{"id":238163,"date":"2020-09-30T13:19:41","date_gmt":"2020-09-30T11:19:41","guid":{"rendered":"https:\/\/rtrsports.com\/patrocinar-clinica-movil-visibilidad-narrativa\/"},"modified":"2026-09-09T10:08:36","modified_gmt":"2026-09-09T08:08:36","slug":"patrocinar-clinica-movil-visibilidad-narrativa","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/es\/blog\/patrocinio-clinica-visibilidad-movil-storytelling\/","title":{"rendered":"Patrocinio de la Cl\u00ednica M\u00f3vil: visibilidad y storytelling en el motorsport"},"content":{"rendered":"

Es el 1 de mayo de 1977, Salzburgring, Austria. Durante el Gran Premio de la clase 350, un accidente m\u00faltiple involucra a Patrick Fernandez, Franco Uncini, Hans Stadelmann, Dieter Braun y Johnny Cecotto. El doctor Claudio Costa \u2014 que acaba de convencer a Gino Amisano, fundador de AGV, para financiar una estructura m\u00e9dica itinerante para el Campeonato del Mundo de Motociclismo \u2014 cruza la pista de carreras. Llega antes que los servicios de emergencia. Le salva la vida a Uncini. Esa ma\u00f1ana en Austria, sin saberlo, nace algo que durar\u00e1 casi medio siglo.<\/p>\n

Nace la Cl\u00ednica M\u00f3vil.<\/p>\n

Ese momento rara vez se analiza en t\u00e9rminos de marketing. Sin embargo, mirando hacia atr\u00e1s a casi cincuenta a\u00f1os de historia, aquella escena en el Salzburgring ya lo contiene todo: la narrativa de una instituci\u00f3n que no vende productos, no coloca logotipos en las carenas, no compra visibilidad en la recta de boxes. Lleva m\u00e9dicos donde no hab\u00eda m\u00e9dicos. Y en ese espacio \u2014 esencial, discreto, universal \u2014 construye una de las plataformas de patrocinio m\u00e1s singulares jam\u00e1s existidas en el motorsport.<\/p>\n

El patrocinio que no parece un patrocinio<\/h2>\n

Durante casi cincuenta a\u00f1os, la Cl\u00ednica M\u00f3vil viaj\u00f3 con los Campeonatos del Mundo de MotoGP y Superbike, llevando una estructura m\u00e9dica y de fisioterapia completa a cada rinc\u00f3n del planeta donde se celebrasen carreras de motos. Desde 1977 hasta 2022 \u2014 cuando Dorna decidi\u00f3 confiar los servicios m\u00e9dicos del paddock de MotoGP al grupo espa\u00f1ol Quir\u00f3nsalud y la Cl\u00ednica cerr\u00f3 su presencia en el Campeonato del Mundo tras 45 temporadas \u2014 todos los pilotos del mundial, independientemente del equipo, la nacionalidad o la clase, cruzaron esas puertas. Valentino Rossi. Marc Marquez. Jorge Lorenzo. Todos. Sin excepci\u00f3n.<\/p>\n

Definamos esta l\u00f3gica como \u00abpatrocinio de servicio esencial\u00bb<\/strong>. Es una categor\u00eda diferente al patrocinio de equipo o de t\u00edtulo: no compra un atleta, no compra un resultado deportivo. Compra un punto de contacto con toda la competici\u00f3n \u2014 una presencia lateral, discreta, pero estructuralmente inamovible.<\/p>\n

Visibilidad en el paddock: una geometr\u00eda diferente<\/h2>\n

La estructura f\u00edsica de la Cl\u00ednica M\u00f3vil \u2014 completamente renovada e inaugurada en el Gran Premio de Catalu\u00f1a de Barcelona en junio de 2018 \u2014 era un punto de referencia reconocible en cada paddock de MotoGP y WorldSBK. Para un patrocinador, esto se traduce en visibilidad contextual: el logo de un fabricante de dispositivos m\u00e9dicos, de materiales de fisioterapia, de suplementos o de equipos de diagn\u00f3stico aparece exactamente donde esos productos tienen sentido. El patrocinio MotoGP<\/a> en su forma m\u00e1s tradicional pone el logo en la moto. Este pone el logo donde todos los protagonistas del mundial van cuando m\u00e1s lo necesitan.<\/p>\n

