{"id":238253,"date":"2020-11-12T09:22:27","date_gmt":"2020-11-12T08:22:27","guid":{"rendered":"https:\/\/rtrsports.com\/patrocinio-equipo-no-gana\/"},"modified":"2025-07-10T14:45:20","modified_gmt":"2025-07-10T12:45:20","slug":"patrocinio-equipo-no-gana","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/es\/blog\/equipo-patrocinador-no-gana\/","title":{"rendered":"Patrocinio: \u00bfqu\u00e9 pasa si tu equipo no gana?"},"content":{"rendered":"<p><a href=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/bologna-fc-3.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-18798 size-medium\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/bologna-fc-3.jpeg\" alt=\"bologna-fc\" width=\"300\" height=\"200\" \/><\/a>En el deporte (como en la vida) <strong>s\u00f3lo puede haber un ganador<\/strong>. Por otra parte, muchos pierden, y muy a menudo yo formo parte de esa categor\u00eda. Lo importante es ser resistente y volver a levantarse.<\/p>\n<p>\u00c9sta es tambi\u00e9n la actitud de los<strong> seguidores<\/strong> de los equipos que, inevitablemente, volver\u00e1n a intentarlo la temporada siguiente. Evidentemente, debemos distinguir entre los equipos que nunca tuvieron un momento de gloria y los que, en cambio, <strong>nos hacen so\u00f1ar<\/strong>.<\/p>\n<h2>Un apoyo leal<\/h2>\n<p>Sin embargo, incluso los equipos perdedores siempre tienen seguidores leales, dispuestos a hacer un esfuerzo adicional para ir a animarles.<\/p>\n<p>A\u00f1ade a eso que muchos equipos -incluso los no ganadores- tienen fuertes ra\u00edces en el territorio, con buenos programas para los jugadores j\u00f3venes, y siguen adelante felizmente. Estos <strong>equipos son importantes para las ciudades y los ciudadanos<\/strong>, independientemente de lo que digan las clasificaciones.<\/p>\n<p>En consecuencia, estos equipos son <strong>importantes para los patrocinadores interesados<\/strong> en dirigirse a un determinado objetivo en una determinada zona geogr\u00e1fica.<\/p>\n<p>En el deporte, hay v\u00ednculos nacidos hace siglos que son inseparables, independientemente del resultado. Piensa en cuando recibimos la primera camiseta de f\u00fatbol de ni\u00f1os, o la camiseta n\u00ba 23 de Michael Jordan. <strong>El aficionado est\u00e1 dispuesto a dar mucho y a tolerar incluso largos periodos de sufrimiento<\/strong>.<\/p>\n<h2>\u00bfGanar o irse a casa? La verdad es que no<\/h2>\n<p>Corresponder\u00e1 a los equipos establecer todas las<a href=\"https:\/\/rtrsports.com\/es\/blog\/que-es-un-plan-de-patrocinio\/\"> <strong>activaciones<\/strong><\/a> necesarias para consolidar y ampliar su base de seguidores y compensar -en<strong>servicios y actividades-<\/strong> aquellas satisfacciones que no provengan del terreno de juego.<\/p>\n<p>A lo largo del tiempo hemos visto <strong>colaboraciones duraderas<\/strong> entre empresas y eventos o equipos deportivos. Periodos de tiempo que no se ajustan a la velocidad a la que cambia la competitividad de los atletas y los equipos.<\/p>\n<p>Estamos hablando de <strong>d\u00e9cadas,<\/strong> por lo que las asociaciones han resistido todas las inclemencias del tiempo y los altibajos de la tabla de clasificaci\u00f3n. Evidentemente, sin embargo, a <strong>las empresas les ha resultado \u00fatil permanecer con el equipo,<\/strong> comunicarse de forma coherente, aplicando planes a medio-largo plazo.<\/p>\n<p>Es obvio que <strong>ganar aporta entusiasmo<\/strong> y grandes beneficios en t\u00e9rminos de visibilidad, <strong>pero eso no es todo<\/strong>. <strong>Los equipos y los patrocinadores no deben basar su relaci\u00f3n en <a href=\"https:\/\/rtrsports.com\/es\/blog\/bono-cubierto-por-seguro\/\">el<\/a> rendimiento. <\/strong>Por supuesto, es mucho mejor que haya rendimiento, pero <strong>no es esencial para alcanzar<\/strong> los objetivos de marketing y comunicaci\u00f3n de la empresa.<\/p>\n<p>Descubre <a href=\"https:\/\/rtrsports.com\/es\/\"><strong>Agencia de marketing deportivo<\/strong><\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el deporte (como en la vida) s\u00f3lo puede haber un ganador. Por otra parte, muchos pierden, y muy a menudo yo formo parte de esa categor\u00eda. Lo importante es ser resistente y volver a levantarse. \u00c9sta es tambi\u00e9n la actitud de los seguidores de los equipos que, inevitablemente, volver\u00e1n a intentarlo la temporada siguiente. [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":189475,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20074],"tags":[],"class_list":["post-238253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-patrocinador-deportivo"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Patrocinio: \u00bfqu\u00e9 pasa si tu equipo no gana?