{"id":238212,"date":"2020-10-23T08:19:51","date_gmt":"2020-10-23T06:19:51","guid":{"rendered":"https:\/\/rtrsports.com\/riesgo-de-lesiones-patrocinio-deportivo\/"},"modified":"2025-07-19T09:46:22","modified_gmt":"2025-07-19T07:46:22","slug":"riesgo-de-lesiones-patrocinio-deportivo","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/es\/blog\/lesiones-riesgo-patrocinio-deporte\/","title":{"rendered":"Lesiones: \u00bfc\u00f3mo influye el riesgo a la hora de patrocinar el deporte?"},"content":{"rendered":"<p class=\"ai-optimize-6 ai-optimize-introduction\"><a href=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/football-619243_1280-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-19284\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/football-619243_1280-3.jpg\" alt=\"lesiones-patrocinio\" width=\"300\" height=\"200\" \/><\/a>Es un riesgo que hay que tener en cuenta al patrocinar a una estrella del deporte o a un atleta: que, por desgracia, pueda lesionarse y quedar fuera de juego durante unas semanas, una temporada entera o incluso m\u00e1s tiempo.<\/p>\n<p class=\"ai-optimize-7\">Por supuesto, esto puede tener un impacto enormemente negativo en la visibilidad que tienen en la pista, la cancha o el campo, o en cualquier \u00e1mbito en el que se espere que act\u00faen de forma fiable. Quienes los patrocinan conf\u00edan en su presencia para garantizar la cobertura de su marca, por lo que una lesi\u00f3n puede echar por tierra una campa\u00f1a de <strong>patrocinio<\/strong> deportivo, en la que potencialmente se ha invertido una gran cantidad de tiempo y dinero.<\/p>\n<p class=\"ai-optimize-8\">Entonces, \u00bfqu\u00e9 factores debemos sopesar cuando se trata de lesiones y <strong>patrocinio deportivo<\/strong>?<\/p>\n<h2 class=\"ai-optimize-9\"><strong>Garantizar que el juego no sea el centro de atenci\u00f3n <\/strong><\/h2>\n<p class=\"ai-optimize-10\">Muchas de las mayores estrellas del deporte son tan influyentes fuera del terreno de juego como dentro de \u00e9l, as\u00ed que si patrocinas a un atleta, es probable que sea una buena decisi\u00f3n empresarial destinar parte de tu campa\u00f1a a actividades fuera de estos \u00e1mbitos, ya sea como campe\u00f3n de marca, en publicidad televisiva o en campa\u00f1as en las redes sociales. Asegurarte de que tu campa\u00f1a de patrocinio incluye algo m\u00e1s que un nombre o un logotipo en una sudadera y utiliza todas las v\u00edas posibles de exposici\u00f3n significa que, si el atleta que has elegido se lesiona, tienes otras v\u00edas que explorar para asegurarte de que tu campa\u00f1a sigue siendo un \u00e9xito.<\/p>\n<h2 class=\"ai-optimize-11\"><strong>Garantizar la lealtad y la visibilidad <\/strong><\/h2>\n<p class=\"ai-optimize-12\">Una ventaja de este enfoque es que con una lesi\u00f3n, a diferencia de lo que ocurre con <a href=\"https:\/\/rtrsports.com\/en\/blog\/sponsorship-and-scandals\/\">un esc\u00e1ndalo o un mal comportamiento<\/a>, es muy poco probable que tu deportista patrocinado pierda su reputaci\u00f3n, por lo que sus seguidores (y aquellos que esperas que respondan bien a tu patrocinio) seguir\u00e1n apoy\u00e1ndoles tanto si juegan todas las semanas como si no. Al fin y al cabo, la popularidad y la reputaci\u00f3n pueden ser una herramienta tan poderosa como el \u00e9xito deportivo. Tu reto es garantizar que las alternativas que pongas en marcha tengan la mayor exposici\u00f3n posible. En este caso, es necesario tomar decisiones estrat\u00e9gicas para garantizar los resultados.<\/p>\n<h2 class=\"ai-optimize-13\"><strong>Considerar el riesgo\/recompensa<\/strong><\/h2>\n<p class=\"ai-optimize-14\">Por supuesto, patrocinar a un individuo en lugar de a un torneo o a un equipo presenta m\u00e1s riesgo: las dos \u00faltimas opciones garantizan la exposici\u00f3n en caso de lesi\u00f3n; con un atleta, no es as\u00ed, y hay poco que puedas hacer al respecto. Lo que tienes que preguntarte es si la afici\u00f3n y la influencia del atleta compensan el riesgo de que se lesione. Si la respuesta es afirmativa, y tu marca es capaz de aprovechar la flexibilidad suficiente para garantizar el retorno de la inversi\u00f3n en caso de lesi\u00f3n, ya tienes la respuesta.