{"id":238295,"date":"2020-12-14T08:19:26","date_gmt":"2020-12-14T07:19:26","guid":{"rendered":"https:\/\/rtrsports.com\/mujeres-dos-ruedas\/"},"modified":"2026-09-09T14:46:27","modified_gmt":"2026-09-09T12:46:27","slug":"mujeres-dos-ruedas","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/es\/blog\/mujeres-dos-ruedas\/","title":{"rendered":"Mujeres y dos ruedas: una historia de amor en evoluci\u00f3n"},"content":{"rendered":"<p>En 2018, la victoria de Ana Carrasco en el Campeonato Mundial Supersport 300 hizo historia: fue la primera mujer en ganar un t\u00edtulo mundial en una clase de velocidad pura en el motociclismo. Esa victoria abri\u00f3 un debate \u2014 a\u00fan m\u00e1s relevante en 2025 \u2014 sobre lo que significa la presencia de <strong>mujeres en el motorsport de dos ruedas<\/strong> para marcas, patrocinadores y empresas que buscan nuevas formas de comunicar con una audiencia en evoluci\u00f3n.<\/p>\n<p>Siete a\u00f1os despu\u00e9s, el panorama ha cambiado de manera estructural. Ya no se trata de un \u00fanico evento simb\u00f3lico, sino de una transformaci\u00f3n real que involucra campeonatos, audiencias, fabricantes y estrategias de patrocinio. Para quienes trabajan en el patrocinio deportivo, este segmento ofrece hoy oportunidades concretas y en fuerte crecimiento.<\/p>\n<h2>Ana Carrasco y las pioneras del motociclismo femenino<\/h2>\n<p>Nacida en 1997 en Murcia, Ana Carrasco ha demostrado que el talento no tiene g\u00e9nero. Tras el t\u00edtulo mundial de 2018, sufri\u00f3 una grave lesi\u00f3n de espalda en 2019 \u2014 una fractura vertebral que pudo haber acabado con su carrera \u2014 y eligi\u00f3 regresar a la competici\u00f3n. Ese regreso la convirti\u00f3 en un s\u00edmbolo no solo para las mujeres en el deporte, sino para cualquier marca que quiera transmitir valores de resiliencia y determinaci\u00f3n a trav\u00e9s de un patrocinio.<\/p>\n<p>Junto a ella, Mar\u00eda Herrera ha representado a Espa\u00f1a en el WorldSSP y otros campeonatos internacionales, confirmando que la presencia femenina en el alto nivel del motociclismo no es un fen\u00f3meno aislado. Ambas son referentes para una nueva generaci\u00f3n de pilotas que acceden al motorsport de dos ruedas.<\/p>\n<p>El resultado de Carrasco no sorprendi\u00f3 a quienes la segu\u00edan desde hac\u00eda a\u00f1os: ya desde su octava posici\u00f3n en el Gran Premio de Valencia de 2013, quedaba claro el potencial de una pilota capaz de soportar la presi\u00f3n de los campeonatos internacionales.<\/p>\n<h2>El FIM Women&#8217;s Circuit Racing World Championship<\/h2>\n<p>La respuesta institucional m\u00e1s significativa a esta transformaci\u00f3n lleg\u00f3 de la Federaci\u00f3n Internacional de Motociclismo (FIM), que cre\u00f3 el FIM Women&#8217;s Circuit Racing World Championship: el primer campeonato mundial dedicado a las mujeres en las carreras de circuito. Esta iniciativa marca el paso de presencias espor\u00e1dicas en carrera a una plataforma competitiva estructurada, con calendario, reglamento y visibilidad medi\u00e1tica propios.<\/p>\n<p>Para las marcas, este campeonato representa una ventana de oportunidad concreta. Entrar en las fases iniciales de una competici\u00f3n en crecimiento significa asociarse a un proyecto con costes de activaci\u00f3n a\u00fan contenidos y un posicionamiento de gran valor narrativo. RTR Sports sigue de cerca la evoluci\u00f3n de este campeonato como parte de sus an\u00e1lisis sobre oportunidades emergentes en el motorsport internacional.<\/p>\n<h2>Las mujeres en la audiencia de MotoGP: los datos que importan<\/h2>\n<p>Entender los n\u00fameros es fundamental para valorar las oportunidades. Seg\u00fan datos de CSM International y Nielsen Sports, tres de cada diez espectadores de MotoGP son mujeres. Con una audiencia global que supera los 400 millones de aficionados en 207 pa\u00edses, esto equivale a m\u00e1s de 120 millones de espectadoras \u2014 un segmento demogr\u00e1fico de gran inter\u00e9s comercial para cualquier estrategia de patrocinio.<\/p>\n<p>En los circuitos, los datos confirman la tendencia: de los m\u00e1s de 2,6 millones de personas que asisten cada a\u00f1o a los Grandes Premios en vivo, m\u00e1s de 800.000 son mujeres. No es una cuota marginal, sino un segmento que toda marca deber\u00eda considerar al valorar una presencia en el motociclismo.