Product placement de alta credibilidad<\/h2>\n

Una empresa que proporciona equipos de fisioterapia, productos de rehabilitaci\u00f3n, suplementos o soluciones de diagn\u00f3stico no solo compra visibilidad: demuestra que sus productos satisfacen las exigencias de una \u00e9lite de atletas profesionales sometidos a cargas f\u00edsicas extremas, en contextos operativos donde el margen de error roza cero. Empresas como ASAlaser y Corman eligieron la Cl\u00ednica M\u00f3vil precisamente por esto: para convertirse en parte de una historia operativa, no de una campa\u00f1a.<\/p>\n

45 a\u00f1os de storytelling aut\u00e9ntico<\/h2>\n

El doctor Claudio Costa, fundador de la Cl\u00ednica M\u00f3vil, dej\u00f3 la direcci\u00f3n en 2014 tras 37 a\u00f1os de presencia en el Campeonato del Mundo. El doctor Michele Zasa, que tom\u00f3 las riendas de la Cl\u00ednica M\u00f3vil en 2014 y contin\u00faa dirigi\u00e9ndola en el WorldSBK, hered\u00f3 una instituci\u00f3n que se cuenta casi sola. Padrinos ilustres de la estructura \u2014 Franco Uncini, Kenny Roberts, Giacomo Agostini, Mick Doohan \u2014 son personas cuyas carreras, y en algunos casos cuyas vidas, fueron influenciadas por la presencia de esa estructura al borde de la pista.<\/p>\n

Lo que queda, lo que ense\u00f1a<\/h2>\n

En 2023, Dorna concluy\u00f3 su asociaci\u00f3n con la Cl\u00ednica M\u00f3vil tras 45 temporadas, confiando los servicios m\u00e9dicos del paddock de MotoGP al grupo Quir\u00f3nsalud. La Cl\u00ednica M\u00f3vil contin\u00faa su actividad en el WorldSBK, al que ha permanecido vinculada. Lo que permanece es la prueba de que en el patrocinio deportivo existen a\u00fan rincones inexplorados, activos que no corresponden a las categor\u00edas de equipo, piloto o circuito, y que llevan consigo un potencial narrativo que el marketing tradicional tiene dificultades incluso para vislumbrar.<\/p>\n

Preguntas frecuentes sobre la Cl\u00ednica M\u00f3vil<\/h2>\n
\r\n\r\n

Preguntas frecuentes sobre la Cl\u00ednica M\u00f3vil<\/b><\/h2>\r\n \r\n
\n
\r\n\r\n

\r\n \u00bfQu\u00e9 es la Cl\u00ednica M\u00f3vil y cu\u00e1l es su historia en el motorsport?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n
\r\n\r\n

\r\n \u00bfQu\u00e9 empresas pueden patrocinar la Cl\u00ednica M\u00f3vil?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n
\r\n\r\n

\r\n \u00bfCu\u00e1l es la ventaja principal de patrocinar la Cl\u00ednica M\u00f3vil respecto a un equipo de MotoGP?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n
\r\n\r\n

\r\n \u00bfLa Cl\u00ednica M\u00f3vil ofrece oportunidades de hospitalidad?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n
\r\n\r\n

\r\n \u00bfC\u00f3mo podemos evaluar una asociaci\u00f3n con la Cl\u00ednica M\u00f3vil para nuestra marca?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n\r\n <\/div>\r\n \n\n","protected":false},"excerpt":{"rendered":"

