{"id":238299,"date":"2019-06-11T08:05:26","date_gmt":"2019-06-11T06:05:26","guid":{"rendered":"https:\/\/rtrsports.com\/deportes-patrocinios-internacionales\/"},"modified":"2026-09-18T14:02:22","modified_gmt":"2026-09-18T12:02:22","slug":"deportes-patrocinios-internacionales","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/es\/blog\/patrocinios-deportes-internacionales\/","title":{"rendered":"Patrocinio deportivo internacional: por qu\u00e9 el deporte es la palanca global para las marcas"},"content":{"rendered":"<p>El patrocinio deportivo internacional es una de las pocas palancas de marketing que consigue ser simult\u00e1neamente local y global. Este dualismo \u2014 alcance global, impacto local \u2014 es la raz\u00f3n por la que las marcas con ambiciones internacionales siguen invirtiendo en el deporte.<\/p>\n<h2>Por qu\u00e9 el deporte supera a cualquier otro canal para el alcance internacional<\/h2>\n<p>Ning\u00fan otro medio de entretenimiento tiene la misma capacidad de superar barreras simult\u00e1neamente. Una carrera de MotoGP se emite en m\u00e1s de 200 territorios. La final de la Champions League supera los 450 millones de espectadores. Seg\u00fan datos de Repucom\/Nielsen, la visibilidad en una temporada de MotoGP equivale a 500-800 millones de euros en valor publicitario equivalente para un socio t\u00edtulo de equipo.<\/p>\n<h2>Campa\u00f1as multidisciplinares: del circuito al digital<\/h2>\n<ul>\n<li><strong>Contenido digital<\/strong>: entrevistas con pilotos, entre bastidores en los boxes, datos de telemetr\u00eda narrados con la marca.<\/li>\n<li><strong>Hospitality B2B<\/strong>: el paddock de un Gran Premio es uno de los entornos m\u00e1s eficaces para construir relaciones comerciales de alto nivel.<\/li>\n<li><strong>Licencias y merchandising<\/strong>: la asociaci\u00f3n permite el uso de derechos de imagen para operaciones de co-branding.<\/li>\n<\/ul>\n<h2>Geopolitica y deporte: qu\u00e9 ha cambiado para los patrocinios internacionales<\/h2>\n<p>La exclusi\u00f3n de Rusia de las competiciones internacionales despu\u00e9s de 2022 ha redibu\u00edado los mapas de inversi\u00f3n. Los presupuestos se han desplazado hacia mercados emergentes y la creciente presencia de marcas chinas ha introducido nuevos actores con l\u00f3gicas de inversi\u00f3n diferentes.<\/p>\n<h2>En qu\u00e9 deportes invertir para un patrocinio internacional<\/h2>\n<p><strong>MotoGP<\/strong>: audiencia global en 19 pa\u00edses, m\u00e1s de 400 millones de espectadores por temporada. Para estructurar una inversi\u00f3n, el punto de partida es nuestra <a href=\"https:\/\/rtrsports.com\/es\/patrocinio-motogp\/\">gu\u00eda de patrocinio MotoGP<\/a>.<\/p>\n<h2>C\u00f3mo trabaja RTR en patrocinios internacionales<\/h2>\n<p>RTR Sports Marketing lleva m\u00e1s de 30 a\u00f1os operando en el automovilismo internacional. Escr\u00edbenos a <a href=\"mailto:info@rtrsports.com\">info@rtrsports.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El patrocinio deportivo internacional es una de las pocas palancas de marketing que consigue ser simult\u00e1neamente local y global. Este dualismo \u2014 alcance global, impacto local \u2014 es la raz\u00f3n por la que las marcas con ambiciones internacionales siguen invirtiendo en el deporte. Por qu\u00e9 el deporte supera a cualquier otro canal para el alcance [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":190564,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,20026],"tags":[],"class_list":["post-238299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motogp","category-sponsorizzazioni-sportive"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Patrocinio deportivo internacional: la palanca global para las marcas<\/title>\n<meta name=\"description\" content=\"C\u00f3mo funciona el patrocinio deportivo internacional: MotoGP, f\u00fatbol, Formula E. Alcance global, geopolitica y ROI. 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