{"id":238220,"date":"2020-10-26T08:05:11","date_gmt":"2020-10-26T07:05:11","guid":{"rendered":"https:\/\/rtrsports.com\/grandes-productos-concesion-licencia-deportes-volvio-bien-increible\/"},"modified":"2025-07-20T18:00:58","modified_gmt":"2025-07-20T16:00:58","slug":"grandes-productos-concesion-licencia-deportes-volvio-bien-increible","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/es\/blog\/grandes-productos-licencia-deporte-convertidos-en-buenos-guau\/","title":{"rendered":"Licencias para grandes productos: c\u00f3mo el deporte convirti\u00f3 lo &#8220;bueno&#8221; en &#8220;guau&#8221;"},"content":{"rendered":"<p><a href=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/download-5.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-20323\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/download-5.jpeg\" alt=\"\" width=\"225\" height=\"225\" \/><\/a>Hay muchos ejemplos de c\u00f3mo las licencias deportivas han conseguido dar sabor a muchos productos, convirti\u00e9ndolos en productos &#8220;wow&#8221;. El deporte y sus valores, los equipos y su patrimonio e imaginer\u00eda representan el socio ideal para a\u00f1adir ese plus que puede marcar la diferencia. Y este punto no s\u00f3lo se aplica a los deportes o a las organizaciones deportivas, sino a las grandes marcas en general. El primer ejemplo que me viene a la mente es el <strong>Apple Watch de Nike<\/strong>, un caso de co-branding que, sin duda, convierte un producto muy bueno en una fant\u00e1stica operaci\u00f3n de marketing.<\/p>\n<p>Otro buen ejemplo es el Ferrari Bianchi Bike Limitado, del que s\u00f3lo se fabricar\u00e1n 12 piezas y se vender\u00e1 a m\u00e1s de 15.000 $. Nada comparado con el Ferrari Hublot Big Bang, un reloj limitado de cer\u00e1mica que es fruto de la cooperaci\u00f3n entre Hublot y el conjunto del Cavallino Rampante.<\/p>\n<p>Otra conocida <strong>marca de lujo<\/strong>, <strong>McLaren<\/strong>, se ha asociado \u00faltimamente con bastantes grandes empresas. En el sector de la alta tecnolog\u00eda, puedo destacar el tel\u00e9fono <strong>OnePlus 6T A6013 McLaren Speed Edition<\/strong>.<\/p>\n<p><a href=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/esavox-lamborghini-3-scaled-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-20321\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/esavox-lamborghini-3-scaled-1.jpg\" alt=\"\" width=\"300\" height=\"156\" \/><\/a>Si nos ce\u00f1imos al mundo del lujo de los coches, se nos ocurren otros ejemplos. Echa un vistazo a esta estaci\u00f3n de acoplamiento que <strong>Esavox<\/strong> est\u00e1 produciendo con <strong>Lamborghini.<\/strong> Y aqu\u00ed estamos con algo todav\u00eda aspiracional pero un poco m\u00e1s asequible, <strong>Lamborghini<\/strong> puede ofrecernos estas zapatillas <strong>Mizuno Lamborghini<\/strong>.<\/p>\n<p>I c<img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-20322\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/lamborghini-mizuno-wave-tenjin-3-2-sneaker-freaker-3-scaled-1.jpg\" alt=\"\" width=\"300\" height=\"201\" \/>odr\u00eda seguir adelante siempre, ya que la mayor\u00eda de las marcas m\u00e1s glamurosas e ic\u00f3nicas del mundo tienen en marcha operaciones de licencia o co-branding. De <strong>Adidas<\/strong> a <strong>Bentley,<\/strong> de <strong>Pepsi-Cola<\/strong> a la <strong>NBA,<\/strong> de <strong>John Deere<\/strong> a <strong>Walt Disney<\/strong>, todas las marcas m\u00e1s reconocibles del mundo ofrecen sus marcas en licencia. Representan una gran oportunidad para las empresas que necesitan revitalizar su marca, ampliar su distribuci\u00f3n, ampliar su horizonte comercial o su p\u00fablico objetivo.<\/p>\n<p>Si quieres explorar lo que se puede hacer en el \u00e1mbito del deporte o el automovilismo, estamos a una llamada de distancia o, si prefieres escribirnos, escr\u00edbenos a <a href=\"mailto:info@rtrsports.com\">info@rtrsports.com <\/a>. Mientras tanto, puedes echar un vistazo a una selecci\u00f3n de operaciones de concesi\u00f3n de licencias en las que hemos participado en los \u00faltimos a\u00f1os, siguiendo este <a href=\"https:\/\/rtrsports.com\/es\/portfolio_category\/licencias\/\">enlace <\/a> .