{"id":238247,"date":"2020-11-09T16:48:26","date_gmt":"2020-11-09T15:48:26","guid":{"rendered":"https:\/\/rtrsports.com\/que-es-un-plan-de-patrocinio\/"},"modified":"2025-07-11T10:41:32","modified_gmt":"2025-07-11T08:41:32","slug":"que-es-un-plan-de-patrocinio","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/es\/blog\/que-es-un-plan-de-patrocinio\/","title":{"rendered":"Qu\u00e9 es un plan de patrocinio y c\u00f3mo utilizarlo"},"content":{"rendered":"

C\u00f3mo desarrollar un Plan de Patrocinio<\/strong><\/h2>\n

Si decides (acertadamente) empezar a patrocinar un deporte,<\/strong> es bueno elaborar un plan para explotar todas las oportunidades relacionadas con tu asociaci\u00f3n. No es un ejercicio trivial porque patrocinio<\/strong><\/a> puede declinarse en decenas y decenas de acciones diferentes, y las empresas, aunque pertenezcan al mismo sector de productos, son todas diversas.<\/p>\n

Por tanto, es necesario identificar las actividades que, gracias al patrocinio, podr\u00edamos poner en marcha y elaborar un plan, quiz\u00e1 correlacionado con un esquema sencillo, para tener una visi\u00f3n de conjunto de todo lo que vamos a poner en marcha durante el a\u00f1o.<\/p>\n

Este documento se conoce con el nombre de Plan de Patrocinio.<\/strong><\/p>\n

\u00bfQu\u00e9 es un plan de patrocinio?<\/h3>\n

Un plan de patrocinio es el conjunto de acciones, actividades y eventos que hay que poner en marcha para aprovechar mejor la eficacia de un acuerdo de patrocinio<\/strong>. El marketing deportivo se referir\u00eda a esas acciones, actividades, eventos, etc., como “activaciones”,<\/strong> entendiendo con el t\u00e9rmino todas y cada una de las actividades destinadas a convertir los beneficios del marketing en resultados tangibles.<\/p>\n

Juntas, todas las activaciones crean el plan de patrocinio. Aunque en el modelo siguiente se pueden encontrar abundantes ejemplos, es importante comprender que un buen plan de patrocinio consta de tareas y actividades de todos los tama\u00f1os. Desde las ferias comerciales en las que la moto del espect\u00e1culo est\u00e1 en primer plano hasta un simple post en las redes sociales, cada acci\u00f3n debe planificarse y cuidarse cuidadosamente.<\/p>\n

\u00bfC\u00f3mo desarrollar un plan de patrocinio?<\/h3>\n

Para desarrollar un plan de patrocinio<\/strong>, las empresas y las marcas tienen dos puntos de partida principales: el ramillete de derechos de patrocinio derivados del contrato y sus objetivos de ventas y marketing. <\/span><\/p>\n

Con estas \u00e1reas clave en mente, se puede elaborar un primer marco con la ayuda del calendario<\/strong> deportivo y construirlo en torno a las principales fechas de inter\u00e9s de esa disciplina espec\u00edfica. Los distintos deportes tienen calendarios diferentes, y es importante tener una idea clara de lo que va a ocurrir durante el a\u00f1o. El inicio de la temporada, las carreras (o partidos) en casa, el descanso de la temporada, los playoffs y dem\u00e1s deben convertirse en pilares de tu actividad. <\/span><\/p>\n

Luego, es hora de cruzar esa informaci\u00f3n con el calendario de tu sector: exposiciones, momentos clave, convenciones y reuniones que puedan requerir un est\u00edmulo adicional. Para esas ocasiones, quiz\u00e1 quieras reservar la aparici\u00f3n de un piloto, o reservar la moto de exhibici\u00f3n del equipo (si eres patrocinador de deportes de motor), o quiz\u00e1 utilizar las instalaciones del equipo para celebrar una fiesta especial.<\/p>\n

Una vez realizados estos momentos principales, es hora de poner en el calendario las actividades m\u00e1s peque\u00f1as y las acciones de construcci\u00f3n.<\/p>\n

Utilizar un plan de patrocinio<\/h3>\n

El punto de partida es la decisi\u00f3n que te llev\u00f3 a entrar en el mecenazgo, los objetivos<\/strong><\/a> que te has marcado, y los retos (por no llamarlos problemas) que pretendes superar con su ayuda. A partir de ah\u00ed, piensa en las acciones t\u00e1cticas que sirven para alcanzar esos objetivos y superar esas dificultades, y escr\u00edbelo todo en una hoja de c\u00e1lculo Excel.<\/p>\n

El siguiente paso ser\u00eda convertir cada l\u00ednea en una actividad t\u00e1ctica<\/strong> completa, importante e instrumental para alcanzar los objetivos que te has marcado.<\/p>\n

Si no tienes tiempo para reunir a tu equipo, para hacer una lluvia de ideas<\/strong> o para comprobar qu\u00e9 est\u00e1 haciendo un competidor al otro lado del oc\u00e9ano, bueno… tienes suerte.<\/p>\n

Echa un vistazo al esquema que te adjunto<\/strong> y util\u00edzalo como lista de control.<\/p>\n

No es completa; no pretende serlo, pero sin duda es una buena base en torno a la cual puedes construir tu patrocinio<\/strong><\/a> y ahorrar tiempo.<\/p>\n

Algunos de estos elementos est\u00e1n siempre presentes entre las actividades de aplicaci\u00f3n de la asociaci\u00f3n, otros no, y algunos se han omitido… El juego de llenar las casillas es bonito siempre que haya espacio en el tablero…<\/p>\n

Utiliza este esquema profusamente; recuerda d\u00f3nde lo encontraste y que, si quieres profundizar y hablar sobre el plan de patrocinio<\/strong> y tal vez sobre lo que te gustar\u00eda patrocinar en el futuro<\/a>, siempre puedes encontrarnos en info@rtrsports.com<\/strong><\/a><\/p>\n

Plan de patrocinio de RTR Sports<\/strong><\/h2>\n

\"plan<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

C\u00f3mo desarrollar un Plan de Patrocinio Si decides (acertadamente) empezar a patrocinar un deporte, es bueno elaborar un plan para explotar todas las oportunidades relacionadas con tu asociaci\u00f3n. No es un ejercicio trivial porque patrocinio puede declinarse en decenas y decenas de acciones diferentes, y las empresas, aunque pertenezcan al mismo sector de productos, son […]<\/p>\n","protected":false},"author":14,"featured_media":189316,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20074],"tags":[],"class_list":["post-238247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-patrocinador-deportivo"],"acf":[],"contentshake_article_id":"","yoast_head":"\nQu\u00e9 es un plan de patrocinio y c\u00f3mo desarrollarlo<\/title>\n<meta name=\"description\" content=\"\u00bfQu\u00e9 es un Plan de Patrocinio? 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