{"id":355135,"date":"2019-04-10T07:58:51","date_gmt":"2019-04-10T05:58:51","guid":{"rendered":"https:\/\/rtrsports.com\/food-products-and-motogp-yes-its-possible\/"},"modified":"2026-09-17T18:08:16","modified_gmt":"2026-09-17T16:08:16","slug":"food-products-and-motogp-yes-its-possible","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/en\/blog\/food-products-and-motogp-yes-its-possible\/","title":{"rendered":"Food Products and MotoGP: Yes, It’s Possible!"},"content":{"rendered":"

The marketing director’s doubt: canned tuna and MotoGP<\/h2>\n

Imagine a company that produces canned tuna. The marketing director knows the potential of sports sponsorships, has examined football, Formula 1, cycling, and MotoGP. But in the end, everything was shelved \u2014 budget constraints, sure, but above all the conviction that MotoGP and canned tuna belong to two entirely separate worlds. That assumption is wrong.<\/p>\n

According to Dorna’s data, the typical MotoGP audience is 70% male and 30% female. And Spain and Italy \u2014 two of the championship’s key markets and the nations that have produced the most champions in motorcycle racing history \u2014 are also the two European countries with the highest per-capita consumption of canned tuna. The connection is real: you just need to know how to read it.<\/p>\n

Riders follow professional athlete diets<\/h2>\n

MotoGP riders are not just drivers: they are athletes with carefully planned, monitored, and optimised diets, tended to with the same attention given to engine tuning. Nutrition is an integral part of their performance. A food brand entering this world does not feel out of place: it accompanies a conversation that already exists around nutrition, health, and physical performance.<\/p>\n

Beyond the narrative, there are very concrete advantages. MotoGP sponsorships<\/strong><\/a> offer food brands visibility and activation channels that other advertising investments struggle to replicate.<\/p>\n

Lunchtime at the circuits: a unique opportunity<\/h2>\n

What happens off-track during a race weekend is less well-known but equally rich in opportunities. Lunchtime is a crucial moment in the economy of a race day<\/strong>: teams, competitive in everything, want to offer the best possible food to their guests. Whoever provides that food is present during the most exclusive and convivial moment of the entire weekend.<\/p>\n

The VIP hospitality facilities at MotoGP circuits are fully-fledged temporary restaurants of the highest level. For a food producer, being present in those spaces means offering their products to a carefully selected, affluent, and loyal audience. This is not advertising: it is experience marketing in the most aspirational setting imaginable.<\/p>\n

The paddock as an exclusive stage<\/h2>\n

Sponsorship can grant access to something even more exclusive: the ability to organise a private dinner in the paddock, one of the most sought-after and difficult-to-access environments in the world. Imagine inviting the buyer from the large distribution chain you have been wanting to negotiate with for some time: a dinner in the paddock of a Grand Prix, surrounded by team garages and the irreplaceable atmosphere of a race weekend, is worth more than any commercial presentation.<\/p>\n

It is an informal, relaxed, memorable setting. And the shared passion for MotoGP is the best icebreaker imaginable.<\/p>\n

Concrete advantages for a food producer<\/h2>\n

To summarise, a MotoGP partnership<\/strong><\/a> can offer a food industry company:<\/p>\n