<\/title>\n<meta name=\"description\" content=\"Los equipos y los patrocinadores no deben basar su relaci\u00f3n en el rendimiento. Por supuesto, es mucho mejor que haya rendimiento, pero no es esencial para alcanzar los objetivos de marketing y comunicaci\u00f3n de la empresa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/es\/blog\/equipo-patrocinador-no-gana\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Patrocinio: \u00bfqu\u00e9 pasa si tu equipo no gana?\" \/>\n<meta property=\"og:description\" content=\"Los equipos y los patrocinadores no deben basar su relaci\u00f3n en el rendimiento. Por supuesto, es mucho mejor que haya rendimiento, pero no es esencial para alcanzar los objetivos de marketing y comunicaci\u00f3n de la empresa.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/es\/blog\/equipo-patrocinador-no-gana\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/bologna-fc-4.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"626\" \/>\n\t<meta property=\"og:image:height\" content=\"417\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/equipo-patrocinador-no-gana\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/equipo-patrocinador-no-gana\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Patrocinio: \u00bfqu\u00e9 pasa si tu equipo no gana?\",\"datePublished\":\"2020-11-12T08:22:27+00:00\",\"dateModified\":\"2025-07-10T12:45:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/equipo-patrocinador-no-gana\\\/\"},\"wordCount\":422,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/equipo-patrocinador-no-gana\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/bologna-fc-4.jpeg\",\"articleSection\":[\"Patrocinador deportivo\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/equipo-patrocinador-no-gana\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/equipo-patrocinador-no-gana\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/equipo-patrocinador-no-gana\\\/\",\"name\":\"Patrocinio: \u00bfqu\u00e9 pasa si tu equipo no gana?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/equipo-patrocinador-no-gana\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/equipo-patrocinador-no-gana\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/bologna-fc-4.jpeg\",\"datePublished\":\"2020-11-12T08:22:27+00:00\",\"dateModified\":\"2025-07-10T12:45:20+00:00\",\"description\":\"Los equipos y los patrocinadores no deben basar su relaci\u00f3n en el rendimiento. Por supuesto, es mucho mejor que haya rendimiento, pero no es esencial para alcanzar los objetivos de marketing y comunicaci\u00f3n de la empresa.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/equipo-patrocinador-no-gana\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/equipo-patrocinador-no-gana\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/equipo-patrocinador-no-gana\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/bologna-fc-4.jpeg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/bologna-fc-4.jpeg\",\"width\":626,\"height\":417,\"caption\":\"Sponsorship: what happens if your team doesn't win?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/equipo-patrocinador-no-gana\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Patrocinio: \u00bfqu\u00e9 pasa si tu equipo no gana?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\",\"name\":\"Riccardo Taf\u00e0\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"caption\":\"Riccardo Taf\u00e0\"},\"description\":\"Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.\",\"sameAs\":[\"https:\\\/\\\/stg-rtrsportscom-rtrstaging.kinsta.cloud\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/author\\\/riccardo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Patrocinio: \u00bfqu\u00e9 pasa si tu equipo no gana?","description":"Los equipos y los patrocinadores no deben basar su relaci\u00f3n en el rendimiento. Por supuesto, es mucho mejor que haya rendimiento, pero no es esencial para alcanzar los objetivos de marketing y comunicaci\u00f3n de la empresa.