{"id":238253,"date":"2020-11-12T09:22:27","date_gmt":"2020-11-12T08:22:27","guid":{"rendered":"https:\/\/rtrsports.com\/patrocinio-equipo-no-gana\/"},"modified":"2025-07-10T14:45:20","modified_gmt":"2025-07-10T12:45:20","slug":"patrocinio-equipo-no-gana","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/es\/blog\/equipo-patrocinador-no-gana\/","title":{"rendered":"Patrocinio: \u00bfqu\u00e9 pasa si tu equipo no gana?"},"content":{"rendered":"<p><a href=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/bologna-fc-3.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-18798 size-medium\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/bologna-fc-3.jpeg\" alt=\"bologna-fc\" width=\"300\" height=\"200\" \/><\/a>En el deporte (como en la vida) <strong>s\u00f3lo puede haber un ganador<\/strong>. Por otra parte, muchos pierden, y muy a menudo yo formo parte de esa categor\u00eda. Lo importante es ser resistente y volver a levantarse.<\/p>\n<p>\u00c9sta es tambi\u00e9n la actitud de los<strong> seguidores<\/strong> de los equipos que, inevitablemente, volver\u00e1n a intentarlo la temporada siguiente. Evidentemente, debemos distinguir entre los equipos que nunca tuvieron un momento de gloria y los que, en cambio, <strong>nos hacen so\u00f1ar<\/strong>.<\/p>\n<h2>Un apoyo leal<\/h2>\n<p>Sin embargo, incluso los equipos perdedores siempre tienen seguidores leales, dispuestos a hacer un esfuerzo adicional para ir a animarles.<\/p>\n<p>A\u00f1ade a eso que muchos equipos -incluso los no ganadores- tienen fuertes ra\u00edces en el territorio, con buenos programas para los jugadores j\u00f3venes, y siguen adelante felizmente. Estos <strong>equipos son importantes para las ciudades y los ciudadanos<\/strong>, independientemente de lo que digan las clasificaciones.<\/p>\n<p>En consecuencia, estos equipos son <strong>importantes para los patrocinadores interesados<\/strong> en dirigirse a un determinado objetivo en una determinada zona geogr\u00e1fica.<\/p>\n<p>En el deporte, hay v\u00ednculos nacidos hace siglos que son inseparables, independientemente del resultado. Piensa en cuando recibimos la primera camiseta de f\u00fatbol de ni\u00f1os, o la camiseta n\u00ba 23 de Michael Jordan. <strong>El aficionado est\u00e1 dispuesto a dar mucho y a tolerar incluso largos periodos de sufrimiento<\/strong>.<\/p>\n<h2>\u00bfGanar o irse a casa? La verdad es que no<\/h2>\n<p>Corresponder\u00e1 a los equipos establecer todas las<a href=\"https:\/\/rtrsports.com\/es\/blog\/que-es-un-plan-de-patrocinio\/\"> <strong>activaciones<\/strong><\/a> necesarias para consolidar y ampliar su base de seguidores y compensar -en<strong>servicios y actividades-<\/strong> aquellas satisfacciones que no provengan del terreno de juego.<\/p>\n<p>A lo largo del tiempo hemos visto <strong>colaboraciones duraderas<\/strong> entre empresas y eventos o equipos deportivos. Periodos de tiempo que no se ajustan a la velocidad a la que cambia la competitividad de los atletas y los equipos.<\/p>\n<p>Estamos hablando de <strong>d\u00e9cadas,<\/strong> por lo que las asociaciones han resistido todas las inclemencias del tiempo y los altibajos de la tabla de clasificaci\u00f3n. Evidentemente, sin embargo, a <strong>las empresas les ha resultado \u00fatil permanecer con el equipo,<\/strong> comunicarse de forma coherente, aplicando planes a medio-largo plazo.<\/p>\n<p>Es obvio que <strong>ganar aporta entusiasmo<\/strong> y grandes beneficios en t\u00e9rminos de visibilidad, <strong>pero eso no es todo<\/strong>. <strong>Los equipos y los patrocinadores no deben basar su relaci\u00f3n en <a href=\"https:\/\/rtrsports.com\/es\/blog\/bono-cubierto-por-seguro\/\">el<\/a> rendimiento. <\/strong>Por supuesto, es mucho mejor que haya rendimiento, pero <strong>no es esencial para alcanzar<\/strong> los objetivos de marketing y comunicaci\u00f3n de la empresa.<\/p>\n<p>Descubre <a href=\"https:\/\/rtrsports.com\/es\/\"><strong>Agencia de marketing deportivo<\/strong><\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el deporte (como en la vida) s\u00f3lo puede haber un ganador. Por otra parte, muchos pierden, y muy a menudo yo formo parte de esa categor\u00eda. Lo importante es ser resistente y volver a levantarse. \u00c9sta es tambi\u00e9n la actitud de los seguidores de los equipos que, inevitablemente, volver\u00e1n a intentarlo la temporada siguiente. [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":189475,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20074],"tags":[],"class_list":["post-238253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-patrocinador-deportivo"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Patrocinio: \u00bfqu\u00e9 pasa si tu equipo no gana?<\/title>\n<meta name=\"description\" content=\"Los equipos y los patrocinadores no deben basar su relaci\u00f3n en el rendimiento. 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Por supuesto, es mucho mejor que haya rendimiento, pero no es esencial para alcanzar los objetivos de marketing y comunicaci\u00f3n de la empresa.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/es\/blog\/equipo-patrocinador-no-gana\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/bologna-fc-4.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"626\" \/>\n\t<meta property=\"og:image:height\" content=\"417\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/equipo-patrocinador-no-gana\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/equipo-patrocinador-no-gana\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Patrocinio: \u00bfqu\u00e9 pasa si tu equipo no gana?\",\"datePublished\":\"2020-11-12T08:22:27+00:00\",\"dateModified\":\"2025-07-10T12:45:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/equipo-patrocinador-no-gana\\\/\"},\"wordCount\":422,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/equipo-patrocinador-no-gana\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/bologna-fc-4.jpeg\",\"articleSection\":[\"Patrocinador deportivo\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/equipo-patrocinador-no-gana\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/equipo-patrocinador-no-gana\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/equipo-patrocinador-no-gana\\\/\",\"name\":\"Patrocinio: \u00bfqu\u00e9 pasa si tu equipo no gana?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/equipo-patrocinador-no-gana\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/equipo-patrocinador-no-gana\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/bologna-fc-4.jpeg\",\"datePublished\":\"2020-11-12T08:22:27+00:00\",\"dateModified\":\"2025-07-10T12:45:20+00:00\",\"description\":\"Los equipos y los patrocinadores no deben basar su relaci\u00f3n en el rendimiento. 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