{"id":238213,"date":"2020-10-23T08:19:59","date_gmt":"2020-10-23T06:19:59","guid":{"rendered":"https:\/\/rtrsports.com\/primer-contacto-patrocinio-deportivo-contrato-14-pasos\/"},"modified":"2025-07-25T19:54:36","modified_gmt":"2025-07-25T17:54:36","slug":"primer-contacto-patrocinio-deportivo-contrato-14-pasos","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/es\/blog\/primer-contacto-patrocinio-deportivo-contrato-14-pasos\/","title":{"rendered":"Del el primer contacto al contrato de patrocinio deportivo: 14 pasos"},"content":{"rendered":"<h2 class=\"ai-optimize-6\">\u00bfC\u00f3mo pasamos de la idea de patrocinar un equipo o atleta a firmar un contrato de <strong>patrocinio deportivo<\/strong>?<\/h2>\n<p class=\"ai-optimize-7 ai-optimize-introduction\">Aqu\u00ed hay algunos pasos a considerar, incluyendo cu\u00e1nto podr\u00eda tardar el proceso, la preparaci\u00f3n de su departamento de marketing y el paso de la firma.<\/p>\n<h3 class=\"ai-optimize-8\"><strong>1 &#8211; Idea<\/strong><\/h3>\n<p class=\"ai-optimize-9\">El primer paso de una campa\u00f1a de <a href=\"https:\/\/rtrsports.com\/es\/blog\/buenos-motivos-para-elegir-patrocinar-a-motogp\/\"><strong>patrocinio deportivo<\/strong><\/a> contiene la idea de utilizar el deporte como una herramienta comunicacional para lograr algunos objetivos espec\u00edficos de un negocio. Esta idea viene de la pasi\u00f3n o del conocimiento de que el espect\u00e1culo o el deporte pueden ser beneficiosos para su negocio.<\/p>\n<h3 class=\"ai-optimize-10\"><strong>2 &#8211; El primer contacto<\/strong><\/h3>\n<p class=\"ai-optimize-11\">Si su compa\u00f1\u00eda no tiene un departamento que coordine los <strong>patrocinios deportivos<\/strong>, nosotros le recomendamos utilizar una <strong>agencia de marketing deportivo<\/strong>, quienes podr\u00e1n ofrecer consultor\u00edas con ideas y perspectivas nuevas y conocen el <strong>marketing deportivo<\/strong> muy bien.<\/p>\n<h3 class=\"ai-optimize-12\"><strong>3 \u2013 Establecer los objetivos comerciales y el presupuesto<\/strong><\/h3>\n<p class=\"ai-optimize-13\">Es importante tener claros los objetivos comerciales (aumentar las ventas, por ejemplo) y de marketing (aumentar la visbilidad de la marca, por ejemplo) y que usted las comparta con su agencia de patrocinio. Debe estar alineado con sus mercados objetivos y, especialmente, con el presupuesto disponible para la campa\u00f1a.<\/p>\n<h3 class=\"ai-optimize-14\"><strong>4 &#8211; Dise\u00f1o de un borrador del proyecto<\/strong><\/h3>\n<p class=\"ai-optimize-15\">Despu\u00e9s de recibir el informe, la agencia le ofrecer\u00e1 directrices como, por ejemplo, si elegir a un atleta o a un equipo, <a href=\"https:\/\/rtrsports.com\/es\/blog\/patrocinio-motogp-piloto-equipo\/\">cu\u00e1l deporte o atleta<\/a> aproximarse y cu\u00e1les son los beneficios a buscar del <strong>patrocinio deportivo<\/strong>. Es posible que esta etapa incluya los tiempos, costos y la posibilidad de activaci\u00f3n.<\/p>\n<h3 class=\"ai-optimize-16\"><strong>5 &#8211; Aprovaci\u00f3n para continuar<\/strong><\/h3>\n<p class=\"ai-optimize-17\">Luego, estas ideas se presentan a la compa\u00f1\u00eda elegida para que revise si es que los caminos a seguir son congruentes con la marca. De no serlo, la agencia de <strong>patrocinio deportivo<\/strong> dise\u00f1ar\u00e1 una estrategia diferente.<\/p>\n<h3 class=\"ai-optimize-18\"><strong>6 &#8211; Verificaci\u00f3n preliminar y dise\u00f1o de una propuesta de patrocinio<\/strong><\/h3>\n<p class=\"ai-optimize-19\">Aqu\u00ed, la agencia podr\u00e1 revisar la disponibilidad y el inter\u00e9s del jugador o equipo elegido y revisar\u00e1 la propuesta de <strong>patrocinio deportivo<\/strong> que se enviar\u00e1.