{"id":238284,"date":"2020-12-07T16:59:25","date_gmt":"2020-12-07T15:59:25","guid":{"rendered":"https:\/\/rtrsports.com\/sin-gran-presupuesto-no-puede-entrar-al-patrocinio-deportivo\/"},"modified":"2025-07-10T13:35:39","modified_gmt":"2025-07-10T11:35:39","slug":"sin-gran-presupuesto-no-puede-entrar-al-patrocinio-deportivo","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/es\/blog\/no-grandes-presupuestos-no-pueden-patrocinar-deportes\/","title":{"rendered":"&#8220;No tenemos un gran presupuesto, no podemos entrar en el patrocinio deportivo&#8221;"},"content":{"rendered":"<p class=\"ai-optimize-6\"><strong>El presupuesto<\/strong> es uno de los temas candentes cuando se trata de deportes, y las empresas suelen pensar que no tienen recursos para implicarse. &#8220;No tenemos presupuesto&#8221; o &#8220;no disponemos de muchos recursos&#8221; son las respuestas est\u00e1ndar que los profesionales del sector est\u00e1n acostumbrados a recibir.<\/p>\n<p class=\"ai-optimize-7\">Disponer de un presupuesto importante es una <strong>ventaja<\/strong>, pero no es imprescindible para crear programas de marketing deportivo de \u00e9xito: hay muchas oportunidades que no requieren inversiones millonarias. Como siempre, todo empieza con los objetivos de la empresa y el deseo de encontrar soluciones. Dicho esto, ten la seguridad de que existe el adecuado <a href=\"https:\/\/rtrsports.com\/es\/blog\/motogp-calculadora-de-patrocinio\/\"><strong>nivel de patrocinio<\/strong><\/a> para cualquier empresa.<\/p>\n<h2 class=\"ai-optimize-8\">Un servicio a medida<\/h2>\n<p class=\"ai-optimize-9\">Por ejemplo: \u00bfcrees que es mejor <strong>patrocinar<\/strong> una actividad de gran prestigio y coste o actuar directamente sobre el territorio? (Obviamente, depender\u00e1 de los objetivos, dir\u00e1s)<\/p>\n<p class=\"ai-optimize-10\">Supongamos que eres un <strong>productor de energ\u00eda<\/strong> que s\u00f3lo opera en un pa\u00eds. \u00bfEs preferible asociarse con un campe\u00f3n de <strong>vela<\/strong> famoso por sus empresas en solitario (la vela es &#8220;limpia&#8221; y la energ\u00eda que producimos procede en su mayor parte de fuentes &#8220;renovables&#8221; &#8220;), o es mejor renovar las instalaciones deportivas de las zonas donde est\u00e1n presentes nuestras centrales, equip\u00e1ndolas con paneles solares y regalando contextualmente a las escuelas cercanas el equipamiento esencial para la educaci\u00f3n f\u00edsica?<\/p>\n<p class=\"ai-optimize-11\">\u00bfY si entre las actividades de puesta en marcha estuviera contactar con todos los usuarios de dichas<strong> instalaciones deportivas<\/strong> y ofrecerles condiciones especiales? \u00bfY si repiti\u00e9ramos la operaci\u00f3n en algunas grandes ciudades? \u00bfEstamos entonces tan seguros de que las actividades capilares en el territorio dar\u00edan un rendimiento comercial y de imagen inferior a la asociaci\u00f3n de m\u00e1s alto perfil -perfecta como mezcla de valores pero distante-? \u00bfO estamos seguros de que la historia a contar es menos interesante?<\/p>\n<h2 class=\"ai-optimize-12\">Siempre necesitas un plan<\/h2>\n<p class=\"ai-optimize-13\">El patrocinio puede tener bajos niveles de acceso, pero necesitas tener un <a href=\"https:\/\/rtrsports.com\/es\/blog\/que-es-un-plan-de-patrocinio\/\">plan <strong>para explotarlo<\/strong><\/a>, tienes que pensar en todas las actividades instrumentales para conseguir tus objetivos. Este es un ejercicio que hay que hacer antes de firmar el contrato, no despu\u00e9s.<\/p>\n<p class=\"ai-optimize-14\">Obviamente, si tienes mucho dinero operando es m\u00e1s f\u00e1cil y podr\u00edas intervenir en m\u00e1s ciudades, quiz\u00e1 tambi\u00e9n puedas conseguir la colaboraci\u00f3n del famoso marinero y aprovecharla, llevando el testimonio a las escuelas, donde dir\u00e1 a los ni\u00f1os que pensar en la energ\u00eda limpia es esencial.<\/p>\n<p class=\"ai-optimize-15\">As\u00ed que, antes que el presupuesto, <strong>necesitas una idea<\/strong>, una visi\u00f3n y la voluntad de esforzarte, con la certeza de que el <strong>ROI<\/strong> de las operaciones bien dise\u00f1adas es siempre muy positivo y va seguido de una buena percepci\u00f3n p\u00fablica de la marca. \u00bfQui\u00e9n no aprecia que una marca regale equipamiento a la escuela a la que van sus hijos a hacer ejercicio?<\/p>\n<p class=\"ai-optimize-16\">No me detendr\u00e9 en otros ejemplos, aqu\u00ed he utilizado una manifestaci\u00f3n de gran prestigio y una actividad b\u00e1sica dirigida al territorio. La lista podr\u00eda ser muy larga, si quieres hacer cosquillas a nuestra creatividad no dudes en llamar o escribir a <a href=\"mailto:info@rtrsports.com\">info@rtrsports.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El presupuesto es uno de los temas candentes cuando se trata de deportes, y las empresas suelen pensar que no tienen recursos para implicarse. &#8220;No tenemos presupuesto&#8221; o &#8220;no disponemos de muchos recursos&#8221; son las respuestas est\u00e1ndar que los profesionales del sector est\u00e1n acostumbrados a recibir. Disponer de un presupuesto importante es una ventaja, pero [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":189587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20074],"tags":[],"class_list":["post-238284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-patrocinador-deportivo"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>&quot;No tenemos un gran presupuesto, no podemos entrar en el patrocinio deportivo&quot;<\/title>\n<meta name=\"description\" content=\"El presupuesto es uno de los temas candentes cuando se trata de deportes, y las empresas suelen pensar que no tienen recursos para implicarse.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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