{"id":238299,"date":"2020-12-14T08:19:57","date_gmt":"2020-12-14T07:19:57","guid":{"rendered":"https:\/\/rtrsports.com\/deportes-patrocinios-internacionales\/"},"modified":"2025-07-16T18:41:45","modified_gmt":"2025-07-16T16:41:45","slug":"deportes-patrocinios-internacionales","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/es\/blog\/patrocinios-deportes-internacionales\/","title":{"rendered":"Patrocinios internacionales en el deporte: por qu\u00e9 el deporte es clave cuando se globaliza"},"content":{"rendered":"<p class=\"ai-optimize-6 ai-optimize-introduction\">Como todos sabemos, el patrocinio es vital cuando las empresas quieren ir a lo grande y atacar el mercado global con campa\u00f1as coherentes, audaces y eficaces. Si eres una marca con proyecci\u00f3n internacional, es casi seguro que quieras invertir tu presupuesto de marketing en un \u00e1rea que pueda situarte de forma fiable frente a un p\u00fablico enorme, apasionado y cautivo. <strong> <\/strong><\/p>\n<p class=\"ai-optimize-7\">Si est\u00e1s leyendo esto, probablemente te est\u00e9s dando cuenta de que la mejor forma de hacerlo es mediante<strong>el<a href=\"https:\/\/rtrsports.com\/es\/patrocinios-deportivos-2\/\"> patrocinio<\/a> y la publicidad en el deporte. <\/strong>Patrocinar acontecimientos deportivos importantes (piensa en MotoGP, F1 o la Liga de Campeones) que tienen audiencias internacionales proporciona un enorme aumento de la notoriedad de marca, as\u00ed como un incremento de las ventas.<\/p>\n<p class=\"ai-optimize-8\">Aqu\u00ed expondremos algunas de las razones clave por las que<strong> el patrocinio internacional en el deporte<\/strong> es el mejor camino a seguir si quieres conectar con nuevos aficionados y clientes a escala mundial, y mantenerlos invertidos en tu marca a largo plazo.<\/p>\n<h2 class=\"ai-optimize-9\"><strong>El car\u00e1cter internacional del deporte <\/strong><\/h2>\n<p class=\"ai-optimize-10\">M\u00e1s que cualquier otro medio de entretenimiento, el deporte tiene la capacidad de trascender fronteras, saltar barreras ling\u00fc\u00edsticas y, en \u00faltima instancia, unir a la gente a escala mundial. A nadie que vea un partido de f\u00fatbol o una carrera de MotoGP le importa que sea de una cultura diferente o que hable un idioma distinto al de los otros aficionados que est\u00e1n a su lado en el estadio o en el circuito de carreras: se interesan por las proezas atl\u00e9ticas, la calidad de la conducci\u00f3n y el talento que hay detr\u00e1s de las patadas que se dan delante de ellos. Esta cualidad unificadora es lo que hace que la gente vuelva a los deportes una y otra vez, y la raz\u00f3n por la que <strong>el patrocinio internacional de los deportes<\/strong> es un \u00e1rea tan vital para las marcas.<\/p>\n<p class=\"ai-optimize-11\">Piensa tambi\u00e9n en las formas visuales en que <strong>se manifiestan el patrocinio y la publicidad en el deporte<\/strong>: logotipos, pancartas, vallas publicitarias, vallas laterales y otras m\u00faltiples activaciones llamativas, todas las cuales tienen la capacidad de ser reconocibles al instante y de congraciarse con las mentes de los aficionados al deporte de todos los rincones del planeta.<\/p>\n<h2 class=\"ai-optimize-12\"><strong><a href=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/ax12018-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-20743\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/ax12018-3.jpg\" alt=\"cal-crutchlow-2019\" width=\"600\" height=\"400\" \/><\/a><\/strong><\/h2>\n<h2 class=\"ai-optimize-13\"><strong>Campa\u00f1as multidisciplinares <\/strong><strong> <\/strong><\/h2>\n<p class=\"ai-optimize-14\">Las redes sociales y las activaciones digitales en el <strong>patrocinio internacional de los deportes<\/strong> son ahora no s\u00f3lo deseadas por los aficionados, sino tambi\u00e9n esperadas. Por suerte, esto supone una gran oportunidad para las marcas: puedes hacer un seguimiento de quienes han asistido a los partidos, carreras o juegos de tu equipo patrocinador, vivan donde vivan en el mundo. Puedes conectar mediante streaming y v\u00eddeo en directo con sus seguidores, aunque vivan a cientos (o miles) de kil\u00f3metros de las vallas publicitarias que exhiben tu logotipo y de los pilotos o futbolistas que visten camisetas con tus colores. Puedes medir exactamente la eficacia de tu campa\u00f1a directamente desde la sede central a trav\u00e9s de correos electr\u00f3nicos, campa\u00f1as en redes sociales e incentivos digitales.