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/es\/blog\/equipo-patrocinador-no-gana\/","og_locale":"es_ES","og_type":"article","og_title":"Patrocinio: \u00bfqu\u00e9 pasa si tu equipo no gana?","og_description":"Los equipos y los patrocinadores no deben basar su relaci\u00f3n en el rendimiento. Por supuesto, es mucho mejor que haya rendimiento, pero no es esencial para alcanzar los objetivos de marketing y comunicaci\u00f3n de la empresa.","og_url":"https:\/\/rtrsports.com\/es\/blog\/equipo-patrocinador-no-gana\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":626,"height":417,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/bologna-fc-4.jpeg","type":"image\/jpeg"}],"author":"Riccardo Taf\u00e0","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Written by":"Riccardo Taf\u00e0","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/es\/blog\/equipo-patrocinador-no-gana\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/es\/blog\/equipo-patrocinador-no-gana\/"},"author":{"name":"Riccardo Taf\u00e0","@id":"https:\/\/rtrsports.com\/es\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e"},"headline":"Patrocinio: \u00bfqu\u00e9 pasa si tu equipo no gana?","datePublished":"2020-11-12T08:22:27+00:00","dateModified":"2025-07-10T12:45:20+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/es\/blog\/equipo-patrocinador-no-gana\/"},"wordCount":422,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/es\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/es\/blog\/equipo-patrocinador-no-gana\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/bologna-fc-4.jpeg","articleSection":["Patrocinador deportivo"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/es\/blog\/equipo-patrocinador-no-gana\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/es\/blog\/equipo-patrocinador-no-gana\/","url":"https:\/\/rtrsports.com\/es\/blog\/equipo-patrocinador-no-gana\/","name":"Patrocinio: \u00bfqu\u00e9 pasa si tu equipo no gana?","isPartOf":{"@id":"https:\/\/rtrsports.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/es\/blog\/equipo-patrocinador-no-gana\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/es\/blog\/equipo-patrocinador-no-gana\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/bologna-fc-4.jpeg","datePublished":"2020-11-12T08:22:27+00:00","dateModified":"2025-07-10T12:45:20+00:00","description":"Los equipos y los patrocinadores no deben basar su relaci\u00f3n en el rendimiento. Por supuesto, es mucho mejor que haya rendimiento, pero no es esencial para alcanzar los objetivos de marketing y comunicaci\u00f3n de la empresa.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/es\/blog\/equipo-patrocinador-no-gana\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/es\/blog\/equipo-patrocinador-no-gana\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/rtrsports.com\/es\/blog\/equipo-patrocinador-no-gana\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/bologna-fc-4.jpeg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/bologna-fc-4.jpeg","width":626,"height":417,"caption":"Sponsorship: what happens if your team doesn't win?"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/es\/blog\/equipo-patrocinador-no-gana\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/es\/"},{"@type":"ListItem","position":2,"name":"Patrocinio: \u00bfqu\u00e9 pasa si tu equipo no gana?"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/es\/#website","url":"https:\/\/rtrsports.com\/es\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/es\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/es\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/rtrsports.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/es\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e","name":"Riccardo Taf\u00e0","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","caption":"Riccardo Taf\u00e0"},"description":"Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.","sameAs":["https:\/\/stg-rtrsportscom-rtrstaging.kinsta.cloud"],"url":"https:\/\/rtrsports.com\/es\/author\/riccardo\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/es\/wp-json\/wp\/v2\/posts\/238253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/es\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/es\/wp-json\/wp\/v2\/comments?post=238253"}],"version-history":[{"count":3,"href":"https:\/\/rtrsports.com\/es\/wp-json\/wp\/v2\/posts\/238253\/revisions"}],"predecessor-version":[{"id":296081,"href":"https:\/\/rtrsports.com\/es\/wp-json\/wp\/v2\/posts\/238253\/revisions\/296081"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/es\/wp-json\/wp\/v2\/media\/189475"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/es\/wp-json\/wp\/v2\/media?parent=238253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/es\/wp-json\/wp\/v2\/categories?post=238253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/es\/wp-json\/wp\/v2\/tags?post=238253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}