Es el 1 de mayo de 1977, Salzburgring, Austria. Durante el Gran Premio de la clase 350, un accidente m\u00faltiple involucra a Patrick Fernandez, Franco Uncini, Hans Stadelmann, Dieter Braun y Johnny Cecotto. El doctor Claudio Costa \u2014 que acaba de convencer a Gino Amisano, fundador de AGV, para financiar una estructura m\u00e9dica itinerante para […]<\/p>\n","protected":false},"author":2,"featured_media":190709,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20271,20276,20070,20026],"tags":[],"class_list":["post-238163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motogp-10","category-motogp-10-6","category-patrocinios-deportivos","category-sponsorizzazioni-sportive"],"acf":[],"contentshake_article_id":"","yoast_head":"\nPatrocinio de la Clinica Mobile: visibilidad y storytelling en el motorsport<\/title>\n<meta name=\"description\" content=\"Descubre por que la Clinica Mobile es una de las plataformas de patrocinio mas singulares en la historia del motorsport: 45 anos de storytelling autentico y visibilidad contextual.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/es\/blog\/patrocinio-clinica-visibilidad-movil-storytelling\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Patrocinio de la Cl\u00ednica M\u00f3vil: visibilidad y storytelling en el motorsport\" \/>\n<meta property=\"og:description\" content=\"Descubre por que la Clinica Mobile es una de las plataformas de patrocinio mas singulares en la historia del motorsport: 45 anos de storytelling autentico y visibilidad contextual.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/es\/blog\/patrocinio-clinica-visibilidad-movil-storytelling\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/rtrsportsmarketing\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/clinica-mobile-6.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"945\" \/>\n\t<meta property=\"og:image:height\" content=\"629\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emanuele Venturoli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@twitter.com\/RTR_motoGP\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emanuele Venturoli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/patrocinio-clinica-visibilidad-movil-storytelling\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/patrocinio-clinica-visibilidad-movil-storytelling\\\/\"},\"author\":{\"name\":\"Emanuele Venturoli\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\"},\"headline\":\"Patrocinio de la Cl\u00ednica M\u00f3vil: visibilidad y storytelling en el motorsport\",\"datePublished\":\"2020-09-30T11:19:41+00:00\",\"dateModified\":\"2026-09-09T08:08:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/patrocinio-clinica-visibilidad-movil-storytelling\\\/\"},\"wordCount\":1091,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/patrocinio-clinica-visibilidad-movil-storytelling\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/clinica-mobile-6.jpg\",\"articleSection\":[\"MotoGP\",\"MotoGP\",\"Patrocinios deportivos\",\"Sponsorizzazioni Sportive\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/patrocinio-clinica-visibilidad-movil-storytelling\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/patrocinio-clinica-visibilidad-movil-storytelling\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/patrocinio-clinica-visibilidad-movil-storytelling\\\/\",\"name\":\"Patrocinio de la Clinica Mobile: visibilidad y storytelling en el motorsport\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/patrocinio-clinica-visibilidad-movil-storytelling\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/patrocinio-clinica-visibilidad-movil-storytelling\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/clinica-mobile-6.jpg\",\"datePublished\":\"2020-09-30T11:19:41+00:00\",\"dateModified\":\"2026-09-09T08:08:36+00:00\",\"description\":\"Descubre por que la Clinica Mobile es una de las plataformas de patrocinio mas singulares en la historia del motorsport: 45 anos de storytelling autentico y visibilidad contextual.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/patrocinio-clinica-visibilidad-movil-storytelling\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/patrocinio-clinica-visibilidad-movil-storytelling\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/patrocinio-clinica-visibilidad-movil-storytelling\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/clinica-mobile-6.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/clinica-mobile-6.jpg\",\"width\":945,\"height\":629,\"caption\":\"Sponsorizzazione della Clinica Mobile: visibilit\u00e0 e storytelling\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/patrocinio-clinica-visibilidad-movil-storytelling\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Patrocinio de la Cl\u00ednica M\u00f3vil: visibilidad y storytelling en el motorsport\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\",\"https:\\\/\\\/www.wikidata.org\\\/wiki\\\/Q7797317\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\",\"name\":\"Emanuele Venturoli\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"caption\":\"Emanuele Venturoli\"},\"description\":\"Emanuele Venturoli is Head of Communication & Marketing at RTR Sports Marketing, where he has led the agency's editorial, digital, and SEO output since 2012. He holds a degree in Public, Political and Institutional Communication from the University of Bologna and began his career in sport at Virtus Bologna basketball before moving into motorsport. He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.\",\"sameAs\":[\"https:\\\/\\\/rtrsports.com\",\"https:\\\/\\\/www.facebook.com\\\/rtrsportsmarketing\",\"https:\\\/\\\/it.linkedin.com\\\/in\\\/emanueleventuroli\",\"https:\\\/\\\/x.com\\\/twitter.com\\\/RTR_motoGP\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/author\\\/emanuele\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Patrocinio de la Clinica Mobile: visibilidad y storytelling en el motorsport","description":"Descubre por que la Clinica Mobile es una de las plataformas de patrocinio mas singulares en la historia del motorsport: 45 anos de storytelling autentico y visibilidad contextual.