{"id":238252,"date":"2020-11-12T09:22:20","date_gmt":"2020-11-12T08:22:20","guid":{"rendered":"https:\/\/rtrsports.com\/bono-cubierto-por-seguro\/"},"modified":"2025-07-10T14:55:22","modified_gmt":"2025-07-10T12:55:22","slug":"bono-cubierto-por-seguro","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/es\/blog\/bonos-cubiertos-por-seguro\/","title":{"rendered":"Patrocinio deportivo y primas cubiertas por el seguro"},"content":{"rendered":"<p class=\"ai-optimize-6 ai-optimize-introduction\">A veces<strong> los patrocinios deportivos conceden una prima a los atletas o equipos vinculada a sus resultados<\/strong>. El equipo que gana la <strong>Liga de Campeones<\/strong>, el <strong>piloto<\/strong> que se convierte en campe\u00f3n del mundo, la <strong>selecci\u00f3n<\/strong> que gana la <strong>Copa del Mundo<\/strong> o el tenista que gana un Slam&#8230; he aqu\u00ed algunos ejemplos de resultados excepcionales que dan a<strong> equipos y deportistas<\/strong> la oportunidad de embolsarse una prima.<\/p>\n<p class=\"ai-optimize-7\">Los grandes resultados van seguidos, obviamente, de un aumento de visibilidad y prestigio para las marcas que han apoyado la aventura y, si el contrato lo contempla, el atleta o el equipo son recompensados por la mayor visibilidad y prestigio obtenidos.<\/p>\n<p class=\"ai-optimize-8\">En general, <strong>los patrocinadores<\/strong> est\u00e1n contentos de pagar m\u00e1s a cambio de este impulso&#8230; Y muchas veces est\u00e1n a\u00fan m\u00e1s contentos porque utilizan la herramienta del seguro para cubrir el &#8220;riesgo&#8221; de que sus protegidos se comporten muy bien.<\/p>\n<h2 class=\"ai-optimize-9\">Corredores adecuados<\/h2>\n<p class=\"ai-optimize-10\"><strong>En realidad, hay corredores especializados en cubrir estos riesgos: en este supuesto, la prima est\u00e1 cubierta por un seguro.<\/strong><\/p>\n<p class=\"ai-optimize-11\">Es el mismo mecanismo que seguramente has visto utilizar en acciones promocionales <b>muy rumoreadas<\/b>.<\/p>\n<p class=\"ai-optimize-12\">\u00bfUn ejemplo? El cl\u00e1sico <strong>&#8220;hoyo en uno&#8221;<\/strong> del golf prev\u00e9 que si se hace un hoyo en un tiro, el jugador afortunado <strong>gana un premio millonario,<\/strong> o, para referirnos a actividades muy populares en el sector de la electr\u00f3nica de consumo, promociones de venta de <strong>grandes pantallas de TV<\/strong> con motivo de la <strong>Copa del Mundo<\/strong> con la promesa de restituci\u00f3n del precio si la selecci\u00f3n nacional gana el evento.<\/p>\n<p class=\"ai-optimize-13\">Del mismo modo, podemos y debemos cubrir el hermoso riesgo de que nuestro equipo o nuestro atleta consigan resultados excepcionales, porque si lo hacen, pueden ponernos en apuros, teniendo que tirar de un presupuesto extra para el premio.<\/p>\n<h2 class=\"ai-optimize-14\">Mitigar el riesgo<\/h2>\n<p class=\"ai-optimize-15\">Por eso es bueno <strong>mitigar el riesgo<\/strong> recurriendo a uno de los operadores especializados.<\/p>\n<p class=\"ai-optimize-16\">Pagas la p\u00f3liza a principios de a\u00f1o -una apuesta real-, que tiene un coste determinado y puede incluirse inmediatamente en el presupuesto, y tenemos la oportunidad de <strong>alegrarnos<\/strong> siempre <strong>por nuestros colores sin tener que preocuparnos por la cartera<\/strong>.<\/p>\n<p class=\"ai-optimize-17\">He aqu\u00ed la en\u00e9sima voz a recordar cuando pensamos en<a href=\"https:\/\/rtrsports.co.uk\/blog\/whats-sponsorship-plan\/\"> <strong>nuestro plan de patrocinio<\/strong><\/a>. Debemos tener cuidado de pensar en todas las <a href=\"https:\/\/rtrsports.com\/es\/blog\/no-grandes-presupuestos-no-pueden-patrocinar-deportes\/\"><strong>partidas presupuestarias<\/strong><\/a>incluso las que vienen tras unos resultados excepcionales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A veces los patrocinios deportivos conceden una prima a los atletas o equipos vinculada a sus resultados. El equipo que gana la Liga de Campeones, el piloto que se convierte en campe\u00f3n del mundo, la selecci\u00f3n que gana la Copa del Mundo o el tenista que gana un Slam&#8230; he aqu\u00ed algunos ejemplos de resultados [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":189463,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20074],"tags":[],"class_list":["post-238252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-patrocinador-deportivo"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Patrocinio deportivo y primas cubiertas por el seguro - Blog<\/title>\n<meta name=\"description\" content=\"\u00bfQu\u00e9 es una prima contractual cubierta por el seguro? 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M\u00e1s informaci\u00f3n\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/es\/blog\/bonos-cubiertos-por-seguro\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/295656_m16-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/bonos-cubiertos-por-seguro\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/bonos-cubiertos-por-seguro\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Patrocinio deportivo y primas cubiertas por el seguro\",\"datePublished\":\"2020-11-12T08:22:20+00:00\",\"dateModified\":\"2025-07-10T12:55:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/bonos-cubiertos-por-seguro\\\/\"},\"wordCount\":401,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/bonos-cubiertos-por-seguro\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/295656_m16-2.jpg\",\"articleSection\":[\"Patrocinador deportivo\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/bonos-cubiertos-por-seguro\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/bonos-cubiertos-por-seguro\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/bonos-cubiertos-por-seguro\\\/\",\"name\":\"Patrocinio deportivo y primas cubiertas por el seguro - Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/bonos-cubiertos-por-seguro\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/bonos-cubiertos-por-seguro\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/295656_m16-2.jpg\",\"datePublished\":\"2020-11-12T08:22:20+00:00\",\"dateModified\":\"2025-07-10T12:55:22+00:00\",\"description\":\"\u00bfQu\u00e9 es una prima contractual cubierta por el seguro? 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