{"id":238293,"date":"2020-12-14T08:19:08","date_gmt":"2020-12-14T07:19:08","guid":{"rendered":"https:\/\/rtrsports.com\/cual-mejor-posicion-logitipo-marca-acuerdo-patrocinio\/"},"modified":"2025-07-18T18:19:51","modified_gmt":"2025-07-18T16:19:51","slug":"cual-mejor-posicion-logitipo-marca-acuerdo-patrocinio","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/es\/blog\/que-mejor-posicion-marca-logo-patrocinio-deal\/","title":{"rendered":"\u00bfCu\u00e1l es la mejor posici\u00f3n para mi logotipo en un acuerdo de patrocinio?"},"content":{"rendered":"<h2 class=\"ai-optimize-6\"><strong>\u00a1En el lugar adecuado en el momento adecuado! Patrocinio deportivo. Para reflexionar <\/strong><\/h2>\n<p class=\"ai-optimize-7 ai-optimize-introduction\">El <strong>director de marketing<\/strong> nos dio toda la informaci\u00f3n necesaria para poder elaborar una buena propuesta. Objetivos de marketing y promoci\u00f3n, qu\u00e9 uso quer\u00eda hacer de la hosteler\u00eda, y c\u00f3mo pensaba emplear al equipo de comunicaci\u00f3n&#8230; Y, lo m\u00e1s dulce de todo, el <strong>presupuesto disponible&#8230; s\u00ed,<\/strong> incluso el presupuesto.<\/p>\n<p class=\"ai-optimize-8\">Bas\u00e1ndonos en estas indicaciones, montamos lo que cre\u00edamos que era la soluci\u00f3n ideal. Presentamos el proyecto y le\u00edmos la decepci\u00f3n en los ojos de este hombre, o adivinamos que esperaba algo distinto, m\u00e1s &#8220;coherente visualmente con el estatus de la empresa&#8221;. Verdaderamente, las empresas siempre aspiran a <strong>grandes espacios<\/strong>.<\/p>\n<p class=\"ai-optimize-9\">Pero, \u00bfes mejor <strong>dar prioridad a la calidad o a la cantidad en los patrocinios<\/strong>? &#8220;Esperaba que fuera m\u00e1s visible&#8221; (que traducido significa: Me parece peque\u00f1o). A menudo es el primer comentario que nos hacen.<\/p>\n<p class=\"ai-optimize-10\">Pero \u00bfest\u00e1s seguro de que un espacio grande es siempre m\u00e1s visible y, por tanto, mejor que uno m\u00e1s peque\u00f1o en una posici\u00f3n mejor? \u00bfY que, en consecuencia, la visibilidad es mayor? <strong>\u00bfImporta el tama\u00f1o<\/strong>?<\/p>\n<p class=\"ai-optimize-11\">En la vida real no funciona as\u00ed, al menos no siempre; hay partes peque\u00f1as, incluso muy peque\u00f1as, de la moto o del piloto que suelen estar m\u00e1s encuadradas por las c\u00e1maras durante la televisi\u00f3n en directo y que generan un <strong>mayor ROI<\/strong> en comparaci\u00f3n con otras posiciones que, a simple vista, la mayor\u00eda de la gente considerar\u00eda superiores.<\/p>\n<p class=\"ai-optimize-12\">Por ejemplo, e hipot\u00e9ticamente, <strong>en <a href=\"https:\/\/rtrsports.com\/es\/blog\/motogp-audiencia-fans\/\">MotoGP<\/a><\/strong>, \u00bfser\u00eda preferible tener la cremallera cubierta del mono de carreras (ver captura de pantalla) donde <strong>Valentino Rossi<\/strong> lleva a\u00f1os exponiendo la escol\u00e1stica<strong>&#8220;WLF<\/strong>&#8220;* o una gran marca en el vientre? La marca en el vientre a menudo no se encuadra porque las c\u00e1maras enfocan la cara de Valentino durante las entrevistas&#8230; Por lo tanto, siempre hay que tener en cuenta la posici\u00f3n, adem\u00e1s del tama\u00f1o. <strong>Calidad y no s\u00f3lo cantidad<\/strong>. Y ocurre incluso con los coches, los jugadores de rugby o de tenis, etc.<\/p>\n<p class=\"ai-optimize-13\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-18568\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/rossi_intervista-1-3.png\" alt=\"rossi_intervista-1\" width=\"600\" height=\"338\" \/>Como ya se ha dicho, y nunca me cansar\u00e9 de repetirlo, dejarse llevar por <strong>el instinto<\/strong> no siempre es lo correcto cuando se trata de patrocinio.<\/p>\n<p class=\"ai-optimize-14\">Como corolario de estas pocas l\u00edneas, es bueno recordar que existen <strong>varias empresas que se dedican a medir los retornos de visibilidad<\/strong> relacionados con la exposici\u00f3n de una marca en un acontecimiento deportivo.<\/p>\n<p class=\"ai-optimize-15\">Si quieres, puedes hacer una investigaci\u00f3n ex ante para hacer una previsi\u00f3n de los rendimientos en visibilidad** y de la congruencia del precio.<\/p>\n<p class=\"ai-optimize-16\">Si deseas m\u00e1s informaci\u00f3n sobre los patrocinios, lee <a href=\"https:\/\/rtrsports.com\/es\/what-is-sports-sponsorship-activation-2\/\"><strong>Qu\u00e9 es una Activaci\u00f3n de Patrocinio,<\/strong><\/a> y ponte en contacto con nosotros en nuestra direcci\u00f3n de correo electr\u00f3nico: info@rtrsports.com<\/p>\n<p>&nbsp;<\/p>\n<p class=\"ai-optimize-17\">*&#8221;WLF&#8221; Para los no angloparlantes, WLF sol\u00eda escribirse mucho en los vestuarios de las escuelas secundarias<\/p>\n<p class=\"ai-optimize-18\">** basado en los resultados de a\u00f1os anteriores del mismo puesto<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a1En el lugar adecuado en el momento adecuado! Patrocinio deportivo. Para reflexionar El director de marketing nos dio toda la informaci\u00f3n necesaria para poder elaborar una buena propuesta. Objetivos de marketing y promoci\u00f3n, qu\u00e9 uso quer\u00eda hacer de la hosteler\u00eda, y c\u00f3mo pensaba emplear al equipo de comunicaci\u00f3n&#8230; Y, lo m\u00e1s dulce de todo, el [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":189328,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20113],"tags":[],"class_list":["post-238293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00bfCu\u00e1l es la mejor posici\u00f3n para mi logotipo en un acuerdo de patrocinio?<\/title>\n<meta name=\"description\" content=\"\u00bfD\u00f3nde debo colocar mi logotipo? 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