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/es\/blog\/patrocinio-clinica-visibilidad-movil-storytelling\/","og_locale":"es_ES","og_type":"article","og_title":"Patrocinio de la Cl\u00ednica M\u00f3vil: visibilidad y storytelling en el motorsport","og_description":"Descubre por que la Clinica Mobile es una de las plataformas de patrocinio mas singulares en la historia del motorsport: 45 anos de storytelling autentico y visibilidad contextual.","og_url":"https:\/\/rtrsports.com\/es\/blog\/patrocinio-clinica-visibilidad-movil-storytelling\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","article_author":"https:\/\/www.facebook.com\/rtrsportsmarketing","og_image":[{"width":945,"height":629,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/clinica-mobile-6.jpg","type":"image\/jpeg"}],"author":"Emanuele Venturoli","twitter_card":"summary_large_image","twitter_creator":"@twitter.com\/RTR_motoGP","twitter_site":"@rtrsports","twitter_misc":{"Written by":"Emanuele Venturoli","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/es\/blog\/patrocinio-clinica-visibilidad-movil-storytelling\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/es\/blog\/patrocinio-clinica-visibilidad-movil-storytelling\/"},"author":{"name":"Emanuele Venturoli","@id":"https:\/\/rtrsports.com\/es\/#\/schema\/person\/6db38b859a8be0e39a3fb94a2a7b0a24"},"headline":"Patrocinio de la Cl\u00ednica M\u00f3vil: visibilidad y storytelling en el motorsport","datePublished":"2020-09-30T11:19:41+00:00","dateModified":"2026-09-09T08:08:36+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/es\/blog\/patrocinio-clinica-visibilidad-movil-storytelling\/"},"wordCount":1091,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/es\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/es\/blog\/patrocinio-clinica-visibilidad-movil-storytelling\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/clinica-mobile-6.jpg","articleSection":["MotoGP","MotoGP","Patrocinios deportivos","Sponsorizzazioni Sportive"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/es\/blog\/patrocinio-clinica-visibilidad-movil-storytelling\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/es\/blog\/patrocinio-clinica-visibilidad-movil-storytelling\/","url":"https:\/\/rtrsports.com\/es\/blog\/patrocinio-clinica-visibilidad-movil-storytelling\/","name":"Patrocinio de la Clinica Mobile: visibilidad y storytelling en el motorsport","isPartOf":{"@id":"https:\/\/rtrsports.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/es\/blog\/patrocinio-clinica-visibilidad-movil-storytelling\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/es\/blog\/patrocinio-clinica-visibilidad-movil-storytelling\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/clinica-mobile-6.jpg","datePublished":"2020-09-30T11:19:41+00:00","dateModified":"2026-09-09T08:08:36+00:00","description":"Descubre por que la Clinica Mobile es una de las plataformas de patrocinio mas singulares en la historia del motorsport: 45 anos de storytelling autentico y visibilidad contextual.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/es\/blog\/patrocinio-clinica-visibilidad-movil-storytelling\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/es\/blog\/patrocinio-clinica-visibilidad-movil-storytelling\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/rtrsports.com\/es\/blog\/patrocinio-clinica-visibilidad-movil-storytelling\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/clinica-mobile-6.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/clinica-mobile-6.jpg","width":945,"height":629,"caption":"Sponsorizzazione della Clinica Mobile: visibilit\u00e0 e storytelling"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/es\/blog\/patrocinio-clinica-visibilidad-movil-storytelling\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/es\/"},{"@type":"ListItem","position":2,"name":"Patrocinio de la Cl\u00ednica M\u00f3vil: visibilidad y storytelling en el motorsport"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/es\/#website","url":"https:\/\/rtrsports.com\/es\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/es\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/es\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/rtrsports.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/","https:\/\/www.wikidata.org\/wiki\/Q7797317"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/es\/#\/schema\/person\/6db38b859a8be0e39a3fb94a2a7b0a24","name":"Emanuele Venturoli","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","caption":"Emanuele Venturoli"},"description":"Emanuele Venturoli is Head of Communication & Marketing at RTR Sports Marketing, where he has led the agency's editorial, digital, and SEO output since 2012. He holds a degree in Public, Political and Institutional Communication from the University of Bologna and began his career in sport at Virtus Bologna basketball before moving into motorsport. He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.","sameAs":["https:\/\/rtrsports.com","https:\/\/www.facebook.com\/rtrsportsmarketing","https:\/\/it.linkedin.com\/in\/emanueleventuroli","https:\/\/x.com\/twitter.com\/RTR_motoGP"],"url":"https:\/\/rtrsports.com\/es\/author\/emanuele\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/es\/wp-json\/wp\/v2\/posts\/238163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/es\/wp-json\/wp\/v2\/comments?post=238163"}],"version-history":[{"count":6,"href":"https:\/\/rtrsports.com\/es\/wp-json\/wp\/v2\/posts\/238163\/revisions"}],"predecessor-version":[{"id":352355,"href":"https:\/\/rtrsports.com\/es\/wp-json\/wp\/v2\/posts\/238163\/revisions\/352355"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/es\/wp-json\/wp\/v2\/media\/190709"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/es\/wp-json\/wp\/v2\/media?parent=238163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/es\/wp-json\/wp\/v2\/categories?post=238163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/es\/wp-json\/wp\/v2\/tags?post=238163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}