{"id":154371,"date":"2024-07-18T15:56:09","date_gmt":"2024-07-18T13:56:09","guid":{"rendered":"https:\/\/rtrsports.com\/?page_id=154371"},"modified":"2026-08-13T15:58:18","modified_gmt":"2026-08-13T13:58:18","slug":"dakar-rally-2","status":"publish","type":"page","link":"https:\/\/rtrsports.com\/es\/dakar-rally\/","title":{"rendered":"Agencia de Patrocinio del Rally Dakar"},"content":{"rendered":"\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-19296a9b-7967-4fef-b707-f691ba7b1cde\"><strong class=\"schema-faq-question\">\u00bfCu\u00e1nto cuesta patrocinar el Dakar Rally?<\/strong><p class=\"schema-faq-answer\">Los patrocinios Dakar Rally van desde \u20ac80.000 para una posici\u00f3n associate (visibilidad secundaria en la decoraci\u00f3n) hasta m\u00e1s de \u20ac1,5 millones para posiciones de title sponsor principal. El presupuesto total deber\u00eda incluir un 30\u201360% adicional para la activaci\u00f3n \u2014 hospitalidad, producci\u00f3n de contenidos y medici\u00f3n \u2014 adem\u00e1s del coste de los derechos.<\/p><\/div><div class=\"schema-faq-section\" id=\"faq-question-31649df0-edbf-46f2-9661-709fdc05845e\"><strong class=\"schema-faq-question\">\u00bfC\u00f3mo patrocinar un equipo Dakar?<\/strong><p class=\"schema-faq-answer\">Para patrocinar un equipo Dakar: definir el objetivo comercial, establecer un presupuesto completo (incluida la activaci\u00f3n), elegir la categor\u00eda de veh\u00edculo, seleccionar el equipo, contratar una agencia independiente y negociar un contrato que especifique cada entregable. Cada paso condiciona el siguiente: omitir aunque sea uno es la principal causa de bajo rendimiento en los patrocinios Dakar.<\/p><\/div><div class=\"schema-faq-section\" id=\"faq-question-0d141ba4-5317-4fdc-869a-f9f0ffa1228a\"><strong class=\"schema-faq-question\">\u00bfQu\u00e9 hace una agencia de patrocinio Dakar Rally?<\/strong><p class=\"schema-faq-answer\">Una agencia de patrocinio Dakar Rally identifica los equipos disponibles, eval\u00faa el valor de mercado de los derechos, negocia los contratos, supervisa la activaci\u00f3n (hospitalidad, contenidos, licencias) y mide el ROI. RTR Sports opera desde 1995 como agencia independiente, sin obligaciones comerciales con ning\u00fan equipo ni fabricante concreto.<\/p><\/div><div class=\"schema-faq-section\" id=\"faq-question-c256831d-15b6-47aa-a9ac-b55690316c2a\"><strong class=\"schema-faq-question\">\u00bfQu\u00e9 marcas patrocinan actualmente el Dakar Rally?<\/strong><p class=\"schema-faq-answer\">En el Dakar Rally 2026, entre las marcas en los veh\u00edculos ganadores destacan Dacia (ganador coches, Nasser Al-Attiyah), Red Bull KTM (ganador motos, Luciano Benavides), Polaris RZR (ganador SSV, Brock Heger) y Defender\/Land Rover (ganador Stock). Los patrocinios activos abarcan sectores automotriz, energ\u00eda, moda y tecnolog\u00eda.<\/p><\/div><div class=\"schema-faq-section\" id=\"faq-question-002af7f9-4957-4a97-9f54-73a87b7c7932\"><strong class=\"schema-faq-question\">\u00bfPor qu\u00e9 contratar una agencia de patrocinio Dakar en lugar de contactar directamente a los equipos?<\/strong><p class=\"schema-faq-answer\">Los equipos Dakar aplican tarifas distintas seg\u00fan el historial previo y el momento de la negociaci\u00f3n. Una agencia independiente como RTR Sports conoce los valores de mercado reales, tiene acceso a inventario reservado no publicado y negocia en nombre de la marca \u2014 no del equipo \u2014, evitando pagar de m\u00e1s o elegir la categor\u00eda equivocada.<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":254735,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"page-template\/page-flexible-template.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-154371","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Agencia de Patrocinio Dakar Rally | RTR Sports Marketing<\/title>\n<meta name=\"description\" content=\"Agencia independiente de patrocinio Dakar Rally. RTR Sports: 30+ a\u00f1os en motorsport. Paquetes associate desde \u20ac80k. Inventario de equipos 2027 disponible ahora.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/es\/dakar-rally\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agencia de Patrocinio del Rally Dakar\" \/>\n<meta property=\"og:description\" content=\"Agencia independiente de patrocinio Dakar Rally. RTR Sports: 30+ a\u00f1os en motorsport. Paquetes associate desde \u20ac80k. Inventario de equipos 2027 disponible ahora.