<\/p>\n<p class=\"ai-optimize-15\">En t\u00e9rminos monetarios, esto significa que tu necesidad de costosas campa\u00f1as de marketing exterior disminuye porque puedes trasladar esta actividad a Internet. Significa que puedes llegar a territorios a los que antes no habr\u00edas tenido acceso. Y significa que puedes medir la eficacia de tu trabajo con mucha m\u00e1s facilidad.<\/p>\n<h2 class=\"ai-optimize-16\"><strong>Patrocinio y publicidad en el deporte: \u00bfen qu\u00e9 deportes invertir? <\/strong><\/h2>\n<p class=\"ai-optimize-17\">Existen numerosas formas de invertir cuando te planteas el <strong>patrocinio internacional en los deportes<\/strong>, pero te recomendamos dos salidas:<strong> el patrocinio del f\u00fatbol<\/strong> y <strong>el patrocinio de MotoGP<\/strong>.<\/p>\n<p class=\"ai-optimize-18\">\u00bfPor qu\u00e9 recomendamos estos dos deportes en particular? Bueno, el <strong>patrocinio del f\u00fatbol<\/strong> es algo obvio: audiencias globales masivas, la capacidad de entusiasmar a los aficionados y crear pasi\u00f3n a una escala monumental, y m\u00e1s dinero del que podemos comprender f\u00e1cilmente. Si eres una marca multinacional con los bolsillos llenos, <strong>el patrocinio del f\u00fatbol<\/strong> es algo que deber\u00edas considerar.<\/p>\n<p class=\"ai-optimize-19\">Del mismo modo, los seguidores de MotoGP son incre\u00edblemente apasionados, y este deporte tiene tambi\u00e9n un sabor enormemente internacional, con carreras en 19 pa\u00edses de casi todos los continentes y una audiencia mundial de millones de personas. <a href=\"https:\/\/rtrsports.com\/es\/patrocinios-deportivos-2\/attachment\/motogp-sponsorship\/\"><strong>El patrocinio de MotoGP<\/strong><\/a> ofrece m\u00faltiples oportunidades, ya sea en el patrocinio de motos o camisetas, en la inversi\u00f3n digital o, desde una perspectiva B2B, en la hospitalidad corporativa.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"ai-optimize-20\">Descubre <a href=\"https:\/\/rtrsports.com\/es\/que-es-la-activacion-del-patrocinio-deportivo\/\"><strong>\u00bfQu\u00e9 es una activaci\u00f3n de patrocinio?<\/strong><\/a>.<\/p>\n<p class=\"ai-optimize-21\"><strong>Para obtener m\u00e1s informaci\u00f3n sobre el patrocinio, el patrocinio de MotoGP o el patrocinio y la publicidad en el deporte en general, ponte en contacto con RTR Sports Marketing hoy mismo.<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Como todos sabemos, el patrocinio es vital cuando las empresas quieren ir a lo grande y atacar el mercado global con campa\u00f1as coherentes, audaces y eficaces. Si eres una marca con proyecci\u00f3n internacional, es casi seguro que quieras invertir tu presupuesto de marketing en un \u00e1rea que pueda situarte de forma fiable frente a un [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":190564,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20074],"tags":[],"class_list":["post-238299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-patrocinador-deportivo"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Patrocinios internacionales en el deporte: el deporte es clave cuando se globaliza<\/title>\n<meta name=\"description\" content=\"Como todos sabemos, el patrocinio es vital cuando las empresas quieren ir a lo grande y atacar el mercado global con campa\u00f1as coherentes, audaces y eficaces. 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