{"id":238260,"date":"2020-11-12T10:16:56","date_gmt":"2020-11-12T09:16:56","guid":{"rendered":"https:\/\/rtrsports.com\/interaccion-patrocinio-deportes-de-motor\/"},"modified":"2025-07-10T10:10:03","modified_gmt":"2025-07-10T08:10:03","slug":"interaccion-patrocinio-deportes-de-motor","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/es\/blog\/motorsport-patrocinio-compromiso\/","title":{"rendered":"Patrocinio de deportes de motor y participaci\u00f3n de los aficionados"},"content":{"rendered":"<h2><strong>\u00bfPuedo atraer a los aficionados al circuito durante el fin de semana de la carrera de MotoGP?<\/strong><\/h2>\n<p><strong>El a\u00f1o pasado, m\u00e1s de 2.660.000 personas asistieron a las 18 carreras del Campeonato de MotoGP<\/strong>. <strong>De media, hubo m\u00e1s de 148.000 personas en cada carrera<\/strong>: mayoritariamente hombres (80%), la mayor\u00eda de los cuales ten\u00eda menos de 35 a\u00f1os. El 83% de ellos declararon que tienden a elegir una marca porque la asocian con MotoGP*.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-18669 alignright\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/tim-trad-587640-unsplash-1.jpg\" alt=\"compromiso con el automovilismo\" width=\"300\" height=\"200\" \/>Ni que decir tiene que no s\u00f3lo es posible realizar<a href=\"https:\/\/rtrsports.com\/es\/portfolio_category\/eventos-visitas-y-promocion-en-centros-comerciales\/\"> algunas actividades para implicar a los asistentes en el circuito de carreras<\/a>, sino que estas activaciones in situ deber\u00edan desempe\u00f1ar un papel importante en cualquier programa de patrocinio.<\/p>\n<h3>\u00bfQu\u00e9 necesitas para organizar una actividad de marketing en la pista?<\/h3>\n<p>&#8211; En primer lugar, debes ser socio del campeonato, ya sea patrocinando a uno de los equipos o siendo Socio Oficial de la temporada de MotoGP. El derecho a organizar una actividad de este tipo se concede estrictamente a los implicados, y con raz\u00f3n: relacionarse con un p\u00fablico tan espec\u00edfico es un privilegio para el socio y no debe perder eficacia por la presencia de competidores.<\/p>\n<p>&#8211; Luego tienes que comprar un espacio en la zona p\u00fablica (la zona con mayor n\u00famero de personas accesibles). Aqu\u00ed puedes construir tu stand o montar tu local: de viernes a domingo, se convertir\u00e1 en el hogar de tu marca (lee m\u00e1s sobre <a href=\"https:\/\/rtrsports.com\/en\/blog\/motogp-sponsorship-costs\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Costes de patrocinio de MotoGP<\/strong><\/a>)<\/p>\n<p>&#8211; Dise\u00f1a un stand adecuado<\/p>\n<p>&#8211; Planifica la actividad con todo detalle, ocup\u00e1ndote de las actividades de participaci\u00f3n, el material informativo y los folletos, las promociones, los regalos de gadgets, la creaci\u00f3n de bases de datos, etc. Durante esta fase, estar\u00e1s constantemente en contacto con el organizador para obtener toda la informaci\u00f3n y las especificaciones t\u00e9cnicas que necesites. \u00bfAlgunas de las m\u00e1s comunes? Un horario para las operaciones de carga y descarga, un mapa de la zona, el tipo de pases necesarios para acceder al circuito&#8230;<\/p>\n<p>Mientras haces esta parte relacionada con el hardware tendr\u00e1s que organizar tambi\u00e9n la otra parte<\/p>\n<p>As\u00ed que tendr\u00e1s que abastecerte:<\/p>\n<p>&#8211; La empresa que puede construir el stand que dise\u00f1aste<\/p>\n<p>&#8211; La empresa que puede ayudarte con el personal<\/p>\n<p>&#8211; Alguien que solucione las cintas rojas, sobre todo si pretendes vender algo<\/p>\n<p>Es muy importante organizar por adelantado el material que necesitamos para recopilar los datos para la medici\u00f3n del ROI y\/o una eventual construcci\u00f3n de la Base de Datos.<\/p>\n<h3>Ahora est\u00e1s preparado<\/h3>\n<p>El stand est\u00e1 limpio y lleno de todo lo que necesitas, el personal ha sido informado y est\u00e1 impaciente por empezar. Al mismo tiempo, los Fans son todos tuyos, est\u00e1n ansiosos por interactuar con las marcas vinculadas al deporte, aprovecha la oportunidad.<\/p>\n<p>Cruza los dedos, espero que no llueva&#8230; Pero prep\u00e1rate para ello (as\u00ed que ten siempre a mano unos paraguas con el logotipo de la marca por si acaso y no olvides pedir un suelo elevado).<\/p>\n<p>Como puedes ver, la operaci\u00f3n en s\u00ed no es demasiado complicada. Aun as\u00ed, es mejor que la lleven a cabo expertos, para evitar los errores normales que son naturales al enfrentarse a un nuevo reto.<\/p>\n<p>Como siempre, no te abstengas de preguntar cualquier tipo de informaci\u00f3n que desees obtener. Ponte en contacto en <a href=\"mailto:info@rtrsports.com\">info@rtrsports.com<\/a> o visita <a href=\"https:\/\/rtrsports.com\/en\">rtrsports.com\/es<\/a><\/p>\n<p>* Fuente CSM International Gmbh<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfPuedo atraer a los aficionados al circuito durante el fin de semana de la carrera de MotoGP? El a\u00f1o pasado, m\u00e1s de 2.660.000 personas asistieron a las 18 carreras del Campeonato de MotoGP. De media, hubo m\u00e1s de 148.000 personas en cada carrera: mayoritariamente hombres (80%), la mayor\u00eda de los cuales ten\u00eda menos de 35 [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":189365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20074],"tags":[],"class_list":["post-238260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-patrocinador-deportivo"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Patrocinio de deportes de motor Compromiso RTR Sports Marketing<\/title>\n<meta name=\"description\" content=\"Patrocinio de deportes de motor: \u00bfpuedo atraer a los aficionados al circuito durante el fin de semana de la carrera de MotoGP? 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