<\/p>\n<h3 class=\"ai-optimize-20\"><strong>7 &#8211; Informe y presentaci\u00f3n<\/strong><\/h3>\n<p class=\"ai-optimize-21\">La agencia de <strong>patrocinio deportivo<\/strong> har\u00e1 una propuesta, destacando la posible asociaci\u00f3n. Los materiales presentados no son documentos legalmente v\u00e1lidos, pero son un paso importante para mostrar las oportunidades disponibles.<\/p>\n<h3 class=\"ai-optimize-22\"><strong>8 &#8211; Cambios y aprobaci\u00f3n<\/strong><\/h3>\n<p class=\"ai-optimize-23\">La compa\u00f1\u00eda eval\u00faa la propuesta, hace preguntas y sugiere cambios. Si todo est\u00e1 claro y es convincente, la compa\u00f1\u00eda le har\u00e1 saber a la agencia que puede continuar.<\/p>\n<h3 class=\"ai-optimize-24\"><strong>9 &#8211; Confirmaci\u00f3n del acuerdo<\/strong><\/h3>\n<p class=\"ai-optimize-25\">En este paso, la agencia de <strong>patrocinio deportivo<\/strong> act\u00faa como v\u00ednculo entre ambas partes. Despu\u00e9s de recibir el visto buena por parte del cliente, la agencia le comunica la decisi\u00f3n para que prosigan los siguientes pasos.<\/p>\n<h3 class=\"ai-optimize-26\"><strong>10 &#8211; Intercambio de informaci\u00f3n legal y materiales de comunicaci\u00f3n<\/strong><\/h3>\n<p class=\"ai-optimize-27\">El equipo o el atleta le ofrecer\u00e1 los materiales que pudieran ser de utilidad para el dise\u00f1o del contrato y para las primeras comunicaciones como, por ejemplo, los detalles de contacto de las oficinas correspondientes, la informaci\u00f3n de la compa\u00f1\u00eda, el logotipo en formato vectorial y la gu\u00eda manual para la comunicaci\u00f3n y el branding.<\/p>\n<h3 class=\"ai-optimize-28\"><strong>11 &#8211; Primer dise\u00f1o de contrato<\/strong><\/h3>\n<p class=\"ai-optimize-29\">Luego, viene el bosquejo del contrato, basado en la propuesta. Es probable que en un principio se comience con un bosquejo, los detalles m\u00e1s espec\u00edficos ser\u00e1n necesarios m\u00e1s tarde.<\/p>\n<h3 class=\"ai-optimize-30\"><strong>12 &#8211; An\u00e1lisis legal y financiero<\/strong><\/h3>\n<p class=\"ai-optimize-31\">Ahora que el contrato ha sido enviado, el equipo o el atleta lo har\u00e1 revisar por un abogado o por sus oficinas administrativas.<\/p>\n<h3 class=\"ai-optimize-32\"><strong>13 &#8211; Cambios en el contrato<\/strong><\/h3>\n<p class=\"ai-optimize-33\">Puede que el cliente solicite cambios en el documento.<\/p>\n<h3 class=\"ai-optimize-34\"><strong>14 &#8211; Reuni\u00f3n y apret\u00f3n de manos<\/strong><\/h3>\n<p class=\"ai-optimize-35\">Una pr\u00e1ctica recomendable es firmar el contrato cuando todas las partes est\u00e1n presentes, tradicionalmente se sella con un apret\u00f3n de manos entre los due\u00f1os o directores ejecutivos del equipo y de la nueva compa\u00f1\u00eda de <strong>patrocinio deportivo<\/strong>.<\/p>\n<p class=\"ai-optimize-36\"><strong>\u00bfEst\u00e1 listo para conversar m\u00e1s sobre patrocinio deportivo? Contacte a <a href=\"https:\/\/rtrsports.com\/es\">RTR Sports Marketing <\/a>a info@rtrsports.com<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfC\u00f3mo pasamos de la idea de patrocinar un equipo o atleta a firmar un contrato de patrocinio deportivo? Aqu\u00ed hay algunos pasos a considerar, incluyendo cu\u00e1nto podr\u00eda tardar el proceso, la preparaci\u00f3n de su departamento de marketing y el paso de la firma. 1 &#8211; Idea El primer paso de una campa\u00f1a de patrocinio deportivo [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":158845,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20080,20074],"tags":[],"class_list":["post-238213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercadeo-deportivo","category-patrocinador-deportivo"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Del el primer contacto al contrato de patrocinio deportivo: 14 pasos - RTR Sports<\/title>\n<meta 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