{"id":238113,"date":"2020-09-04T07:34:14","date_gmt":"2020-09-04T05:34:14","guid":{"rendered":"https:\/\/rtrsports.com\/costo-del-patrocinio-deportivo\/"},"modified":"2025-07-18T17:43:56","modified_gmt":"2025-07-18T15:43:56","slug":"costo-del-patrocinio-deportivo","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/es\/blog\/patrocinio-deportivo-coste\/","title":{"rendered":"\u00bfCu\u00e1nto cuesta el patrocinio deportivo? A veces mucho, pero vale a\u00fan m\u00e1s"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-18692 size-medium\" title=\"gastos de patrocinio deportivo\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/mwm01-3.jpg\" alt=\"coca-cola-olimpiadas\" width=\"300\" height=\"206\" \/><\/p>\n<h2 class=\"p1 ai-optimize-6\">\u00bfCu\u00e1nto cuesta el patrocinio deportivo y cu\u00e1nto cuesta patrocinar a un equipo deportivo?<\/h2>\n<p class=\"p1 ai-optimize-7 ai-optimize-introduction\">El patrocinio deportivo es una de las estrategias de marketing m\u00e1s eficaces y utilizadas en el mundo de los negocios. Desde los a\u00f1os 60, innumerables empresas de todos los tama\u00f1os y sectores han utilizado el deporte para atraer a sus clientes y potenciales clientes, aprovechando la incre\u00edble pasi\u00f3n y emoci\u00f3n que s\u00f3lo el deporte puede aportar. \u00bfCu\u00e1nto cuesta? Esta es una de las preguntas m\u00e1s frecuentes. Desde unos pocos cientos de d\u00f3lares para un equipo deportivo juvenil de base, que incluso una peque\u00f1a empresa puede permitirse, hasta los varios millones necesarios para las ligas m\u00e1s importantes.<\/p>\n<p class=\"p1 ai-optimize-8\">Por supuesto, el patrocinio es un t\u00e9rmino muy amplio, que abarca desde asociaciones con equipos de f\u00fatbol locales hasta acuerdos para la Copa del Mundo de F\u00fatbol, y lo creas o no, el contrato m\u00e1s caro no siempre gana la carrera. Como ya se ha mencionado en este blog, lo m\u00e1s importante en el marketing deportivo es adaptar las actividades adecuadas a los objetivos de la empresa y elaborar paquetes a medida que se ajusten perfectamente a lo que t\u00fa y tu marca quer\u00e9is ser en el futuro. Por esta raz\u00f3n, un negocio local como la panader\u00eda de primera calidad de la esquina no necesita patrocinar los Juegos Ol\u00edmpicos para convertirse en el favorito del barrio, pero quiz\u00e1 podr\u00eda beneficiarse de un acuerdo con el estadio de un instituto local o con un equipo deportivo local.<\/p>\n<p class=\"p1 ai-optimize-9\">Entonces, \u00bfcu\u00e1nto cuesta? <strong>\u00bfCu\u00e1nto cuesta un<\/strong> <strong>patrocinio<\/strong> y cu\u00e1nto <strong>cuesta patrocinar a un equipo<\/strong>?<\/p>\n<p class=\"p1 ai-optimize-10\">Por supuesto, depende. No hay una respuesta correcta y precisa. Depende del tama\u00f1o del acuerdo, del mercado objetivo, de la exposici\u00f3n televisiva y medi\u00e1tica, de la popularidad de la propiedad patrocinada y de la cantidad de beneficios de marketing que obtengas. Los patrocinios en la F\u00f3rmula 1, la Premier League o la Asociaci\u00f3n Nacional de Baloncesto pueden dispararse hasta las decenas de millones al a\u00f1o. Las cifras pueden ser superiores en el caso de patrocinadores de la Copa del Mundo o de los Juegos Ol\u00edmpicos, o de patrocinios vitalicios como el que Nike firm\u00f3 con Cristiano Ronaldo o LeBron James. <span class=\"Apple-converted-space\"> <\/span><\/p>\n<p class=\"p1 ai-optimize-11\">El truco aqu\u00ed no es preguntar cu\u00e1nto dinero se necesita para hacer algo, sino comprender cu\u00e1nto dinero tienes presupuestado para tu programa de patrocinio deportivo y, a continuaci\u00f3n, empezar a elaborar un plan y comprender cuidadosamente las opciones y alternativas.