brand back the championship or a team? The two routes buy different things. A championship partnership buys reach, neutrality and the sport&#8217;s own brand equity. A team partnership buys identity and storytelling and, critically, a colour, a driver and a fanbase to belong to.<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Dimension<\/b><\/td>\n<td><b>Formula 1 partner<\/b><\/td>\n<td><b>Team sponsor<\/b><\/td>\n<\/tr>\n<tr>\n<td>Rights<\/td>\n<td>Series-wide, every race and territory<\/td>\n<td>Tied to one team&#8217;s car, kit and content<\/td>\n<\/tr>\n<tr>\n<td>Branding<\/td>\n<td>Trackside, broadcast and official F1 channels<\/td>\n<td>On the car, driver, garage and team channels<\/td>\n<\/tr>\n<tr>\n<td>Hospitality<\/td>\n<td>F1 Paddock Club and official programmes<\/td>\n<td>Team motorhome and garage access<\/td>\n<\/tr>\n<tr>\n<td>Audience<\/td>\n<td>The sport&#8217;s whole fanbase<\/td>\n<td>The team&#8217;s fanbase and driver following<\/td>\n<\/tr>\n<tr>\n<td>Flexibility<\/td>\n<td>Lower, rights standardised by F1<\/td>\n<td>Higher, bespoke activation with the team<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Neither route is better in the abstract. A challenger brand chasing cultural relevance may get more from a single team&#8217;s story than from a series-wide logo; a global corporation protecting an established position may prefer the neutrality of a championship deal. If the team route is the one on your table, start from our portfolios of <a href=\"https:\/\/rtrsports.com\/en\/blog\/red-bull-racing-f1-sponsors\/\">Red Bull Racing sponsors<\/a>, <a href=\"https:\/\/rtrsports.com\/en\/blog\/ferrari-formula-1-sponsor\/\">Ferrari sponsors<\/a>, <a href=\"https:\/\/rtrsports.com\/en\/blog\/becoming-a-mclaren-formula-1-sponsor-what-you-need-to-know\/\">McLaren sponsors<\/a>, Mercedes sponsors, Aston Martin sponsors, Audi sponsors and Cadillac sponsors, and from <a href=\"https:\/\/rtrsports.com\/en\/blog\/cost-formula-1-sponsorships\/\">what F1 sponsorship costs by tier and team<\/a>. The mistake we see most often is a brand buying the tier it can afford rather than the one its goals require.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Championship or team, the wrong tier costs more than the wrong price.<\/strong><br \/>Get the structure right before the budget is set.<\/div><p><a href=\"https:\/\/rtrsports.com\/en\/formula-1-sponsorship\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Formula 1 Sponsorship Agency<\/a><br \/><\/div>\n<p>&nbsp;<\/p>\n<h2>The commercial picture behind the list<\/h2>\n<p>Set today&#8217;s roster of Formula 1 partners against the one from a decade ago and the change is not only in the names. It is in who now considers the championship worth the outlay. A luxury group signed for ten years. Two betting operators were let in for the first time. An international bank, a risk adviser and a consulting firm joined in the space of two seasons. The sport did not chase these categories; the categories came to the sport, because the audience it now commands finally justified the cheque.<\/p>\n<p>That is the useful lens for any brand reading a list like this. The names change slowly at the top and quickly at the bottom, but the question underneath stays the same: what exactly is being bought, at which tier, against which objective. A Global Partnership and a regional event package are both &#8220;Formula 1 partners&#8221;, and they solve entirely different problems. Getting that match right, rather than buying the biggest logo available, is where the return lives. If your organisation is weighing where it might fit, that is the conversation we exist to have, team-agnostic, since 1995, with no incentive to sell you one property over another.<\/p>\n<p>&nbsp;<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Formula 1 partners: frequently asked questions<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Who are the Global Partners of Formula 1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>As of October 2026, Formula 1 lists ten Global Partners on its official roster: Aramco, AWS, DHL, Heineken, Lenovo, LVMH, MSC Cruises, Pirelli, Qatar Airways and Salesforce. They form the top commercial tier of the championship, with category exclusivity and branding at every Grand Prix.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Who is the official timekeeper of Formula 1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>TAG Heuer, part of the LVMH group, has been the Official Timekeeper of Formula 1 since the 2025 season. It took over from Rolex, which had held the role since 2013, as part of LVMH&#8217;s ten-year partnership with the championship. TAG Heuer had already been F1&#8217;s timekeeper from 1992 to 2003.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Who supplies the tyres in Formula 1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Pirelli has been the sole tyre supplier to Formula 1 since 2011. In June 2026 the FIA exercised the option year in its contract, so Pirelli will supply Formula 1, F2, F3 and F1 Academy until the end of the 2028 season.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>What is the difference between a Formula 1 partner and a team sponsor?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>A Formula 1 partner buys rights from the championship itself: trackside branding, broadcast exposure and official F1 marks across every race, whoever wins. A team sponsor buys rights from a single team, such as space on the car, the drivers and the team&#8217;s content. The first offers reach and neutrality, the second offers identity and storytelling.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Does Formula 1 have official betting partners?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Yes, since 2026. Betway became Formula 1&#8217;s first Official Betting Operator, covering markets that include Europe, the Middle East, Africa, Canada and Mexico, and FanDuel holds the role in the United States and Canada.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n<p>&nbsp;<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Team-agnostic since 1995<\/strong><br \/>No incentive to sell you one property over another, just the one that fits your objective.<\/div><p><a href=\"https:\/\/rtrsports.com\/en\/why-choose-rtr-sports\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Why Choose RTR Sports<\/a><br \/><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The complete F1 2027 sponsor list: all 11 team title sponsors, series-level global partners, and the key commercial changes &#8211; including Gucci&#8217;s historic Alpine deal. Updated as partnerships are confirmed.<\/p>\n","protected":false},"author":2,"featured_media":347540,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20123,20034],"tags":[],"class_list":["post-346947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-en","category-sponsorizzazioni-sportive-en"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Formula 1 Partners 2026: Official List of F1 Global Partners<\/title>\n<meta name=\"description\" content=\"Every official Formula 1 partner in 2026: the 10 Global Partners, 17 Official Partners, suppliers and betting operators, with contract dates and the latest deals.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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content=\"https:\/\/www.facebook.com\/rtrsportsmarketing\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/08\/Formula-1-F1-Sponsors-and-Partners-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emanuele Venturoli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@twitter.com\/RTR_motoGP\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emanuele Venturoli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"17 minutes\" \/>\n<script type=\"application\/ld+json\" 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