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/es\/dakar-rally\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/10\/dakar-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1106\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/dakar-rally\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/dakar-rally\\\/\",\"name\":\"Agencia de Patrocinio Dakar Rally | RTR Sports Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/dakar-rally\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/dakar-rally\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/dakar-2.jpg\",\"datePublished\":\"2024-07-18T13:56:09+00:00\",\"dateModified\":\"2026-08-13T13:58:18+00:00\",\"description\":\"Agencia independiente de patrocinio Dakar Rally. RTR Sports: 30+ a\u00f1os en motorsport. Paquetes associate desde \u20ac80k. Inventario de equipos 2027 disponible ahora.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/dakar-rally\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/es\\\/dakar-rally\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/dakar-rally\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/dakar-2.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/dakar-2.jpg\",\"width\":1106,\"height\":675,\"caption\":\"Patrocinio del Dakar\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/dakar-rally\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Agencia de Patrocinio del Rally Dakar\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Agencia de Patrocinio Dakar Rally | RTR Sports Marketing","description":"Agencia independiente de patrocinio Dakar Rally. RTR Sports: 30+ a\u00f1os en motorsport. Paquetes associate desde \u20ac80k. Inventario de equipos 2027 disponible ahora.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/es\/dakar-rally\/","og_locale":"es_ES","og_type":"article","og_title":"Agencia de Patrocinio del Rally Dakar","og_description":"Agencia independiente de patrocinio Dakar Rally. RTR Sports: 30+ a\u00f1os en motorsport. Paquetes associate desde \u20ac80k. Inventario de equipos 2027 disponible ahora.","og_url":"https:\/\/rtrsports.com\/es\/dakar-rally\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":1106,"height":675,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/10\/dakar-2.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@rtrsports","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["WebPage","FAQPage"],"@id":"https:\/\/rtrsports.com\/es\/dakar-rally\/","url":"https:\/\/rtrsports.com\/es\/dakar-rally\/","name":"Agencia de Patrocinio Dakar Rally | RTR Sports Marketing","isPartOf":{"@id":"https:\/\/rtrsports.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/es\/dakar-rally\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/es\/dakar-rally\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/10\/dakar-2.jpg","datePublished":"2024-07-18T13:56:09+00:00","dateModified":"2026-08-13T13:58:18+00:00","description":"Agencia independiente de patrocinio Dakar Rally. RTR Sports: 30+ a\u00f1os en motorsport. Paquetes associate desde \u20ac80k. Inventario de equipos 2027 disponible ahora.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/es\/dakar-rally\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/es\/dakar-rally\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/rtrsports.com\/es\/dakar-rally\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/10\/dakar-2.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/10\/dakar-2.jpg","width":1106,"height":675,"caption":"Patrocinio del Dakar"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/es\/dakar-rally\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/es\/"},{"@type":"ListItem","position":2,"name":"Agencia de Patrocinio del Rally Dakar"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/es\/#website","url":"https:\/\/rtrsports.com\/es\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/es\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/es\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/rtrsports.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/es\/wp-json\/wp\/v2\/pages\/154371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/rtrsports.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/es\/wp-json\/wp\/v2\/comments?post=154371"}],"version-history":[{"count":8,"href":"https:\/\/rtrsports.com\/es\/wp-json\/wp\/v2\/pages\/154371\/revisions"}],"predecessor-version":[{"id":347867,"href":"https:\/\/rtrsports.com\/es\/wp-json\/wp\/v2\/pages\/154371\/revisions\/347867"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/es\/wp-json\/wp\/v2\/media\/254735"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/es\/wp-json\/wp\/v2\/media?parent=154371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}