<\/p>\n<h2>El mercado de la moto y la consumidora femenina<\/h2>\n<p>El cambio va m\u00e1s all\u00e1 de las carreras. Seg\u00fan una encuesta del Motorcycle Industry Council (MIC), en Estados Unidos las mujeres representan el 14% de los propietarios de motocicletas \u2014 una cifra m\u00e1s que duplicada en una d\u00e9cada. La edad media de una mujer propietaria de moto es de unos 35 a\u00f1os, frente a los 49 de los hombres: un perfil demogr\u00e1fico con poder adquisitivo y fuerte orientaci\u00f3n al estilo de vida activo.<\/p>\n<p>Los fabricantes han respondido con modelos dise\u00f1ados para facilitar el acceso de las mujeres a las dos ruedas \u2014 desde la Ducati Scrambler hasta la Triumph Bonneville, desde la Honda CB500 hasta la Yamaha MT-07 \u2014 y con campa\u00f1as de comunicaci\u00f3n cada vez m\u00e1s inclusivas. Esto ha creado un c\u00edrculo virtuoso: m\u00e1s productos pensados para mujeres, m\u00e1s mujeres que se acercan a las motos, m\u00e1s mujeres en el p\u00fablico de los campeonatos.<\/p>\n<h2>Mujeres, motorsport y patrocinio: oportunidades para las marcas<\/h2>\n<p>El crecimiento de las mujeres en el motorsport de dos ruedas \u2014 como pilotas, como p\u00fablico, como consumidoras \u2014 abre escenarios concretos para las estrategias de patrocinio. Las marcas de sectores como la belleza, las finanzas, la moda, el healthcare y la tecnolog\u00eda encuentran en el motociclismo un contexto poco convencional pero muy eficaz para llegar a un p\u00fablico femenino cualificado.<\/p>\n<p>No se trata solo de visibilidad en el casco o el mono. Las activaciones m\u00e1s eficaces crean contenidos, experiencias y narrativas que resuenan con los valores del p\u00fablico femenino: autenticidad, competencia, superaci\u00f3n de l\u00edmites. Trabajar con una figura como Ana Carrasco, o con el FIM Women&#8217;s Championship, ofrece una plataforma narrativa dif\u00edcilmente replicable en otros contextos deportivos.<\/p>\n<p>Si quieres explorar c\u00f3mo integrar el target femenino en tu estrategia de patrocinio en el motorsport, nuestro equipo est\u00e1 disponible para un an\u00e1lisis personalizado.<\/p>\n\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>FAQ \u2014 Mujeres en el motorsport de dos ruedas<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>\u00bfCu\u00e1ntas mujeres siguen la MotoGP?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>\u00bfExiste un campeonato mundial femenino en el motociclismo de circuito?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>\u00bfQui\u00e9n fue la primera mujer en ganar un campeonato mundial de velocidad en motociclismo?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>\u00bfC\u00f3mo puede una marca llegar al p\u00fablico femenino a trav\u00e9s del motorsport de dos ruedas?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>\u00bfRTR Sports apoya a marcas que quieren integrar el target femenino en los patrocinios de motorsport?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>En 2018, la victoria de Ana Carrasco en el Campeonato Mundial Supersport 300 hizo historia: fue la primera mujer en ganar un t\u00edtulo mundial en una clase de velocidad pura en el motociclismo. Esa victoria abri\u00f3 un debate \u2014 a\u00fan m\u00e1s relevante en 2025 \u2014 sobre lo que significa la presencia de mujeres en el [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":189762,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20093,20240,20080,20118,20122],"tags":[],"class_list":["post-238295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carrera-de-motos","category-corse-automobilistiche","category-mercadeo-deportivo","category-motorsports-2","category-sports-marketing-2"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mujeres en el motorsport de dos ruedas: pilotas, fans y patrocinio<\/title>\n<meta name=\"description\" content=\"Ana Carrasco, FIM Women&#039;s Championship, MotoGP: c\u00f3mo el crecimiento de las mujeres en el motorsport de dos ruedas abre nuevas oportunidades para las marcas. 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