<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hay muchos ejemplos de c\u00f3mo las licencias deportivas han conseguido dar sabor a muchos productos, convirti\u00e9ndolos en productos &#8220;wow&#8221;. El deporte y sus valores, los equipos y su patrimonio e imaginer\u00eda representan el socio ideal para a\u00f1adir ese plus que puede marcar la diferencia. Y este punto no s\u00f3lo se aplica a los deportes o [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":190149,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20093,20106,20074],"tags":[],"class_list":["post-238220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carrera-de-motos","category-concesion-de-licencia","category-patrocinador-deportivo"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Licencias para grandes productos: c\u00f3mo el deporte convirti\u00f3 lo &quot;bueno&quot; en &quot;guau&quot;<\/title>\n<meta name=\"description\" content=\"Hay muchos ejemplos de c\u00f3mo las licencias deportivas han conseguido dar sabor a muchos productos, convirti\u00e9ndolos en productos &quot;wow&quot;. Los deportes y sus valores, los equipos y su legado e im\u00e1genes representan el socio ideal para a\u00f1adir ese plus que puede marcar la diferencia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/es\/blog\/grandes-productos-licencia-deporte-convertidos-en-buenos-guau\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Licencias para grandes productos: c\u00f3mo el deporte convirti\u00f3 lo &quot;bueno&quot; en &quot;guau&quot;\" \/>\n<meta property=\"og:description\" content=\"Hay muchos ejemplos de c\u00f3mo las licencias deportivas han conseguido dar sabor a muchos productos, convirti\u00e9ndolos en productos &quot;wow&quot;. Los deportes y sus valores, los equipos y su legado e im\u00e1genes representan el socio ideal para a\u00f1adir ese plus que puede marcar la diferencia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/es\/blog\/grandes-productos-licencia-deporte-convertidos-en-buenos-guau\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/download-10.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"225\" \/>\n\t<meta property=\"og:image:height\" content=\"225\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/grandes-productos-licencia-deporte-convertidos-en-buenos-guau\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/grandes-productos-licencia-deporte-convertidos-en-buenos-guau\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Licencias para grandes productos: c\u00f3mo el deporte convirti\u00f3 lo &#8220;bueno&#8221; en &#8220;guau&#8221;\",\"datePublished\":\"2020-10-26T07:05:11+00:00\",\"dateModified\":\"2025-07-20T16:00:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/grandes-productos-licencia-deporte-convertidos-en-buenos-guau\\\/\"},\"wordCount\":403,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/grandes-productos-licencia-deporte-convertidos-en-buenos-guau\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/download-10.jpeg\",\"articleSection\":[\"Carrera de motos\",\"Concesi\u00f3n de licencia\",\"Patrocinador deportivo\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/grandes-productos-licencia-deporte-convertidos-en-buenos-guau\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/grandes-productos-licencia-deporte-convertidos-en-buenos-guau\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/grandes-productos-licencia-deporte-convertidos-en-buenos-guau\\\/\",\"name\":\"Licencias para grandes productos: c\u00f3mo el deporte convirti\u00f3 lo \\\"bueno\\\" en \\\"guau\\\"\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/grandes-productos-licencia-deporte-convertidos-en-buenos-guau\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/grandes-productos-licencia-deporte-convertidos-en-buenos-guau\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/download-10.jpeg\",\"datePublished\":\"2020-10-26T07:05:11+00:00\",\"dateModified\":\"2025-07-20T16:00:58+00:00\",\"description\":\"Hay muchos ejemplos de c\u00f3mo las licencias deportivas han conseguido dar sabor a muchos productos, convirti\u00e9ndolos en productos \\\"wow\\\". 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