<\/p>\n<h2 class=\"ai-optimize-15\"><strong>Asegurarte de que est\u00e1s cubierto <\/strong><\/h2>\n<p class=\"ai-optimize-16\">\u00bfCu\u00e1l es la forma m\u00e1s f\u00e1cil de asegurarte de que puedes utilizar las opciones anteriores en tu campa\u00f1a de<strong> patrocinio <\/strong>deportivo sin que haya conflicto entre t\u00fa y los directivos del deportista?<\/p>\n<p class=\"ai-optimize-17\">La forma m\u00e1s f\u00e1cil es asegurarte de que hay una cl\u00e1usula escrita en tu contrato desde el principio, que garantice un cambio en los activos disponibles o que los detalles de una campa\u00f1a sean flexibles en caso de lesi\u00f3n.<\/p>\n<p class=\"ai-optimize-18\">Para ello, es importante contar con la ayuda de un equipo de <a href=\"https:\/\/rtrsports.com\/es\/blog\/marketing-deportivo-agencias-competencias\/\">expertos en<strong>patrocinio<\/strong><\/a>deportivo ,que puedan negociar acuerdos y contratos y asesorar en tu nombre, sobre todo si no tienes mucha experiencia en la gesti\u00f3n del aspecto legal de este tipo de acuerdos.<\/p>\n<p class=\"ai-optimize-19\">Si deseas m\u00e1s informaci\u00f3n sobre los patrocinios, lee <a href=\"https:\/\/rtrsports.com\/es\/que-es-la-activacion-del-patrocinio-deportivo\/\"><strong>Activaci\u00f3n del patrocinio<\/strong><\/a>.<\/p>\n<p class=\"ai-optimize-20\"><strong>RTR Sports Marketing<\/strong> puede ayudarte con esto: si quieres discutir las opciones o saber m\u00e1s sobre <strong>el patrocinio deportivo<\/strong>, ponte en contacto con nosotros hoy mismo.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Es un riesgo que hay que tener en cuenta al patrocinar a una estrella del deporte o a un atleta: que, por desgracia, pueda lesionarse y quedar fuera de juego durante unas semanas, una temporada entera o incluso m\u00e1s tiempo. Por supuesto, esto puede tener un impacto enormemente negativo en la visibilidad que tienen en [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":189874,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20080,20074],"tags":[],"class_list":["post-238212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercadeo-deportivo","category-patrocinador-deportivo"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Lesiones: \u00bfc\u00f3mo influye el riesgo a la hora de patrocinar el deporte? - RTR Sports<\/title>\n<meta name=\"description\" content=\"Es un riesgo que hay que correr al patrocinar a una estrella del deporte o a un atleta: que, por desgracia, se lesionen y queden fuera de juego, durante unas semanas, una temporada entera o incluso m\u00e1s tiempo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/es\/blog\/lesiones-riesgo-patrocinio-deporte\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesiones: \u00bfc\u00f3mo influye el riesgo a la hora de patrocinar el deporte?\" \/>\n<meta property=\"og:description\" content=\"Es un riesgo que hay que correr al patrocinar a una estrella del deporte o a un atleta: que, por desgracia, se lesionen y queden fuera de juego, durante unas semanas, una temporada entera o incluso m\u00e1s tiempo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/es\/blog\/lesiones-riesgo-patrocinio-deporte\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/football-619243_1280-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"854\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/lesiones-riesgo-patrocinio-deporte\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/lesiones-riesgo-patrocinio-deporte\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Lesiones: \u00bfc\u00f3mo influye el riesgo a la hora de patrocinar el deporte?\",\"datePublished\":\"2020-10-23T06:19:51+00:00\",\"dateModified\":\"2025-07-19T07:46:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/lesiones-riesgo-patrocinio-deporte\\\/\"},\"wordCount\":683,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/lesiones-riesgo-patrocinio-deporte\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/football-619243_1280-4.jpg\",\"articleSection\":[\"Mercadeo deportivo\",\"Patrocinador deportivo\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/lesiones-riesgo-patrocinio-deporte\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/lesiones-riesgo-patrocinio-deporte\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/lesiones-riesgo-patrocinio-deporte\\\/\",\"name\":\"Lesiones: \u00bfc\u00f3mo influye el riesgo a la hora de patrocinar el deporte? - 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