<span class=\"Apple-converted-space\"> Los paquetes de patrocinio no est\u00e1n tallados en piedra; flexibilidad es la palabra principal. Consigues lo que necesitas&#8230; pero debes tener un plan antes de hablar con la propiedad deportiva. <\/span><\/p>\n<p class=\"p1 ai-optimize-12\">Adem\u00e1s, hay otra cosa que debes tener en cuenta. \u00bfCu\u00e1nto cuesta un patrocinio deportivo? Cuando hablamos de cu\u00e1nto vale un acuerdo de patrocinio, s\u00f3lo nos referimos al valor del acuerdo en s\u00ed. No tenemos en cuenta el dinero necesario para las activaciones, para el personal adicional y la log\u00edstica, etc\u00e9tera, etc\u00e9tera. <span class=\"Apple-converted-space\"> <\/span><\/p>\n<p class=\"p1 ai-optimize-13\">As\u00ed que, de nuevo, \u00bfcu\u00e1nto cuesta el patrocinio? Depende de la profundidad y amplitud de tu programa; la pregunta correcta deber\u00eda ser: \u00bfCu\u00e1l es el coste total de esta actividad? \u00bfCu\u00e1nto dinero necesito para poner en marcha mi plan de activaci\u00f3n? \u00bfCu\u00e1nto para hospitalidad, promociones, medios sociales, etc.?<\/p>\n<h2 class=\"ai-optimize-14\">\u00bfCu\u00e1nto vale el patrocinio deportivo?<\/h2>\n<p class=\"ai-optimize-15\">Siguiendo estas l\u00edneas, hay una lista de <strong>patrocinios deportivos de larga duraci\u00f3n<\/strong>. Algunas de las mayores empresas del mundo saben que el patrocinio tiene un enorme valor; de ah\u00ed que se hayan mantenido durante d\u00e9cadas, y all\u00e1 vamos:<\/p>\n<ul>\n<li class=\"ai-optimize-16\"><strong>Ford y el Geelong Football Club<\/strong> celebraron <strong>90 a\u00f1os<\/strong> de asociaci\u00f3n y ampliaron su colaboraci\u00f3n hasta finales de 2020, convirti\u00e9ndola en una de las asociaciones de equipos deportivos m\u00e1s largas del mundo. https:\/\/www.ford.com.au\/about-ford\/sponsorship\/geelong-football-club\/;<\/li>\n<li class=\"ai-optimize-17\"><strong>The Coca-Cola Company<\/strong> es el patrocinador ininterrumpido m\u00e1s antiguo de los <strong>Juegos Ol\u00edmpicos<\/strong><strong>(94 a\u00f1os<\/strong> hasta ahora). La relaci\u00f3n comenz\u00f3 en 1928, y han ampliado su asociaci\u00f3n mundial hasta 2020. https:\/\/www.coca-cola.co.uk\/stories\/making-history-with-the-olympic-games#;<\/li>\n<li class=\"ai-optimize-18\">En el <strong>tenis, <\/strong>la asociaci\u00f3n entre <strong>Wimbledon y Slazenger<\/strong> comenz\u00f3 hace <strong>116 a\u00f1os<\/strong>.<\/li>\n<li class=\"ai-optimize-19\"><strong>Repsol y Honda HRC<\/strong> siguen juntos despu\u00e9s de <strong>23 a\u00f1os<\/strong>. El d\u00fao va viento en popa y es uno de los protagonistas del Campeonato de MotoGP.<\/li>\n<li class=\"ai-optimize-20\"><strong>Philip Morris<\/strong> lleva <strong>patrocinando <\/strong>a Ferrari desde mediados de los 80; su asociaci\u00f3n seguir\u00e1 hasta 2021&#8230; 36 a\u00f1os y siguen compitiendo juntos;<\/li>\n<li class=\"ai-optimize-21\">Despu\u00e9s de 20 a\u00f1os, la asociaci\u00f3n entre <strong>el Inter<\/strong> y<strong> <\/strong>Pirelli es muy s\u00f3lida, y est\u00e1 llamada a superar con creces los <strong>25<\/strong> a\u00f1os de duraci\u00f3n.<\/li>\n<li class=\"ai-optimize-22\">La asociaci\u00f3n <strong>entre McDonald&#8217;s y la Copa Mundial de la FIFA<\/strong> se remonta a 1994. En la Copa Mundial de Rusia 2018 celebrar\u00e1n <strong>24 a\u00f1os<\/strong> de asociaci\u00f3n.<\/li>\n<li class=\"ai-optimize-23\">The <strong>Coca-Cola<\/strong> Company colabora con <strong>la FIFA desde 1974<\/strong>. Coca-Cola empez\u00f3 a patrocinar la Copa Mundial en 1978. Coca-Cola ha tenido publicidad en los estadios de todas las Copas Mundiales de la FIFA desde 1950.<\/li>\n<li class=\"ai-optimize-24\"><strong>Visa<\/strong> aprovech\u00f3 los Juegos Ol\u00edmpicos de Invierno de PyeongChang 2018 para celebrar <strong>sus m\u00e1s de 30 a\u00f1os de patrocinio ol\u00edmpico.<\/strong><\/li>\n<li class=\"ai-optimize-25\"><strong>Barclays <\/strong>ha disfrutado de una gran asociaci\u00f3n con la <strong>Premier<\/strong> League <strong>durante los \u00faltimos 15 a\u00f1os,<\/strong> y siguen adelante.<\/li>\n<li class=\"ai-optimize-26\">En Italia, <strong>Telecom Italia y la Serie A<\/strong> alcanzaron los <strong>20 a\u00f1os<\/strong> en 2018;<\/li>\n<li class=\"ai-optimize-27\">La asociaci\u00f3n <strong>entre la Rugby Football Union y O2<\/strong> comenz\u00f3 en 1995, y el contrato expirar\u00e1 en 2021<strong>(26 a\u00f1os);<\/strong><\/li>\n<li class=\"ai-optimize-28\"><strong>La Junta de Cr\u00edquet de Inglaterra y Gales del BCE y NatWest<\/strong> mantienen una larga relaci\u00f3n que dura <strong>ya m\u00e1s de 35 a\u00f1os.<\/strong><\/li>\n<\/ul>\n<h2 class=\"ai-optimize-29\">La importancia de ser patrocinador<\/h2>\n<p class=\"ai-optimize-30\">Evidentemente, estas empresas no est\u00e1n en el terreno del patrocinio s\u00f3lo porque les guste el deporte. Durante un periodo tan largo, muchos directivos han tenido \u00e9xito, y todos se han dado cuenta de la <strong>utilidad de ser patrocinadores; de lo contrario,<\/strong> no habr\u00edan renovado esas asociaciones.<\/p>\n<p class=\"ai-optimize-31\">Se dieron cuenta <strong>del inmenso valor que el patrocinio de una disciplina puede a\u00f1adir al reconocimiento y la notoriedad de su marca<\/strong> y de c\u00f3mo un programa de marketing deportivo puede tener un <a href=\"https:\/\/rtrsports.com\/en\/blog\/sponsorship-customer-behavior\/\"><strong>gran impacto en las ventas<\/strong><\/a> a la vez que ofrece oportunidades de relaciones p\u00fablicas y hospitalidad.<\/p>\n<p class=\"ai-optimize-32\">Si est\u00e1s interesado en saber m\u00e1s sobre <a href=\"https:\/\/rtrsports.com\/es\/blog\/como-funciona-el-patrocinio\/\"><strong>el patrocinio,<\/strong><\/a> ponte en contacto con nosotros en <a href=\"mailto:info@rtrsports.com\"><strong>info@rtrsports.com<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfCu\u00e1nto cuesta el patrocinio deportivo y cu\u00e1nto cuesta patrocinar a un equipo deportivo? El patrocinio deportivo es una de las estrategias de marketing m\u00e1s eficaces y utilizadas en el mundo de los negocios. Desde los a\u00f1os 60, innumerables empresas de todos los tama\u00f1os y sectores han utilizado el deporte para atraer a sus clientes y [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":189389,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20074],"tags":[],"class_list":["post-238113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-patrocinador-deportivo"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00bfCu\u00e1nto cuesta el patrocinio deportivo?<\/title>\n<meta name=\"description\" content=\"\u00bfCu\u00e1nto cuesta un patrocinio deportivo? Aqu\u00ed tienes una lista de patrocinios deportivos profesionales de larga duraci\u00f3n. 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A las grandes empresas les merece la pena\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/es\/blog\/patrocinio-deportivo-coste\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/mwm01-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"818\" \/>\n\t<meta property=\"og:image:height\" content=\"562\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/patrocinio-deportivo-coste\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/patrocinio-deportivo-coste\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"\u00bfCu\u00e1nto cuesta el patrocinio deportivo? 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